# Best Survey Software for Small Business - Page 3

## How Many Survey Software Products Does G2 Track?

**Total Products under this Category:** 558

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sphinx Declic (+2.35%) - Among all products in this category, Sphinx Declic recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Survey Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 154,300+ Authentic Reviews
- 558+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Survey Software
 ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=13751&focus%5B%5D=15217&focus%5B%5D=933&focus%5B%5D=8809&focus%5B%5D=663)

Highlighted products: Google Workspace, SurveyMonkey, Jotform, Typeform, QuestionPro, Constant Contact, Zoho Survey, and Microsoft 365.

Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=typeform&focus%5B%5D=questionpro&focus%5B%5D=constant-contact&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft365&segment=small-business)

**Sponsored**

### Google Cloud CDN

Content Delivery Network for Cloud Platform Google Cloud CDN leverages Google's globally distributed edge points of presence to accelerate content delivery for websites and applications served out of Google Compute Engine and Google Cloud Storage. Cloud CDN lowers network latency, offloads origins, and reduces serving costs. Once you've set up HTTP(S) Load Balancing, simply enable Cloud CDN with a single checkbox.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-08-02T18%3A24%3A55Z&secure%5Bdisplayable_resource_id%5D=142&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=40566&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=40566&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%2Fsmall-business%3Fpage%3D3&secure%5Btoken%5D=65e55a4c93554e24b136d3daa8682ad4580f521cdedac91f73a735b23f99cf70&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Fcdn%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-cdn%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [Simple Poll](https://www.g2.com/products/simple-poll/reviews)

Polls & surveys right inside Slack! Simple Poll is integrated directly within Slack. Quickly get responses right from where you communicate most often. - Post public polls which bring teams together - Send private polls and surveys to gather info Ask multiple questions with surveys. - To ask more than one question, create a quick survey directly in Slack. Get feedback from your team, fast. It’s easy to create points of social interaction. - You use the /poll command in Slack to post a poll to a channel or private DM. - It takes people 5-10 seconds to click an option. Boom! Responses start rolling in! Slack’s always open, so people always respond. - Responding is super fast and accessible. No pop-ups, no emoji reactions, no tracking people down required. Just click, and you’ve answered.

**Average Rating:** 4.2/5.0

**Total Reviews:** 112

#### How Do G2 Users Rate Simple Poll?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 8.6/10 (Category avg: 8.6/10)
- **Question Types:** 8.6/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Simple Poll?

- **Seller:** [Simple Poll](https://www.g2.com/sellers/simple-poll)
- **Year Founded:** 2016
- **HQ Location:** London
- **Twitter:** @simplepoll  
158 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2686dd15edd5b3837a4d075081cd80ca283e3fb7c7e6d8ab5f3b5545a9c260e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10778772%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About Simple Poll?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** with Simple Poll, making it simple to create and respond to polls in Slack.
- Users find the **Slack integration** of Simple Poll incredibly easy, making poll creation quick and effective for team engagement.
- Users appreciate the **simplicity and effectiveness** of Simple Poll for quick team feedback and engagement.
- Users love the **seamless integration** of Simple Poll with Slack, enhancing decision-making and input gathering effortlessly.
- Users appreciate the **easy integrations** of Simple Poll, enjoying seamless functionality within Slack for efficient collaboration.

##### Cons

- Users find Simple Poll's interface **not intuitive** , leading to confusion and difficulty in poll setup.
- Users desire more **customization options** in Simple Poll’s free plan to enhance functionality and reduce clutter.
- Users feel there are **limited customization options** in the free plan, restricting functionality and flexibility.
- Users find the **difficult settings** of Simple Poll challenging, often struggling with confusing instructions and user interface.
- Users note the **limited features** on the free plan, often needing to upgrade for basic functionality.

#### What Are Recent G2 Reviews of Simple Poll?

**["Effortless Polling with Seamless Slack Integration"](https://www.g2.com/survey_responses/simple-poll-review-12816585)**

**Rating:** 5.0/5.0 stars

_— Pat W._

[Read full review](https://www.g2.com/survey_responses/simple-poll-review-12816585)

**["Simple Poll in Slack: Easy Polls That Just Work"](https://www.g2.com/survey_responses/simple-poll-review-12748122)**

**Rating:** 5.0/5.0 stars

_— Jonny K._

[Read full review](https://www.g2.com/survey_responses/simple-poll-review-12748122)

### [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews)

Hotjar by Contentsquare is a digital experience insights platform designed to help individuals, startups, and growing businesses understand what their website or web app visitors are doing — and why. Trusted by over 1 million websites across 180+ countries, it is the go-to behavior analytics tool for teams who want fast, actionable insights without needing a data analyst or a complex setup. At the core of the platform are three product areas: Observe, Ask, and Engage. Observe tools — including Heatmaps and Session Recordings — let you see exactly how users interact with your website. Heatmaps visualize where people click, scroll, and move, helping you spot areas of friction or missed opportunity at a glance. Session Recordings capture real user journeys so you can watch individual visits, identify behavior trends, and uncover bugs with console tracking. Ask tools — including Surveys and a Feedback Widget — bring the voice of your customers directly into the product experience. Run on-site or external surveys, trigger them at the right moment in the user journey, and choose from 30+ pre-built templates covering topics like churn, NPS, product satisfaction, and content relevance. Engage streamlines the entire user research process from end to end: recruit participants, schedule sessions, conduct interviews, and get automatic recordings and transcripts — all in one place. What sets Hotjar by Contentsquare apart is its combination of depth and simplicity. The tools are intuitive enough for marketers, designers, and product managers to use independently, yet powerful enough to surface meaningful insights that drive real decisions. Hotjar complements your existing analytics stack — tools like Google Analytics or Mixpanel — by adding the qualitative layer that explains the numbers.

**Average Rating:** 4.3/5.0

**Total Reviews:** 331

#### How Do G2 Users Rate Hotjar by Contentsquare?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.9/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Hotjar by Contentsquare?

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare  
6,548 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fbd69b63f9f068bc7214031737b0c8a00f8bbf6e088491795d42de1f1d27d33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2566485%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,696 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 52% Small, 37% Medium

#### What Do G2 Reviewers Say About Hotjar by Contentsquare?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Hotjar's interface **easy to use** , appreciating its clear insights into user interactions and UX improvements.
- Users value Hotjar's **clear user interaction insights** through heatmaps, enhancing understanding of UX across devices.
- Users value the **clear overview of user interactions** provided by Hotjar's heatmaps, enhancing their understanding of UX issues.
- Users find Hotjar **incredibly helpful** for understanding user interactions, allowing for quick identification and resolution of UX issues.
- Users value the **session replay feature** of Hotjar for its intuitive insights into user interactions and UX improvements.

##### Cons

- Users find the **analytics features limited** and encounter issues with session recording quotas and data filtering.
- Users experience **missing features** with Hotjar, particularly in heatmaps and advanced analytics capabilities.
- Users find the **difficult filtering** of session recordings can hinder detailed analysis and cause frustration during reviews.
- Users find the **pricing expensive** , especially as costs rise with increased usage and the need for multiple features.
- Users face **filtering issues** with Hotjar, as advanced options are needed for better data management.

#### What Are Recent G2 Reviews of Hotjar by Contentsquare?

**["HotJar Heatmaps & Recordings Helped Us Improve Our UI and user experience."](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-13174718)**

**Rating:** 5.0/5.0 stars

_— Verified User in Writing and Editing_

[Read full review](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-13174718)

**["Hotjar Makes Understanding User Behavior Fast and Intuitive"](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12902944)**

**Rating:** 4.5/5.0 stars

_— Natanael G._

[Read full review](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12902944)

#### What Are G2 Users Discussing About Hotjar by Contentsquare?

- [What is Hotjar used for?](https://www.g2.com/discussions/what-is-hotjar-used-for) - 1 upvote

### [ODK](https://www.g2.com/products/odk/reviews)

ODK lets you build powerful forms to collect the data that matters most. Trusted by researchers, field staff, and professionals in more than 190 countries, ODK is the fastest and most reliable way to gather high-quality data that leads to smarter decisions, stronger programs, and greater impact. Every year, millions of people rely on ODK in the field, the lab, and the office to collect, manage, and use the data that drives their work forward. Here are six reasons why ODK stands out: 1. Build powerful forms: Capture exactly the information you need with features like photos, GPS locations, skip logic, calculations, external datasets, multiple languages, and more. 2. Collect data online and offline: Work seamlessly in any environment using either the mobile or web app. When an Internet connection is available, your data is synced automatically and securely. 3. Analyze with ease: Export your data in standard formats or connect directly with tools like Excel, Power BI, Python, or R to create dashboards, reports, and real-time insights. 4. Proven across sectors: ODK has been proven in public health, global development, crisis response, agriculture, climate monitoring, and many other sectors where reliable data collection is essential. 5. Trusted by millions: Over 2 million people use ODK to submit more than 250 million records annually from every corner of the world. 6. Open-source software: ODK gives you complete control of your data collection workflows. You can use it as is, or customize and extend it to meet your unique needs. From small studies to national-scale programs, ODK makes it simple to collect reliable, actionable data and turn it into impact.

**Average Rating:** 4.9/5.0

**Total Reviews:** 100

#### How Do G2 Users Rate ODK?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Permissions:** 9.4/10 (Category avg: 8.6/10)
- **Question Types:** 9.6/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ODK?

- **Seller:** [Get ODK Inc](https://www.g2.com/sellers/get-odk-inc)
- **HQ Location:** San Diego, US
- **Twitter:** @getodk  
4,813 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=59b2902341bc20879420328f6ed5711756ef72af4c8615d32c72a04a47d90fe6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetodk&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Research, Environmental Services
- **Company Size:** 49% Small, 32% Medium

#### What Do G2 Reviewers Say About ODK?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **simplicity and convenience** of ODK, finding it easy to set up and user-friendly.
- Users value the **form customization** feature of ODK, enhancing data collection efficiency and user experience.
- Users commend the **quick and helpful customer support** of ODK, enhancing their overall experience with the platform.
- Users find the **support incredibly quick and helpful** , enhancing their experience with ODK's robust ecosystem.
- Users find ODK's **product usefulness** exceptional, enabling streamlined data collection and improved decision-making in critical areas.

##### Cons

- Users find the **learning difficulty** of ODK challenging, especially with complex form logic and self-hosted setup requirements.
- Users find ODK has **limited features** , lacking essential tools for data analysis and ease of use in management.
- Users experience **complexity** with ODK, leading to confusion and inefficiencies due to its limitations in ease of use.
- Users report **performance issues** with ODK during data collection, including slow syncs and potential device crashes.
- Users find the **form complexity** in ODK challenging, requiring IT expertise for effective setup and administration.

#### What Are Recent G2 Reviews of ODK?

**["User-Friendly Tool, Game-Changer for Data Quality and Field Efficiency"](https://www.g2.com/survey_responses/odk-review-12780635)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/odk-review-12780635)

**["Flexible, Reliable ODK Surveys with Powerful Integrations and Prompt Support"](https://www.g2.com/survey_responses/odk-review-12565078)**

**Rating:** 4.5/5.0 stars

_— Andrew W._

[Read full review](https://www.g2.com/survey_responses/odk-review-12565078)

### [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews)

Alchemer Survey is a professional survey platform that helps organizations collect feedback, analyze results, and turn insights into action across customer experience, employee engagement, and market research programs. Designed for teams that need more power and flexibility than basic survey tools — without the complexity of enterprise research platforms — Alchemer Survey scales from a single project to organization-wide feedback programs. What is Alchemer Survey used for? Alchemer Survey is used to run customer satisfaction (CSAT) surveys, Net Promoter Score (NPS) programs, market research studies, employee engagement surveys, product feedback loops, and academic or organizational research. It supports both one-off surveys and ongoing, multi-wave feedback programs across industries including technology, healthcare, education, financial services, and retail. Who is Alchemer Survey for? Alchemer Survey is built for researchers, CX professionals, HR teams, marketers, and product managers who need advanced survey logic and reporting without requiring dedicated IT or data science support. It serves organizations of all sizes — from small teams running targeted studies to enterprises managing global, multi-language feedback programs. Key capabilities: - Advanced survey building with branching logic, piping, randomization, and skip patterns — enabling highly tailored respondent experiences - Pre-built templates for common use cases alongside full custom-build options, so teams can launch fast or go deep - Omnichannel distribution via email, web, SMS, embedded links, QR codes, and social media — maximizing reach and response rates - Real-time reporting and analytics with live dashboards, response filtering, cross-tabulation, and exportable reports for easy stakeholder sharing - Multi-language support for global research programs, with role-based permissions to manage access and data governance at scale - Scalable architecture that grows with organizational needs — from a single survey to enterprise-wide feedback operations How does Alchemer Survey compare to other survey platforms? Alchemer Survey sits between simple tools like SurveyMonkey and Google Forms and enterprise platforms like Qualtrics. It offers research-grade features — advanced logic, robust reporting, and flexible distribution — at a price point and implementation complexity accessible to mid-market teams. Organizations that have outgrown basic tools but don't need (or want to pay for) a full enterprise suite consistently cite Alchemer Survey as a preferred alternative. Bottom line: Alchemer Survey gives organizations the tools to ask smarter questions, reach the right audiences, and act on what they learn — whether running a quick pulse survey or a comprehensive global research program.

**Average Rating:** 4.4/5.0

**Total Reviews:** 940

#### How Do G2 Users Rate Alchemer Survey?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Permissions:** 8.4/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Alchemer Survey?

- **Seller:** [Alchemer](https://www.g2.com/sellers/alchemer)
- **Company Website:** www.alchemer.com
- **HQ Location:** Louisville, CO
- **Twitter:** @AlchemerHQ  
7,024 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03a0d564cb4e0b44f2c54bc034945baaedd316436c84275f85c07fb360389148&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F712662%2F&secure%5Burl_type%5D=linkedin_company_website)  
230 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Owner
- **Top Industries:** Market Research, Information Technology and Services
- **Company Size:** 42% Small, 33% Medium

#### What Do G2 Reviewers Say About Alchemer Survey?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Alchemer Survey to have a **high ease of use** , making survey creation straightforward and efficient.
- Users value the **accessible and patient customer support** of Alchemer Survey, enhancing their overall experience and productivity.
- Users appreciate the **accessible and responsive support staff** of Alchemer Survey, enhancing their overall experience and confidence.
- Users find the **intuitive survey builder** of Alchemer Survey makes survey creation straightforward and accessible for everyone.
- Users value the **ease of creation** in Alchemer, finding it simple to design custom surveys efficiently.

##### Cons

- Users find the **learning curve steep** , especially with advanced features and inadequate documentation to guide them.
- Users find the **clunky mobile survey experience** unfit for complex designs, impacting usability and flexibility.
- Users find Alchemer Survey **too expensive** , which makes it difficult for many individuals to afford its features.
- Users find Alchemer **not intuitive** , citing hidden functions and a lack of streamlined options that hinder usability.
- Users frequently find the **poor design** of Alchemer challenging, hindering usability and making navigation difficult.

#### What Are Recent G2 Reviews of Alchemer Survey?

**["Alchemer: Highly Customizable, Robust Survey Programming for Market Research"](https://www.g2.com/survey_responses/alchemer-survey-review-13184128)**

**Rating:** 5.0/5.0 stars

_— Maggie T._

[Read full review](https://www.g2.com/survey_responses/alchemer-survey-review-13184128)

**["Impressive Customization for Complex Surveys with Useful Reporting Dashboards"](https://www.g2.com/survey_responses/alchemer-survey-review-12494778)**

**Rating:** 4.0/5.0 stars

_— Nolan T._

[Read full review](https://www.g2.com/survey_responses/alchemer-survey-review-12494778)

#### What Are G2 Users Discussing About Alchemer Survey?

- [What is Alchemer used for?](https://www.g2.com/discussions/what-is-alchemer-used-for) - 1 comment

### [Userpilot](https://www.g2.com/products/userpilot/reviews)

Userpilot is an all-in-one platform for Product, UX, and Marketing teams. It combines Product Analytics, Session Replay, In-app Engagement and In-app Surveys to help you increase product adoption. Userpilot allows teams to build user onboarding flows, launch product announcements, improve your UX & product adoption, provide self-serve support, collect feedback in-app , all code-free. It also provides you with powerful product analytics tools (funnels, trends, paths, cohorts) so you can make informed, data-driven product decisions. NEW: Session Replay: Learn how users navigate your product, find bugs, and spot friction points by watching their sessions. Integrations: Mixpanel, Amplitude, Heap, Intercom, Segment, Webhooks, HubSpot, Salesforce.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,000

#### How Do G2 Users Rate Userpilot?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.7/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Userpilot?

- **Seller:** [Userpilot](https://www.g2.com/sellers/userpilot)
- **Company Website:** userpilot.com
- **Year Founded:** 2019
- **HQ Location:** Austin, US
- **Twitter:** @teamuserpilot  
808 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c85ec123b4ffbd9016513c48ede774c5330abacd367c6d4d6f7a2f792fdefa79&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27027108%2F&secure%5Burl_type%5D=linkedin_company_website)  
79 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 38% Small

#### What Do G2 Reviewers Say About Userpilot?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive design** of Userpilot, which simplifies their experience and enhances productivity.
- Users value the **intuitive interface** of Userpilot, facilitating easy journey creation without the need for coding.
- Users find **easy setup** with Userpilot, appreciating the straightforward process and solid customer support throughout.
- Users value the **dedicated customer support** from Userpilot, enhancing their overall experience and efficiency.
- Users value the **helpful insights** from UserPilot, enhancing product engagement and improving customer interactions.

##### Cons

- Users find the **learning curve steep** , requiring significant time and effort to master all features effectively.
- Users experience a **steep learning curve** with Userpilot, finding it challenging to navigate its extensive features initially.
- Users note the **limited customization** in Userpilot, particularly regarding surveys and user segment flexibility, which hinders deeper insights.
- Users find **reporting complexities** in Userpilot challenging, along with a learning curve and limited advanced features.
- Users find the **pricing steep** , especially as user numbers grow, making it less suitable for startups.

#### What Are Recent G2 Reviews of Userpilot?

**["Easy-to-Use Tool That Boosts User Interaction with Top-Notch Support"](https://www.g2.com/survey_responses/userpilot-review-13178871)**

**Rating:** 5.0/5.0 stars

_— Matthew P._

[Read full review](https://www.g2.com/survey_responses/userpilot-review-13178871)

**["Userpilot Makes Navigation Easy with Helpful Insights"](https://www.g2.com/survey_responses/userpilot-review-13179138)**

**Rating:** 5.0/5.0 stars

_— JD E._

[Read full review](https://www.g2.com/survey_responses/userpilot-review-13179138)

#### What Are G2 Users Discussing About Userpilot?

- [What is Userpilot used for?](https://www.g2.com/discussions/what-is-userpilot-used-for) - 1 upvote

### [Attest](https://www.g2.com/products/attest/reviews)

Understand the 'why' and 'what’s next' for your customers. Attest is an enterprise-grade platform for qualitative and quantitative research. One platform to deeply understand your current customers, future consumers or both side-by-side. Simple to launch surveys, data storytelling and dedicated experts to help you every step of the way. - Simple and transparent pricing No hidden fees – no matter who or where your audience is we have one flat audience cost. - Multi-market insights with local nuance Access insights from 59 countries with fully localised and translated surveys, across 70 languages. Compare regional groups side by side. - No extra cost for the support you need Our industry-leading team of experts are always on hand for everything from survey setup best practice, to support in identifying key trends in your data. - Data Storytelling Discover, craft and share data stories with automated analysis tools, custom charts and interactive Boards. - Industry-leading data quality methods We truly care about the quality of your insights. Our sophisticated data training and algorithms are designed to eliminate noise and provide high quality results. - Bespoke insights for your brand Plug and play with survey templates and pre-set audiences, or create your ideal setup with fully customisable audiences. No omnibus research or sharing insights. Attest is your end-to-end consumer research platform that prioritises data quality, tailored research and robust insights so you always have the confidence in your decisions.

**Average Rating:** 4.5/5.0

**Total Reviews:** 150

#### How Do G2 Users Rate Attest?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 8.2/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Attest?

- **Seller:** [Attest](https://www.g2.com/sellers/attest)
- **Company Website:** www.askattest.com
- **Year Founded:** 2015
- **HQ Location:** London
- **Twitter:** @AskAttest  
1,425 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7ad7c26c15a39b10419a1ccc968246a8ba4c95843dd3a56bcc39e80b981bafe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattest-technologies-limited%2F&secure%5Burl_type%5D=linkedin_company_website)  
115 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Food & Beverages
- **Company Size:** 52% Medium, 28% Small

#### What Do G2 Reviewers Say About Attest?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **speed and simplicity** of Attest, enabling quick, intuitive, and actionable consumer insights.
- Users appreciate the **speed and simplicity** of Attest for creating insightful and actionable consumer surveys efficiently.
- Users love Attest for its **intuitive design** , allowing quick setup and straightforward surveys for efficient market research.
- Users highlight the **responsive and professional support** from Attest, enhancing their survey experience and results.
- Users appreciate the **speed and simplicity** of Attest, enabling quick, actionable insights for confident decision-making.

##### Cons

- Users find **pricing issues** with Attest, particularly for frequent or large-scale surveys, which can feel expensive.
- Users experience **survey issues** with Attest, noting limitations in customization and availability for deeper research.
- Users find **survey limitations** in Attest, noting infrequent participation opportunities and compatibility issues with complex designs.
- Users find Attest to be **expensive** , especially for small projects and frequent surveys, impacting overall affordability.
- Users feel that Attest provides **insufficient insights** for deep research, limiting customization and advanced analytics options.

#### What Are Recent G2 Reviews of Attest?

**["Fast, Reliable Consumer Data with Attest"](https://www.g2.com/survey_responses/attest-review-12786245)**

**Rating:** 4.5/5.0 stars

_— Ashirwad T._

[Read full review](https://www.g2.com/survey_responses/attest-review-12786245)

**["Fast Insights, Perfect for Quick Decisions"](https://www.g2.com/survey_responses/attest-review-12098784)**

**Rating:** 5.0/5.0 stars

_— Avinash D._

[Read full review](https://www.g2.com/survey_responses/attest-review-12098784)

#### What Are G2 Users Discussing About Attest?

- [What is Attest used for?](https://www.g2.com/discussions/what-is-attest-used-for)

### [Formaloo](https://www.g2.com/products/formaloo/reviews)

Create beautiful forms, smart docs, e‑signatures, and automate approvals, all powered by AI, with unlimited responses, free forever. Formaloo is the world’s leading free form builder and no-code platform for creating powerful forms, surveys, dashboards, CRMs, and custom business apps, all without writing a single line of code. Trusted by 35,000+ businesses worldwide, Formaloo lets teams build AI-powered forms, smart surveys, quizzes, calculators, customer portals, membership sites, HR dashboards, and internal tools, all from one centralized, scalable platform.

**Average Rating:** 4.6/5.0

**Total Reviews:** 184

#### How Do G2 Users Rate Formaloo?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Formaloo?

- **Seller:** [Formaloo](https://www.g2.com/sellers/formaloo)
- **Year Founded:** 2020
- **HQ Location:** Toronto, CA
- **Twitter:** @formaloo  
670 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e720b9d8db825fafe1d77f84e76a27c5c8f8d934f18658339b7a32ef781f021c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fformaloohq%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 85% Small, 9% Medium

#### What Do G2 Reviewers Say About Formaloo?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Formaloo to be **extremely user-friendly** , effortlessly streamlining form creation and data collection processes.
- Users value the **high flexibility** of Formaloo, enabling quick customization and a powerful, user-friendly experience.
- Users appreciate the **design flexibility** of Formaloo, allowing for tailored forms that align with their brand identity.
- Users find Formaloo's **easy setup** and intuitive interface make it a valuable tool for everyday work.
- Users appreciate the **ease of use** and versatility of Formaloo, making complex form creation straightforward and effective.

##### Cons

- Users often feel the need for **missing features** , such as a native MCP and improved UI for complex tasks.
- Users often face **layout issues** that hinder workflow, especially with a crowded UI and limited element movement.
- Users find the **learning curve challenging** with complex logic functions and a crowded UI in Formaloo.
- Users find the **template management cumbersome** , especially with limited customization and navigation issues that hinder usability.
- Users often struggle with the **crowded dashboard and limited precision** in the logic builder, complicating their workflow.

#### What Are Recent G2 Reviews of Formaloo?

**["Formaloo: Effortless Drag-and-Drop Form Builder with Flexible Workflows"](https://www.g2.com/survey_responses/formaloo-review-13052636)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/formaloo-review-13052636)

**["Simple, Practical, and Organized Platform for Wellness Forms, Surveys, and Feedback Collection"](https://www.g2.com/survey_responses/formaloo-review-12854720)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/formaloo-review-12854720)

#### What Are G2 Users Discussing About Formaloo?

- [What is Formaloo used for?](https://www.g2.com/discussions/what-is-formaloo-used-for) - 1 comment, 2 upvotes

### [Vevox](https://www.g2.com/products/vevox/reviews)

Vevox is a real-time polling and anonymous Q&A platform for employee engagement. Rated #1 by users across Trustpilot, G2, and Capterra, Vevox makes online and in-person meetings & classes unmissable by providing participants, wherever they are located, the opportunity to have an equal say. Participants can freely interact by using the Vevox App or integrations to answer polls or contribute to Q&A’s through their smartphones or laptops. Giving your staff a voice and hearing their feedback has never been easier, or more inclusive. What makes it so good? Vevox is the most intuitive employee engagement technology there is, with user friendly features that have been fine-tuned in partnership with customers just like you. Vevox users say their hybrid comms meetings have been transformed. Getting started is quick and easy and the platform can run independently as a standalone tool, or seamlessly integrates with your existing meeting tech, including Microsoft Teams, Zoom, PowerPoint and other technologies, offering a one-stop solution to running successful and engaging hybrid meetings. Make your meetings more interactive, democratic – and more fun!

**Average Rating:** 4.7/5.0

**Total Reviews:** 449

#### How Do G2 Users Rate Vevox?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Permissions:** 8.7/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Vevox?

- **Seller:** [Vevox](https://www.g2.com/sellers/vevox)
- **Company Website:** vevox.com
- **Year Founded:** 2016
- **HQ Location:** Oakhanger, GB
- **Twitter:** @Vevoxapp  
2,564 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b9c1b41e7a50579abbed89e57e7ba97c32e74b782238abf427ccf242e9c4aa4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17942170&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Senior Lecturer, Director
- **Top Industries:** Higher Education, Pharmaceuticals
- **Company Size:** 40% Large, 29% Small

#### What Do G2 Reviewers Say About Vevox?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Vevox, enhancing engagement and interaction in meetings and classrooms.
- Users commend Vevox for its ability to create a **highly interactive and engaging environment** for all participants.
- Users appreciate the **engaging interactivity** of Vevox, enhancing participation in lectures and meetings while being easy to use.
- Users highlight the **highly interactive engagement** of Vevox, fostering inclusivity and active participation in learning environments.
- Users value the **highly interactive polling** of Vevox, enhancing engagement and inclusivity in various learning environments.

##### Cons

- Users express concern over **limited layout control** for Vevox slides in PowerPoint, affecting question visibility and aesthetics.
- Users express frustration with **limited layout control** in Vevox's PowerPoint add-in, affecting display and customization options.
- Users find **missing features** in Vevox, particularly lacking options for team competition and user reply capabilities.
- Users feel that the **limited customization** options hinder branding and flexibility in utilizing Vevox's features effectively.
- Users experience **integration issues** with Vevox, facing limitations and confusion between the app and PowerPoint features.

#### What Are Recent G2 Reviews of Vevox?

**["Excellent Platform for Interactive Lectures"](https://www.g2.com/survey_responses/vevox-review-11152830)**

**Rating:** 4.5/5.0 stars

_— João José C._

[Read full review](https://www.g2.com/survey_responses/vevox-review-11152830)

**["Makes Health Educational Sessions More Interactive and Engaging"](https://www.g2.com/survey_responses/vevox-review-12962133)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/vevox-review-12962133)

#### What Are G2 Users Discussing About Vevox?

- [What is Vevox used for?](https://www.g2.com/discussions/what-is-vevox-used-for) - 1 comment
- [Is Vevox really anonymous?](https://www.g2.com/discussions/is-vevox-really-anonymous) - 1 comment
- [Is Vevox free?](https://www.g2.com/discussions/is-vevox-free) - 1 comment
- [What is Vevox app?](https://www.g2.com/discussions/what-is-vevox-app) - 1 comment
- [What is Vevox?](https://www.g2.com/discussions/what-is-vevox) - 1 comment

### [Centiment](https://www.g2.com/products/centiment/reviews)

Centiment is a market research platform that helps teams design surveys, collect data, and turn results into analysis-ready findings. It brings key steps of the research workflow into one place so teams can move from a research question to an interpretable output with consistent structure and methodology. Centiment is used by product, marketing, and research teams to support decisions such as validating product direction, testing concepts, refining positioning, and measuring customer experience. Product teams use it to reduce uncertainty and prioritize initiatives based on feedback and quantified insights. Marketing teams use it to evaluate message resonance, identify purchase drivers, and estimate opportunity size with survey-based evidence. Research and insights teams use it to run repeatable programs with standardized survey design and outputs that are easier to share across stakeholders. Centiment’s Survey Platform supports high-quality data collection by helping teams structure surveys to improve completion and reduce noise. Results are organized so teams can compare audience segments, identify meaningful differences, and translate findings into recommendations that can be reviewed internally. When teams have direct access to customers, users, or employees, Centiment can be used to collect responses from those audiences. When additional reach or a specific segment is needed, Centiment’s Audience Panel provides access to B2B and consumer respondents across 100+ countries, supporting sampling needs while keeping projects on schedule. Main capabilities and value propositions include: • Survey Platform workflow for building surveys, collecting responses, and organizing results in one system • Structured survey design that supports higher completion and cleaner data for interpretation • Segment comparison to analyze differences across audiences and report insights clearly • Repeatable research programs that help teams standardize methodology across studies • Audience Panel access to recruit B2B and consumer respondents across 100+ countries when internal reach is limited

**Average Rating:** 4.9/5.0

**Total Reviews:** 133

#### How Do G2 Users Rate Centiment?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 9.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Centiment?

- **Seller:** [Centiment](https://www.g2.com/sellers/centiment)
- **Company Website:** www.centiment.co
- **Year Founded:** 2015
- **HQ Location:** Denver, CO
- **Twitter:** @CentimentCo  
17 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f2feb9777d9b2ca6f41321f34f8440bfa194e9512410883415da9813e5a8fd10&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7942748%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Higher Education, Marketing and Advertising
- **Company Size:** 53% Small, 29% Medium

#### What Do G2 Reviewers Say About Centiment?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive and friendly customer support** of Centiment, which enhances their overall experience significantly.
- Users praise Centiment for its **intuitive ease of use** , enabling quick setup and efficient survey management.
- Users appreciate the **seamless setup and excellent customer service** provided by Centiment for surveys and data collection.
- Users appreciate the **setup ease** of Centiment, enjoying its intuitive design and seamless survey management process.
- Users find Centiment's **intuitive design** makes setup and understanding its features effortless, greatly enhancing their analysis capabilities.

##### Cons

- Users note the **high cost** for high-volume audiences, viewing the price as a significant downside to Centiment.
- Users note a **steep learning curve** with Centiment, requiring time to adapt to project submissions and progress tracking.
- Users have concerns about **survey issues** impacting data quality, as results may include non-target respondents.
- Users desire more **customization options** in Centiment, particularly for question types and panel representation.
- Users find that Centiment offers **limited data analysis options** , restricting the design of advanced surveys and features.

#### What Are Recent G2 Reviews of Centiment?

**["Outstanding Customer Service and High-Quality Panel"](https://www.g2.com/survey_responses/centiment-review-13079416)**

**Rating:** 5.0/5.0 stars

_— April K._

[Read full review](https://www.g2.com/survey_responses/centiment-review-13079416)

**["Sophisticated Targeting, Premium Cost"](https://www.g2.com/survey_responses/centiment-review-12263798)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/centiment-review-12263798)

#### What Are G2 Users Discussing About Centiment?

- [What is your experience with Centiment for sentiment analysis, and what improvements would you suggest?](https://www.g2.com/discussions/what-is-your-experience-with-centiment-for-sentiment-analysis-and-what-improvements-would-you-suggest)
- [What is Centiment used for?](https://www.g2.com/discussions/what-is-centiment-used-for) - 1 comment

### [Respondent](https://www.g2.com/products/respondent/reviews)

A real-time marketplace for sourcing and scheduling research interviews with anyone, anywhere in the world. A powerful way for conducting sales research, competitive research, identifying problems, identifying needs, reaching product market fit, getting ahead of the pack.

**Average Rating:** 4.6/5.0

**Total Reviews:** 383

#### How Do G2 Users Rate Respondent?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Permissions:** 8.7/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Respondent?

- **Seller:** [Respondent Inc.](https://www.g2.com/sellers/respondent-inc)
- **Year Founded:** 2016
- **HQ Location:** Brooklyn, US
- **Twitter:** @respondent\_io  
777 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41244534fdc1186c82b94f90f3d6861a806aec44cc4b9fec7c12ae6f4def1cbc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10643189%2F&secure%5Burl_type%5D=linkedin_company_website)  
250 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Teacher
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 63% Small, 22% Medium

#### What Do G2 Reviewers Say About Respondent?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **abundance of high-paying opportunities** available on Respondent, allowing easy access to tailored research studies.
- Users appreciate the **ease of use** of Respondent, enjoying its clear interface and reliable functionality.
- Users appreciate the **ease of access and relevance** of Respondent, enhancing their research efficiency and collaboration.
- Users value the **income generation opportunities** with Respondent, finding frequent high-paying research studies available.
- Users find Respondent's **setup ease** to be simple and efficient, enhancing the overall research experience.

##### Cons

- Users are frustrated by the **limited participant options** on Respondent, hindering their ability to engage effectively.
- Users face **survey issues** like regional restrictions and unclear qualification processes, complicating participation and reliability.
- Users often face **slow processes** with payment and support, leading to delays and frustration during their experience.
- Users express concerns about **slow payment processing** and feeling undercompensated for their time and effort.
- Users find the **costs of Respondent prohibitive** for small teams, suggesting a need for more flexible pricing options.

#### What Are Recent G2 Reviews of Respondent?

**["Efficient UI and Highly Relevant Study Matches"](https://www.g2.com/survey_responses/respondent-review-8751387)**

**Rating:** 4.5/5.0 stars

_— Sachin S._

[Read full review](https://www.g2.com/survey_responses/respondent-review-8751387)

**["High-Quality Respondents, Fast Data Delivery, and Easy Onboarding"](https://www.g2.com/survey_responses/respondent-review-12863963)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/respondent-review-12863963)

#### What Are G2 Users Discussing About Respondent?

- [What is Respondent used for?](https://www.g2.com/discussions/what-is-respondent-used-for) - 3 comments
- [What are the features of a survey?](https://www.g2.com/discussions/respondent-what-are-the-features-of-a-survey)
- [What is respondent website?](https://www.g2.com/discussions/what-is-respondent-website) - 3 comments
- [Is respondent legit?](https://www.g2.com/discussions/is-respondent-legit) - 9 comments, 6 upvotes
- [What is a respondent?](https://www.g2.com/discussions/what-is-a-respondent) - 3 comments, 1 upvote

### [Superhuman Docs](https://www.g2.com/products/superhuman-docs/reviews)

Superhuman Docs (formerly Coda) gets your team and AI on the same page. Most AI tools are built for solo work, so the work ends up trapped in chats. Docs brings your team and AI together in a familiar space, reimagining what a doc can do. Drafts happen faster, projects stay on task, and decisions don’t stall. Ask for what you need and Docs helps your team build and run with it. Docs is part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. AI is everywhere, but what it creates stays disconnected from where your team actually works. Superhuman Docs fixes that. Instead of generating alone and copy-pasting results somewhere else, your whole team works with AI in one shared place—asking, editing, and building on one another’s work without context switching or silos. And you can create docs, trackers, and workflows in plain language. Just say what you need and Docs AI builds it with you. No code. No writing formulas. No learning curve. Superhuman Docs supports real-time multi-user collaboration, rich content editing, AI generation, and text summarization, so your team can ask for a first draft, meeting notes, or a project tracker and build on it together, instantly. Docs features templates, task creation and assignment mapping, GANTT charts, revision history, in-line comments, notifications, and knowledge sharing—all in one shared doc. No switching between tools to generate, organize, and move work forward. And since Docs connects to over 1,000 tools, including Slack, Jira, and Salesforce, you’ll always have access to the latest data so due dates for your team’s OKRs are always current.

**Average Rating:** 4.6/5.0

**Total Reviews:** 477

#### How Do G2 Users Rate Superhuman Docs?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 7.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Superhuman Docs?

- **Seller:** [Superhuman](https://www.g2.com/sellers/superhuman-888da3d1-51f7-4603-8d73-08989f8a7db1)
- **Company Website:** superhuman.com
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d29d897222bd465afa1a0b91d9cee6741777ddaab7b6e77647d56d719bccaad4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuperhumanhq%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,759 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 54% Small, 31% Medium

#### What Do G2 Reviewers Say About Superhuman Docs?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Superhuman Docs, simplifying project management and collaborative documentation significantly.
- Users appreciate the **flexibility and integration** of Coda, effectively combining documents, data, and workflows in one tool.
- Users value the **flexibility** of Superhuman Docs, enabling tailored solutions for various tasks and projects easily.
- Users love the **automation** capabilities of Superhuman Docs, streamlining project management and task assignment efficiently.
- Users love the **customization** of Superhuman Docs, enabling tailored solutions for diverse workflow needs effectively and affordably.

##### Cons

- Users mention a **bit of a learning curve** that can be intimidating and complicates their experience with Superhuman Docs.
- Users struggle with a **steep learning curve** for advanced features, impacting their overall experience and efficiency.
- Users find the **complexity of the authoring system** intimidating and challenging, affecting their overall experience.
- Users find the **limited and unappealing canvas layout options** restrictive, diminishing the overall functionality of Superhuman Docs.
- Users find the **learning curve challenging** , making it difficult to effectively utilize Superhuman Docs right away.

#### What Are Recent G2 Reviews of Superhuman Docs?

**["Perfect tool for makes"](https://www.g2.com/survey_responses/superhuman-docs-review-8239050)**

**Rating:** 5.0/5.0 stars

_— Istvan P._

[Read full review](https://www.g2.com/survey_responses/superhuman-docs-review-8239050)

**["Coda: A One-Stop Hub for SOPs, Data, and Team Collaboration"](https://www.g2.com/survey_responses/superhuman-docs-review-12952557)**

**Rating:** 4.0/5.0 stars

_— Noxy P._

[Read full review](https://www.g2.com/survey_responses/superhuman-docs-review-12952557)

#### What Are G2 Users Discussing About Superhuman Docs?

- [How do you use Coda io?](https://www.g2.com/discussions/how-do-you-use-coda-io) - 3 comments
- [What is CODA program?](https://www.g2.com/discussions/what-is-coda-program) - 3 comments
- [What is Coda used for?](https://www.g2.com/discussions/what-is-coda-used-for) - 3 comments

### [SurveyLab](https://www.g2.com/products/7-points-surveylab/reviews)

SurveyLab is a professional survey tool. It has all the required features for conducting great quality research and even more. That's why it is so flexible and is being used by many companies and individuals for different purposes: Customer Experience, NPS, Market Research, HR, 360 Feedback, UX, website intercept, knowledge tests, and more. Surveys may be created in any language, including right-to-left written languages. Our distinguishing feature is providing dedicated customer support and on-demand development for our clients. Our system provides integrations with other tools. We also provide access to one of the biggest online survey panels, with over 250 M panellists in 150 countries.

**Average Rating:** 4.5/5.0

**Total Reviews:** 146

#### How Do G2 Users Rate SurveyLab?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 8.7/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SurveyLab?

- **Seller:** [7 Points](https://www.g2.com/sellers/7-points)
- **Year Founded:** 2009
- **HQ Location:** Warsaw, Poland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=db6b805158b0a5e7dd119e8a3b52d191719332fcef37dfea23cf8be53480c0c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7-points-group&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Education Management
- **Company Size:** 53% Small, 29% Medium

#### What Do G2 Reviewers Say About SurveyLab?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SurveyLab, making survey creation and analysis straightforward and user-friendly.
- Users appreciate the **easy setup** of SurveyLab, finding it simple and quick to start creating surveys.
- Users appreciate the **flexible survey creation** of SurveyLab, enabling tailored and dynamic surveys with ease.
- Users appreciate the **user-friendly interface** of SurveyLab, which simplifies survey creation and enhances efficiency in processes.
- Users appreciate the **efficiency** of SurveyLab, as it streamlines workflows and simplifies survey creation and data analysis.

##### Cons

- Users feel the **pricing is high** , especially with advanced features restricted to more expensive tiers.
- Users find **limited customization** options frustrating, desiring more templates and easier design integration for branding.
- Users find the **slow loading** of SurveyLab frustrating, impacting efficiency and overall user experience.
- Users experience challenges with **filtering issues** , requiring extra steps to retrieve desired data effectively.
- Users find the **inadequate filtering** options frustrating, complicating data analysis and leading to a less efficient experience.

#### What Are Recent G2 Reviews of SurveyLab?

**["SurveyLab Makes Survey Creation and Feedback Analysis Simple"](https://www.g2.com/survey_responses/surveylab-review-12950931)**

**Rating:** 4.0/5.0 stars

_— Muhammad O._

[Read full review](https://www.g2.com/survey_responses/surveylab-review-12950931)

**["Handling Multiple Wellness Surveys Feels More Properly Managed"](https://www.g2.com/survey_responses/surveylab-review-12864885)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/surveylab-review-12864885)

### [Dynata Product Suite](https://www.g2.com/products/dynata-product-suite/reviews)

Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a global reach spanning over 62 million consumers and business professionals, and an extensive base of profiles collected through surveys, Dynata is the cornerstone for precise, trusted quality data. Around its robust first-party data offering, the company has developed innovative solutions and services to bring the voice of the customer to the entire marketing ecosystem - from strategy and branding to innovation, advertising, measurement and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporations in all industries worldwide. Find out more at www.dynata.com.

**Average Rating:** 4.1/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Dynata Product Suite?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.2/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Dynata Product Suite?

- **Seller:** [Dynata](https://www.g2.com/sellers/dynata)
- **Year Founded:** 1977
- **HQ Location:** Dallas, Texas
- **Twitter:** @DynataGlobal  
8,687 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=efbbea8eb8ac2ce241b81e3434b698576ed13b9330665769ec93e3f11afd79d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F35515524%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,662 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 43% Medium, 33% Small

#### What Do G2 Reviewers Say About Dynata Product Suite?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of the Dynata Product Suite essential for efficient and effective survey design.
- Users value the **effortless survey creation** of Dynata Product Suite, praising its intuitive interface and quick insights.
- Users appreciate the **easy setup** of Dynata Product Suite, enabling quick survey creation and efficient data gathering.
- Users love the **ease of creating surveys** with Dynata Product Suite, enabling effortless targeting and quick insights.
- Users appreciate the **efficiency** of the Dynata Product Suite, enabling quick survey launches and actionable insights effortlessly.

##### Cons

- Users experience **slow loading times** which hinder navigation and can complicate the overall user experience.
- Users experience **time-consuming performance lags** when loading surveys and navigating features within the Dynata Product Suite.
- Users experience **slow performance** on the Dynata Product Suite, facing delays with loading and navigating surveys.
- Users experience **survey issues** with lags and disqualifications, affecting the overall efficiency of the Dynata Product Suite.
- Users find the **complexity of navigation** in Dynata challenging, necessitating time for effective utilization of its features.

#### What Are Recent G2 Reviews of Dynata Product Suite?

**["Reliable Data, Efficient Workflow, Room for Improvement"](https://www.g2.com/survey_responses/dynata-product-suite-review-12730020)**

**Rating:** 4.5/5.0 stars

_— Om D._

[Read full review](https://www.g2.com/survey_responses/dynata-product-suite-review-12730020)

**["Full Product Integration and Custom Research Solutions at Competitive Pricing"](https://www.g2.com/survey_responses/dynata-product-suite-review-12640379)**

**Rating:** 4.5/5.0 stars

_— Arif V._

[Read full review](https://www.g2.com/survey_responses/dynata-product-suite-review-12640379)

#### What Are G2 Users Discussing About Dynata Product Suite?

- [What is Samplify used for?](https://www.g2.com/discussions/what-is-samplify-used-for) - 1 comment

### [Formly](https://www.g2.com/products/formly/reviews)

Build custom forms, surveys, and quizzes that convert without any code or design skills. Trusted by over 15,000 businesses, Formly makes data collection easy and enjoyable with user-friendly forms people enjoy answering. Formly gives you everything you need to create stunning, high-converting forms—without design or tech headaches. From logic-based quizzes to payment-ready forms, it’s the all-in-one tool for turning responses into results.

**Average Rating:** 4.7/5.0

**Total Reviews:** 68

#### How Do G2 Users Rate Formly?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 9.5/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Formly?

- **Seller:** [Formly Ltd](https://www.g2.com/sellers/formly-ltd)
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd15751f9edde01ce9e64df023f2ba36cf3fadfd5e4f9b9aad8e0c6b906712ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetformly&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Consulting, Professional Training & Coaching
- **Company Size:** 81% Small, 6% Medium

#### What Do G2 Reviewers Say About Formly?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Formly's **ease of use** , enabling quick setup and a consistently beautiful experience for clients.
- Users love the **easy setup** of Formly, enabling quick implementation and seamless integration for a professional experience.
- Users appreciate Formly's **simplicity and ease of setup** , enabling quick creation of beautiful, branded forms.
- Users commend the **excellent support** from Formly, appreciating quick responses and friendly assistance at all times.
- Users love Formly's **customization capabilities** , allowing tailored forms and a seamless branding experience for professional results.

##### Cons

- Users wish for improved **integration issues** , as Formly lacks direct connections to multiple platforms beyond Google Sheets.
- Users feel that the **limited integrations** with other tools hinder their overall experience and functionality.
- Users note a lack of **missing features** in Formly, limiting customization and integration with other applications.
- Users find the **pricing to be high** , especially affecting smaller companies looking for affordable solutions.
- Users find **limited customization** frustrating, often feeling restricted by predefined options that lack flexibility in design and outcomes.

#### What Are Recent G2 Reviews of Formly?

**["Very intuitive form builder for quick results"](https://www.g2.com/survey_responses/formly-review-13102830)**

**Rating:** 4.5/5.0 stars

_— Philipp S._

[Read full review](https://www.g2.com/survey_responses/formly-review-13102830)

**["Makes Survey Creation and Response Management Easy"](https://www.g2.com/survey_responses/formly-review-12986179)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/formly-review-12986179)

### [Experience.com](https://www.g2.com/products/experience-com/reviews)

Experience.com is a comprehensive reputation management solution designed to help businesses enhance their online presence through the effective use of customer feedback and artificial intelligence. This platform serves a diverse audience, including local professionals and multi-location brands, aiming to strengthen their online reputation and build trust with their customers. The primary focus of Experience.com is to empower businesses to achieve excellence in customer experience (CX), employee engagement (EX), and reputation management. By harnessing insights derived from customer feedback, organizations can gain a deeper understanding of their audience's needs and preferences. This understanding allows businesses to tailor their services and interactions, ultimately leading to improved customer satisfaction and loyalty. Experience.com is suitable for companies of all sizes, making it an adaptable solution for various industries. Key features of Experience.com include advanced analytics tools that analyze customer feedback in real-time, enabling businesses to identify trends and areas for improvement. The platform also offers customizable surveys and feedback mechanisms, allowing organizations to gather insights directly from their customers. Additionally, the integration of AI technology helps automate responses and provides actionable recommendations, streamlining the reputation management process. By utilizing these features, businesses can not only maintain a positive online reputation but also leverage it to attract new customers. Experience.com stands out in its category by offering a holistic approach to reputation management. It combines customer feedback, employee engagement, and data analytics into a single platform, ensuring that businesses can address all aspects of their reputation. This integrated approach not only simplifies the management process but also enhances the overall effectiveness of reputation-building efforts. By focusing on both customer and employee experiences, Experience.com helps organizations create a cohesive brand image that resonates with their target audience. Overall, Experience.com provides a valuable resource for businesses looking to enhance their online reputation and foster trust with their customers. Through its innovative features and comprehensive approach, the platform equips organizations with the tools necessary to thrive in a competitive marketplace while maintaining a strong connection with their audience.

**Average Rating:** 4.8/5.0

**Total Reviews:** 391

#### How Do G2 Users Rate Experience.com?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Experience.com?

- **Seller:** [Experience.com](https://www.g2.com/sellers/experience-com)
- **Company Website:** experience.com
- **Year Founded:** 2015
- **HQ Location:** San Ramon, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7298cf79424972daa9bc402206881f36820b55c3ba15a583a0841455364f3630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7790598%2F&secure%5Burl_type%5D=linkedin_company_website)  
266 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Branch Manager, Loan Officer
- **Top Industries:** Financial Services, Real Estate
- **Company Size:** 40% Medium, 32% Small

#### What Do G2 Reviewers Say About Experience.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Experience.com, appreciating its seamless setup and intuitive user interface.
- Users praise the **exceptional customer support** from Experience.com, highlighting timely assistance and valuable resources available.
- Users appreciate the **user-friendly setup** and **exceptional customer service** provided by Experience.com, enhancing their experience.
- Users appreciate the **efficiency in managing reviews** with Experience.com, streamlining their workflow and enhancing overall productivity.
- Users value the **fact-based customer experiences** provided by Experience.com, boosting their marketing and business growth confidence.

##### Cons

- Users find the **linking issues** in Experience.com cumbersome, preferring direct posting to other review sites instead.
- Users often face **connection issues** with Experience.com, making account linking and social media integration frustrating.
- Users find **integration issues** frustrating, particularly with linking accounts and options tailored for loan officers.
- Users find the **social media integration confusing** , often struggling to link their accounts and share reviews effectively.
- Users find **improvement needed** in review requests frequency and outdated survey questions on Experience.com, impacting user experience.

#### What Are Recent G2 Reviews of Experience.com?

**["Effortless Review Management, Seamless Integration"](https://www.g2.com/survey_responses/experience-com-review-9917130)**

**Rating:** 4.5/5.0 stars

_— Hans B._

[Read full review](https://www.g2.com/survey_responses/experience-com-review-9917130)

**["Effortless Survey Responses with Helpful AI Follow-Ups"](https://www.g2.com/survey_responses/experience-com-review-12910139)**

**Rating:** 5.0/5.0 stars

_— Jo Anne (Joey) F._

[Read full review](https://www.g2.com/survey_responses/experience-com-review-12910139)

#### What Are G2 Users Discussing About Experience.com?

- [What is Experience.com used for?](https://www.g2.com/discussions/what-is-experience-com-used-for) - 1 comment

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[Browse Survey Themes](/categories/survey/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Survey category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Survey to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Survey category.

In addition to qualifying for inclusion in the Survey Software category, to qualify for inclusion in the Small Business Survey Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Survey Software?

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.