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Compare Act! and Constant Contact Advanced Automation 
Featured Products
At a Glance
Market Segments
Small-Business (79.0% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
Starting at $12.00 Per Month
Act!
Star Rating
(505)3.9 out of 5
Market Segments
Small-Business (79.0% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(952)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansAct! vs Constant Contact Advanced Automation
When assessing the two solutions, reviewers found Constant Contact Advanced Automation easier to use, set up, and administer. Reviewers also preferred doing business with Constant Contact Advanced Automation overall.
- Reviewers felt that Constant Contact Advanced Automation meets the needs of their business better than Act!.
- When comparing quality of ongoing product support, reviewers felt that Constant Contact Advanced Automation is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Constant Contact Advanced Automation over Act!.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
Act!
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.2
441
8.7
804
Ease of Use
7.9
446
8.5
819
Ease of Setup
7.4
238
8.4
584
Ease of Admin
7.6
200
8.8
546
Quality of Support
7.7
422
9.0
762
Has the product been a good partner in doing business?
7.5
190
9.1
545
Product Direction (% positive)
5.8
446
8.8
793
Features by Category
Sales Force Automation
8.5
302
|
Verified
8.9
110
Feature Not Available
Feature Not Available
7.4
235
|
Verified
8.4
112
8.1
291
|
Verified
8.4
107
6.7
167
|
Verified
Feature Not Available
7.6
261
|
Verified
8.5
103
6.7
167
|
Verified
7.9
76
6.7
173
|
Verified
Feature Not Available
7.9
240
Feature Not Available
Marketing Automation
7.2
216
|
Verified
9.1
120
7.1
191
|
Verified
8.9
119
7.7
228
|
Verified
8.7
121
6.6
86
|
Verified
8.4
109
Customer Support
7.4
197
8.4
95
7.1
187
8.6
99
7.6
162
|
Verified
8.6
102
7.0
176
7.9
82
7.4
79
Feature Not Available
Reporting & Analytics
7.3
244
|
Verified
8.7
113
7.4
235
|
Verified
8.6
118
6.8
170
|
Verified
8.0
95
Mobile & Social
Feature Not Available
Feature Not Available
Feature Not Available
8.0
96
6.5
157
|
Verified
7.5
76
Platform
7.5
156
|
Verified
8.3
84
7.2
137
|
Verified
8.6
86
7.6
149
|
Verified
8.6
95
6.9
99
|
Verified
7.7
61
6.3
83
|
Verified
Feature Not Available
7.2
132
|
Verified
8.3
80
7.6
158
|
Verified
8.8
97
7.3
132
|
Verified
Feature Not Available
Integration
7.6
158
|
Verified
8.5
91
6.7
110
|
Verified
8.0
80
6.9
99
|
Verified
7.8
74
Generative AI
5.5
39
6.7
21
Agentic AI - CRM
6.4
15
Not enough data
6.4
15
Not enough data
6.4
15
Not enough data
6.3
15
Not enough data
6.2
15
Not enough data
6.3
15
Not enough data
6.3
15
Not enough data
Email Marketing
8.1
33
|
Verified
8.6
549
|
Verified
8.2
33
|
Verified
9.0
545
|
Verified
8.2
30
|
Verified
8.6
544
|
Verified
7.3
28
|
Verified
8.9
536
|
Verified
Online Marketing
7.0
31
|
Verified
8.0
501
|
Verified
7.2
29
|
Verified
8.4
449
|
Verified
6.7
25
|
Verified
8.2
392
|
Verified
6.9
27
|
Verified
8.3
463
|
Verified
7.6
26
8.3
419
Lead Management
7.9
32
|
Verified
8.8
529
|
Verified
8.2
30
|
Verified
8.5
504
8.0
29
|
Verified
8.7
504
|
Verified
7.5
28
|
Verified
8.9
512
|
Verified
7.9
28
|
Verified
8.8
506
|
Verified
7.1
27
|
Verified
8.7
503
|
Verified
7.4
26
|
Verified
8.8
495
|
Verified
7.2
28
|
Verified
8.6
448
|
Verified
Campaign Management
7.0
27
|
Verified
8.5
156
|
Verified
7.1
26
|
Verified
8.5
292
8.4
31
|
Verified
8.4
273
|
Verified
6.9
26
7.7
113
Social
7.1
28
7.9
262
|
Verified
6.8
27
|
Verified
8.0
278
|
Verified
6.8
28
|
Verified
7.9
292
6.4
27
8.0
241
6.6
28
|
Verified
8.0
96
Reporting & Analytics
7.7
29
|
Verified
8.6
520
|
Verified
7.0
28
|
Verified
8.2
492
|
Verified
6.9
27
|
Verified
8.2
417
|
Verified
6.4
29
|
Verified
8.2
384
|
Verified
6.7
27
|
Verified
7.6
323
Platform
8.2
29
|
Verified
8.1
397
|
Verified
7.0
27
|
Verified
8.6
393
|
Verified
7.7
27
|
Verified
8.7
411
|
Verified
6.8
24
|
Verified
8.3
202
|
Verified
6.2
23
|
Verified
8.0
245
7.8
26
|
Verified
8.6
404
|
Verified
6.9
28
|
Verified
8.2
288
Agentic AI - Marketing Automation
7.3
5
8.8
8
Not enough data
8.5
8
7.0
5
8.5
8
7.3
5
8.8
7
7.3
5
8.8
8
7.7
5
7.9
8
Integration
7.0
34
|
Verified
8.6
394
|
Verified
7.1
27
|
Verified
8.1
311
|
Verified
6.7
25
|
Verified
7.8
300
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
205
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
175
Not enough data
8.2
151
Edit
Not enough data
8.0
197
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
8.0
197
|
Verified
Logistics
Not enough data
8.7
205
|
Verified
Not enough data
7.4
200
|
Verified
Not enough data
7.8
185
|
Verified
Not enough data
8.5
151
Generative AI
Not enough data
7.0
83
Not enough data
7.1
80
Agentic AI - Email Template Builder
Not enough data
6.7
5
Not enough data
6.7
5
Attribution Modeling
Not enough data
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Reporting
Not enough data
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Social Management
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
53
|
Verified
Not enough data
8.9
55
|
Verified
Platform Data
Not enough data
8.8
57
|
Verified
Not enough data
8.7
51
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.7
57
|
Verified
Platform Additional Functionality
Not enough data
8.2
44
Not enough data
8.6
56
Not enough data
8.9
64
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.3
71
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
70
|
Verified
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
66
|
Verified
Not enough data
8.9
68
|
Verified
Not enough data
8.5
54
|
Verified
Integrations
Not enough data
8.4
49
|
Verified
Not enough data
8.9
62
|
Verified
Not enough data
8.8
65
|
Verified
Generative AI
Not enough data
8.0
16
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.1
31
Not enough data
7.8
29
Not enough data
7.8
29
Not enough data
8.0
29
Additional Functionality
Not enough data
8.0
30
Not enough data
6.2
23
Not enough data
8.0
29
Not enough data
7.8
24
Not enough data
7.9
27
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.0
38
Not enough data
9.1
41
Not enough data
8.9
31
Not enough data
9.1
41
Not enough data
9.1
43
Predictive Analytics
Not enough data
9.3
48
Not enough data
9.3
48
Not enough data
8.8
32
Not enough data
Feature Not Available
Sales Management
Not enough data
9.2
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
49
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act! and Constant Contact Advanced Automation are categorized as Marketing Automation and CRM
Unique Categories
Act! has no unique categories
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Customer Journey Analytics, Landing Page Builders, Sales Analytics, Marketing Analytics, Visitor Identification, Attribution, and Social Media Management
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.0%
Marketing and Advertising
5.5%
Real Estate
5.3%
Construction
4.9%
Insurance
4.5%
Other
70.6%
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Alternatives
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
Each time I click the email icon in ACT to start an email message in Outlook, I get a box...
1 Comment
JM
As far as I can tell, this is more an issue with Outlook than with Act!
Basically, there are 2 potential causes for this issue. Either A) your Security...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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