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Compare Adobe Marketo Engage and Branch

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At a Glance
Adobe Marketo Engage
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plans
Branch
Branch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Adobe Marketo Engage excels in automation and flexible segmentation, making it a powerful tool for managing campaigns and forecasting. Users appreciate its structured approach, which keeps campaigns, lists, and data organized, although some find it challenging to configure initially.
  • Users say Branch stands out for its ease of use and quick integration, with many highlighting how it saves valuable time by creating direct links to specific app pages. This simplicity is particularly beneficial for developers, making it a user-friendly option for businesses.
  • Reviewers mention that Adobe Marketo Engage offers robust reporting and dashboard features, which enhance campaign management. However, some users have noted that the setup process can be less intuitive compared to Branch, which has a more straightforward configuration.
  • According to verified reviews, Branch receives praise for its customer-friendly approach, with users noting that it provides clear data and insights. This focus on usability makes it a preferred choice for small businesses looking for effective marketing solutions.
  • G2 reviewers highlight that while Adobe Marketo Engage has a strong performance in campaign analysis and email campaigns, it may require more manual intervention post-setup compared to Branch, which operates smoothly with minimal oversight.
  • Users report that both products have their strengths, but Adobe Marketo Engage is particularly favored for its scalability and customization options, making it suitable for mid-market companies, while Branch is often seen as a better fit for small businesses due to its straightforward functionality.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Browse all 4 pricing plans
Branch
Performance Pro
Contact Us
Browse all 2 pricing plans
Free Trial
Adobe Marketo Engage
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.3
2,609
8.5
350
Ease of Use
7.3
2,664
8.4
354
Ease of Setup
6.7
1,315
7.9
185
Ease of Admin
7.6
1,174
8.5
171
Quality of Support
7.5
2,459
8.1
334
Has the product been a good partner in doing business?
7.7
1,167
8.5
170
Product Direction (% positive)
8.0
2,578
8.5
332
Features by Category
7.8
1,934
Not enough data
Email Marketing
8.3
1753
|
Verified
Not enough data
8.7
1741
|
Verified
Not enough data
8.1
1718
|
Verified
Not enough data
8.5
1652
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1520
|
Verified
Not enough data
7.9
1577
|
Verified
Not enough data
7.4
1576
|
Verified
Not enough data
7.4
1341
|
Verified
Not enough data
Lead Management
8.5
1357
|
Verified
Not enough data
7.9
1254
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1647
|
Verified
Not enough data
8.0
1537
|
Verified
Not enough data
8.3
1551
|
Verified
Not enough data
8.2
1593
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1497
|
Verified
Not enough data
7.3
1194
|
Verified
Not enough data
7.0
949
Not enough data
Social
7.3
752
|
Verified
Not enough data
7.5
803
|
Verified
Not enough data
7.6
791
|
Verified
Not enough data
7.5
758
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
Reporting & Analytics
7.7
1643
|
Verified
Not enough data
7.2
1418
|
Verified
Not enough data
7.2
1237
|
Verified
Not enough data
7.2
1165
|
Verified
Not enough data
6.9
1016
|
Verified
Not enough data
Platform
7.7
900
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
916
|
Verified
Not enough data
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
Not enough data
7.7
896
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
915
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
794
|
Verified
Not enough data
Account Data ManagementHide 20 FeaturesShow 20 Features
8.2
419
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Not enough data
8.0
176
User Identification
Not enough data
7.4
117
Not enough data
7.8
149
Not enough data
7.8
115
Tracking & Reporting
Not enough data
8.2
163
Not enough data
8.1
157
Not enough data
8.7
165
Not enough data
8.1
165
Not enough data
7.8
150
Not enough data
7.4
149
Metrics
Not enough data
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
7.5
32
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Not enough data
7.7
199
Platform Basics
Not enough data
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Platform Data
Not enough data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.5
88
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Outbound Call TrackingHide 16 FeaturesShow 16 Features
7.3
20
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
7.6
13
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Account IntelligenceHide 17 FeaturesShow 17 Features
8.2
366
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
8.1
333
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
8.3
137
7.4
211
Analysis
8.5
107
|
Verified
8.4
183
8.6
117
8.4
186
|
Verified
8.1
84
|
Verified
Feature Not Available
8.3
93
|
Verified
7.6
148
Campaigns
8.3
103
7.6
135
|
Verified
8.2
103
|
Verified
7.0
121
8.3
101
6.6
105
8.1
99
|
Verified
6.2
98
8.7
98
|
Verified
7.2
116
8.5
98
|
Verified
7.4
130
Engagement
8.1
94
|
Verified
6.8
110
Platform
8.4
113
|
Verified
8.2
157
8.3
110
|
Verified
8.4
164
|
Verified
8.3
106
|
Verified
7.0
110
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Not enough data
8.1
157
Metrics
Not enough data
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Categories
Categories
Shared Categories
Adobe Marketo Engage
Adobe Marketo Engage
Branch
Branch
Adobe Marketo Engage and Branch are categorized as Mobile Marketing
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
22.1%
Mid-Market(51-1000 emp.)
53.5%
Enterprise(> 1000 emp.)
24.4%
Branch
Branch
Small-Business(50 or fewer emp.)
42.0%
Mid-Market(51-1000 emp.)
33.3%
Enterprise(> 1000 emp.)
24.7%
Reviewers' Industry
Adobe Marketo Engage
Adobe Marketo Engage
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Branch
Branch
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Alternatives
Adobe Marketo Engage
Adobe Marketo Engage Alternatives
Salesforce Sales Cloud
Salesforce Sales Cloud
Add Salesforce Sales Cloud
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Outreach
Outreach
Add Outreach
Demandbase One
Demandbase One
Add Demandbase One
Branch
Branch Alternatives
AppsFlyer
AppsFlyer
Add AppsFlyer
Kochava
Kochava
Add Kochava
Singular
Singular
Add Singular
Adjust
Adjust
Add Adjust
Discussions
Adobe Marketo Engage
Adobe Marketo Engage Discussions
How do I gain experience with Marketo?
3 Comments
Scott M.
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
Wasim A.
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
T. Blane M.
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
Branch
Branch Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
Mada S.
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Monty the Mongoose crying
Branch has no more discussions with answers