Introducing G2.ai, the future of software buying.Try now
Compare AdRoll and Feathr 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Optmyzr
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AdLib DSP
Visit Website
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (60.7% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansFeathr
Star Rating
(30)4.3 out of 5
Market Segments
Small-Business (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FeathrSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in Email Deliverability with a score of 8.5, while Feathr's score in this area is not available. Reviewers mention that AdRoll's ability to manage email deliverability effectively has significantly improved their campaign success rates.
- Reviewers mention that Feathr shines in Audience Segmentation with a score of 8.8, compared to AdRoll's score of 8.3. Users on G2 appreciate Feathr's advanced segmentation capabilities, allowing for more targeted marketing efforts.
- Users say that AdRoll's Quality of Support is rated at 7.9, which is lower than Feathr's impressive score of 8.6. Reviewers mention that Feathr's customer support is responsive and helpful, making it easier for users to resolve issues quickly.
- G2 users report that AdRoll offers superior A/B Testing functionality with a score of 8.5, while Feathr's score is 7.6. Users say that AdRoll's A/B testing features are intuitive and provide valuable insights for optimizing campaigns.
- Reviewers mention that Feathr's Cross-channel Retargeting capabilities are rated at 8.6, slightly higher than AdRoll's score of 8.3. Users on G2 appreciate how Feathr allows them to retarget across multiple platforms seamlessly.
- Users report that AdRoll's Ease of Use is rated at 8.2, which is higher than Feathr's score of 7.7. Reviewers mention that AdRoll's user interface is straightforward, making it easier for small businesses to navigate and utilize the software effectively.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Feathr
No pricing availableFree Trial
AdRoll
Free Trial is available
Feathr
No trial information availableRatings
Meets Requirements
8.2
580
8.2
22
Ease of Use
8.3
585
7.8
23
Ease of Setup
8.2
369
8.0
11
Ease of Admin
8.1
336
7.7
10
Quality of Support
8.0
554
8.7
21
Has the product been a good partner in doing business?
8.1
335
8.2
10
Product Direction (% positive)
7.2
570
7.3
22
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Retargeting
8.2
166
7.5
10
8.3
197
8.8
17
8.1
185
8.1
14
8.1
206
8.0
17
8.2
194
8.3
17
8.2
196
8.7
13
8.2
177
8.5
12
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0(won by default)
436
Not enough data
7.6(won by default)
426
Not enough data
8.1(won by default)
429
Not enough data
7.0(won by default)
373
Not enough data
7.7(won by default)
367
Not enough data
7.8(won by default)
356
Not enough data
7.7(won by default)
313
Not enough data
7.7(won by default)
359
Not enough data
8.1(won by default)
399
Not enough data
7.5(won by default)
375
Not enough data
7.5(won by default)
331
Not enough data
7.7(won by default)
212
Not enough data
7.8(won by default)
210
Not enough data
Targeting
7.9(won by default)
406
Not enough data
8.7(won by default)
427
Not enough data
8.0(won by default)
372
Not enough data
7.7(won by default)
338
Not enough data
Platform
7.7(won by default)
284
Not enough data
7.2(won by default)
332
Not enough data
8.0(won by default)
368
Not enough data
8.1(won by default)
404
Not enough data
7.8(won by default)
313
Not enough data
7.4(won by default)
324
Not enough data
7.5(won by default)
321
Not enough data
7.8(won by default)
267
Not enough data
7.6(won by default)
333
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Feathr are categorized as Retargeting
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Feathr
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Non-Profit Organization Management
37.9%
Events Services
13.8%
Textiles
6.9%
Marketing and Advertising
6.9%
Hospital & Health Care
6.9%
Other
27.6%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Feathr has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
