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Compare Adobe Campaign and Insider One 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignInsider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall score compared to Adobe Campaign. Users appreciate its intuitive interface and ease of use, which is reflected in the positive feedback about its ability to create personalized marketing journeys effortlessly.
- Users say that Adobe Campaign offers robust features for customer retention and lifecycle marketing, but some find it challenging to navigate and configure to their specific needs. Reviewers have noted that while it provides comprehensive analytics capabilities, the learning curve can be steep for new users.
- According to verified reviews, Insider One stands out for its exceptional support and implementation speed. Users highlight the proactive assistance from account managers and the platform's quick setup, which allows businesses to start leveraging its features almost immediately.
- Reviewers mention that Adobe Campaign integrates well with other Adobe products, enhancing its functionality for those already in the Adobe ecosystem. However, some users feel that this integration can lead to complexity, making it less accessible for smaller businesses or those without prior experience.
- G2 reviewers highlight Insider One's advanced segmentation and targeting capabilities, which allow marketers to tailor experiences for different customer segments effectively. Users have praised its ability to differentiate messaging for first-time visitors versus loyal customers, enhancing engagement and conversion rates.
- Users report that while Adobe Campaign has strong email marketing features, such as automated responses and dynamic content, it often lacks the agility and modern features that Insider One provides, particularly in mobile marketing and real-time customer engagement.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableInsider One
No pricing availableFree Trial
Adobe Campaign
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.5
284
9.4
1,141
Ease of Use
7.4
290
9.4
1,153
Ease of Setup
6.7
105
9.0
611
Ease of Admin
7.3
99
9.1
311
Quality of Support
7.8
274
9.6
1,138
Has the product been a good partner in doing business?
7.8
98
9.5
312
Product Direction (% positive)
7.7
280
9.8
1,095
Features by Category
Email Marketing
8.4
160
|
Verified
9.6
512
8.4
155
|
Verified
9.6
491
8.2
154
|
Verified
9.6
494
8.2
149
|
Verified
9.6
435
Online Marketing
8.3
123
|
Verified
Feature Not Available
8.1
154
|
Verified
9.6
531
8.1
135
|
Verified
9.6
546
7.9
146
|
Verified
9.5
535
8.1
87
|
Verified
Feature Not Available
Lead Management
8.1
70
|
Verified
9.5
505
8.2
141
|
Verified
9.5
503
8.1
142
|
Verified
9.6
550
7.9
64
|
Verified
Feature Not Available
8.2
64
|
Verified
9.5
482
8.4
65
|
Verified
9.5
447
8.0
133
|
Verified
9.5
486
7.9
124
|
Verified
9.6
470
Campaign Management
8.3
148
|
Verified
Feature Not Available
8.1
130
|
Verified
Feature Not Available
8.1
128
|
Verified
Feature Not Available
8.0
109
|
Verified
Feature Not Available
Social
8.0
77
Feature Not Available
8.4
122
|
Verified
9.4
441
8.4
124
|
Verified
9.4
452
8.2
75
|
Verified
Feature Not Available
8.1
113
|
Verified
Feature Not Available
Reporting & Analytics
8.0
155
|
Verified
9.4
532
8.0
91
|
Verified
9.4
527
7.8
73
|
Verified
9.4
521
8.1
72
|
Verified
9.4
518
8.2
76
|
Verified
9.2
421
Platform
8.2
52
|
Verified
9.5
528
8.1
52
|
Verified
9.5
278
8.0
50
|
Verified
9.6
507
8.0
44
|
Verified
9.5
444
8.3
44
|
Verified
9.4
449
8.0
51
|
Verified
9.5
490
8.1
45
|
Verified
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
7.9
52
|
Verified
9.4
499
7.6
45
|
Verified
9.4
498
7.1
42
|
Verified
9.4
460
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Platform Basics
8.8
12
|
Verified
9.5
656
|
Verified
8.6
14
|
Verified
9.5
655
|
Verified
Platform Data
8.3
14
|
Verified
9.4
639
|
Verified
8.1
12
|
Verified
9.4
617
|
Verified
8.6
14
|
Verified
9.3
652
|
Verified
8.6
14
|
Verified
9.3
619
Platform Additional Functionality
8.6
12
9.5
623
|
Verified
8.2
13
|
Verified
9.5
618
|
Verified
8.3
12
|
Verified
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
8.4
18
|
Verified
9.3
625
8.4
20
|
Verified
9.4
697
8.2
17
|
Verified
9.3
558
|
Verified
8.1
18
|
Verified
9.4
603
|
Verified
Campaigns
8.6
19
9.4
581
|
Verified
8.8
19
|
Verified
9.7
700
|
Verified
8.6
18
|
Verified
9.4
487
9.0
16
|
Verified
9.2
487
8.3
18
|
Verified
9.6
574
|
Verified
8.6
17
|
Verified
9.6
660
|
Verified
Engagement
8.1
17
|
Verified
9.6
628
Platform
8.4
20
|
Verified
9.6
676
8.6
20
|
Verified
9.4
627
|
Verified
8.4
19
|
Verified
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Insider One are categorized as Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign is categorized as Marketing Analytics
Insider One is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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