Adobe Marketo Engage
Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.
Average Rating: 4.1/5.0
Total Reviews: 3,221
How Do G2 Users Rate Adobe Marketo Engage?
- Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.4/10)
- Content Utilization: 7.2/10 (Category avg: 8.9/10)
- Account-Based Engagement: 8.1/10 (Category avg: 8.9/10)
- Reporting: 8.1/10 (Category avg: 8.6/10)
Who Is the Company Behind Adobe Marketo Engage?
- Seller: Adobe
- Company Website:
- Year Founded: 1982
- HQ Location: San Jose, CA
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LinkedIn® Page: www.linkedin.com
42,975 employees on LinkedIn® - Ownership: NASDAQ:ADBE
Who Uses This Product?
- Who Uses This: Marketing Operations Manager, Marketing Manager
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 52% Medium, 25% Large
What Do G2 Reviewers Say About Adobe Marketo Engage?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Adobe Marketo Engage, enhancing workflow efficiency and overall marketing operations.
- Users value the automation capabilities of Adobe Marketo Engage, streamlining complex campaigns and improving engagement effortlessly.
- Users appreciate the comprehensive marketing automation features of Marketo, enhancing workflow efficiency and effective B2B strategies.
- Users admire the seamless integrations of Adobe Marketo Engage, streamlining complex campaigns within a single platform.
- Users value the comprehensive marketing automation capabilities of Adobe Marketo Engage, enhancing engagement and operational efficiency.
Cons
- Users face a significant learning curve with Adobe Marketo Engage, making setup and optimization challenging without dedicated resources.
- Users find a steep learning curve with Adobe Marketo Engage, requiring significant time and effort for effective use.
- Users find Adobe Marketo Engage not intuitive, struggling with complicated workflows and an outdated user interface.
- Users find the complexity of Adobe Marketo Engage challenging, necessitating dedicated resources and extensive training for effective use.
- Users find Adobe Marketo Engage expensive due to high costs and the need for dedicated resources to navigate its complexity.
What Are Recent G2 Reviews of Adobe Marketo Engage?
"Powerful once it’s set up right, but you’ll earn every bit of that power"
Rating: 4.5/5.0 stars
— Dimitri C.
Rating: 4.5/5.0 stars
— Akande D.
What Are G2 Users Discussing About Adobe Marketo Engage?
- How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns? - 1 comment
- What is Adobe Marketo Engage used for? - 2 comments, 2 upvotes
- What is Marketo Sales Connect (formerly ToutApp) used for?
- Who uses Marketo? - 2 comments
- Is marketo a CRM? - 3 comments

