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Compare AdRoll and Feathr 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Small-Business (58.6% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(733)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansFeathr
Star Rating
(31)4.3 out of 5
Market Segments
Small-Business (58.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FeathrSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, boasting a significantly higher overall score compared to Feathr. Users appreciate the platform's dynamic ad creation capabilities, highlighting the ease of use and the helpful inbuilt ad maker.
- According to verified reviews, AdRoll's implementation process is praised for its simplicity, with many users noting that the platform is easy to navigate and understand, making it a strong choice for businesses looking for a quick setup.
- Users say that while Feathr offers a user-friendly platform, it requires a larger financial commitment, which some find challenging. However, those who invest in it mention that it leads to event registration conversions that justify the cost.
- Reviewers mention that AdRoll's support is top-notch, with many stating that the customer care team is among the best they have encountered. This level of support can be crucial for businesses that need assistance with their advertising strategies.
- According to recent user feedback, Feathr shines in its ability to set up hyper-targeted advertising and email campaigns, which users find beneficial for their marketing efforts. This feature is particularly appreciated by those who use the platform daily.
- G2 reviewers highlight that while both platforms offer strong audience segmentation and targeting features, AdRoll's retargeting capabilities are often described as "top tier," making it a preferred choice for businesses focused on maximizing their advertising reach.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Feathr
No pricing availableFree Trial
AdRoll
Free Trial is available
Feathr
No trial information availableRatings
Meets Requirements
8.2
611
8.0
23
Ease of Use
8.3
616
7.6
24
Ease of Setup
8.3
400
7.9
12
Ease of Admin
8.2
345
7.6
11
Quality of Support
8.0
581
8.4
22
Has the product been a good partner in doing business?
8.1
344
8.0
11
Product Direction (% positive)
7.3
601
7.0
23
Features by Category
Channel Functionality
8.3
408
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
445
Not enough data
7.6
433
Not enough data
8.1
437
Not enough data
7.0
375
Not enough data
7.7
369
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.7
361
Not enough data
8.1
402
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
414
Not enough data
8.7
443
Not enough data
8.0
373
Not enough data
7.7
340
Not enough data
Platform
7.7
287
Not enough data
7.2
336
Not enough data
8.1
369
Not enough data
8.1
405
Not enough data
7.8
315
Not enough data
7.5
327
Not enough data
7.5
322
Not enough data
7.8
268
Not enough data
7.6
334
Not enough data
Retargeting
8.2
167
7.5
10
8.3
201
8.8
17
8.1
188
8.1
14
8.2
214
7.9
18
8.2
195
8.4
18
8.3
202
8.7
13
8.2
179
8.5
12
Agentic AI - Retargeting
7.7
27
Not enough data
7.3
27
Not enough data
7.7
26
Not enough data
7.3
27
Not enough data
7.5
27
Not enough data
7.7
27
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
445
Not enough data
7.6
433
Not enough data
8.1
437
Not enough data
7.0
375
Not enough data
7.7
369
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.7
361
Not enough data
8.1
402
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
414
Not enough data
8.7
443
Not enough data
8.0
373
Not enough data
7.7
340
Not enough data
Mobile
7.8
169
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Platform
7.7
287
Not enough data
7.2
336
Not enough data
8.1
369
Not enough data
8.1
405
Not enough data
7.8
315
Not enough data
7.5
327
Not enough data
7.5
322
Not enough data
7.8
268
Not enough data
7.6
334
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
445
Not enough data
7.6
433
Not enough data
8.1
437
Not enough data
7.0
375
Not enough data
7.7
369
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.7
361
Not enough data
8.1
402
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
414
Not enough data
8.7
443
Not enough data
8.0
373
Not enough data
7.7
340
Not enough data
Platform
7.7
287
Not enough data
7.2
336
Not enough data
8.1
369
Not enough data
8.1
405
Not enough data
7.8
315
Not enough data
7.5
327
Not enough data
7.5
322
Not enough data
7.8
268
Not enough data
7.6
334
Not enough data
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.1(won by default)
224
Not enough data
Campaign Management
8.0(won by default)
445
Not enough data
7.6(won by default)
433
Not enough data
8.1(won by default)
437
Not enough data
7.0(won by default)
375
Not enough data
7.7(won by default)
369
Not enough data
7.9(won by default)
359
Not enough data
7.7(won by default)
315
Not enough data
7.7(won by default)
361
Not enough data
8.1(won by default)
402
Not enough data
7.5(won by default)
381
Not enough data
7.5(won by default)
334
Not enough data
7.7(won by default)
213
Not enough data
7.8(won by default)
211
Not enough data
Targeting
7.9(won by default)
414
Not enough data
8.7(won by default)
443
Not enough data
8.0(won by default)
373
Not enough data
7.7(won by default)
340
Not enough data
Platform
7.7(won by default)
287
Not enough data
7.2(won by default)
336
Not enough data
8.1(won by default)
369
Not enough data
8.1(won by default)
405
Not enough data
7.8(won by default)
315
Not enough data
7.5(won by default)
327
Not enough data
7.5(won by default)
322
Not enough data
7.8(won by default)
268
Not enough data
7.6(won by default)
334
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
445
Not enough data
7.6
433
Not enough data
8.1
437
Not enough data
7.0
375
Not enough data
7.7
369
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.7
361
Not enough data
8.1
402
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
414
Not enough data
8.7
443
Not enough data
8.0
373
Not enough data
7.7
340
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
287
Not enough data
7.2
336
Not enough data
8.1
369
Not enough data
8.1
405
Not enough data
7.8
315
Not enough data
7.5
327
Not enough data
7.5
322
Not enough data
7.8
268
Not enough data
7.6
334
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Feathr are categorized as Retargeting
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Feathr
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.2%
Other
52.5%
Non-Profit Organization Management
36.7%
Events Services
13.3%
Hospital & Health Care
10.0%
Textiles
6.7%
Marketing and Advertising
6.7%
Other
26.7%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Feathr has no discussions with answers
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