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At a Glance
Market Segments
Small-Business (43.6% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Journey Optimizer
Star Rating
(129)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansInsider One
Star Rating
(1,248)4.8 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in Ease of Use with a score of 9.4, while Adobe Journey Optimizer lags behind at 7.6. Reviewers mention that Insider's intuitive interface allows for quick navigation and efficient campaign management, making it a favorite among mid-market users.
- Reviewers mention that Insider's Quality of Support is outstanding, scoring 9.6 compared to Adobe Journey Optimizer's 8.3. Users on G2 highlight the responsiveness and helpfulness of Insider's support team, which is crucial for businesses needing timely assistance.
- Users say that Insider's Campaign Analysis features are robust, scoring 9.5, while Adobe Journey Optimizer scores 8.6. Reviewers appreciate Insider's detailed reporting capabilities, which help in understanding campaign performance and optimizing future strategies.
- G2 users report that Insider's Push Notifications feature is highly effective, scoring 9.7, compared to Adobe Journey Optimizer's 8.3. Reviewers mention that Insider's ability to segment audiences for targeted notifications leads to higher engagement rates.
- Users report that Insider shines in Audience Segmentation with a score of 9.6, while Adobe Journey Optimizer scores 9.1. Reviewers mention that Insider's advanced segmentation tools allow for precise targeting, enhancing the effectiveness of marketing campaigns.
- Reviewers mention that Insider's Product Direction is promising, scoring 9.8, compared to Adobe Journey Optimizer's 8.8. Users on G2 express confidence in Insider's roadmap and commitment to continuous improvement, which is vital for long-term business partnerships.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Insider One
No pricing availableFree Trial
Adobe Journey Optimizer
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.2
102
9.4
1,127
Ease of Use
7.7
110
9.4
1,137
Ease of Setup
7.5
100
9.0
594
Ease of Admin
7.4
31
9.1
306
Quality of Support
8.3
98
9.6
1,126
Has the product been a good partner in doing business?
7.9
29
9.5
307
Product Direction (% positive)
9.2
99
9.8
1,079
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
433
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
542
Not enough data
9.5
532
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
501
Not enough data
9.5
500
Not enough data
9.6
545
Not enough data
Feature Not Available
Not enough data
9.5
479
Not enough data
9.5
444
Not enough data
9.5
483
Not enough data
9.5
467
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
439
Not enough data
9.4
450
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
528
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
419
Platform
Not enough data
9.5
526
Not enough data
9.5
276
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Integration
Not enough data
9.4
498
Not enough data
9.3
497
Not enough data
9.4
460
Visitor Behavior
Not enough data
9.5
580
Not enough data
9.6
597
Not enough data
9.5
544
Templates
Not enough data
9.5
559
Not enough data
9.5
602
Not enough data
9.6
596
Personalization
Not enough data
9.6
586
Not enough data
9.5
574
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.5
565
Not enough data
9.6
569
Not enough data
9.6
595
Not enough data
9.6
582
Multichannel
Not enough data
9.6
586
Not enough data
9.5
521
Not enough data
9.6
585
Administration
Not enough data
9.6
580
Not enough data
9.4
599
Not enough data
9.5
575
Not enough data
9.4
576
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Campaigns
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Not enough data
Analytics
8.1
7
Not enough data
8.1
6
Not enough data
Optimization
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
15
9.7
601
8.9
17
9.6
579
Targeting
8.9
16
9.6
593
8.3
10
9.6
564
Triggered Content
8.5
10
9.5
502
8.3
14
9.5
499
8.1
15
9.7
553
Personalized Content
8.6
14
9.6
539
7.8
10
9.7
517
8.4
16
9.6
577
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
9.6
83
7.0
9
9.4
77
7.7
8
9.5
79
7.5
8
9.4
80
8.3
9
9.4
84
7.1
8
9.4
82
8.5
8
9.5
83
6.7
8
9.4
79
SMS Platform
7.1
8
9.4
83
7.3
8
9.5
84
Feature Not Available
9.3
78
Feature Not Available
Feature Not Available
Feature Not Available
9.3
84
6.3
8
9.3
83
Agentic AI - SMS Marketing
Not enough data
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Platform Basics
8.4
58
9.5
653
|
Verified
8.5
64
9.5
652
|
Verified
Platform Data
8.5
60
9.4
638
|
Verified
8.2
57
9.4
616
|
Verified
8.3
57
9.3
651
|
Verified
8.2
57
9.3
618
Platform Additional Functionality
Feature Not Available
9.5
622
|
Verified
8.2
60
9.5
617
|
Verified
8.4
55
9.4
605
Agentic AI - Customer Journey Analytics
8.4
26
8.7
35
8.3
27
8.7
34
8.1
26
8.6
34
7.9
26
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
52
Not enough data
9.4
48
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
50
Not enough data
9.5
47
Not enough data
9.4
46
Not enough data
9.3
46
Conversational AI - Conversational Commerce Platforms
Not enough data
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Analysis
8.2
14
9.3
622
8.3
14
9.4
692
7.6
14
9.3
555
|
Verified
7.6
14
9.4
599
|
Verified
Campaigns
9.0
13
9.4
578
|
Verified
8.2
15
9.7
696
|
Verified
8.2
14
9.4
483
7.7
14
9.2
483
9.2
14
9.6
568
|
Verified
9.0
16
9.6
656
|
Verified
Engagement
9.0
14
9.6
624
Platform
8.9
14
9.6
672
8.3
15
9.4
622
|
Verified
7.8
13
9.5
545
Agentic AI - Mobile Marketing
Not enough data
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Insider One are categorized as Customer Journey Analytics, Personalization Engines, SMS Marketing, and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Email Template Builder, Push Notification, and Email Marketing
Insider One is categorized as E-Commerce Search, Personalization, E-Commerce Personalization, Customer Data Platform (CDP), Marketing Automation, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Retail
26.2%
Apparel & Fashion
10.3%
Cosmetics
3.9%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.1%
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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