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Compare Actito and Insider One 
Featured Products
At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Actito
Star Rating
(175)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoInsider One
Star Rating
(1,293)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall score compared to Actito. Users appreciate its versatile marketing capabilities that support a wide range of channels, including mobile apps and web, making it a comprehensive solution for diverse marketing needs.
- Users say that Actito offers impressive customer engagement features, allowing for easy customization and personalization of marketing campaigns. Reviewers highlight its intuitive dashboard and drag-and-drop functionality, which simplifies the creation of complex automated campaigns without the need for coding.
- According to verified reviews, Insider One's implementation process is notably quick and efficient, with users praising the platform's ability to turn personalization ideas into live, measurable experiences almost instantly. This agility is a significant advantage for businesses looking to adapt quickly to market changes.
- Reviewers mention that Actito provides a strong foundation for customer data consolidation, enabling businesses to achieve a 360-degree view of their customers. This capability is essential for orchestrating personalized customer journeys, which users find enhances overall customer experience.
- G2 reviewers highlight the quality of support provided by Insider One, noting that the team is responsive and open to feedback, which fosters a collaborative partnership. This level of support is crucial for businesses that require ongoing assistance and adjustments to meet their unique needs.
- Users report that while Actito has strong features for email marketing and customer engagement, it sometimes struggles with integration and advanced analytics compared to Insider One. This can limit its effectiveness for users who need more sophisticated data-driven marketing strategies.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
Insider One
No pricing availableFree Trial
Actito
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.4
130
9.4
1,164
Ease of Use
8.6
133
9.4
1,177
Ease of Setup
8.2
68
9.0
627
Ease of Admin
8.3
63
9.1
328
Quality of Support
9.1
133
9.6
1,163
Has the product been a good partner in doing business?
8.8
62
9.5
330
Product Direction (% positive)
9.5
126
9.7
1,116
Features by Category
Email Marketing
8.4
99
|
Verified
9.6
514
8.8
94
|
Verified
9.6
492
8.5
94
|
Verified
9.6
495
8.6
89
|
Verified
9.6
436
Online Marketing
7.6
79
|
Verified
Feature Not Available
8.2
81
|
Verified
9.6
531
8.5
68
|
Verified
9.6
548
8.0
75
9.5
535
7.3
57
Feature Not Available
Lead Management
8.0
66
9.5
507
8.1
77
|
Verified
9.5
504
8.5
94
|
Verified
9.6
551
7.3
55
Feature Not Available
8.1
54
9.5
483
7.5
61
|
Verified
9.5
448
7.6
39
9.5
487
7.9
66
|
Verified
9.5
471
Campaign Management
7.9
62
|
Verified
Feature Not Available
7.9
43
Feature Not Available
7.7
48
|
Verified
Feature Not Available
7.6
33
Feature Not Available
Social
7.2
32
Feature Not Available
7.5
33
9.4
442
7.4
34
9.4
453
7.3
34
Feature Not Available
7.3
34
Feature Not Available
Reporting & Analytics
8.2
96
|
Verified
9.4
532
7.0
57
|
Verified
9.4
527
7.1
51
|
Verified
9.4
521
7.1
45
9.4
518
7.5
33
9.1
422
Platform
8.2
53
|
Verified
9.5
529
8.1
48
|
Verified
9.5
278
8.3
50
|
Verified
9.6
507
8.0
38
|
Verified
9.5
444
7.6
42
|
Verified
9.4
449
8.5
53
|
Verified
9.5
490
7.4
39
|
Verified
9.4
430
Agentic AI - Marketing Automation
6.4
6
8.9
25
6.4
6
8.9
25
6.1
6
8.9
25
6.1
6
8.8
25
6.1
6
8.8
25
6.1
6
8.8
24
Integration
8.3
52
|
Verified
9.4
499
8.1
49
|
Verified
9.4
499
7.2
32
|
Verified
9.4
460
Visitor Behavior
9.3
14
9.5
582
9.4
15
9.6
600
9.2
13
9.5
545
Templates
9.7
15
9.5
560
8.9
17
9.5
604
Feature Not Available
9.6
597
Personalization
9.5
14
9.6
589
9.4
16
9.5
576
9.7
15
9.6
586
9.6
13
9.4
520
9.6
13
9.5
570
9.5
14
9.6
573
9.5
18
9.6
599
9.1
17
9.6
586
Multichannel
9.4
16
9.6
589
9.5
19
9.5
526
9.1
15
9.6
587
Administration
9.4
17
9.6
583
9.0
19
9.4
600
9.1
18
9.5
576
9.4
16
9.4
578
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
10.0
7
9.7
601
9.5
7
9.6
581
Targeting
9.8
7
9.6
594
9.5
7
9.6
564
Triggered Content
9.5
7
9.5
503
10.0
7
9.5
500
10.0
7
9.7
554
Personalized Content
9.3
7
9.6
539
9.3
7
9.7
517
10.0
7
9.6
577
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
8.9
19
9.5
584
|
Verified
8.8
20
9.5
572
|
Verified
8.9
20
9.6
379
8.9
19
9.5
601
|
Verified
Intelligence
8.9
20
9.4
607
|
Verified
8.2
18
9.4
577
|
Verified
8.6
18
9.6
568
|
Verified
Platform Basics
Not enough data
9.5
655
|
Verified
Not enough data
9.5
654
|
Verified
Platform Data
Not enough data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
619
Platform Additional Functionality
Not enough data
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
9.3
16
9.3
624
8.7
17
9.4
696
8.6
16
9.3
558
|
Verified
8.8
16
9.4
603
|
Verified
Campaigns
9.5
16
9.4
581
|
Verified
9.0
16
9.7
700
|
Verified
9.5
16
9.4
487
8.8
16
9.2
487
9.9
17
9.6
574
|
Verified
9.4
17
9.6
659
|
Verified
Engagement
9.1
15
9.6
627
Platform
9.1
16
9.6
675
9.1
16
9.4
627
|
Verified
9.1
15
9.5
547
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Marketing Operations
8.1
29
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
8.9
30
|
Verified
Not enough data
8.8
21
Not enough data
8.9
21
Not enough data
Campaign Activity
9.0
34
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.8
26
Not enough data
8.5
30
|
Verified
Not enough data
8.7
33
|
Verified
Not enough data
8.3
20
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Actito and Insider One are categorized as E-Commerce Personalization, Marketing Automation, Customer Data Platform (CDP), Personalization, Personalization Engines, and Mobile Marketing
Unique Categories
Actito is categorized as Marketing Analytics
Insider One is categorized as Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, SMS Marketing, Customer Journey Analytics, and Bot Platforms
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Retail
25.7%
Apparel & Fashion
10.0%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.9%
Alternatives
Discussions
Actito has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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