G2

Harsh J.

Freelance Consultant

Consulting

Small-Business (50 or fewer emp.)

10/31/2026

"Powerful Market Audience Insights with Fast Results and Helpful Survey Support"

4/5

What do you like best about Centiment?

It is one of the best tools to analyse market audiences and potential customers, because it provides respondents based on your requirements such as demographics, age, and purchasing power.

For example, one of my clients was a clothing manufacturer for other brands and wanted to start an in-house brand. We shared his designs and built a survey using Centiment to analyse the target audience: their age, preferences, the prices they are willing to pay, and more. We got the data and then focused our work only on those specific areas.

Another great thing is that for complex surveys they provide professional assistance, which is helpful for uncommon businesses. The user interface is simple, and the AI is very capable of building a questionnaire from the input data. Even for big surveys, the speed is very good and the results are easy to analyse. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

For small, uncommon businesses, it isn’t very useful and it feels expensive. For example, my client wanted to open a small cafe in the neighborhood, and for that specific case the respondent quality wasn’t accurate and it was overkill. Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

One of the biggest benefits for me is being able to understand the market segment and identify opportunities. Earlier, when my clients asked about business expansion, I had limited knowledge to support the discussion. Now I can create a focused survey and collect market responses that are genuinely helpful and impressive.

In the past, the respondent quality in surveys wasn’t very good, and incorrect inputs would sometimes ruin the results. Here, the quality of the responses is much better, which makes the overall survey output more reliable.

Another important point is that even when you have the data, it can still be tough to analyse. However, they provide professional assistance, which makes it much easier to interpret and understand.

With their help, we can also understand competitor brands through customer feedback, which supports us in creating a clear USP. Review collected by and hosted on G2.com.