ActiveTrail
ActiveTrail is a leading omnichannel marketing automation platform helping businesses create, automate, and optimize email, SMS, and WhatsApp campaigns. By leveraging customer data and behavioral triggers, it delivers highly personalized messages that boost engagement and drive sales. Easy integration with top e-commerce and CRM systems makes it accessible to all marketing teams. Trusted by over 10,000 businesses worldwide, ActiveTrail also offers exceptional, responsive customer support by phone, chat and email.
Average Rating: 4.4/5.0
Total Reviews: 28
How Do G2 Users Rate ActiveTrail?
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
Who Is the Company Behind ActiveTrail?
- Seller: ActiveTrail
- HQ Location: Tel Aviv, Tel Aviv
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Twitter: @ActiveTrail_com
3,920 Twitter followers -
LinkedIn® Page: www.linkedin.com
34 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Marketing and Advertising
- Company Size: 57% Small, 29% Medium
What Do G2 Reviewers Say About ActiveTrail?
AI-generated summary from verified user reviews
Pros
- Users appreciate the effective contact management of ActiveTrail, which enhances audience segmentation and lead scoring.
- Users value the ease of use of ActiveTrail, highlighted by its intuitive campaign builder and user-friendly setup.
- Users find the easy setup of ActiveTrail user-friendly, facilitating quick integration and campaign initialization without hassle.
- Users find ActiveTrail enhances time efficiency by streamlining workflows and simplifying campaign management for better productivity.
- Users benefit from automation efficiency in ActiveTrail, streamlining global campaigns and reducing build time significantly.
Cons
- Users experience API issues with ActiveTrail, where automatic fields in integrations often fail to function properly.
- Users feel that ActiveTrail has export limitations that may hinder those requiring advanced marketing tools and layouts.
- Users feel that ActiveTrail's high complexity may limit effectiveness for those needing more streamlined marketing tools.
- Users experience integration issues with automatic fields, leading to confusion and improper handling of information.
- Users find the learning curve steep for advanced features, suggesting more tutorials and tips for better understanding.
What Are Recent G2 Reviews of ActiveTrail?
"Streamlined Buyer Communication with Automation"
Rating: 4.0/5.0 stars
— Matthias H.
"Streamlines B2B Marketing with Ease, But Needs Advanced Automation"
Rating: 4.0/5.0 stars
— Matus B.

