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Compare Adobe Journey Optimizer and Insider One 
Featured Products
At a Glance
Market Segments
Small-Business (42.1% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Journey Optimizer
Star Rating
(143)4.3 out of 5
Market Segments
Small-Business (42.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansInsider One
Star Rating
(1,292)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall rating compared to Adobe Journey Optimizer. Users appreciate the platform's versatility and the ability to quickly implement personalization ideas into measurable experiences.
- Users say that Insider One's implementation process is notably smooth, with many highlighting the intuitive onboarding wizard that facilitates a quick start. In contrast, Adobe Journey Optimizer has received feedback indicating some challenges in setup, which can slow down initial usage.
- Reviewers mention that Insider One provides exceptional support, with a strong emphasis on partnership and responsiveness to user feedback. This is contrasted by Adobe Journey Optimizer, which, while functional, has been noted to have room for improvement in support quality.
- According to verified reviews, Insider One shines in its ability to integrate advanced AI capabilities for personalization across various channels, including mobile apps and web. Users have praised this feature for enhancing their marketing strategies, whereas Adobe Journey Optimizer, while effective, is seen as less versatile in this regard.
- Users appreciate Adobe Journey Optimizer's real-time data capabilities for cross-channel journey orchestration, allowing for immediate adjustments based on customer behavior. However, some users feel that it lacks the depth of personalization options that Insider One offers, which can limit its effectiveness in certain scenarios.
- G2 reviewers highlight that Insider One's robust analytics and reporting features provide valuable insights into campaign performance, making it easier for users to optimize their strategies. Adobe Journey Optimizer, while offering solid reporting tools, has been noted to have less comprehensive analytics capabilities, which can hinder data-driven decision-making.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Insider One
No pricing availableFree Trial
Adobe Journey Optimizer
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.3
111
9.4
1,163
Ease of Use
7.8
119
9.4
1,176
Ease of Setup
7.6
109
9.0
627
Ease of Admin
7.5
34
9.1
327
Quality of Support
8.3
107
9.6
1,162
Has the product been a good partner in doing business?
8.0
32
9.5
329
Product Direction (% positive)
9.2
108
9.7
1,115
Features by Category
Email Marketing
8.6
32
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.8
32
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.7
30
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
32
Not enough data
8.7
32
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
9.6
513
Not enough data
9.6
492
Not enough data
9.6
495
Not enough data
9.6
436
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
532
Not enough data
9.6
547
Not enough data
9.5
536
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
506
Not enough data
9.5
504
Not enough data
9.6
551
Not enough data
Feature Not Available
Not enough data
9.5
483
Not enough data
9.5
448
Not enough data
9.5
487
Not enough data
9.5
471
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
442
Not enough data
9.4
453
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
533
Not enough data
9.4
528
Not enough data
9.4
522
Not enough data
9.4
519
Not enough data
9.1
422
Platform
Not enough data
9.5
530
Not enough data
9.5
278
Not enough data
9.6
508
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
Not enough data
9.4
500
Not enough data
9.4
500
Not enough data
9.4
461
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
601
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Campaigns
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Not enough data
Analytics
8.1
7
Not enough data
8.1
6
Not enough data
Optimization
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
15
9.7
602
8.9
17
9.6
582
Targeting
8.9
16
9.6
595
8.3
10
9.6
565
Triggered Content
8.5
10
9.5
503
8.3
14
9.5
500
8.1
15
9.7
554
Personalized Content
8.6
14
9.6
540
7.8
10
9.6
518
8.4
16
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
9.0
13
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.6
13
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
9.6
86
7.0
9
9.4
80
7.7
8
9.5
81
7.5
8
9.4
82
8.3
9
9.4
86
7.1
8
9.4
84
8.5
8
9.5
87
6.7
8
9.4
82
SMS Platform
7.1
8
9.4
85
7.3
8
9.5
86
Feature Not Available
9.3
80
Feature Not Available
Feature Not Available
Feature Not Available
9.3
86
6.3
8
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
8.5
61
9.5
656
|
Verified
8.6
68
9.5
655
|
Verified
Platform Data
8.5
61
9.4
639
|
Verified
8.2
59
9.4
617
|
Verified
8.3
57
9.3
652
|
Verified
8.2
57
9.3
619
Platform Additional Functionality
Feature Not Available
9.5
623
|
Verified
8.1
63
9.5
618
|
Verified
8.4
55
9.4
606
Agentic AI - Customer Journey Analytics
8.4
26
8.7
36
8.3
28
8.6
35
8.1
26
8.6
34
8.0
27
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
8.2
14
9.3
625
8.3
14
9.4
697
7.6
14
9.3
558
|
Verified
7.6
14
9.4
604
|
Verified
Campaigns
9.0
13
9.4
581
|
Verified
8.3
16
9.7
701
|
Verified
8.3
15
9.4
487
7.7
14
9.2
487
9.2
15
9.6
574
|
Verified
9.0
16
9.6
660
|
Verified
Engagement
9.0
14
9.6
628
Platform
8.9
14
9.6
676
8.3
15
9.4
627
|
Verified
7.8
13
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Insider One are categorized as Customer Journey Analytics, Personalization Engines, SMS Marketing, and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Email Template Builder, Push Notification, and Email Marketing
Insider One is categorized as Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, Personalization, E-Commerce Personalization, Customer Data Platform (CDP), Marketing Automation, and Bot Platforms
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Information Technology and Services
13.5%
Computer Software
7.9%
Consulting
4.8%
Health, Wellness and Fitness
4.0%
Other
54.8%
Retail
25.8%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Food & Beverages
3.7%
Marketing and Advertising
3.6%
Other
52.9%
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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