# Adobe Campaign vs HubSpot Marketing Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Marketing Hub excels in user-friendliness, with many users appreciating its intuitive interface and AI assistant that simplifies complex tasks. One user noted, "I love how I no longer need to be an expert to use HubSpot Marketing Hub," highlighting its accessibility for users of all skill levels.
- **Users say** that Adobe Campaign offers robust integration capabilities, particularly with the broader Experience Cloud. Reviewers have mentioned its "ease of integration" and how it effectively supports complex, multi-channel customer journeys, making it a strong choice for businesses already invested in Adobe's ecosystem.
- **According to verified reviews** , HubSpot Marketing Hub stands out for its exceptional support, with users praising the knowledgeable chat support and the ease of initial setup. One user remarked, "The support is pretty amazing," which contributes to a smoother onboarding experience compared to Adobe Campaign.
- **Reviewers mention** that while Adobe Campaign has strong editing capabilities, it can be less intuitive than HubSpot. Users have expressed that the learning curve can be steeper, which may pose challenges for teams looking for a quick start in their marketing efforts.
- **G2 reviewers highlight** HubSpot's superior ease of use, scoring significantly higher than Adobe Campaign. Users appreciate features like customizable form styling and a well-organized sidebar menu, which enhance daily usability and streamline marketing tasks.
- **Users report** that Adobe Campaign's workflow automation is a strong point, allowing for efficient orchestration of marketing campaigns. However, some users feel that it lacks the same level of user-friendly design found in HubSpot, which can affect day-to-day operations for less tech-savvy teams.



| | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 347 | 14,868 | 
| **Largest Market Segment** | Small-Business (37.0% of reviews) | Small-Business (51.5% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### Adobe Campaign

Pros:
- Integrations (4 reviews)
- Ease of Use (3 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

### HubSpot Marketing Hub

Pros:
- Ease of Use (1981 reviews)
- Email Marketing (1111 reviews)

Cons:
- Learning Curve (808 reviews)
- Limited Features (730 reviews)

---
## Ratings Comparison
| Rating | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
  | **Meets Requirements** | 8.5 (287 reviews) | 8.5 (9993 reviews) | 
  | **Ease of Use** | 7.4 (293 reviews) | 8.6 (11682 reviews) | 
  | **Ease of Setup** | 6.8 (108 reviews) | 8.1 (7374 reviews) | 
  | **Ease of Admin** | 7.4 (100 reviews) | 8.5 (5040 reviews) | 
  | **Quality of Support** | 7.8 (277 reviews) | 8.7 (9446 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (99 reviews) | 8.7 (4958 reviews) | 
  | **Product Direction (% positive)** | 7.7 (282 reviews) | 8.8 (9586 reviews) | 

---
## Pricing

### Adobe Campaign

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### HubSpot Marketing Hub

#### Entry-Level Pricing

Plan: Marketing Hub Free

Price: $0.00

Description: For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

Key Features:
- Forms
- Contact activity
- Contact management

[Browse all 4 editions](https://www.g2.com/products/hubspot-marketing-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.1/10 | 183 |
| **HubSpot Marketing Hub** | 8.0/10 | 7024 |

#### Email Marketing

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (161 reviews) ✓ Verified | 8.8 (5671 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.4 (157 reviews) ✓ Verified | 8.9 (5504 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (156 reviews) ✓ Verified | 8.6 (5426 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.2 (149 reviews) ✓ Verified | 8.8 (5172 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (124 reviews) ✓ Verified | 8.5 (5326 reviews) ✓ Verified | 
| **Dynamic Content** | 8.1 (155 reviews) ✓ Verified | 8.2 (4589 reviews) ✓ Verified | 
| **A/B Testing** | 8.1 (136 reviews) ✓ Verified | 8.1 (4309 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (146 reviews) ✓ Verified | 8.1 (4821 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.1 (87 reviews) ✓ Verified | 8.1 (4473 reviews) ✓ Verified | 

#### Lead Management

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (70 reviews) ✓ Verified | 8.5 (5088 reviews) ✓ Verified | 
| **Data Quality Management** | 8.2 (141 reviews) ✓ Verified | 8.1 (4759 reviews) ✓ Verified | 
| **Segmentation** | 8.1 (143 reviews) ✓ Verified | 8.4 (4900 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.9 (64 reviews) ✓ Verified | 8.0 (4375 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (65 reviews) ✓ Verified | 8.4 (4846 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.4 (65 reviews) ✓ Verified | 8.2 (4556 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (133 reviews) ✓ Verified | 8.4 (4513 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.9 (124 reviews) ✓ Verified | 8.4 (4591 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Program Management** | 8.3 (149 reviews) ✓ Verified | 8.2 (4138 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.1 (130 reviews) ✓ Verified | 7.9 (3696 reviews) ✓ Verified | 
| **Calendaring** | 8.1 (128 reviews) ✓ Verified | 7.9 (3641 reviews) ✓ Verified | 
| **Budgeting** | 8.0 (109 reviews) ✓ Verified | 7.2 (2779 reviews) ✓ Verified | 

#### Social

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Social Listening** | 8.0 (77 reviews) | 7.7 (3736 reviews) ✓ Verified | 
| **Social Sharing** | 8.4 (122 reviews) ✓ Verified | 8.1 (4140 reviews) ✓ Verified | 
| **Social Campaigns** | 8.4 (125 reviews) ✓ Verified | 8.1 (4145 reviews) ✓ Verified | 
| **Social Media Engagement** | 8.2 (75 reviews) ✓ Verified | 8.0 (3989 reviews) ✓ Verified | 
| **Social Media Advertising** | 8.1 (113 reviews) ✓ Verified | 7.7 (3215 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Basic Reporting** | 8.0 (155 reviews) ✓ Verified | 8.3 (5293 reviews) ✓ Verified | 
| **Web Analytics** | 8.0 (91 reviews) ✓ Verified | 8.0 (4835 reviews) ✓ Verified | 
| **ROI Analytics** | 7.8 (73 reviews) ✓ Verified | 7.6 (3992 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.1 (72 reviews) ✓ Verified | 7.6 (3675 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.2 (76 reviews) ✓ Verified | 7.7 (4078 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Customization ** | 8.2 (52 reviews) ✓ Verified | 7.9 (3573 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (53 reviews) ✓ Verified | 8.5 (3649 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (51 reviews) ✓ Verified | 8.7 (3510 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (44 reviews) ✓ Verified | 8.0 (2476 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.3 (45 reviews) ✓ Verified | 7.4 (2371 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.0 (53 reviews) ✓ Verified | 8.6 (3371 reviews) ✓ Verified | 
| **Output Document Generation** | 8.1 (45 reviews) ✓ Verified | 7.9 (2546 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (306 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (290 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (302 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (292 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (297 reviews) | 
| **Decision Making** | Not enough data | 6.7 (296 reviews) | 

#### Integration

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (54 reviews) ✓ Verified | 8.4 (3543 reviews) ✓ Verified | 
| **Integration APIs** | 7.6 (46 reviews) ✓ Verified | 8.0 (3236 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.1 (42 reviews) ✓ Verified | 8.1 (3025 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.5/10 | 1631 |

#### Lead Intelligence

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | Not enough data | 7.7 (1154 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 7.9 (1190 reviews) | 
| **Lead Analysis ** | Not enough data | 8.1 (1246 reviews) | 

#### Lead Management

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (1332 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.5 (1155 reviews) | 
| **Account Identification ** | Not enough data | 8.0 (1211 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.9 (1176 reviews) | 
| **Revenue Planning ** | Not enough data | 7.3 (1062 reviews) | 
| **Media Attribution ** | Not enough data | 7.5 (1118 reviews) | 
| **Opportunity Timeline ** | Not enough data | 7.8 (1104 reviews) ✓ Verified | 
| **Customization ** | Not enough data | 8.1 (1267 reviews) | 

#### Campaign Execution

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization ** | Not enough data | 7.8 (1155 reviews) | 
| **Prioritized Accounts ** | Not enough data | 7.8 (1089 reviews) | 
| **Trending Accounts ** | Not enough data | 7.7 (1033 reviews) | 
| **Email Campaigns ** | Not enough data | 8.7 (1407 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (90 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (90 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (89 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (90 reviews) | 
| **Decision Making** | Not enough data | 6.5 (91 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 2063 |

#### Messenger

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Sequencing** | Not enough data | 8.0 (1215 reviews) ✓ Verified | 
| **AI** | Not enough data | 7.4 (1043 reviews) ✓ Verified | 
| **Live Chat** | Not enough data | 7.9 (1258 reviews) ✓ Verified | 
| **Customization Interface** | Not enough data | 7.8 (1180 reviews) ✓ Verified | 

#### Channels

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Social Media** | Not enough data | 8.0 (1443 reviews) ✓ Verified | 
| **Website** | Not enough data | 8.2 (1420 reviews) ✓ Verified | 
| **Text Message (SMS)** | Not enough data | 7.1 (840 reviews) | 
| **Voice Assistants** | Not enough data | 6.8 (737 reviews) ✓ Verified | 
| **Other** | Not enough data | 7.4 (796 reviews) ✓ Verified | 

#### Customers

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 8.2 (1487 reviews) ✓ Verified | 
| **Profiles** | Not enough data | 8.2 (1473 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.3 (1620 reviews) ✓ Verified | 
| **Lead Gathering** | Not enough data | 8.4 (1572 reviews) ✓ Verified | 
| **Sales Conversion** | Not enough data | 8.2 (1474 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (67 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (67 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (68 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (66 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (67 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (67 reviews) | 
| **Decision Making** | Not enough data | 6.6 (69 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 94 |

#### Design and Customization

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 6.8 (85 reviews) | 
| **Pop-Up Types** | Not enough data | 7.6 (83 reviews) | 
| **No-Code Customization** | Not enough data | 7.8 (85 reviews) | 
| **Mobile Optimized** | Not enough data | 7.7 (83 reviews) | 

#### Campaigns

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 7.4 (80 reviews) | 
| **Triggered Campaigns** | Not enough data | 7.5 (79 reviews) | 
| **A/B Testing** | Not enough data | 7.6 (80 reviews) | 
| **Analytics** | Not enough data | 7.6 (77 reviews) | 

#### Integrations

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 8.0 (81 reviews) | 
| **WCM Integrations** | Not enough data | 7.1 (74 reviews) | 
| **E-Commerce Integrations** | Not enough data | 6.9 (68 reviews) | 
| **Social Media Integrations** | Not enough data | 7.5 (76 reviews) | 

#### Generative AI

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (75 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.3/10 | 343 |

#### Attribution Modeling

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.0 (283 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 7.7 (278 reviews) | 
| **Algorithmic Attribution** | Not enough data | 7.2 (255 reviews) | 
| **Cross-Device Attribution** | Not enough data | 7.3 (249 reviews) | 
| **Offline Attribution** | Not enough data | 6.9 (246 reviews) | 
| **Custom Attribution** | Not enough data | 7.4 (259 reviews) | 

#### Agentic AI - Attribution

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (37 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (36 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (37 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (38 reviews) | 

#### Marketing

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **B2B Attribution** | Not enough data | 7.8 (255 reviews) | 
| **B2C Attribution** | Not enough data | 7.2 (236 reviews) | 
| **Marketing Channels** | Not enough data | 8.2 (282 reviews) | 
| **Integrations** | Not enough data | 8.3 (289 reviews) | 

#### Reporting

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Dashboards** | Not enough data | 8.4 (312 reviews) | 
| **Data Visualizations** | Not enough data | 8.3 (295 reviews) | 
| **Custom Reporting** | Not enough data | 8.1 (301 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.6/10 | 314 |

#### Platform Basics

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Centralization** | Not enough data | 8.5 (242 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.5 (242 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.4 (241 reviews) | 
| **Multichannel Engagement** | Not enough data | 8.1 (26 reviews) | 
| **Personalized Content and Messaging** | Not enough data | 8.0 (25 reviews) | 

#### Platform Data

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.2 (236 reviews) | 
| **Revenue Analytics** | Not enough data | 7.9 (232 reviews) | 

#### Platform Additional Functionality 

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Integrations** | Not enough data | 8.3 (257 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (28 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 

#### Artificial Intelligence

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | 6.9 (24 reviews) | 
| **AI Personalization** | Not enough data | 7.2 (24 reviews) | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.5/10 | 773 |

#### Platform Basics

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.2 (557 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.5 (639 reviews) | 

#### Platform Reporting

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.4 (655 reviews) | 
| **Dashboards** | Not enough data | 8.6 (698 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.8/10 | 2905 |

#### Content & Collaboration

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.3 (1275 reviews) | 
| **Content Library** | Not enough data | 8.3 (1330 reviews) | 
| **Shared Inbox** | Not enough data | 8.1 (1020 reviews) | 
| **Approval Workflows** | Not enough data | 8.3 (1094 reviews) | 
| **Users and Permissions** | Not enough data | 8.7 (1408 reviews) | 
| **Content Creation** | Not enough data | 8.3 (969 reviews) | 

#### Social Management

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.2 (2195 reviews) | 
| **Social Publishing** | Not enough data | 8.6 (2373 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (2107 reviews) | 
| **Social Engagement** | Not enough data | 8.3 (2254 reviews) | 
| **Social Ads** | Not enough data | 8.0 (1675 reviews) | 
| **Campaign Planning** | Not enough data | 8.2 (956 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (325 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (73 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (70 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (72 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (69 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (72 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (72 reviews) | 
| **Decision Making** | Not enough data | 6.9 (74 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.5/10 | 18 |
| **HubSpot Marketing Hub** | 7.7/10 | 529 |

#### Platform Basics

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Segmentation** | 8.8 (13 reviews) ✓ Verified | 8.1 (430 reviews) | 
| **Journey Optimization** | 8.6 (16 reviews) ✓ Verified | 8.0 (441 reviews) | 

#### Platform Data

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Reporting** | 8.3 (15 reviews) ✓ Verified | 8.0 (438 reviews) | 
| **Trends Reporting** | 8.1 (12 reviews) ✓ Verified | 7.9 (436 reviews) | 
| **Dashboards** | 8.6 (14 reviews) ✓ Verified | 8.5 (488 reviews) | 
| **Advanced Data Filtering** | 8.6 (14 reviews) ✓ Verified | 8.2 (440 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Mapping** | 8.6 (12 reviews) | 8.0 (424 reviews) | 
| **Integrations** | 8.2 (13 reviews) ✓ Verified | 8.2 (445 reviews) | 
| **Automated Alerts** | 8.3 (12 reviews) ✓ Verified | 8.2 (441 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (87 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (85 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (86 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (86 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 1712 |

#### Platform Interoperability

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.0 (593 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (61 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (62 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (62 reviews) | 
| **Decision Making** | Not enough data | 7.3 (67 reviews) | 

#### Social Functionality

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.1 (1311 reviews) | 

#### Campaign Management

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.3 (1331 reviews) | 
| **Campaign Optimization** | Not enough data | 8.2 (1266 reviews) | 
| **Reach** | Not enough data | 8.2 (1190 reviews) | 
| **Bulk Editing** | Not enough data | Feature Not Available | 
| **Batch Uploading** | Not enough data | Feature Not Available | 
| **Brand Safety** | Not enough data | 8.3 (1085 reviews) | 
| **Fraud Protection** | Not enough data | Feature Not Available | 
| **Frequency Capping** | Not enough data | Feature Not Available | 
| **Budget Pacing** | Not enough data | Feature Not Available | 
| **Creative Optimization** | Not enough data | 8.1 (1117 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.0 (1067 reviews) | 
| **In-App Ads** | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | Feature Not Available | 

#### Targeting

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (1191 reviews) | 
| **Retargeting** | Not enough data | 8.2 (1110 reviews) | 
| **Geo-Targeting** | Not enough data | 8.0 (1006 reviews) | 
| **Contextual Targeting** | Not enough data | 8.0 (983 reviews) | 

#### Platform

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (1163 reviews) | 
| **Custom Reports** | Not enough data | 8.2 (1310 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.8 (1336 reviews) | 
| **Performance and Reliability** | Not enough data | 8.7 (1359 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (1183 reviews) | 
| **Customization** | Not enough data | 8.3 (1308 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (1348 reviews) | 
| **Internationalization** | Not enough data | 8.4 (1054 reviews) | 
| **Notifications** | Not enough data | 8.4 (1249 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 27 |

#### Responses

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Personalization** | Not enough data | 9.0 (23 reviews) | 
| **Route To Human** | Not enough data | 8.9 (22 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 8.0 (22 reviews) | 

#### Automation - AI Agents

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 7.8 (23 reviews) | 
| **Customer Interaction Automation** | Not enough data | 7.4 (24 reviews) | 
| **Lead Generation** | Not enough data | 8.0 (23 reviews) | 
| **Document Processing** | Not enough data | Feature Not Available | 
| **Feedback Collection** | Not enough data | 7.6 (24 reviews) | 

#### Platform

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (23 reviews) | 
| **Integration** | Not enough data | 8.9 (23 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.0 (22 reviews) | 

#### Autonomy -  AI Agents

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Feature Not Available | 
| **Adaptive Responses** | Not enough data | 7.1 (23 reviews) | 
| **Task Execution** | Not enough data | 7.5 (23 reviews) | 
| **Problem Solving** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (24 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (24 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.9/10 | 1617 |

#### Page Customization

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.4 (1358 reviews) ✓ Verified | 
| **Templates** | Not enough data | 7.9 (1397 reviews) ✓ Verified | 
| **Advanced Customization** | Not enough data | 7.8 (1281 reviews) ✓ Verified | 
| **Content Library** | Not enough data | 8.1 (1319 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.1 (1185 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.0 (1293 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.2 (1333 reviews) ✓ Verified | 
| **SEO** | Not enough data | 7.8 (1222 reviews) ✓ Verified | 

#### Integrations

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.4 (756 reviews) ✓ Verified | 
| **Email Marketing Integration** | Not enough data | 8.7 (1248 reviews) ✓ Verified | 
| **Domain Integration** | Not enough data | 8.5 (1245 reviews) ✓ Verified | 

#### Generative AI

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (349 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.5 (85 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 1125 |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (77 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (77 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (77 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (78 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (77 reviews) | 

#### Lead Intelligence

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.0 (793 reviews) | 
| **Account-level Insights ** | Not enough data | 8.3 (827 reviews) | 
| **Lead Analysis ** | Not enough data | 8.3 (845 reviews) | 

#### Lead Management

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (914 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.7 (782 reviews) | 
| **Account Identification ** | Not enough data | 8.2 (853 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (813 reviews) | 
| **Revenue Planning ** | Not enough data | 7.6 (720 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (779 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (775 reviews) | 
| **Customization ** | Not enough data | 8.2 (890 reviews) | 
| **Journey Analytics** | Not enough data | 8.1 (831 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Marketing Distribution

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.5/10 | 22 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Analysis

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Application Attribution** | 8.4 (18 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.5 (21 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 8.2 (17 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.1 (18 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Proximity Marketing** | 8.6 (19 reviews) | Not enough data | 
| **Push Notifications** | 8.8 (20 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.7 (19 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 9.0 (16 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.3 (18 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (18 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (17 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Optimization** | 8.5 (21 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.7 (21 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.4 (19 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.4/10 | 29 |
| **HubSpot Marketing Hub** | 7.7/10 | 3571 |

#### Marketing Operations

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **ROI Tracking** | 7.8 (23 reviews) ✓ Verified | 7.7 (2242 reviews) ✓ Verified | 
| **Data Collection** | 8.4 (25 reviews) ✓ Verified | 8.3 (2683 reviews) ✓ Verified | 
| **Customer Insights** | 8.3 (25 reviews) ✓ Verified | 8.0 (2456 reviews) ✓ Verified | 
| **Multi-User Access** | 8.2 (25 reviews) ✓ Verified | 8.5 (2480 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (12 reviews) | Feature Not Available | 
| **White Label** | 8.8 (11 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Activity

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Insights** | 8.3 (25 reviews) ✓ Verified | 8.3 (2878 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (26 reviews) ✓ Verified | 8.4 (3127 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.5 (24 reviews) ✓ Verified | 7.8 (2376 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.5 (25 reviews) ✓ Verified | 8.1 (2563 reviews) ✓ Verified | 
| **Brand Optimization** | 8.7 (25 reviews) ✓ Verified | 8.0 (2394 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.5 (11 reviews) ✓ Verified | 7.5 (540 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (172 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (167 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (166 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Adobe Campaign (1):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to HubSpot Marketing Hub (12):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Campaign | HubSpot Marketing Hub | 
|---|---|---|
| **Small-Business** | 37.0% | 51.5% | 
| **Mid-Market** | 32.7% | 42.0% | 
| **Enterprise** | 30.3% | 6.5% | 

### By Industry

#### Adobe Campaign

- **Marketing and Advertising:** 16.4%
- **Information Technology and Services:** 5.8%
- **Financial Services:** 4.5%
- **Computer Software:** 3.9%
- **Hospital & Health Care:** 3.6%
- **Retail:** 3.3%
- **Internet:** 3.0%
- **Non-Profit Organization Management:** 3.0%
- **Education Management:** 2.7%
- **Entertainment:** 2.4%
- **Other:** 51.2%

#### HubSpot Marketing Hub

- **Computer Software:** 15.8%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 4.9%
- **Education Management:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Non-Profit Organization Management:** 2.1%
- **Internet:** 2.0%
- **Higher Education:** 1.9%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 42.2%

---
## Alternatives

### Alternatives to Adobe Campaign

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (639 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1413 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (312 reviews)

### Alternatives to HubSpot Marketing Hub

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14726 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Manago AI](https://www.g2.com/products/manago-ai/reviews) — 4.4/5 stars (328 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5427 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1448 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)

---
## Top Discussions

### Adobe Campaign

- Title: [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) — 1 comment
  > **Top comment:** "Adobe Campaign Standard or ACS  is the Web Version of Adobe Classic or ACC"
- Title: [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) — 1 comment
  > **Top comment:** "Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time..."
- Title: [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) — 1 comment, 1 upvote
  > **Top comment:** "Windows 10 is needed to run and you can use phones, tablets, and computers."

### HubSpot Marketing Hub

- Title: [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I would say it's worth it!</p>"
- Title: [What is HubSpot marketing hub?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub) — 6 comments
  > **Top comment:** "Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in..."
- Title: [How do I easily remove all duplicated contacts?](https://www.g2.com/discussions/how-do-i-easily-remove-all-duplicated-contacts) — 5 comments, 1 upvote
  > **Top comment:** "It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed."
- Title: [Why is HubSpot a marketing hub?](https://www.g2.com/discussions/why-is-hubspot-a-marketing-hub) — 4 comments, 1 upvote
  > **Top comment:** "Because its a marketing software that offers different solutions to manage leads, analyze customer behavior, transactions and activities through different..."
- Title: [What is the best way to use the workflow tool?](https://www.g2.com/discussions/what-is-the-best-way-to-use-the-workflow-tool) — 4 comments, 5 upvotes
  > **Top comment:** "Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.

Here's a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-campaign-vs-hubspot-marketing-hub)