# Act-On vs Lead Forensics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Lead Forensics excels in user experience, particularly with its intuitive interface and straightforward setup process. Users appreciate the ease of navigating the platform, with one reviewer noting that the initial setup was made simple through a Teams call with support staff.
- **Users say** that Act-On offers strong customization options, especially for specific industries like education. Reviewers highlight the ability to tailor ads based on detailed demographic information, which enhances their marketing efforts and engagement with potential clients.
- **According to verified reviews** , Lead Forensics stands out for its robust visitor identification capabilities. Users value the software's ability to track website visitors and gather insights on their interests, allowing for more targeted outreach and improved conversion tracking.
- **Reviewers mention** that Act-On provides excellent customer support, with many praising the regular webinars and client success hours. This commitment to user feedback and continuous software updates helps address pain points effectively, making users feel supported in their marketing efforts.
- **G2 reviewers highlight** that Lead Forensics has a strong market presence, particularly among small businesses. This focus allows the software to cater specifically to the needs of smaller organizations, which is reflected in the high satisfaction ratings from its user base.
- **Users report** that while Act-On has a solid integration with Microsoft Dynamics, some find it challenging to match their specific workflow needs. This can lead to configuration difficulties, which may impact the overall user experience compared to the more seamless setup reported by Lead Forensics users.



| | Act-On | Lead Forensics | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,070 | 1,112 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (61.0% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Variable   Priced upon Website Traffic Volumes | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### Lead Forensics

Pros:
- Ease of Use (140 reviews)
- Lead Generation (117 reviews)

Cons:
- Lead Quality (31 reviews)
- Outdated Contacts (19 reviews)

---
## Ratings Comparison
| Rating | Act-On | Lead Forensics | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 8.5 (814 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 8.6 (836 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.7 (520 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.5 (284 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 9.2 (801 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.8 (284 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 8.7 (762 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Lead Forensics

#### Entry-Level Pricing

Plan: Bespoke According to Website Visitor Volumes

Price: Variable   Priced upon Website Traffic Volumes

Description: To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages.  We offer a free trial period to ascertain the traffic volumes over a one week period.  After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels.  We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model. 
 Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.

Key Features:
- Based upon traffic volumes
- Full access
- Unlimited users / seats

[Learn more about Lead Forensics](https://www.g2.com/products/lead-forensics/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **Lead Forensics** | N/A | N/A |

#### Email Marketing

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.3 (79 reviews) | Not enough data | 

#### Social

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Lead Forensics** | N/A | N/A |

#### Administration

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Lead Forensics** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Lead Forensics** | 8.2/10 | 210 |

#### Data Availability

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.0 (183 reviews) | 
| **Account Data Availability** | Not enough data | Feature Not Available | 
| **Offline Data** | Not enough data | 7.4 (111 reviews) | 

#### Platform Additional Functionality

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Integrations** | Not enough data | 8.2 (138 reviews) | 
| **Topic Customization** | Not enough data | 8.3 (129 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 7.9 (103 reviews) | 
| **Alerts** | Not enough data | 8.8 (156 reviews) | 
| **Real-time Intent** | Not enough data | 9.0 (145 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Lead Forensics** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Lead Forensics** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Lead Forensics** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Lead Forensics** | 7.5/10 | 159 |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.5 (158 reviews) | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Lead Forensics** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Lead Forensics** | 8.0/10 | 315 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (45 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (45 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (43 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (41 reviews) | 

#### Lead Intelligence

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Feature Not Available | 
| **Account-level Insights ** | 7.9 (134 reviews) | 8.5 (235 reviews) | 
| **Lead Analysis ** | 8.0 (134 reviews) | 8.7 (253 reviews) | 

#### Lead Management

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | 8.5 (221 reviews) | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Feature Not Available | 
| **Account Identification ** | 7.9 (125 reviews) | 8.7 (255 reviews) | 

#### Marketing Campaigns

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Feature Not Available | 
| **Revenue Planning ** | 7.6 (79 reviews) | Feature Not Available | 
| **Media Attribution ** | 7.6 (94 reviews) | 8.1 (179 reviews) | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Feature Not Available | 
| **Customization ** | 7.8 (116 reviews) | 8.5 (219 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 8.1 (95 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 8.2 (97 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Lead Forensics** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Lead Forensics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to Act-On (7):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Lead Forensics (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Lead Forensics | 
|---|---|---|
| **Small-Business** | 38.2% | 61.0% | 
| **Mid-Market** | 50.1% | 36.2% | 
| **Enterprise** | 11.7% | 2.8% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Lead Forensics

- **Computer Software:** 11.5%
- **Information Technology and Services:** 9.0%
- **Marketing and Advertising:** 6.7%
- **Manufacturing:** 5.8%
- **Mechanical or Industrial Engineering:** 4.7%
- **Construction:** 4.0%
- **Electrical/Electronic Manufacturing:** 3.2%
- **Machinery:** 2.8%
- **Automotive:** 2.4%
- **Transportation/Trucking/Railroad:** 2.3%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14783 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1208 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14699 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1124 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1070 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Lead Forensics

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9101 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews) — 4.3/5 stars (144 reviews)
- [Leadinfo](https://www.g2.com/products/leadinfo/reviews) — 4.3/5 stars (835 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1435 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1959 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13836 reviews)
- [Albacross](https://www.g2.com/products/albacross/reviews) — 4.6/5 stars (117 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9663 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Lead Forensics

- Title: [How can we get more accurate visitor details ?](https://www.g2.com/discussions/how-can-we-get-more-accurate-visitor-details) — 2 comments, 1 upvote
  > **Top comment:** "Hi Andy,

Thanks for reaching out.  If you could please let me know the name of your company, I'll arrange for your Account Manager to contact you and help..."
- Title: [How can I integrate Lead Forensics to my email campaigns](https://www.g2.com/discussions/49562-how-can-i-integrate-lead-forensics-to-my-email-campaigns) — 1 comment, 1 upvote
  > **Top comment:** "Hey Eli - yes, you can! Lead Forensics can provide a ton of insights by interlinking with your marketing automation or CRM platform."
- Title: [For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.](https://www.g2.com/discussions/36379-for-some-reason-regardless-of-the-size-of-screen-i-am-using-the-top-part-on-the-visitor-list-tab-is-always-half-hidden-under-the-welcome-back-banner) — 1 comment, 1 upvote
  > **Top comment:** "Hi Wayne, let me get someone to look at that for you!  I'll have your CSM reach out directly to resolve.  Many thanks Lilah, Lead Forensics"
- Title: [How are other users using Lead Forensics to drill down to the person looking at the website?](https://www.g2.com/discussions/33420-how-are-other-users-using-lead-forensics-to-drill-down-to-the-person-looking-at-the-website) — 1 comment, 1 upvote
  > **Top comment:** "Our company does Business to Business sale (B2B), and I personally use apollo.io. All you have to do is put the url of the company looking at your website,..."
- Title: [What is the best way to determine which branch of a company has visited your site?](https://www.g2.com/discussions/33391-what-is-the-best-way-to-determine-which-branch-of-a-company-has-visited-your-site) — 1 comment, 1 upvote
  > **Top comment:** "Try to narrow your search by understanding the business and relating it to the product they were looking at on your site. Then go for sectors and try to find..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-lead-forensics)