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Compare Adobe Commerce (formerly Magento Commerce) and Insider One

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At a Glance
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce (formerly Magento Commerce)
Star Rating
(557)4.0 out of 5
Market Segments
Small-Business (59.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Commerce (formerly Magento Commerce)
Insider One
Insider One
Star Rating
(1,250)4.8 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider One
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Adobe Commerce offers a robust set of features for small businesses, but many find the learning curve steep, with an Ease of Use score of 7.2 compared to Insider's impressive 9.4, which is praised for its intuitive interface.
  • Reviewers mention that while Adobe Commerce has strong customization options with a score of 8.3, Insider excels with a score of 9.5, allowing for more tailored solutions that meet specific business needs.
  • G2 users highlight that Adobe Commerce's support quality, rated at 7.1, often falls short during critical times, whereas Insider's support, rated at 9.6, is frequently described as responsive and helpful, making it a better partner in business.
  • Users on G2 report that Adobe Commerce's monitoring capabilities score 8.5, but Insider's 9.5 is noted for its advanced analytics and real-time insights, which help businesses make informed decisions quickly.
  • Reviewers mention that Adobe Commerce's cart abandonment features, rated at 7.5, are functional but lack the sophistication of Insider's 9.6 score, which includes automated recovery strategies that significantly boost conversion rates.
  • Users say that while Adobe Commerce provides basic A/B testing features with a score of 6.5, Insider's 9.6 rating reflects its comprehensive testing capabilities, allowing businesses to optimize their marketing strategies effectively.
Pricing
Entry-Level Pricing
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce Pro
Contact Us
Learn more about Adobe Commerce (formerly Magento Commerce)
Insider One
No pricing available
Free Trial
Adobe Commerce (formerly Magento Commerce)
No trial information available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.4
460
9.4
1,127
Ease of Use
7.2
472
9.4
1,137
Ease of Setup
6.3
301
9.0
594
Ease of Admin
7.4
282
9.1
306
Quality of Support
7.1
407
9.6
1,126
Has the product been a good partner in doing business?
7.5
259
9.5
307
Product Direction (% positive)
7.1
450
9.8
1,079
Features by Category
Not enough data
9.4
626
Email Marketing
Not enough data
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
433
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
542
Not enough data
9.5
532
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
501
Not enough data
9.5
500
Not enough data
9.6
545
Not enough data
Feature Not Available
Not enough data
9.5
479
Not enough data
9.5
444
Not enough data
9.5
483
Not enough data
9.5
467
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
439
Not enough data
9.4
450
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
528
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
419
Platform
Not enough data
9.5
526
Not enough data
9.5
276
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Integration
Not enough data
9.4
498
Not enough data
9.3
497
Not enough data
9.4
460
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
7.5
11
9.4
658
Visitor Behavior
8.5
11
9.5
580
8.2
11
9.6
597
7.4
11
9.5
544
Templates
7.9
11
9.5
559
8.3
11
9.5
602
8.2
11
9.6
596
Personalization
7.9
11
9.6
586
7.7
10
9.5
574
7.5
10
9.6
586
7.3
10
9.4
520
7.6
9
9.5
565
7.3
10
9.6
569
6.5
9
9.6
595
7.0
10
9.6
582
Multichannel
7.7
10
9.6
586
7.7
10
9.5
521
7.2
9
9.6
585
Administration
6.8
10
9.6
580
6.7
10
9.4
599
6.7
10
9.5
575
7.6
9
9.4
576
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Personalization EnginesHide 16 FeaturesShow 16 Features
Not enough data
9.4
638
Segmentation
Not enough data
9.7
601
Not enough data
9.6
579
Targeting
Not enough data
9.6
593
Not enough data
9.6
564
Triggered Content
Not enough data
9.5
502
Not enough data
9.5
499
Not enough data
9.7
553
Personalized Content
Not enough data
9.6
539
Not enough data
9.7
517
Not enough data
9.6
577
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
9.2
98
Text Messaging
Not enough data
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
SMS Platform
Not enough data
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Agentic AI - SMS Marketing
Not enough data
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
9.5
650
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
7.9
23
Not enough data
Merchandising
8.1
20
Not enough data
7.7
22
Not enough data
8.2
22
Not enough data
7.8
20
Not enough data
7.4
22
Not enough data
Analytics
8.0
22
Not enough data
8.0
22
Not enough data
Administration
7.9
23
Not enough data
8.3
23
Not enough data
8.5
11
Not enough data
Administration
8.3
8
Not enough data
8.3
9
Not enough data
8.2
10
Not enough data
Integrations
8.5
11
Not enough data
8.8
10
Not enough data
8.8
10
Not enough data
Cart Management
8.3
9
Not enough data
9.3
9
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
9.2
707
Platform Basics
Not enough data
9.5
653
|
Verified
Not enough data
9.5
652
|
Verified
Platform Data
Not enough data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
618
Platform Additional Functionality
Not enough data
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.7
35
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
9.6
65
7.8
375
Not enough data
Headless Commerce
8.0
40
Not enough data
8.4
41
Not enough data
7.9
39
Not enough data
8.6
44
Not enough data
8.5
43
Not enough data
Generative AI
8.3
23
Not enough data
8.1
23
Not enough data
Agentic AI - E-Commerce Platforms
7.1
16
Not enough data
7.5
16
Not enough data
7.3
15
Not enough data
7.7
16
Not enough data
7.1
16
Not enough data
7.3
15
Not enough data
Merchandising/Marketing
7.4
236
Not enough data
8.0
269
Not enough data
7.8
326
Not enough data
7.8
340
Not enough data
7.2
306
Not enough data
7.6
308
Not enough data
7.8
321
Not enough data
Product Catalog
8.1
349
Not enough data
8.2
339
Not enough data
7.5
341
Not enough data
7.9
258
Not enough data
Order Process
8.0
342
Not enough data
8.0
336
Not enough data
8.1
324
Not enough data
8.3
328
Not enough data
8.2
337
Not enough data
7.6
306
Not enough data
7.9
306
Not enough data
7.9
183
Not enough data
Multi-Channel Support
7.7
283
Not enough data
7.5
301
Not enough data
7.2
256
Not enough data
7.4
284
Not enough data
7.3
233
Not enough data
7.6
190
Not enough data
7.6
228
Not enough data
Platform
8.0
290
Not enough data
8.3
328
Not enough data
8.1
313
Not enough data
8.1
330
Not enough data
7.1
249
Not enough data
7.9
322
Not enough data
8.1
270
Not enough data
8.4
320
Not enough data
7.6
277
Not enough data
8.0
266
Not enough data
8.2
304
Not enough data
7.8
333
Not enough data
Not enough data
9.4
58
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
52
Not enough data
9.4
48
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
50
Not enough data
9.5
47
Not enough data
9.4
46
Not enough data
9.3
46
Conversational Commerce PlatformsHide 11 FeaturesShow 11 Features
Not enough data
8.3
15
Conversational AI - Conversational Commerce Platforms
Not enough data
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Not enough data
8.8
37
Agentic AI - Personalization
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
Not enough data
Agentic AI - AWS Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
764
Analysis
Not enough data
9.3
622
Not enough data
9.4
692
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Campaigns
Not enough data
9.4
578
|
Verified
Not enough data
9.7
696
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
568
|
Verified
Not enough data
9.6
656
|
Verified
Engagement
Not enough data
9.6
624
Platform
Not enough data
9.6
672
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Agentic AI - Mobile Marketing
Not enough data
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Categories
Categories
Shared Categories
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce (formerly Magento Commerce)
Insider One
Insider One
Adobe Commerce (formerly Magento Commerce) and Insider One are categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce (formerly Magento Commerce)
Small-Business(50 or fewer emp.)
59.8%
Mid-Market(51-1000 emp.)
31.4%
Enterprise(> 1000 emp.)
8.8%
Insider One
Insider One
Small-Business(50 or fewer emp.)
27.8%
Mid-Market(51-1000 emp.)
45.7%
Enterprise(> 1000 emp.)
26.5%
Reviewers' Industry
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce (formerly Magento Commerce)
Retail
13.3%
Information Technology and Services
11.0%
Internet
7.7%
Computer Software
6.9%
Consumer Goods
6.4%
Other
54.6%
Insider One
Insider One
Retail
26.2%
Apparel & Fashion
10.3%
Cosmetics
3.9%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.1%
Alternatives
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce (formerly Magento Commerce) Alternatives
Salesforce Commerce for B2C
Salesforce Commerce for B2C
Add Salesforce Commerce for B2C
Salesforce Commerce for B2B
Salesforce Commerce for B2B
Add Salesforce Commerce for B2B
Shopify
Shopify
Add Shopify
WooCommerce
WooCommerce
Add WooCommerce
Insider One
Insider One Alternatives
Bloomreach
Bloomreach
Add Bloomreach
Netcore Customer Engagement Platform
Netcore Customer Engagement Platform
Add Netcore Customer Engagement Platform
Iterable
Iterable
Add Iterable
WebEngage
WebEngage
Add WebEngage
Discussions
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce (formerly Magento Commerce) Discussions
Why Magento Comes with So many Releases frequently?
2 Comments
Deborishi G.
DG
Hi, This is because of the massive number of features that platform offers. Continuous improvement is one of the major factors for this platform being a...Read more
What is Adobe Commerce (formerly Magento Commerce) used for?
2 Comments
Pankaj S.
PS
Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,...Read more
Is there a platform similar where I can track my in store purchases as well? A joint in store and online store account?
1 Comment
Brandon L.
BL
Check out the guys at SyncSpider.com they can help you integrate with other platforms to support. Read more
Insider One
Insider One Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
Divya M.
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
Neeraj M.
NM
Hello Imam, Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more