Compare Adobe Commerce (formerly Magento Commerce) and Insider One 
Featured Products
At a Glance
Market Segments
Small-Business (59.0% of reviews)
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Commerce (formerly Magento Commerce)
Star Rating
(576)4.0 out of 5
Market Segments
Small-Business (59.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Commerce (formerly Magento Commerce)Insider One
Star Rating
(1,348)4.8 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user experience, with a high ease of use rating. Users appreciate its intuitive interface and seamless navigation, which allows for quick campaign execution and effective engagement strategies.
- According to verified reviews, Adobe Commerce is praised for its flexibility and customization capabilities. Users highlight the ability to tailor workflows and checkout processes to fit their specific business needs, making it a strong choice for those who require extensive customization.
- Users say that Insider One's behavioral segmentation feature significantly enhances targeting efforts. Reviewers note that it allows for personalized communication based on actual consumer interests, which is particularly beneficial for businesses looking to engage customers on a deeper level.
- Reviewers mention that Adobe Commerce can be challenging to set up, with some users facing configuration hurdles. While it offers powerful features, the initial implementation may require more time and technical expertise compared to Insider One's quicker onboarding process.
- G2 reviewers highlight the superior support quality of Insider One, with many users noting responsive and helpful customer service. This level of support is crucial for businesses that need assistance in navigating the platform and optimizing their campaigns.
- According to recent feedback, Adobe Commerce's integration capabilities with Adobe Experience Cloud are a significant advantage for users already within that ecosystem. This allows for a cohesive experience across various marketing channels, although it may not be as user-friendly for those unfamiliar with the platform.
Pricing
Entry-Level Pricing
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce Pro
Contact Us
The all-in-one package for merchants of any size or business model.
- Adobe Commerce Application
- Core Application Support
- Single-tenant, dedicated infrastructure
Insider One
No pricing availableFree Trial
Adobe Commerce (formerly Magento Commerce)
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.4
467
9.4
1,216
Ease of Use
7.2
480
9.4
1,232
Ease of Setup
6.4
308
9.0
680
Ease of Admin
7.4
284
9.1
347
Quality of Support
7.1
414
9.6
1,214
Has the product been a good partner in doing business?
7.5
261
9.4
349
Product Direction (% positive)
7.1
457
9.8
1,170
Features by Category
Email Marketing
Not enough data
9.6
520
Not enough data
9.6
496
Not enough data
9.6
498
Not enough data
9.6
438
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
538
Not enough data
9.6
557
Not enough data
9.5
541
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
507
Not enough data
9.5
507
Not enough data
9.6
562
Not enough data
Feature Not Available
Not enough data
9.5
485
Not enough data
9.5
455
Not enough data
9.5
488
Not enough data
9.6
475
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.3
441
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
538
Not enough data
9.4
534
Not enough data
9.4
524
Not enough data
9.4
522
Not enough data
9.1
421
Platform
Not enough data
9.5
535
Not enough data
9.5
282
Not enough data
9.6
511
Not enough data
9.5
442
Not enough data
9.4
450
Not enough data
9.5
497
Not enough data
9.4
429
Agentic AI - Marketing Automation
Not enough data
8.9
24
Not enough data
8.8
24
Not enough data
8.9
24
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.8
24
Integration
Not enough data
9.4
506
Not enough data
9.4
503
Not enough data
9.4
459
Visitor Behavior
8.5
11
9.5
585
8.2
11
9.6
605
7.4
11
9.5
545
Templates
7.9
11
9.5
562
8.3
11
9.5
609
8.2
11
9.6
601
Personalization
7.9
11
9.6
594
7.7
10
9.5
579
7.5
10
9.6
592
7.3
10
9.4
521
7.6
9
9.5
572
7.3
10
9.6
579
6.5
9
9.6
610
7.0
10
9.6
591
Multichannel
7.7
10
9.6
595
7.7
10
9.5
530
7.2
9
9.6
591
Administration
6.8
10
9.6
585
6.7
10
9.4
605
6.7
10
9.5
578
7.6
9
9.4
581
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
605
Not enough data
9.6
583
Targeting
Not enough data
9.6
596
Not enough data
9.6
564
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
503
Not enough data
9.7
555
Personalized Content
Not enough data
9.6
542
Not enough data
9.6
517
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
79
Not enough data
9.5
80
Not enough data
9.4
81
Not enough data
9.4
87
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
81
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
85
Not enough data
9.3
86
Agentic AI - SMS Marketing
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Data Sourcing
Not enough data
9.5
585
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
608
|
Verified
Not enough data
9.4
579
|
Verified
Not enough data
9.6
569
|
Verified
Merchandising
8.1
20
Not enough data
7.7
22
Not enough data
8.2
22
Not enough data
7.8
20
Not enough data
7.4
22
Not enough data
Analytics
8.0
22
Not enough data
8.0
22
Not enough data
Administration
7.9
23
Not enough data
8.3
23
Not enough data
Administration
8.3
8
Not enough data
8.3
9
Not enough data
8.2
10
Not enough data
Integrations
8.5
11
Not enough data
8.8
10
Not enough data
8.8
10
Not enough data
Cart Management
8.3
9
Not enough data
9.3
9
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Platform Basics
Not enough data
9.5
661
|
Verified
Not enough data
9.5
659
|
Verified
Platform Data
Not enough data
9.4
640
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
653
|
Verified
Not enough data
9.3
618
Platform Additional Functionality
Not enough data
9.5
621
|
Verified
Not enough data
9.4
621
|
Verified
Not enough data
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.6
31
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
62
Not enough data
9.6
60
Not enough data
9.5
60
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
62
Not enough data
9.7
55
Not enough data
9.6
58
Headless Commerce
8.0
41
Not enough data
8.4
42
Not enough data
7.9
39
Not enough data
8.6
44
Not enough data
8.6
44
Not enough data
Generative AI
8.3
23
Not enough data
8.1
23
Not enough data
Agentic AI - E-Commerce Platforms
7.1
16
Not enough data
7.6
17
Not enough data
7.3
15
Not enough data
7.7
16
Not enough data
7.1
16
Not enough data
7.3
15
Not enough data
Merchandising/Marketing
7.4
236
Not enough data
8.0
270
Not enough data
7.8
328
Not enough data
7.8
344
Not enough data
7.2
306
Not enough data
7.6
308
Not enough data
7.8
321
Not enough data
Product Catalog
8.1
353
Not enough data
8.2
340
Not enough data
7.5
341
Not enough data
7.9
258
Not enough data
Order Process
8.0
345
Not enough data
8.0
336
Not enough data
8.1
324
Not enough data
8.3
328
Not enough data
8.2
338
Not enough data
7.6
306
Not enough data
7.9
307
Not enough data
7.9
183
Not enough data
Multi-Channel Support
7.7
284
Not enough data
7.5
301
Not enough data
7.2
256
Not enough data
7.4
284
Not enough data
7.3
233
Not enough data
7.6
190
Not enough data
7.6
229
Not enough data
Platform
8.0
294
Not enough data
8.3
334
Not enough data
8.1
318
Not enough data
8.1
331
Not enough data
7.1
250
Not enough data
7.9
322
Not enough data
8.1
273
Not enough data
8.4
320
Not enough data
7.6
277
Not enough data
8.0
268
Not enough data
8.2
304
Not enough data
7.8
336
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
56
Not enough data
9.5
49
Not enough data
9.6
53
Not enough data
9.5
50
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
50
Not enough data
9.4
48
Not enough data
9.3
49
Conversational AI - Conversational Commerce Platforms
Not enough data
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
8.6
31
Not enough data
8.7
31
Not enough data
8.7
34
Agentic AI - AWS Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
9.3
624
Not enough data
9.4
710
Not enough data
9.3
557
|
Verified
Not enough data
9.4
607
|
Verified
Campaigns
Not enough data
9.4
579
|
Verified
Not enough data
9.7
712
|
Verified
Not enough data
9.4
495
Not enough data
9.2
487
Not enough data
9.6
587
|
Verified
Not enough data
9.6
681
|
Verified
Engagement
Not enough data
9.6
631
Platform
Not enough data
9.6
679
Not enough data
9.4
636
|
Verified
Not enough data
9.5
545
Agentic AI - Mobile Marketing
Not enough data
8.9
32
Not enough data
9.0
30
Not enough data
9.0
32
Not enough data
9.0
29
Not enough data
8.9
31
Not enough data
9.0
30
Categories
Categories
Shared Categories
Adobe Commerce (formerly Magento Commerce) and Insider One are categorized as E-Commerce Personalization
Unique Categories
Adobe Commerce (formerly Magento Commerce) is categorized as E-Commerce Platforms, Shopping Cart, E-Merchandising, and AWS Marketplace
Reviews
Reviewers' Company Size
Adobe Commerce (formerly Magento Commerce)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
13.1%
Information Technology and Services
11.2%
Internet
7.6%
Computer Software
7.0%
Consumer Goods
6.3%
Other
54.8%
Retail
25.7%
Apparel & Fashion
10.0%
Cosmetics
3.8%
Financial Services
3.8%
Food & Beverages
3.8%
Other
52.8%
Alternatives
Discussions
Why Magento Comes with So many Releases frequently?
2 Comments
DG
Hi,
This is because of the massive number of features that platform offers. Continuous improvement is one of the major factors for this platform being a...Read more
What is Adobe Commerce (formerly Magento Commerce) used for?
2 Comments
PS
Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,...Read more
Much better mobile compatibility is needed. Or a lite version mobile native app could be a better
1 Comment
G2
Hi, Maybe you are interested in https://argentotheme.com/ which made our website run really great, with AMP feature and requireJS optimalization its flying.Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Which Insider One features do you find most useful for improving customer engagement?
2 Comments
TT
Based on my experience with Insider One, a few features have significantly enhanced customer engagement. I utilise behavioural analytics to understand how...Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
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