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Compare Act-On and Lead Forensics 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Variable Priced upon Website Traffic Volumes
Act-On
Star Rating
(1,055)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansLead Forensics
Star Rating
(976)4.4 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Learn more about Lead ForensicsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Lead Forensics excels in customer support, with users highlighting the "top notch and helpful" assistance they receive. In contrast, while Act-On also offers support, it doesn't receive the same level of praise, indicating a potential area for improvement.
- Users say that Lead Forensics provides a more intuitive dashboard and reporting features, making it easier to identify key contacts at companies. Act-On, while appreciated for its automated engagement programs, may not offer the same level of ease in navigating its reporting tools.
- Reviewers mention that Act-On's email builder has been updated to be more mobile-friendly, which is a significant plus for users focused on email marketing. However, Lead Forensics users appreciate its real-time updates and reporting capabilities, suggesting a stronger emphasis on immediate data access.
- According to verified reviews, Lead Forensics has a higher overall satisfaction score, reflecting a more favorable user experience. Act-On, while still positively reviewed, has a lower score, indicating that users may encounter more challenges in their day-to-day operations.
- Users highlight that Act-On's setup process is "stress-free," which is a significant advantage for new users. However, Lead Forensics users also report a smooth experience, particularly with onboarding, suggesting that both platforms have strengths in this area.
- G2 reviewers note that while Act-On is popular among mid-market businesses, Lead Forensics has a strong presence in the small business segment, indicating that it may be better suited for smaller organizations looking for effective lead identification solutions.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Lead Forensics
Bespoke According to Website Visitor Volumes
Variable
Priced upon Website Traffic Volumes
To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages. We offer a free trial period to ascertain the traffic volumes over a one week period. After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels. We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model.
Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.
- Based upon traffic volumes
- Full access
- Unlimited users / seats
Free Trial
Act-On
No trial information availableLead Forensics
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.5
727
Ease of Use
8.0
898
8.5
738
Ease of Setup
7.7
508
8.7
426
Ease of Admin
8.2
516
8.5
270
Quality of Support
8.7
857
9.2
717
Has the product been a good partner in doing business?
8.6
496
8.7
270
Product Direction (% positive)
8.1
882
8.5
679
Features by Category
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
579
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
590
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
Not enough data
7.8
307
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
7.9
166
Not enough data
Feature Not Available
Not enough data
7.4
109
Platform Additional Functionality
Not enough data
8.1
128
Not enough data
8.2
124
Not enough data
7.9
102
Not enough data
8.7
140
Not enough data
8.9
138
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
7.2
134
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
7.2
41
Not enough data
6.9
41
Not enough data
7.0
41
Not enough data
7.0
40
Lead Intelligence
8.1
127
Feature Not Available
7.9
134
8.4
207
8.0
134
8.6
221
Lead Management
8.5
140
8.4
206
8.0
123
Feature Not Available
7.9
125
8.6
224
Marketing Campaigns
7.7
94
Feature Not Available
7.6
79
Feature Not Available
7.6
94
8.0
169
7.9
94
Feature Not Available
7.8
116
8.4
202
Data Availability - Marketing Account Intelligence
Not enough data
8.1
93
Data Accuracy - Marketing Account Intelligence
Not enough data
8.1
93
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Lead Forensics are categorized as Marketing Account Intelligence and Visitor Identification
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Transactional Email, and Marketing Automation
Lead Forensics is categorized as Buyer Intent Data Providers
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lead Forensics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Computer Software
12.0%
Information Technology and Services
9.1%
Marketing and Advertising
7.0%
Mechanical or Industrial Engineering
4.8%
Manufacturing
4.6%
Other
62.5%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
How can we get more accurate visitor details ?
2 Comments
ED
this would be helpful for larger organisations! Read more
For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.
1 Comment
LW
Hi Wayne, let me get someone to look at that for you! I'll have your CSM reach out directly to resolve. Many thanks Lilah, Lead ForensicsRead more
Do please send me a help sheet for printing the page I want :-)
1 Comment
LW
Hi Nicola, I'll have your CRM reach out to you to help you with this question! They will be in touch shortly! Regards LilahRead more
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