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Compare Adobe Marketo Engage and Showpad eOS 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (44.2% of reviews)
Entry-Level Pricing
Contact Us Per Month
Contact Us Per User, Per Month
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansShowpad eOS
Star Rating
(1,895)4.6 out of 5
Market Segments
Mid-Market (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per User, Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexible segmentation, making it a strong choice for users who prioritize campaign management and forecasting. Users appreciate the platform's scalability and customization options, which enhance its reliability for various marketing needs.
- Users say that Showpad eOS stands out with its robust asset library, which includes features like tagging, expiration dates, and language support. This makes it particularly effective for managing large collections of digital assets, allowing for efficient content delivery to clients and prospects.
- Reviewers mention that Adobe Marketo Engage can sometimes be challenging to set up, with some users noting configuration difficulties. However, once established, the platform operates smoothly, reducing the need for manual intervention and keeping campaigns organized.
- According to verified reviews, Showpad eOS is praised for its user-friendly interface and ease of setup, with many users highlighting the intuitive onboarding process that facilitates quick adoption and minimizes the learning curve.
- G2 reviewers highlight that while Adobe Marketo Engage has a solid reporting feature, users feel that Showpad eOS offers superior content organization and utilization tools, which enhance the overall effectiveness of sales enablement efforts.
- Users express that the quality of support for Showpad eOS is notably higher, with many praising the responsiveness and helpfulness of the support team. In contrast, some users of Adobe Marketo Engage have reported mixed experiences with customer support, indicating room for improvement in this area.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Showpad eOS
ESSENTIAL
Contact Us
Per User, Per Month
Centralized Content Discovery, Sharing & Usage Insights
- Single source for on-brand, current, compliant content
- AI-driven search and recommendations from personalized home screen
- In-depth content, user and prospect analytics
Free Trial
Adobe Marketo Engage
Free Trial is available
Showpad eOS
No trial information availableRatings
Meets Requirements
8.3
2,609
8.9
1,343
Ease of Use
7.3
2,664
9.0
1,368
Ease of Setup
6.7
1,315
8.4
547
Ease of Admin
7.6
1,174
8.5
557
Quality of Support
7.5
2,459
9.1
1,124
Has the product been a good partner in doing business?
7.7
1,167
9.1
558
Product Direction (% positive)
8.0
2,578
8.9
1,268
Features by Category
Email Marketing
8.3
1753
|
Verified
Not enough data
8.7
1741
|
Verified
Not enough data
8.1
1718
|
Verified
Not enough data
8.5
1652
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1520
|
Verified
Not enough data
7.9
1577
|
Verified
Not enough data
7.4
1576
|
Verified
Not enough data
7.4
1341
|
Verified
Not enough data
Lead Management
8.5
1357
|
Verified
Not enough data
7.9
1254
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1647
|
Verified
Not enough data
8.0
1537
|
Verified
Not enough data
8.3
1551
|
Verified
Not enough data
8.2
1593
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1497
|
Verified
Not enough data
7.3
1194
|
Verified
Not enough data
7.0
949
Not enough data
Social
7.3
752
|
Verified
Not enough data
7.5
803
|
Verified
Not enough data
7.6
791
|
Verified
Not enough data
7.5
758
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
Reporting & Analytics
7.7
1643
|
Verified
Not enough data
7.2
1418
|
Verified
Not enough data
7.2
1237
|
Verified
Not enough data
7.2
1165
|
Verified
Not enough data
6.9
1016
|
Verified
Not enough data
Platform
7.7
900
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
916
|
Verified
Not enough data
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
Not enough data
7.7
896
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
915
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
794
|
Verified
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Course Authoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Course Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Onboarding
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Content Creation
Not enough data
9.1
435
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
8.2
249
|
Verified
Deal Analytics
Not enough data
8.6
15
Not enough data
7.6
15
Not enough data
7.5
14
Administration and Security
Not enough data
9.0
13
Not enough data
7.9
14
Not enough data
8.5
12
Platform
Not enough data
7.4
12
Not enough data
7.6
12
Not enough data
6.7
12
Not enough data
8.5
12
Not enough data
9.0
14
Not enough data
8.9
15
Not enough data
7.6
12
Not enough data
7.1
12
Integrations
Not enough data
8.6
13
Not enough data
6.8
12
Not enough data
6.5
12
Agentic AI - Digital Sales Room
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.1
20
Not enough data
8.9
12
Not enough data
Not enough data
Not enough data
8.7
18
Personalization
Not enough data
8.5
16
Not enough data
8.4
19
Not enough data
8.5
19
Not enough data
8.6
14
Administrative
Not enough data
8.6
17
Not enough data
8.4
17
Not enough data
8.7
14
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
8.6
56
Not enough data
8.5
57
Not enough data
7.9
39
Not enough data
8.3
61
Feedback
Not enough data
8.7
60
Not enough data
8.5
54
Not enough data
8.5
39
Not enough data
8.3
49
Not enough data
8.3
49
Not enough data
8.1
56
Not enough data
8.5
32
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
8.9
713
6.9
12
8.5
612
8.2
11
8.3
557
6.9
12
8.4
741
6.8
11
9.0
777
Analytics
7.9
12
8.3
598
8.1
12
8.6
694
8.1
13
8.5
595
7.2
12
8.8
719
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Course Authoring
Not enough data
7.6
24
Not enough data
7.2
12
Not enough data
7.8
30
Not enough data
6.8
15
Course Delivery
Not enough data
7.8
27
Not enough data
7.6
32
Not enough data
8.1
26
Course Management
Not enough data
6.0
16
Not enough data
7.9
20
Not enough data
8.3
26
Not enough data
Not enough data
LMS Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Interface
Not enough data
7.3
14
Not enough data
7.2
6
Training & eLearning
Not enough data
8.3
46
Not enough data
8.4
46
Not enough data
8.1
31
Not enough data
8.2
20
Not enough data
7.8
23
Not enough data
8.0
34
Not enough data
7.4
20
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Corporate Learning Management Systems
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Showpad eOS are categorized as Sales Enablement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Showpad eOS is categorized as Content Experience Platforms, Digital Sales Room, Sales Coaching, Corporate Learning Management Systems, Sales Performance Management, and Sales Training and Onboarding
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Showpad eOS
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
10.0%
Information Technology and Services
9.9%
Medical Devices
8.7%
Hospital & Health Care
5.0%
Marketing and Advertising
4.9%
Other
61.4%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What is Showpad platform?
4 Comments
FT
Showpad is a great innovative software for Sales Enablement including Marketing content management.Read more
How do you increase adoption with sales team and resellers?
2 Comments
CD
Hello Valentina,
To increase adoption, one example is to start a program with “super users” that are using Showpad the most. You can identify 1-2 sales...Read more
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