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Compare Adobe Target and Pendo 
Featured Products
At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (62.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetPendo
Star Rating
(1,554)4.4 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pendo excels in providing deep insights into user interactions, making it a powerful tool for understanding customer behavior. Users appreciate its comprehensive analytics and onboarding guides, which help them track user movements effectively.
- Users say Adobe Target shines in its ease of setting up A/B testing, allowing for quick and efficient experimentation. Reviewers highlight the straightforward initial setup process, which makes it accessible for teams looking to launch tests rapidly.
- According to verified reviews, Pendo's customer support is frequently praised for being responsive and helpful, enhancing the overall user experience. This level of support is a significant advantage for teams needing assistance with onboarding and product usage.
- Reviewers mention that while Adobe Target is user-friendly, it faces challenges in overall usability compared to Pendo. Users have noted that Pendo's interface and features, such as walkthroughs and app guides, provide a more intuitive experience for new users.
- G2 reviewers highlight that Adobe Target is particularly strong in targeting capabilities, especially for enterprise-level users. Many users appreciate its ability to serve specific content to targeted audience segments, which is crucial for effective account-based marketing.
- Users report that while both platforms offer valuable features, Pendo's ability to embed user data across various views gives it an edge in providing a holistic understanding of user engagement, which is essential for product teams aiming to improve user experience.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availablePendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Adobe Target
No trial information availablePendo
Free Trial is available
Ratings
Meets Requirements
8.4
46
8.5
1,191
Ease of Use
7.3
59
8.2
1,205
Ease of Setup
7.1
32
7.9
564
Ease of Admin
7.3
22
8.5
555
Quality of Support
7.4
46
8.5
1,041
Has the product been a good partner in doing business?
8.0
22
8.9
531
Product Direction (% positive)
9.0
48
8.5
1,106
Features by Category
Metrics
Not enough data
8.7
454
Not enough data
8.7
472
Not enough data
8.4
420
Not enough data
8.8
465
Not enough data
8.5
422
Not enough data
8.2
395
Not enough data
8.2
359
Not enough data
8.2
335
Not enough data
8.3
395
Reporting
Not enough data
8.4
463
Not enough data
8.5
427
Not enough data
8.7
437
Not enough data
8.7
467
Not enough data
7.8
262
Not enough data
8.1
285
Not enough data
8.2
449
Other
Not enough data
8.7
438
Not enough data
8.0
307
Not enough data
7.5
263
Not enough data
7.9
272
Not enough data
7.3
197
Not enough data
8.5
340
Not enough data
8.2
298
Agentic AI - Digital Analytics
Not enough data
6.4
12
Not enough data
6.5
14
Not enough data
6.4
13
Not enough data
6.4
13
Administration
Not enough data
8.1
376
Not enough data
8.0
297
Not enough data
8.8
422
Not enough data
8.5
454
User Identification
Not enough data
7.9
110
Not enough data
8.6
137
Not enough data
8.0
104
Tracking & Reporting
Not enough data
8.5
126
Not enough data
8.5
132
Not enough data
8.3
109
Not enough data
8.5
142
Not enough data
8.6
134
Not enough data
8.7
138
Metrics
Not enough data
8.8
84
Not enough data
8.4
65
Not enough data
8.4
73
Not enough data
8.3
70
Not enough data
8.4
67
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
388
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.4
18
Not enough data
8.9
19
Analytics - Digital Adoption Platform
Not enough data
8.9
19
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.6
579
Not enough data
8.7
612
Not enough data
8.6
591
Not enough data
8.2
504
Not enough data
8.0
411
Not enough data
8.2
443
Not enough data
8.0
403
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.7
26
Not enough data
7.1
26
Not enough data
7.0
25
Not enough data
7.6
24
Computing
8.0
11
Not enough data
7.7
14
Not enough data
7.9
13
Not enough data
Experimental Design
7.9
15
Not enough data
8.1
13
Not enough data
8.2
13
Not enough data
Analytics
7.6
15
Not enough data
6.4
11
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.1
325
Not enough data
7.9
307
Not enough data
8.1
307
Planning
Not enough data
7.1
231
Not enough data
7.1
223
Not enough data
6.6
198
Not enough data
7.6
235
Not enough data
7.2
210
Workflow Management
Not enough data
7.3
243
Not enough data
7.6
251
Not enough data
6.7
198
Not enough data
7.0
210
Metrics
Not enough data
8.8
84
Not enough data
8.4
65
Not enough data
8.4
73
Not enough data
8.3
70
Not enough data
8.4
67
Variation Testing
8.7
13
8.3
54
6.8
11
7.8
55
8.2
15
8.1
59
8.1
15
8.4
66
7.8
15
8.1
63
7.4
14
7.9
56
Reporting
7.6
15
8.6
84
7.8
15
8.6
87
Personalization
8.3
14
8.6
74
7.9
14
8.7
73
8.0
5
8.9
66
Administration
7.8
12
8.0
75
8.1
13
8.1
66
7.5
14
8.5
85
7.6
13
8.6
91
Categories
Categories
Shared Categories
Adobe Target and Pendo are categorized as Mobile App Optimization
Unique Categories
Adobe Target is categorized as Personalization and A/B Testing
Pendo is categorized as Digital Adoption Platform, Product Analytics, Digital Analytics, Product Management, Mobile App Analytics, and Session Replay
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.3%
Hospital & Health Care
3.0%
Other
36.5%
Alternatives
Discussions
Adobe Target has no discussions with answers
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
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