Link copied to clipboard # AdRoll vs LinkedIn Marketing Solutions Comparison - What are their main differences? Share [ Export ](/compare/adroll/linkedin-marketing-solutions/export.csv) AdRollLinkedIn[+ Add Product](#) Reviews **AdRoll** [ 4.1/5(797) ](https://www.g2.com/products/adroll/reviews#reviews) **LinkedIn Marketing Solutions** [ 4/5(269) ](https://www.g2.com/products/linkedin-marketing-solutions/reviews#reviews) Pricing **AdRoll** Free Trial **Pay As You Go** ยท Ads **LinkedIn Marketing Solutions** No pricing available **Pricing Insights** from reviews Time to Implement **AdRoll** 1 month Based on 29 responses **LinkedIn Marketing Solutions** 1 month Based on 8 responses Return on Investment **AdRoll** 10 months5 months sooner Based on 23 responses **LinkedIn Marketing Solutions** 15 months Based on 6 responses Perceived Cost **AdRoll** $$$$$ **LinkedIn Marketing Solutions** $$$$$ Average Discount **AdRoll** 9%1% more **LinkedIn Marketing Solutions** 8% ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") ![LinkedIn Marketing Solutions](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_776282e57a647bb9ad9657d844786a57/linkedin-marketing-solutions.png "LinkedIn Marketing Solutions") G2 offers free advice on this comparison. 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Pros & Cons **AdRoll** [ Ease of Use (108) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews)[ Ad Management (67) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews)[ Limited Features (25) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews)[ Campaign Management (22) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) **LinkedIn Marketing Solutions** [ LinkedIn Integration (4) ](https://www.g2.com/products/linkedin-marketing-solutions/reviews?filters%5Bsentiment_snippet%5D=1403694&qs=pros-and-cons#reviews)[ Ad Management (3) ](https://www.g2.com/products/linkedin-marketing-solutions/reviews?filters%5Bsentiment_snippet%5D=2045475&qs=pros-and-cons#reviews)[ Expensive (5) ](https://www.g2.com/products/linkedin-marketing-solutions/reviews?filters%5Bsentiment_snippet%5D=1404104&qs=pros-and-cons#reviews)[ High Subscription Cost (2) ](https://www.g2.com/products/linkedin-marketing-solutions/reviews?filters%5Bsentiment_snippet%5D=2096904&qs=pros-and-cons#reviews) Integrations **AdRoll** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db434be13c28576de3cfa55b374e850c/dashthis%282%29.png "Product Avatar Image") DashThis ](https://www.g2.com/products/dashthis/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel ](https://www.g2.com/products/funnel/reviews)[ View all ](https://www.g2.com/products/adroll/integrations) **LinkedIn Marketing Solutions** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_859de01e901d11cfe4d6ce2a267ecd02/convertr.png "Product Avatar Image") Convertr ](https://www.g2.com/products/convertr/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ View all ](https://www.g2.com/products/linkedin-marketing-solutions/integrations) Screenshots **AdRoll** ![AdRoll screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139842/CROSS-CHANNEL.png) **LinkedIn Marketing Solutions** ![LinkedIn Marketing Solutions screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/12165/uploads_2Fb76df103-766d-40ab-b6a9-f1290fc051bd_2Flims3.png) Ratings Meets Requirements **AdRoll** 8.2 8.2647 **LinkedIn Marketing Solutions** 8.2 8.2218 Ease of Use **AdRoll** 8.3 8.3652 **LinkedIn Marketing Solutions** 8.0 8.0223 Ease of Setup **AdRoll** 8.3 8.3435 **LinkedIn Marketing Solutions** 7.8 7.8107 Ease of Admin **AdRoll** 8.2 8.2353 **LinkedIn Marketing Solutions** 7.9 7.995 Quality of Support **AdRoll** 8.0 8.0615 **LinkedIn Marketing Solutions** 7.6 7.6192 Has the product been a good partner in doing business? **AdRoll** 8.1 8.1352 **LinkedIn Marketing Solutions** 7.8 7.891 Product Direction (% positive) **AdRoll** 7.2 7.2629 **LinkedIn Marketing Solutions** 6.7 6.7214 Features Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.7 530 7.4 182 Platform Interoperability Close Ecosystem API 7.9(tied score) 34 7.9(tied score) 24 Agentic AI - Social Media Advertising Autonomous Task Execution 6.4(won by default) 6 Not enough data Multi-step Planning 6.1(won by default) 6 Not enough data Cross-system Integration 7.9(won by default) 7 Not enough data Adaptive Learning 6.7(won by default) 6 Not enough data Proactive Assistance 6.4(won by default) 6 Not enough data Decision Making 6.1(won by default) 6 Not enough data Social Functionality Social Functionality 8.1(won by default) 222 Feature Not Available Campaign Management Campaign Dashboard 8.0(won by 0.5) 451 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 161 Campaign Optimization 7.6(won by 0.5) 434 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 157 Bulk Editing 7.0(won by 1.4) 376 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.6 124 Batch Uploading 7.7(won by 1.7) 372 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.0 116 Fraud Protection 7.7(won by 0.1) 315 7.6 114 Creative Optimization 7.5(won by 0.4) 383 7.1 140 Rich Media Capabilties 7.5(won by 0.6) 335 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 125 In-App Ads 7.7(won by 0.5) 213 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 65 Mobile Rich Media Capabilities 7.8(won by 0.9) 211 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 66 Reach 8.2(won by default) 442 Feature Not Available Brand Safety 7.9(won by default) 359 Feature Not Available Frequency Capping 7.6(won by default) 364 Feature Not Available Budget Pacing 8.1(won by default) 403 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.8 424 8.6(won by 0.8) 168 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.7(won by 0.8) 465 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 137 Geo-Targeting 8.0 376 8.4(won by 0.4) 160 Contextual Targeting 7.7 342 7.9(won by 0.2) 135 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.7(won by 0.3) 295 7.4 108 User, Role, and Access Management 8.1(won by 0.3) 373 7.8 144 Performance and Reliability 8.1(won by 0.3) 414 7.8 161 Enterprise Scalability 7.8(won by 0.1) 315 7.7 138 Customization 7.4(won by 0.3) 332 7.1 142 Workflow Capability 7.5(won by 0.1) 322 7.4 127 Internationalization 7.8 269 8.1(won by 0.3) 111 Notifications 7.6(won by 0.1) 334 7.5 149 Custom Reports 7.2(won by default) 344 Feature Not Available Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.7 536 Not enough data Channel Functionality Display Functionality 8.3(won by default) 422 Not enough data Platform Interoperability Close Ecosystem API 7.5(won by default) 82 Not enough data Agentic AI - Display Advertising Autonomous Task Execution 6.9(won by default) 26 Not enough data Multi-step Planning 6.9(won by default) 24 Not enough data Cross-system Integration 7.4(won by default) 24 Not enough data Adaptive Learning 7.3(won by default) 24 Not enough data Proactive Assistance 7.5(won by default) 25 Not enough data Decision Making 7.2(won by default) 24 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.0(won by 0.5) 451 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 161 Campaign Optimization 7.6(won by 0.5) 434 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 157 Bulk Editing 7.0(won by 1.4) 376 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.6 124 Batch Uploading 7.7(won by 1.7) 372 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.0 116 Fraud Protection 7.7(won by 0.1) 315 7.6 114 Creative Optimization 7.5(won by 0.4) 383 7.1 140 Rich Media Capabilties 7.5(won by 0.6) 335 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 125 In-App Ads 7.7(won by 0.5) 213 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 65 Mobile Rich Media Capabilities 7.8(won by 0.9) 211 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 66 Reach 8.2(won by default) 442 Feature Not Available Brand Safety 7.9(won by default) 359 Feature Not Available Frequency Capping 7.6(won by default) 364 Feature Not Available Budget Pacing 8.1(won by default) 403 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.8 424 8.6(won by 0.8) 168 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.7(won by 0.8) 465 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 137 Geo-Targeting 8.0 376 8.4(won by 0.4) 160 Contextual Targeting 7.7 342 7.9(won by 0.2) 135 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.7(won by 0.3) 295 7.4 108 User, Role, and Access Management 8.1(won by 0.3) 373 7.8 144 Performance and Reliability 8.1(won by 0.3) 414 7.8 161 Enterprise Scalability 7.8(won by 0.1) 315 7.7 138 Customization 7.4(won by 0.3) 332 7.1 142 Workflow Capability 7.5(won by 0.1) 322 7.4 127 Internationalization 7.8 269 8.1(won by 0.3) 111 Notifications 7.6(won by 0.1) 334 7.5 149 Custom Reports 7.2(won by default) 344 Feature Not Available Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Retargeting[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.8 246 Not enough data Retargeting A/B Testing 8.2(won by default) 167 Not enough data Audience Segmentation 8.3(won by default) 201 Not enough data Behavioral Targeting 8.0(won by default) 188 Not enough data Reporting & Analytics 8.2(won by default) 215 Not enough data Geo Targeting 8.2(won by default) 195 Not enough data Cross-channel Retargeting 8.3(won by default) 202 Not enough data Personalization 8.2(won by default) 178 Not enough data Agentic AI - Retargeting Autonomous Task Execution 7.6(won by default) 26 Not enough data Multi-step Planning 7.1(won by default) 26 Not enough data Cross-system Integration 7.6(won by default) 25 Not enough data Adaptive Learning 7.2(won by default) 26 Not enough data Proactive Assistance 7.4(won by default) 26 Not enough data Decision Making 7.6(won by default) 26 Not enough data Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);) 8.0 42 Not enough data Attribution Modeling Single-Touch Attribution 8.3(won by default) 32 | Verified Not enough data Multi-Touch Attribution 8.4(won by default) 34 | Verified Not enough data Algorithmic Attribution 8.3(won by default) 34 | Verified Not enough data Cross-Device Attribution 8.5(won by default) 34 | Verified Not enough data Offline Attribution 7.1(won by default) 28 | Verified Not enough data Custom Attribution 8.3(won by default) 29 | Verified Not enough data Cross Channel Attribution Not enough data Not enough data Agentic AI - Attribution Autonomous Task Execution 7.9(won by default) 8 Not enough data Cross-system Integration 7.1(won by default) 8 Not enough data Natural Language Interaction 6.9(won by default) 8 Not enough data Proactive Assistance 7.3(won by default) 8 Not enough data Marketing B2B Attribution 8.8(won by default) 27 | Verified Not enough data B2C Attribution 8.5(won by default) 32 | Verified Not enough data Multi-Channel Marketing 8.2(won by default) 35 | Verified Not enough data Third-Party Integrations 7.7(won by default) 31 | Verified Not enough data Social Media Integration Not enough data Not enough data Reporting Dashboards 8.3(won by default) 37 | Verified Not enough data Data Visualizations 8.4(won by default) 37 | Verified Not enough data Custom Reporting 8.0(won by default) 33 | Verified Not enough data Additional Functionality AI/Machine Learning Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Channel Management Not enough data Not enough data Advertising Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Performance Metrics Not enough data Not enough data Conversion Tracking Not enough data Not enough data API Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Affiliate Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Lead Capture Not enough data Not enough data CRM Not enough data Not enough data Audience Targeting Not enough data Not enough data Attribution Modeling Not enough data Not enough data ROI Tracking Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Dashboard Creation Not enough data Not enough data Website Analytics Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Qualification Not enough data Not enough data Behavior Tracking Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 7.7 531 Not enough data Platform Interoperability Close Ecosystem API 7.5(won by default) 34 Not enough data Mobile Functionality Mobile Functionality 8.0(won by default) 204 Not enough data Agentic AI - Mobile Advertising Autonomous Task Execution 7.2(won by default) 10 Not enough data Multi-step Planning 7.2(won by default) 10 Not enough data Cross-system Integration 7.2(won by default) 10 Not enough data Adaptive Learning 7.2(won by default) 10 Not enough data Proactive Assistance 7.3(won by default) 10 Not enough data Decision Making 7.2(won by default) 10 Not enough data Campaign Management Campaign Dashboard 8.0(won by 0.5) 451 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 161 Campaign Optimization 7.6(won by 0.5) 434 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 157 Bulk Editing 7.0(won by 1.4) 376 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.6 124 Batch Uploading 7.7(won by 1.7) 372 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.0 116 Fraud Protection 7.7(won by 0.1) 315 7.6 114 Creative Optimization 7.5(won by 0.4) 383 7.1 140 Rich Media Capabilties 7.5(won by 0.6) 335 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 125 In-App Ads 7.7(won by 0.5) 213 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 65 Mobile Rich Media Capabilities 7.8(won by 0.9) 211 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 66 Reach 8.2(won by default) 442 Feature Not Available Brand Safety 7.9(won by default) 359 Feature Not Available Frequency Capping 7.6(won by default) 364 Feature Not Available Budget Pacing 8.1(won by default) 403 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.8 424 8.6(won by 0.8) 168 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.7(won by 0.8) 465 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 137 Geo-Targeting 8.0 376 8.4(won by 0.4) 160 Contextual Targeting 7.7 342 7.9(won by 0.2) 135 Audience Targeting Not enough data Not enough data Mobile In-App Ads 7.7(won by 0.5) 213 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 65 Mobile Rich Media Capabilities 7.8(won by 0.9) 211 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 66 Mobile Tracking 7.8(won by default) 169 Not enough data Platform API / Integrations 7.7(won by 0.3) 295 7.4 108 User, Role, and Access Management 8.1(won by 0.3) 373 7.8 144 Performance and Reliability 8.1(won by 0.3) 414 7.8 161 Enterprise Scalability 7.8(won by 0.1) 315 7.7 138 Customization 7.4(won by 0.3) 332 7.1 142 Workflow Capability 7.5(won by 0.1) 322 7.4 127 Internationalization 7.8 269 8.1(won by 0.3) 111 Notifications 7.6(won by 0.1) 334 7.5 149 Custom Reports 7.2(won by default) 344 Feature Not Available Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.5 528 Not enough data Platform Interoperability Close Ecosystem API 6.4(won by default) 13 Not enough data Video Functionality Video Functionality 8.1(won by default) 16 Not enough data Agentic AI - Video Advertising Autonomous Task Execution 5.6(won by default) 6 Not enough data Multi-step Planning 5.6(won by default) 6 Not enough data Cross-system Integration 5.8(won by default) 6 Not enough data Adaptive Learning 5.8(won by default) 6 Not enough data Proactive Assistance 5.8(won by default) 6 Not enough data Decision Making 5.6(won by default) 6 Not enough data Campaign Management Campaign Dashboard 8.0(won by 0.5) 451 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 161 Campaign Optimization 7.6(won by 0.5) 434 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 157 Bulk Editing 7.0(won by 1.4) 376 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.6 124 Batch Uploading 7.7(won by 1.7) 372 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.0 116 Fraud Protection 7.7(won by 0.1) 315 7.6 114 Creative Optimization 7.5(won by 0.4) 383 7.1 140 Rich Media Capabilties 7.5(won by 0.6) 335 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 125 In-App Ads 7.7(won by 0.5) 213 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 65 Mobile Rich Media Capabilities 7.8(won by 0.9) 211 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 66 Reach 8.2(won by default) 442 Feature Not Available Brand Safety 7.9(won by default) 359 Feature Not Available Frequency Capping 7.6(won by default) 364 Feature Not Available Budget Pacing 8.1(won by default) 403 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.8 424 8.6(won by 0.8) 168 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.7(won by 0.8) 465 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 137 Geo-Targeting 8.0 376 8.4(won by 0.4) 160 Contextual Targeting 7.7 342 7.9(won by 0.2) 135 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.7(won by 0.3) 295 7.4 108 User, Role, and Access Management 8.1(won by 0.3) 373 7.8 144 Performance and Reliability 8.1(won by 0.3) 414 7.8 161 Enterprise Scalability 7.8(won by 0.1) 315 7.7 138 Customization 7.4(won by 0.3) 332 7.1 142 Workflow Capability 7.5(won by 0.1) 322 7.4 127 Internationalization 7.8 269 8.1(won by 0.3) 111 Notifications 7.6(won by 0.1) 334 7.5 149 Custom Reports 7.2(won by default) 344 Feature Not Available Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 7.9 528 Not enough data Demand Side Platforms Cross Channel Capabilities 7.7(won by default) 5 Not enough data Agentic AI - Demand Side Platform (DSP) Multi-step Planning 8.0(won by default) 5 Not enough data Cross-system Integration 7.3(won by default) 5 Not enough data Adaptive Learning 7.7(won by default) 5 Not enough data Decision Making 7.7(won by default) 5 Not enough data Autonomous Task Execution Not enough data Not enough data Proactive Assistance Not enough data Not enough data Campaign Management Campaign Dashboard 8.0(won by 0.5) 451 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 161 Campaign Optimization 7.6(won by 0.5) 434 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 157 Bulk Editing 7.0(won by 1.4) 376 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.6 124 Batch Uploading 7.7(won by 1.7) 372 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.0 116 Fraud Protection 7.7(won by 0.1) 315 7.6 114 Creative Optimization 7.5(won by 0.4) 383 7.1 140 Rich Media Capabilties 7.5(won by 0.6) 335 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 125 In-App Ads 7.7(won by 0.5) 213 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 65 Mobile Rich Media Capabilities 7.8(won by 0.9) 211 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 66 Reach 8.2(won by default) 442 Feature Not Available Brand Safety 7.9(won by default) 359 Feature Not Available Frequency Capping 7.6(won by default) 364 Feature Not Available Budget Pacing 8.1(won by default) 403 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.8 424 8.6(won by 0.8) 168 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.7(won by 0.8) 465 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 137 Geo-Targeting 8.0 376 8.4(won by 0.4) 160 Contextual Targeting 7.7 342 7.9(won by 0.2) 135 Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 8.3(won by default) 5 Not enough data Estimate and Projections 8.3(won by default) 5 Not enough data Cross-Device Capabilities 8.3(won by default) 5 Not enough data AI/Machine Learning Not enough data Not enough data Platform API / Integrations 7.7(won by 0.3) 295 7.4 108 User, Role, and Access Management 8.1(won by 0.3) 373 7.8 144 Performance and Reliability 8.1(won by 0.3) 414 7.8 161 Enterprise Scalability 7.8(won by 0.1) 315 7.7 138 Customization 7.4(won by 0.3) 332 7.1 142 Workflow Capability 7.5(won by 0.1) 322 7.4 127 Internationalization 7.8 269 8.1(won by 0.3) 111 Notifications 7.6(won by 0.1) 334 7.5 149 Custom Reports 7.2(won by default) 344 Feature Not Available Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) 8.5 13 Not enough data Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation 8.5(won by default) 10 Not enough data Ad Serving 9.1(won by default) 9 Not enough data Streaming Capabilites 8.7(won by default) 9 Not enough data Performance Analytics 8.6(won by default) 11 Not enough data Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets 8.2(won by default) 10 Not enough data Campaign Dashboard 8.2(won by default) 12 Not enough data Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution 8.3(won by default) 7 Not enough data Multi-step Planning 8.6(won by default) 7 Not enough data Cross-system Integration 8.3(won by default) 8 Not enough data Adaptive Learning 8.8(won by default) 7 Not enough data Proactive Assistance 9.0(won by default) 8 Not enough data Decision Making 7.1(won by default) 7 Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) 7.2 11 Not enough data Agentic AI - Native Advertising Autonomous Task Execution 7.7(won by default) 11 Not enough data Multi-step Planning 7.3(won by default) 10 Not enough data Cross-system Integration 7.8(won by default) 10 Not enough data Adaptive Learning 7.5(won by default) 10 Not enough data Proactive Assistance 7.2(won by default) 10 Not enough data Decision Making 7.3(won by default) 10 Not enough data Show 4 feature categories with incomplete data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Visitor Identification Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Conversion Rate Optimization Not enough data Not enough data SEO Management Not enough data Not enough data Drag & Drop Not enough data Not enough data Visual Analytics Not enough data Not enough data API Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data A/B Testing Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Site Search Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Engagement Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Funnel Analysis Not enough data Not enough data Widgets Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Heatmaps Not enough data Not enough data Search/Filter Not enough data Not enough data Conversion Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Referral Tracking Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Data Visualization Not enough data Not enough data Behavior Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Pageview Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data Charting Not enough data Not enough data Visualization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Time on Site Tracking Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Monitoring Not enough data Not enough data Tagging Not enough data Not enough data Dashboard Creation Not enough data Not enough data Campaign Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data User Interaction Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Multiple Site Management Not enough data Not enough data Website Analytics Not enough data Not enough data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Marketing Distribution Segmentation Not enough data Not enough data Personalized Messaging Not enough data Not enough data Website Personalization Not enough data Not enough data Email Campaigns Not enough data Not enough data Digital Advertising Not enough data Not enough data Direct Mail Not enough data Not enough data Campaign Planning Strategy Mapping Not enough data Not enough data Prioritized Accounts Not enough data Not enough data Trending Accounts Not enough data Not enough data Sales Activation Not enough data Not enough data Integrations Ad Network Integrations Not enough data Not enough data Buyer Intent Data Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data CRM Integration Not enough data Not enough data User Insights Reviewers' Company Size [![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews) AdRoll Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 36.2% Enterprise(\> 1000 emp.) 8.0% [![LinkedIn Marketing Solutions](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_776282e57a647bb9ad9657d844786a57/linkedin-marketing-solutions.png "LinkedIn Marketing Solutions")](https://www.g2.com/products/linkedin-marketing-solutions/reviews) LinkedIn Marketing Solutions Small-Business(50 or fewer emp.) 44.0% Mid-Market(51-1000 emp.) 39.8% Enterprise(\> 1000 emp.) 16.2% Small-Business (50 or fewer emp.) 55.8% 44.0% Mid-Market (51-1000 emp.) 36.2% 39.8% Enterprise (\> 1000 emp.) 8.0% 16.2% Reviewers' Industry [![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews) AdRoll Marketing and Advertising 25.2% Computer Software 7.7% Retail 5.8% Apparel & Fashion 4.3% Information Technology and Services 4.0% Other 53.1% [![LinkedIn Marketing Solutions](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_776282e57a647bb9ad9657d844786a57/linkedin-marketing-solutions.png "LinkedIn Marketing Solutions")](https://www.g2.com/products/linkedin-marketing-solutions/reviews) LinkedIn Marketing Solutions Marketing and Advertising 19.1% Computer Software 13.6% Information Technology and Services 11.7% Internet 5.1% Management Consulting 3.9% Other 46.7% FAQs ## AdRoll vs LinkedIn FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between AdRoll vs LinkedIn? AdRoll stands out for its ease of use and setup, while LinkedIn is distinguished by its professional audience targeting and B2B focus. | [AdRoll](https://www.g2.com/products/adroll/reviews) | [LinkedIn](https://www.g2.com/products/linkedin-marketing-solutions/reviews) | | --- | --- | | 4.1/5 (787 reviews) | 4.0/5 (269 reviews) | | Small-Business | Small-Business | | 8.3 | 7.8 | | 8.0 | 7.6 | | Ease of Use (108 all-time mentions) | Professional Audience Targeting | ### How do the pricing models of AdRoll and LinkedIn compare? AdRoll is rated higher for value and pricing satisfaction than LinkedIn, with reviewers consistently citing cost-effectiveness as a strength. - **AdRoll:** Reviewers highlight AdRoll as budget-friendly and flexible, with many noting its low cost for strong visibility and performance. - **LinkedIn:** Reviewers frequently cite LinkedIn as expensive, with high cost per click and cost per lead, making it less accessible for smaller budgets. - **Switching Reason:** Several reviewers mention switching to AdRoll for more affordable cross-channel advertising compared to LinkedIn's higher costs. ### What are the best alternatives to AdRoll and LinkedIn? The top three alternatives to AdRoll and LinkedIn in Cross-Channel Advertising are Facebook, Criteo Commerce Growth, and StackAdapt. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | Budget-friendly and flexible | Ease of Use (108 all-time mentions) | | [LinkedIn](https://www.g2.com/products/linkedin-marketing-solutions/reviews) | 4.0/5 (269 reviews) | Small-Business | Expensive, high cost per click | Professional Audience Targeting | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | โ€” | Audience Reach | | [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242 reviews) | Mid-Market | โ€” | Retargeting Capabilities | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | โ€” | Programmatic Advertising | ### Which Cross-Channel Advertising features should I prioritize when comparing AdRoll and LinkedIn? Buyers should prioritize Targeting, Ease of Use, Integrations, Reporting Capabilities, and Pricing when comparing AdRoll and LinkedIn. - **Targeting:** AdRoll (50 all-time mentions for Targeting, 48 for Audience Targeting); LinkedIn is repeatedly cited for professional audience targeting and B2B precision. - **Ease of Use:** AdRoll (108 all-time mentions); LinkedIn (2 recent mentions). - **Integrations:** AdRoll integrates with Funnel (33 all-time mentions), Google Ads (25), and Shopify (9); LinkedIn integrates with Convertr (recent mention). - **Reporting Capabilities:** AdRoll (27 all-time mentions); LinkedIn reviewers note limited reporting and analytics. - **Pricing:** AdRoll is described as budget-friendly and flexible; LinkedIn is frequently cited as expensive with high cost per click. ### What are the pros and cons of AdRoll vs LinkedIn? AdRoll's headline strength is ease of use and setup, while LinkedIn's is professional audience targeting for B2B campaigns. - **AdRoll strengths:** Ease of Use (108 all-time mentions), Easy Setup (56), Targeting (50), Campaign Management (67), Budget-friendly and flexible pricing. - **AdRoll trade-offs:** Limited Features (25 all-time mentions), reporting depth and optimization controls, and some reviewers note slower platform performance and limited creative options. - **LinkedIn strengths:** Professional Audience Targeting, B2B precision, Lead Generation, CRM Integration, and high-quality leads. - **LinkedIn trade-offs:** Expensive (5 all-time mentions), high cost per click, limited features (2), less intuitive UI, and limited reporting and customization options. ### Is AdRoll or LinkedIn better for small businesses? AdRoll is the better fit for small businesses, supported by its largest segment and positive small-business reviewer sentiment. - **AdRoll:** Small-Business is the largest segment, with reviewers consistently citing ease of use, quick setup, and budget-friendly pricing as advantages for small teams. - **LinkedIn:** Small-Business is also the largest segment, but reviewers frequently mention high costs and less accessible pricing for smaller budgets. ### Which Cross-Channel Advertising platform has better integrations? AdRoll is favored for integrations, with more reviewer-cited integrations and higher mention counts than LinkedIn. - **AdRoll:** Integrates with Funnel (33 all-time mentions), Google Ads (25), and Shopify (9), with reviewers highlighting the value of these connections for campaign management and automation. - **LinkedIn:** Integrates with Convertr (recent mention), with reviewers noting smooth lead-processing integration but fewer integration mentions overall. ### How do AdRoll and LinkedIn compare on customer support? AdRoll and LinkedIn are rated in near-parity for Quality of Support, with AdRoll at 8.0 and LinkedIn at 7.6, a difference below the materiality threshold. - **AdRoll:** Reviewers frequently praise responsive and helpful support, with several citing strong account management and prompt assistance. - **LinkedIn:** Reviewers describe support as helpful and knowledgeable, with positive experiences noted for both onboarding and ongoing campaign management. ### Which is easier to implement, AdRoll or LinkedIn? AdRoll is rated higher for Ease of Setup than LinkedIn, with a 0.5-point advantage (8.3 vs 7.8). - **AdRoll:** Reviewers consistently highlight quick and straightforward setup, with many noting that campaigns can be launched in minutes without technical expertise. - **LinkedIn:** Reviewers describe setup as generally easy, but some mention a steeper learning curve and less intuitive navigation compared to other platforms. ### Which product has better Targeting? AdRoll is stronger on Targeting, with more reviewer-cited mentions and robust feature support. - **AdRoll:** Targeting (50 all-time mentions), Audience Targeting (48), Targeting Options (29), and Targeting Efficiency (27); reviewers highlight strong retargeting and audience segmentation capabilities. - **LinkedIn:** Reviewers cite professional audience targeting and B2B precision as key strengths, with repeated mentions of job title, company size, and industry targeting. Alternatives **AdRoll Alternatives** ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) **LinkedIn Marketing Solutions Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai") [ Skai ](/products/skai/reviews) ![Twitter Ads](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/twitter-ads.svg "Twitter Ads") [ Twitter Ads ](/products/twitter-ads/reviews) ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion") [ MediaMath by Infillion ](/products/mediamath-by-infillion/reviews)