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At a Glance
Market Segments
Small-Business (43.6% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Journey Optimizer
Star Rating
(129)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansInsider One
Star Rating
(1,255)4.8 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Adobe Journey Optimizer. Users appreciate the platform's ability to create tailored customer journeys, with one reviewer highlighting how it allows for personalized experiences for different visitor types, enhancing engagement and conversion rates.
- Users say that Insider One's implementation process is notably quick and efficient, with many praising the intuitive onboarding wizard. In contrast, Adobe Journey Optimizer, while user-friendly, has received feedback indicating that it may take some time to fully grasp its features, especially for new users.
- Reviewers mention that Insider One provides exceptional support, with a high quality of assistance noted in user feedback. One user specifically highlighted the ongoing support from their account manager, which has been crucial for optimizing their marketing strategies. Adobe Journey Optimizer, while offering solid support, has received lower ratings in this area, suggesting room for improvement.
- According to verified reviews, Insider One stands out for its advanced features, such as the ability to manage WhatsApp journeys and leverage AI for lead tracking. Users have expressed satisfaction with these capabilities, which contribute to more effective marketing campaigns. Adobe Journey Optimizer, while offering a comprehensive suite of tools, may not match the depth of features available in Insider One.
- G2 reviewers highlight that Insider One's ease of use is a significant advantage, with users reporting a seamless experience in navigating the platform. In comparison, Adobe Journey Optimizer, although intuitive, has been noted to require a learning curve, particularly when integrating with other Adobe tools.
- Users report that Insider One's robust analytics and reporting features allow for in-depth campaign analysis, which is crucial for data-driven decision-making. Adobe Journey Optimizer also offers reporting capabilities, but some users feel that it lacks the same level of detail and customization found in Insider One, potentially limiting insights into campaign performance.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Insider One
No pricing availableFree Trial
Adobe Journey Optimizer
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.2
102
9.4
1,132
Ease of Use
7.7
110
9.4
1,143
Ease of Setup
7.5
100
9.0
600
Ease of Admin
7.4
31
9.1
309
Quality of Support
8.3
98
9.6
1,131
Has the product been a good partner in doing business?
7.9
29
9.5
310
Product Direction (% positive)
9.2
99
9.8
1,085
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
9.6
510
Not enough data
9.6
489
Not enough data
9.6
492
Not enough data
9.6
433
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
529
Not enough data
9.6
544
Not enough data
9.5
533
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
502
Not enough data
9.5
501
Not enough data
9.6
547
Not enough data
Feature Not Available
Not enough data
9.5
480
Not enough data
9.5
445
Not enough data
9.5
484
Not enough data
9.5
468
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
530
Not enough data
9.4
525
Not enough data
9.4
519
Not enough data
9.4
517
Not enough data
9.1
420
Platform
Not enough data
9.5
527
Not enough data
9.5
277
Not enough data
9.6
507
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Agentic AI - Marketing Automation
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Integration
Not enough data
9.4
499
Not enough data
9.4
498
Not enough data
9.4
461
Visitor Behavior
Not enough data
9.5
581
Not enough data
9.6
598
Not enough data
9.5
545
Templates
Not enough data
9.5
560
Not enough data
9.5
603
Not enough data
9.6
597
Personalization
Not enough data
9.6
588
Not enough data
9.5
576
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
568
Not enough data
9.6
571
Not enough data
9.6
597
Not enough data
9.6
585
Multichannel
Not enough data
9.6
588
Not enough data
9.5
524
Not enough data
9.6
586
Administration
Not enough data
9.6
582
Not enough data
9.4
600
Not enough data
9.5
576
Not enough data
9.4
578
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Campaigns
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Not enough data
Analytics
8.1
7
Not enough data
8.1
6
Not enough data
Optimization
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
15
9.7
602
8.9
17
9.6
581
Targeting
8.9
16
9.6
594
8.3
10
9.6
565
Triggered Content
8.5
10
9.5
503
8.3
14
9.5
500
8.1
15
9.7
554
Personalized Content
8.6
14
9.6
540
7.8
10
9.6
518
8.4
16
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
9.6
83
7.0
9
9.4
77
7.7
8
9.5
79
7.5
8
9.4
80
8.3
9
9.4
84
7.1
8
9.4
82
8.5
8
9.5
85
6.7
8
9.4
80
SMS Platform
7.1
8
9.4
83
7.3
8
9.5
84
Feature Not Available
9.3
78
Feature Not Available
Feature Not Available
Feature Not Available
9.3
84
6.3
8
9.3
83
Agentic AI - SMS Marketing
Not enough data
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Data Sourcing
Not enough data
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
8.4
58
9.5
654
|
Verified
8.5
64
9.5
654
|
Verified
Platform Data
8.5
60
9.4
639
|
Verified
8.2
57
9.4
617
|
Verified
8.3
57
9.3
652
|
Verified
8.2
57
9.3
619
Platform Additional Functionality
Feature Not Available
9.5
623
|
Verified
8.2
60
9.5
618
|
Verified
8.4
55
9.4
606
Agentic AI - Customer Journey Analytics
8.4
26
8.7
36
8.3
27
8.6
35
8.1
26
8.6
34
7.9
26
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
52
Not enough data
9.4
48
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
50
Not enough data
9.5
48
Not enough data
9.4
47
Not enough data
9.3
46
Conversational AI - Conversational Commerce Platforms
Not enough data
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Analysis
8.2
14
9.3
623
8.3
14
9.4
693
7.6
14
9.3
556
|
Verified
7.6
14
9.4
600
|
Verified
Campaigns
9.0
13
9.4
579
|
Verified
8.2
15
9.7
697
|
Verified
8.2
14
9.4
484
7.7
14
9.2
484
9.2
14
9.6
569
|
Verified
9.0
16
9.6
657
|
Verified
Engagement
9.0
14
9.6
625
Platform
8.9
14
9.6
673
8.3
15
9.4
623
|
Verified
7.8
13
9.5
546
Agentic AI - Mobile Marketing
Not enough data
9.1
30
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Insider One are categorized as Customer Journey Analytics, Personalization Engines, SMS Marketing, and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Email Template Builder, Push Notification, and Email Marketing
Insider One is categorized as E-Commerce Search, Personalization, E-Commerce Personalization, Customer Data Platform (CDP), Marketing Automation, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Retail
26.2%
Apparel & Fashion
10.2%
Cosmetics
3.9%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.2%
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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