Compare Adobe Campaign and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignHubSpot Marketing Hub
Star Rating
(14,581)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in ease of use, with many users praising its intuitive interface and drag-and-drop builder, making it easy to create engaging emails and dashboards without a steep learning curve.
- Users say Adobe Campaign offers strong integration capabilities, allowing seamless connections with other systems, which is particularly beneficial for marketers looking to enhance their customer retention and lifecycle marketing efforts.
- Reviewers mention that HubSpot Marketing Hub's automation features are a standout, enabling users to set up complex workflows effortlessly, which significantly boosts productivity and campaign effectiveness.
- According to verified reviews, Adobe Campaign is noted for its robust analytics tools, allowing marketers to measure and analyze performance comprehensively, although some users find the overall user experience less intuitive compared to HubSpot.
- G2 reviewers highlight that HubSpot Marketing Hub has a much quicker implementation process, with users appreciating the straightforward onboarding that helps them get started with minimal hassle.
- Users report that while Adobe Campaign provides solid customer support, HubSpot Marketing Hub consistently receives higher ratings for its support quality, with users feeling more satisfied with the assistance they receive when facing challenges.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableHubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adobe Campaign
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.5
9,785
Ease of Use
7.4
290
8.6
11,468
Ease of Setup
6.7
105
8.1
7,171
Ease of Admin
7.3
99
8.5
5,020
Quality of Support
7.8
274
8.7
9,252
Has the product been a good partner in doing business?
7.8
98
8.7
4,938
Product Direction (% positive)
7.7
280
8.9
9,423
Features by Category
Email Marketing
8.4
160
|
Verified
8.8
5598
|
Verified
8.4
155
|
Verified
8.9
5447
|
Verified
8.2
154
|
Verified
8.6
5407
|
Verified
8.2
149
|
Verified
8.8
5132
|
Verified
Online Marketing
8.3
123
|
Verified
8.5
5288
|
Verified
8.1
154
|
Verified
8.2
4576
|
Verified
8.1
135
|
Verified
8.1
4299
|
Verified
7.9
146
|
Verified
8.1
4813
|
Verified
8.1
87
|
Verified
8.1
4456
|
Verified
Lead Management
8.1
70
|
Verified
8.5
5037
|
Verified
8.2
141
|
Verified
8.1
4742
|
Verified
8.1
142
|
Verified
8.4
4862
|
Verified
7.9
64
|
Verified
8.0
4367
|
Verified
8.2
64
|
Verified
8.4
4816
|
Verified
8.4
65
|
Verified
8.2
4531
|
Verified
8.0
133
|
Verified
8.4
4502
|
Verified
7.9
124
|
Verified
8.4
4548
|
Verified
Campaign Management
8.3
148
|
Verified
8.2
4110
|
Verified
8.1
130
|
Verified
7.9
3687
|
Verified
8.1
128
|
Verified
7.9
3632
|
Verified
8.0
109
|
Verified
7.2
2774
|
Verified
Social
8.0
77
7.7
3732
|
Verified
8.4
122
|
Verified
8.1
4137
|
Verified
8.4
124
|
Verified
8.1
4119
|
Verified
8.2
75
|
Verified
8.0
3985
|
Verified
8.1
113
|
Verified
7.7
3204
|
Verified
Reporting & Analytics
8.0
155
|
Verified
8.3
5214
|
Verified
8.0
91
|
Verified
8.0
4826
|
Verified
7.8
73
|
Verified
7.6
3978
|
Verified
8.1
72
|
Verified
7.5
3664
|
Verified
8.2
76
|
Verified
7.7
4070
|
Verified
Platform
8.2
52
|
Verified
7.9
3531
|
Verified
8.1
52
|
Verified
8.5
3577
|
Verified
8.0
50
|
Verified
8.7
3494
|
Verified
8.0
44
|
Verified
8.0
2469
|
Verified
8.3
44
|
Verified
7.4
2369
|
Verified
8.0
51
|
Verified
8.6
3328
|
Verified
8.1
45
|
Verified
7.9
2543
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
295
Not enough data
6.8
287
Not enough data
6.8
290
Not enough data
6.6
289
Not enough data
6.6
288
Not enough data
6.7
292
Integration
7.9
52
|
Verified
8.4
3522
|
Verified
7.6
45
|
Verified
8.0
3206
|
Verified
7.1
42
|
Verified
8.1
2992
|
Verified
Lead Intelligence
Not enough data
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1243
Lead Management
Not enough data
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1153
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
89
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1570
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Integrations
Not enough data
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Reporting
Not enough data
8.4
310
Not enough data
8.3
295
Not enough data
8.1
301
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
236
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
257
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1276
Not enough data
8.3(won by default)
1331
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1409
Not enough data
8.3(won by default)
969
Social Management
Not enough data
8.2(won by default)
2196
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1675
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
8.8
12
|
Verified
8.1
430
8.6
14
|
Verified
8.0
441
Platform Data
8.3
14
|
Verified
8.0
438
8.1
12
|
Verified
7.9
436
8.6
14
|
Verified
8.5
488
8.6
14
|
Verified
8.2
440
Platform Additional Functionality
8.6
12
8.0
424
8.2
13
|
Verified
8.2
444
8.3
12
|
Verified
8.2
440
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
69
Social Functionality
Not enough data
8.1
1311
Campaign Management
Not enough data
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Responses
Not enough data
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Automation - AI Agents
Not enough data
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1249
|
Verified
Not enough data
8.5
1246
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
7.7
2238
|
Verified
8.4
25
|
Verified
8.3
2680
|
Verified
8.3
25
|
Verified
8.0
2450
|
Verified
8.1
24
|
Verified
8.5
2478
|
Verified
8.1
12
Feature Not Available
8.8
11
|
Verified
Feature Not Available
Campaign Activity
8.3
25
|
Verified
8.3
2877
|
Verified
8.6
25
|
Verified
8.4
3123
|
Verified
8.5
24
|
Verified
7.8
2375
|
Verified
8.5
25
|
Verified
8.1
2563
|
Verified
8.7
24
|
Verified
8.0
2393
|
Verified
8.5
11
|
Verified
7.5
538
Agentic AI - Marketing Analytics
Not enough data
6.7
171
Not enough data
6.9
166
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and HubSpot Marketing Hub are categorized as Marketing Analytics, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign is categorized as Mobile Marketing
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Hospital & Health Care
3.4%
Other
66.1%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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