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Compare Adobe Campaign and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignHubSpot Marketing Hub
Star Rating
(14,374)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user satisfaction, receiving a significantly higher overall score compared to Adobe Campaign. Users appreciate its intuitive interface, with one reviewer noting it "connects all the aspects of our business with a seamless experience."
- Users say that HubSpot Marketing Hub offers a smoother implementation process, with many highlighting its "intuitive onboarding wizard" that makes getting started easier. In contrast, Adobe Campaign has faced criticism for its more complex setup, which some users found challenging.
- Reviewers mention that HubSpot Marketing Hub provides superior support quality, with a score reflecting users' positive experiences. One user emphasized that it "helps me a great deal with Data, email sequencing," showcasing the effective assistance available for users navigating the platform.
- According to verified reviews, HubSpot Marketing Hub is praised for its robust email marketing capabilities, with users highlighting features like automated email responses and dynamic content. Adobe Campaign, while also strong in email marketing, received mixed feedback regarding its ease of use in this area.
- G2 reviewers report that HubSpot Marketing Hub's analytics features are highly regarded, with users noting its effectiveness in tracking and measuring marketing performance. One user stated it allows for "comprehensive analysis," which is a crucial aspect for marketers looking to optimize their strategies.
- Users say that Adobe Campaign shines in customer retention and lifecycle marketing, with some praising its ability to manage nurturing and relationship management effectively. However, it struggles to match the overall satisfaction and user experience that HubSpot Marketing Hub consistently delivers.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableHubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adobe Campaign
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.5
9,654
Ease of Use
7.4
290
8.6
11,335
Ease of Setup
6.7
105
8.1
7,052
Ease of Admin
7.3
99
8.5
4,973
Quality of Support
7.8
274
8.7
9,131
Has the product been a good partner in doing business?
7.8
98
8.7
4,891
Product Direction (% positive)
7.7
280
8.8
9,294
Features by Category
Email Marketing
8.4
160
|
Verified
8.8
5554
|
Verified
8.4
155
|
Verified
8.9
5414
|
Verified
8.2
154
|
Verified
8.6
5393
|
Verified
8.2
149
|
Verified
8.8
5100
|
Verified
Online Marketing
8.3
123
|
Verified
8.5
5255
|
Verified
8.1
154
|
Verified
8.2
4566
|
Verified
8.1
135
|
Verified
8.1
4290
|
Verified
7.9
146
|
Verified
8.1
4811
|
Verified
8.1
87
|
Verified
8.1
4452
|
Verified
Lead Management
8.1
70
|
Verified
8.5
5009
|
Verified
8.2
141
|
Verified
8.1
4736
|
Verified
8.1
142
|
Verified
8.4
4846
|
Verified
7.9
64
|
Verified
8.0
4353
|
Verified
8.2
64
|
Verified
8.4
4793
|
Verified
8.4
65
|
Verified
8.2
4520
|
Verified
8.0
133
|
Verified
8.4
4496
|
Verified
7.9
124
|
Verified
8.4
4512
|
Verified
Campaign Management
8.3
148
|
Verified
8.2
4094
|
Verified
8.1
130
|
Verified
7.9
3680
|
Verified
8.1
128
|
Verified
7.9
3629
|
Verified
8.0
109
|
Verified
7.2
2774
|
Verified
Social
8.0
77
7.7
3732
|
Verified
8.4
122
|
Verified
8.1
4137
|
Verified
8.4
124
|
Verified
8.1
4106
|
Verified
8.2
75
|
Verified
8.0
3983
|
Verified
8.1
113
|
Verified
7.7
3204
|
Verified
Reporting & Analytics
8.0
155
|
Verified
8.3
5169
|
Verified
8.0
91
|
Verified
8.0
4818
|
Verified
7.8
73
|
Verified
7.6
3970
|
Verified
8.1
72
|
Verified
7.5
3653
|
Verified
8.2
76
|
Verified
7.7
4066
|
Verified
Platform
8.2
52
|
Verified
8.0
3513
|
Verified
8.1
52
|
Verified
8.5
3540
|
Verified
8.0
50
|
Verified
8.7
3491
|
Verified
8.0
44
|
Verified
8.0
2469
|
Verified
8.3
44
|
Verified
7.4
2368
|
Verified
8.0
51
|
Verified
8.6
3326
|
Verified
8.1
45
|
Verified
7.9
2542
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
294
Not enough data
6.7
288
Not enough data
6.8
289
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Integration
7.9
52
|
Verified
8.4
3514
|
Verified
7.6
45
|
Verified
8.0
3200
|
Verified
7.1
42
|
Verified
8.1
2986
|
Verified
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1239
Lead Management
Not enough data
8.3
1329
Not enough data
7.5
1155
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1265
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1088
Not enough data
7.7
1032
Not enough data
8.7
1403
Agentic AI - Account Data Management
Not enough data
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.8
23
Not enough data
7.2
23
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Social Management
Not enough data
8.2(won by default)
2193
Not enough data
8.6(won by default)
2369
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
8.8
12
|
Verified
8.1
430
8.6
14
|
Verified
8.0
440
Platform Data
8.3
14
|
Verified
8.0
436
8.1
12
|
Verified
7.9
433
8.6
14
|
Verified
8.5
484
8.6
14
|
Verified
8.2
438
Platform Additional Functionality
8.6
12
8.0
424
8.2
13
|
Verified
8.2
444
8.3
12
|
Verified
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
68
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1328
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1184
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1247
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
791
Not enough data
8.3
825
Not enough data
8.3
842
Lead Management
Not enough data
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
7.7
2235
|
Verified
8.4
25
|
Verified
8.3
2676
|
Verified
8.3
25
|
Verified
8.0
2446
|
Verified
8.1
24
|
Verified
8.5
2475
|
Verified
8.1
12
Feature Not Available
8.8
11
|
Verified
Feature Not Available
Campaign Activity
8.3
25
|
Verified
8.3
2873
|
Verified
8.6
25
|
Verified
8.3
3115
|
Verified
8.5
24
|
Verified
7.8
2374
|
Verified
8.5
25
|
Verified
8.1
2560
|
Verified
8.7
24
|
Verified
8.0
2392
|
Verified
8.5
11
|
Verified
7.5
536
Agentic AI - Marketing Analytics
Not enough data
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and HubSpot Marketing Hub are categorized as Marketing Analytics, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign is categorized as Mobile Marketing
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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