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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (44.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansLinkedIn Marketing Solutions
Star Rating
(264)4.0 out of 5
Market Segments
Small-Business (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LinkedIn Marketing SolutionsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in customer support, with users praising their responsive and helpful service. One user noted, "Adroll Customer Care tops all companies that provide support to our company," highlighting the platform's commitment to assisting its clients effectively.
- Users say that AdRoll's ease of use is a significant advantage, particularly for creating dynamic ads. Reviewers appreciate the inbuilt ad maker, stating, "It's very easy to use and understand," which makes the platform accessible for users with varying levels of expertise.
- According to verified reviews, LinkedIn Marketing Solutions stands out for its detailed targeting options, allowing users to refine their audience based on job title, company size, and industry. This feature is particularly beneficial for businesses offering high-ticket or niche services, as one user mentioned, "Works really well for high-ticket or niche services (consulting, software, training, etc.)."
- Reviewers mention that while AdRoll has strong retargeting capabilities, LinkedIn Marketing Solutions offers robust features for B2B marketing. Users appreciate the platform's ability to generate leads seamlessly through Lead Gen Forms, which "convert well—people don't need to leave LinkedIn."
- Users highlight that AdRoll's campaign optimization tools are user-friendly, with one reviewer stating, "The retargeting capabilities are top tier!" This ease of use is a significant factor for small businesses looking to maximize their advertising efforts without extensive training.
- G2 reviewers note that while both platforms have similar star ratings, AdRoll's higher volume of recent reviews suggests a more active user base, which may indicate ongoing improvements and user engagement. This is crucial for potential buyers looking for a platform that evolves with their needs.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
LinkedIn Marketing Solutions
No pricing availableFree Trial
AdRoll
Free Trial is available
LinkedIn Marketing Solutions
No trial information availableRatings
Meets Requirements
8.2
580
8.2
215
Ease of Use
8.3
585
8.0
220
Ease of Setup
8.2
369
7.8
105
Ease of Admin
8.1
336
7.9
95
Quality of Support
8.0
554
7.5
189
Has the product been a good partner in doing business?
8.1
335
7.8
91
Product Direction (% positive)
7.2
570
6.7
212
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
7.5
160
7.6
426
7.0
155
8.1
429
Feature Not Available
7.0
373
5.6
122
7.7
367
6.0
115
7.8
356
Feature Not Available
7.7
313
7.6
113
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
375
7.1
139
7.5
331
6.8
124
7.7
212
7.1
64
7.8
210
6.8
65
Targeting
7.9
406
8.6
165
8.7
427
7.8
136
8.0
372
8.4
158
7.7
338
7.9
134
Platform
7.7
284
7.4
106
7.2
332
Feature Not Available
8.0
368
7.8
143
8.1
404
7.8
159
7.8
313
7.7
137
7.4
324
7.0
141
7.5
321
7.4
126
7.8
267
8.1
110
7.6
333
7.4
147
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
7.5
160
7.6
426
7.0
155
8.1
429
Feature Not Available
7.0
373
5.6
122
7.7
367
6.0
115
7.8
356
Feature Not Available
7.7
313
7.6
113
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
375
7.1
139
7.5
331
6.8
124
7.7
212
7.1
64
7.8
210
6.8
65
Targeting
7.9
406
8.6
165
8.7
427
7.8
136
8.0
372
8.4
158
7.7
338
7.9
134
Mobile
7.8
169
Not enough data
7.7
212
7.1
64
7.8
210
6.8
65
Platform
7.7
284
7.4
106
7.2
332
Feature Not Available
8.0
368
7.8
143
8.1
404
7.8
159
7.8
313
7.7
137
7.4
324
7.0
141
7.5
321
7.4
126
7.8
267
8.1
110
7.6
333
7.4
147
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
7.5
160
7.6
426
7.0
155
8.1
429
Feature Not Available
7.0
373
5.6
122
7.7
367
6.0
115
7.8
356
Feature Not Available
7.7
313
7.6
113
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
375
7.1
139
7.5
331
6.8
124
7.7
212
7.1
64
7.8
210
6.8
65
Targeting
7.9
406
8.6
165
8.7
427
7.8
136
8.0
372
8.4
158
7.7
338
7.9
134
Platform
7.7
284
7.4
106
7.2
332
Feature Not Available
8.0
368
7.8
143
8.1
404
7.8
159
7.8
313
7.7
137
7.4
324
7.0
141
7.5
321
7.4
126
7.8
267
8.1
110
7.6
333
7.4
147
Platform Interoperability
8.0(won by 0.2)
35
7.8
23
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Feature Not Available
Campaign Management
8.0(won by 0.5)
436
7.5
160
7.6(won by 0.6)
426
7.0
155
8.1(won by default)
429
Feature Not Available
7.0(won by 1.4)
373
5.6
122
7.7(won by 1.7)
367
6.0
115
7.8(won by default)
356
Feature Not Available
7.7(won by 0.1)
313
7.6
113
7.7(won by default)
359
Feature Not Available
8.1(won by default)
399
Feature Not Available
7.5(won by 0.4)
375
7.1
139
7.5(won by 0.7)
331
6.8
124
7.7(won by 0.6)
212
7.1
64
7.8(won by 1.0)
210
6.8
65
Targeting
7.9
406
8.6(won by 0.7)
165
8.7(won by 0.9)
427
7.8
136
8.0
372
8.4(won by 0.4)
158
7.7
338
7.9(won by 0.2)
134
Platform
7.7(won by 0.3)
284
7.4
106
7.2(won by default)
332
Feature Not Available
8.0(won by 0.2)
368
7.8
143
8.1(won by 0.3)
404
7.8
159
7.8(won by 0.1)
313
7.7
137
7.4(won by 0.4)
324
7.0
141
7.5(won by 0.1)
321
7.4
126
7.8
267
8.1(won by 0.3)
110
7.6(won by 0.2)
333
7.4
147
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
7.5
160
7.6
426
7.0
155
8.1
429
Feature Not Available
7.0
373
5.6
122
7.7
367
6.0
115
7.8
356
Feature Not Available
7.7
313
7.6
113
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
375
7.1
139
7.5
331
6.8
124
7.7
212
7.1
64
7.8
210
6.8
65
Targeting
7.9
406
8.6
165
8.7
427
7.8
136
8.0
372
8.4
158
7.7
338
7.9
134
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.4
106
7.2
332
Feature Not Available
8.0
368
7.8
143
8.1
404
7.8
159
7.8
313
7.7
137
7.4
324
7.0
141
7.5
321
7.4
126
7.8
267
8.1
110
7.6
333
7.4
147
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and LinkedIn Marketing Solutions are categorized as Social Media Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Marketing Solutions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
19.3%
Computer Software
13.8%
Information Technology and Services
11.0%
Internet
5.1%
Management Consulting
3.9%
Other
46.9%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
What other ways are there to track the success of a campaign if not down to the individual?
2 Comments
GK
Hi Nadia, I first used LinkedIn for marketing four years ago. My question involved a very specific area - the source of business, down to the transaction or...Read more
How can LinkedIn be used for marketing?
1 Comment
MM
By building a strong profile related to your business.Read more
What are marketing solutions?
1 Comment
IO
LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:
1....Read more
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