
The stakeholder engagement analytics inside Flowla are a goldmine for my team! We can see exactly which content a prospect spends the most time on, what resonates with them, which titles and personas are typically involved in during sales, and how the process takes shape. All this helps us refine our messaging, target the correct people in our marketing efforts, build a process that fits the buyer expectations, and be a lot more intentional in our marketing & sales.
Another huge win is around content governance. We’ve built repeatable room templates to ensure every rep is using the latest & most relevant materials and no more outdated decks and information is making its way to a prospect. Review collected by and hosted on G2.com.
The analytics are fantastic within the platform, but I'd love to pull Flowla engagement scores directly into a lead's profile for marketing automation somehow. Review collected by and hosted on G2.com.
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