Compare AdRoll and LinkedIn Marketing Solutions 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (44.2% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(774)4.1 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansLinkedIn Marketing Solutions
Star Rating
(268)4.0 out of 5
Market Segments
Small-Business (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LinkedIn Marketing SolutionsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, making it easier for businesses to re-engage with previous prospects. Users appreciate the platform's ability to launch and track ads across multiple channels, including Facebook and Google, which enhances their marketing efforts.
- Users say that LinkedIn Marketing Solutions stands out for its super-detailed targeting options, particularly for B2B campaigns. Reviewers highlight the effectiveness of targeting specific job titles and industries, which is crucial for high-ticket services, making it a preferred choice for businesses focused on account-based marketing.
- Reviewers mention that AdRoll's user-friendly dashboard simplifies the process of creating audiences and analyzing ad performance. This ease of use is frequently praised, allowing users to make informed decisions quickly and improve their campaigns effectively.
- According to verified reviews, LinkedIn Marketing Solutions is recognized for its seamless Lead Gen Forms, which allow users to capture leads without leaving the platform. This feature is particularly beneficial for businesses looking to streamline their lead generation process.
- G2 reviewers report that while AdRoll has a higher overall satisfaction score, LinkedIn Marketing Solutions offers a more robust networking and marketing experience, with users describing it as the best tool for connecting with real people and companies that matter to their business.
- Users say that AdRoll's cross-channel marketing features provide a significant advantage for small businesses, allowing them to effectively manage and optimize their advertising efforts across various platforms, which is a key factor in their marketing success.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
LinkedIn Marketing Solutions
No pricing availableFree Trial
AdRoll
Free Trial is available
LinkedIn Marketing Solutions
No trial information availableRatings
Meets Requirements
8.2
631
8.2
218
Ease of Use
8.3
636
8.0
223
Ease of Setup
8.3
419
7.8
107
Ease of Admin
8.1
343
7.9
95
Quality of Support
8.0
599
7.6
192
Has the product been a good partner in doing business?
8.1
342
7.8
91
Product Direction (% positive)
7.3
618
6.7
214
Features by Category
Channel Functionality
8.3
419
Not enough data
Platform Interoperability
7.5
82
Not enough data
Agentic AI - Display Advertising
6.9
26
Not enough data
6.9
24
Not enough data
7.4
24
Not enough data
7.3
24
Not enough data
7.5
25
Not enough data
7.2
24
Not enough data
Campaign Management
8.0
448
7.5
161
7.6
433
7.1
157
8.1
440
Feature Not Available
7.0
375
5.6
124
7.7
371
6.0
116
7.9
359
Feature Not Available
7.7
315
7.6
114
7.6
364
Feature Not Available
8.1
403
Feature Not Available
7.5
381
7.1
140
7.5
334
6.9
125
7.7
213
7.2
65
7.8
211
6.9
66
Targeting
7.9
419
8.6
168
8.7
455
7.9
137
8.0
375
8.4
160
7.7
340
7.9
135
Platform
7.7
295
7.4
108
7.2
342
Feature Not Available
8.1
372
7.8
144
8.1
412
7.8
161
7.8
315
7.7
138
7.4
331
7.1
142
7.5
322
7.4
127
7.8
269
8.1
111
7.6
334
7.5
149
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
448
7.5
161
7.6
433
7.1
157
8.1
440
Feature Not Available
7.0
375
5.6
124
7.7
371
6.0
116
7.9
359
Feature Not Available
7.7
315
7.6
114
7.6
364
Feature Not Available
8.1
403
Feature Not Available
7.5
381
7.1
140
7.5
334
6.9
125
7.7
213
7.2
65
7.8
211
6.9
66
Targeting
7.9
419
8.6
168
8.7
455
7.9
137
8.0
375
8.4
160
7.7
340
7.9
135
Mobile
7.8
169
Not enough data
7.7
213
7.2
65
7.8
211
6.9
66
Platform
7.7
295
7.4
108
7.2
342
Feature Not Available
8.1
372
7.8
144
8.1
412
7.8
161
7.8
315
7.7
138
7.4
331
7.1
142
7.5
322
7.4
127
7.8
269
8.1
111
7.6
334
7.5
149
Platform Interoperability
6.4
13
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.6
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.6
6
Not enough data
Campaign Management
8.0
448
7.5
161
7.6
433
7.1
157
8.1
440
Feature Not Available
7.0
375
5.6
124
7.7
371
6.0
116
7.9
359
Feature Not Available
7.7
315
7.6
114
7.6
364
Feature Not Available
8.1
403
Feature Not Available
7.5
381
7.1
140
7.5
334
6.9
125
7.7
213
7.2
65
7.8
211
6.9
66
Targeting
7.9
419
8.6
168
8.7
455
7.9
137
8.0
375
8.4
160
7.7
340
7.9
135
Platform
7.7
295
7.4
108
7.2
342
Feature Not Available
8.1
372
7.8
144
8.1
412
7.8
161
7.8
315
7.7
138
7.4
331
7.1
142
7.5
322
7.4
127
7.8
269
8.1
111
7.6
334
7.5
149
Platform Interoperability
7.9(tied score)
34
7.9(tied score)
24
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.9(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Feature Not Available
Campaign Management
8.0(won by 0.5)
448
7.5
161
7.6(won by 0.5)
433
7.1
157
8.1(won by default)
440
Feature Not Available
7.0(won by 1.4)
375
5.6
124
7.7(won by 1.7)
371
6.0
116
7.9(won by default)
359
Feature Not Available
7.7(won by 0.1)
315
7.6
114
7.6(won by default)
364
Feature Not Available
8.1(won by default)
403
Feature Not Available
7.5(won by 0.4)
381
7.1
140
7.5(won by 0.6)
334
6.9
125
7.7(won by 0.5)
213
7.2
65
7.8(won by 0.9)
211
6.9
66
Targeting
7.9
419
8.6(won by 0.7)
168
8.7(won by 0.8)
455
7.9
137
8.0
375
8.4(won by 0.4)
160
7.7
340
7.9(won by 0.2)
135
Platform
7.7(won by 0.3)
295
7.4
108
7.2(won by default)
342
Feature Not Available
8.1(won by 0.3)
372
7.8
144
8.1(won by 0.3)
412
7.8
161
7.8(won by 0.1)
315
7.7
138
7.4(won by 0.3)
331
7.1
142
7.5(won by 0.1)
322
7.4
127
7.8
269
8.1(won by 0.3)
111
7.6(won by 0.1)
334
7.5
149
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
448
7.5
161
7.6
433
7.1
157
8.1
440
Feature Not Available
7.0
375
5.6
124
7.7
371
6.0
116
7.9
359
Feature Not Available
7.7
315
7.6
114
7.6
364
Feature Not Available
8.1
403
Feature Not Available
7.5
381
7.1
140
7.5
334
6.9
125
7.7
213
7.2
65
7.8
211
6.9
66
Targeting
7.9
419
8.6
168
8.7
455
7.9
137
8.0
375
8.4
160
7.7
340
7.9
135
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
295
7.4
108
7.2
342
Feature Not Available
8.1
372
7.8
144
8.1
412
7.8
161
7.8
315
7.7
138
7.4
331
7.1
142
7.5
322
7.4
127
7.8
269
8.1
111
7.6
334
7.5
149
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and LinkedIn Marketing Solutions are categorized as Social Media Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Marketing Solutions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.4%
Computer Software
7.4%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.1%
Other
53.0%
Marketing and Advertising
19.1%
Computer Software
13.6%
Information Technology and Services
11.7%
Internet
5.1%
Management Consulting
3.9%
Other
46.7%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
What other ways are there to track the success of a campaign if not down to the individual?
2 Comments
NF
https://business.linkedin.com/marketing-solutions/how-to-market-on-linkedin
Hi, I hope you find answers in the above link.Read more
How can I market on LinkedIn for free?
1 Comment
IO
Attractive Profile:
- Create a complete and professional profile.
- Use an appropriate photo and a clear description.
Valuable Content:
- Share relevant...Read more
What are marketing solutions?
1 Comment
IO
LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:
1....Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
