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Compare Adobe Customer Journey Analytics and Braze 
Featured Products
At a Glance
Market Segments
Enterprise (41.2% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Customer Journey Analytics
Star Rating
(115)4.2 out of 5
Market Segments
Enterprise (41.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansBraze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user satisfaction, boasting a significantly higher overall score compared to Adobe Customer Journey Analytics. Users appreciate Braze's powerful CRM capabilities, which allow for highly personalized, real-time customer journeys at scale.
- Users say that Braze's ease of use is a standout feature, with many highlighting its intuitive interface and robust documentation. This contrasts with Adobe Customer Journey Analytics, where some users find the setup process less straightforward, although it still offers valuable insights.
- Reviewers mention that Braze's technical capabilities, including webhook integrations, enable more complex audience paths, making workflows more efficient. In comparison, Adobe Customer Journey Analytics is praised for its real-time reporting features, which provide immediate insights into campaign performance.
- According to verified reviews, Braze has a strong presence in the mid-market segment, with a majority of its users coming from this space. Adobe, on the other hand, is more focused on enterprise clients, which may affect the user experience for smaller businesses.
- Users appreciate the quality of support provided by Braze, with many noting that the platform has been a good partner in their business endeavors. Adobe Customer Journey Analytics also receives positive feedback for its support, but it doesn't quite match the level of satisfaction reported by Braze users.
- Reviewers highlight that while both platforms offer valuable journey optimization features, Braze's dynamic segmentation capabilities are particularly well-received. Adobe Customer Journey Analytics, however, shines in its ability to gather data from various sources, providing a comprehensive view of the customer journey.
Pricing
Entry-Level Pricing
Adobe Customer Journey Analytics
Core Analysis
Contact Us
Built on the powerful Adobe Experience Platform, Customer Journey Analytics gives you tools and features you can’t get with other packages. Our core package comes with everything you find below. What more could you ask for?
- Omnichannel Data Sets
- Data Views
- Metrics, Dimensions
Braze
No pricing availableFree Trial
Adobe Customer Journey Analytics
No trial information availableBraze
Free Trial is available
Ratings
Meets Requirements
8.3
87
8.5
953
Ease of Use
7.6
103
8.3
1,161
Ease of Setup
7.1
97
7.6
645
Ease of Admin
7.8
34
8.5
354
Quality of Support
8.2
85
8.5
906
Has the product been a good partner in doing business?
8.2
33
8.9
362
Product Direction (% positive)
8.8
87
9.2
918
Features by Category
Email Marketing
Not enough data
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Online Marketing
Not enough data
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Lead Management
Not enough data
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Reporting & Analytics
Not enough data
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Platform
Not enough data
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
Not enough data
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Campaigns
Not enough data
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Analytics
Not enough data
8.2
490
Not enough data
7.7
452
Optimization
Not enough data
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
8.5
57
8.3
110
8.5
57
8.5
106
Platform Data
8.6
61
7.6
108
8.5
56
7.4
103
8.4
60
7.6
107
8.6
57
7.5
107
Platform Additional Functionality
8.5
57
7.7
105
8.0
57
7.6
104
8.2
59
Feature Not Available
Agentic AI - Customer Journey Analytics
7.8
34
6.5
31
8.1
35
6.4
30
8.0
36
6.7
30
8.0
34
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Campaigns
Not enough data
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Engagement
Not enough data
7.4
267
Platform
Not enough data
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Agentic AI - Mobile Marketing
Not enough data
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Marketing Operations
8.1
36
Not enough data
8.3
37
Not enough data
8.6
37
Not enough data
7.9
36
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
36
Not enough data
8.4
36
Not enough data
7.6
34
Not enough data
8.0
36
Not enough data
Feature Not Available
Not enough data
7.1
36
Not enough data
Agentic AI - Marketing Analytics
7.9
14
Not enough data
7.8
15
Not enough data
7.6
14
Not enough data
Categories
Categories
Shared Categories
Adobe Customer Journey Analytics and Braze are categorized as Customer Journey Analytics
Unique Categories
Adobe Customer Journey Analytics is categorized as Marketing Analytics
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Adobe Customer Journey Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.7%
Consulting
8.8%
Financial Services
8.8%
Information Technology and Services
7.8%
Computer Software
5.9%
Other
52.9%
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Alternatives
Discussions
Adobe Customer Journey Analytics has no discussions with answers
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
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