Compare AdRoll and LinkedIn Marketing Solutions 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (44.3% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansLinkedIn Marketing Solutions
Star Rating
(265)4.0 out of 5
Market Segments
Small-Business (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LinkedIn Marketing SolutionsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, making it easier for businesses to re-engage with previous prospects. Users appreciate the platform's ability to launch and track ads across multiple channels, including Facebook and Google, which enhances their marketing efforts.
- Users say that LinkedIn Marketing Solutions stands out for its super-detailed targeting options, particularly for B2B campaigns. Reviewers highlight the effectiveness of targeting specific job titles and industries, which is crucial for high-ticket services, making it a preferred choice for businesses focused on account-based marketing.
- Reviewers mention that AdRoll's user-friendly dashboard simplifies the process of creating audiences and analyzing ad performance. This ease of use is frequently praised, allowing users to make informed decisions quickly and improve their campaigns effectively.
- According to verified reviews, LinkedIn Marketing Solutions is recognized for its seamless Lead Gen Forms, which allow users to capture leads without leaving the platform. This feature is particularly beneficial for businesses looking to streamline their lead generation process.
- G2 reviewers report that while AdRoll has a higher overall satisfaction score, LinkedIn Marketing Solutions offers a more robust networking and marketing experience, with users describing it as the best tool for connecting with real people and companies that matter to their business.
- Users say that AdRoll's cross-channel marketing features provide a significant advantage for small businesses, allowing them to effectively manage and optimize their advertising efforts across various platforms, which is a key factor in their marketing success.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
LinkedIn Marketing Solutions
No pricing availableFree Trial
AdRoll
Free Trial is available
LinkedIn Marketing Solutions
No trial information availableRatings
Meets Requirements
8.2
607
8.2
216
Ease of Use
8.3
612
8.0
221
Ease of Setup
8.2
396
7.8
106
Ease of Admin
8.1
343
7.9
95
Quality of Support
8.0
577
7.6
190
Has the product been a good partner in doing business?
8.1
342
7.8
91
Product Direction (% positive)
7.2
597
6.7
213
Features by Category
Channel Functionality
8.3
407
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
7.5
161
7.6
429
7.1
156
8.1
435
Feature Not Available
7.0
374
5.6
123
7.7
368
6.0
116
7.9
358
Feature Not Available
7.7
314
7.6
114
7.7
360
Feature Not Available
8.1
401
Feature Not Available
7.5
379
7.1
140
7.5
333
6.9
125
7.7
212
7.2
65
7.8
210
6.9
66
Targeting
7.9
411
8.6
166
8.7
439
7.9
137
8.0
372
8.4
159
7.7
339
7.9
135
Platform
7.7
286
7.4
107
7.2
335
Feature Not Available
8.1
368
7.8
144
8.1
404
7.9
160
7.8
314
7.7
138
7.5
326
7.1
142
7.5
321
7.4
127
7.8
267
8.1
111
7.6
333
7.5
148
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
7.5
161
7.6
429
7.1
156
8.1
435
Feature Not Available
7.0
374
5.6
123
7.7
368
6.0
116
7.9
358
Feature Not Available
7.7
314
7.6
114
7.7
360
Feature Not Available
8.1
401
Feature Not Available
7.5
379
7.1
140
7.5
333
6.9
125
7.7
212
7.2
65
7.8
210
6.9
66
Targeting
7.9
411
8.6
166
8.7
439
7.9
137
8.0
372
8.4
159
7.7
339
7.9
135
Mobile
7.8
169
Not enough data
7.7
212
7.2
65
7.8
210
6.9
66
Platform
7.7
286
7.4
107
7.2
335
Feature Not Available
8.1
368
7.8
144
8.1
404
7.9
160
7.8
314
7.7
138
7.5
326
7.1
142
7.5
321
7.4
127
7.8
267
8.1
111
7.6
333
7.5
148
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
7.5
161
7.6
429
7.1
156
8.1
435
Feature Not Available
7.0
374
5.6
123
7.7
368
6.0
116
7.9
358
Feature Not Available
7.7
314
7.6
114
7.7
360
Feature Not Available
8.1
401
Feature Not Available
7.5
379
7.1
140
7.5
333
6.9
125
7.7
212
7.2
65
7.8
210
6.9
66
Targeting
7.9
411
8.6
166
8.7
439
7.9
137
8.0
372
8.4
159
7.7
339
7.9
135
Platform
7.7
286
7.4
107
7.2
335
Feature Not Available
8.1
368
7.8
144
8.1
404
7.9
160
7.8
314
7.7
138
7.5
326
7.1
142
7.5
321
7.4
127
7.8
267
8.1
111
7.6
333
7.5
148
Platform Interoperability
7.9(tied score)
34
7.9(tied score)
24
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Feature Not Available
Campaign Management
8.0(won by 0.5)
441
7.5
161
7.6(won by 0.5)
429
7.1
156
8.1(won by default)
435
Feature Not Available
7.0(won by 1.4)
374
5.6
123
7.7(won by 1.7)
368
6.0
116
7.9(won by default)
358
Feature Not Available
7.7(won by 0.1)
314
7.6
114
7.7(won by default)
360
Feature Not Available
8.1(won by default)
401
Feature Not Available
7.5(won by 0.4)
379
7.1
140
7.5(won by 0.6)
333
6.9
125
7.7(won by 0.5)
212
7.2
65
7.8(won by 0.9)
210
6.9
66
Targeting
7.9
411
8.6(won by 0.7)
166
8.7(won by 0.8)
439
7.9
137
8.0
372
8.4(won by 0.4)
159
7.7
339
7.9(won by 0.2)
135
Platform
7.7(won by 0.3)
286
7.4
107
7.2(won by default)
335
Feature Not Available
8.1(won by 0.3)
368
7.8
144
8.1(won by 0.2)
404
7.9
160
7.8(won by 0.1)
314
7.7
138
7.5(won by 0.4)
326
7.1
142
7.5(won by 0.1)
321
7.4
127
7.8
267
8.1(won by 0.3)
111
7.6(won by 0.1)
333
7.5
148
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
7.5
161
7.6
429
7.1
156
8.1
435
Feature Not Available
7.0
374
5.6
123
7.7
368
6.0
116
7.9
358
Feature Not Available
7.7
314
7.6
114
7.7
360
Feature Not Available
8.1
401
Feature Not Available
7.5
379
7.1
140
7.5
333
6.9
125
7.7
212
7.2
65
7.8
210
6.9
66
Targeting
7.9
411
8.6
166
8.7
439
7.9
137
8.0
372
8.4
159
7.7
339
7.9
135
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
7.4
107
7.2
335
Feature Not Available
8.1
368
7.8
144
8.1
404
7.9
160
7.8
314
7.7
138
7.5
326
7.1
142
7.5
321
7.4
127
7.8
267
8.1
111
7.6
333
7.5
148
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and LinkedIn Marketing Solutions are categorized as Social Media Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Marketing Solutions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
19.2%
Computer Software
13.7%
Information Technology and Services
11.4%
Internet
5.1%
Management Consulting
3.9%
Other
46.7%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
What other ways are there to track the success of a campaign if not down to the individual?
2 Comments
GK
Hi Nadia, I first used LinkedIn for marketing four years ago. My question involved a very specific area - the source of business, down to the transaction or...Read more
How can LinkedIn be used for marketing?
1 Comment
MM
By building a strong profile related to your business.Read more
What are marketing solutions?
1 Comment
IO
LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:
1....Read more
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