Review management software, also called feedback management software, allows businesses to host reviews of products or services on their websites to improve business experience. It also helps to track, monitor, and analyze positive and negative reviews and allows businesses to respond to them.
The best review management software helps e-commerce websites engage with their consumers, understand customer behavior, and improve their products or service based on authentic feedback. Unlike online reputation management software, review management software provides few capabilities for monitoring reviews and managing reputation online. Reviews management software integrates with e-commerce platforms and works alongside email marketing software and social networks.
To qualify for inclusion in the Review Management software category, a product must:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
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Buyer's Guide: Review Management
What does review management software do?
When people ask me about review management software, I describe it as a platform that helps businesses track and organize customer feedback from multiple review sites. These tools give a clear view of brand sentiment, customer experiences, and rating trends without hopping between platforms. Instead of checking every directory manually, businesses can rely on one place to monitor feedback and understand what customers are consistently saying.
Why do businesses use review management software?
Customer feedback influences trust, search visibility, and buying decisions, so having a system that consolidates all of it really matters. Review management tools help teams stay informed and respond before issues spread.
From the G2 user insights I’ve reviewed, a few advantages come up frequently:
These themes show why review management software is especially valuable for reputation-driven businesses and customer-facing teams.
Who primarily uses review management software?
G2 review data reveals that these three groups rely on review management platforms the most:
These groups often depend on consistent, centralized insights to maintain quality and respond quickly.
What types of review management software should I consider?
G2 users often distinguish review management platforms by their focus and feature depth. The categories I see most include:
Each type fits businesses at different levels of complexity and customer engagement.
What are the core features to look for in review management software?
As I read through G2 reviews in this category, a few feature themes came up repeatedly:
These are the capabilities that help teams maintain a healthy online reputation and act on feedback effectively.
What trends are shaping review management right now?
Several shifts are influencing the review management space:
These developments point toward more proactive and data-rich review management.
How should I choose a review management software?
For me, the best review management tool is one that helps teams stay organized, respond consistently, and identify trends early. The right platform depends on how many locations you manage, how active your customers are on review sites, and how deeply you want insights tied to business decisions. When a tool matches those needs, it becomes a key part of strengthening customer trust and improving experiences.
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Fetch Review helps local businesses collect more Google reviews and richer customer feedback with almost no setup. Send a courteous request by SMS or email, add a QR poster to your counter, or share an NFC card on site. Each touch-point opens a branded landing page where customers can rate their experience, leave comments, and if they wish publish a public review in a single tap. Real-time dashboards track ratings, response times, and overall sentiment, so owners can celebrate success and act on improvement tips fast. Start with 30 complimentary SMS credits, ready-to-print posters, and an email-signature generator—free for 30 days.
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This description is provided by the seller.
Fintrano is a smart, simple diary app that provides automatic job confirmations, reminders and location tracking. After a job, customer feedback is requested, and happy customers are asked for a review. This can be on Google, Facebook, Checkatrade, Trustpilot, or wherever they like. With a fully-featured web admin system and mobile apps for both Android and iOS, this is the simplest system for job management and tracking on the market. You can create an account and be managing jobs within 10 minutes of signup. Each job costs just 80p, with a minimum of 25 jobs per month. We give you a free credit to cover the first month, so there is zero risk; you can give it a try with no obligation to continue. There's no ongoing contract or minimum term; just month-by-month value.
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This description is provided by the seller.
Foore is a customer communication and engagement platform for beauty and wellness businesses. Now automate and engage with your customers on FB messenger, SMS, Website, etc with single clicks. Back-up receptionist to handle and automate all your customer missed calls and convert them to appointments(paying customers). Easy to set-up and even easier to use. Easy integration with all your existing tools. 24/7 customer support. Super competitive in terms of pricing and get started for free! Cool, isn't it?
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This description is provided by the seller.
The Business Online Review Collection and Distribution Tools
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The smarter way for local businesses to manage and grow their online reputation. GiveMe5.ai is an AI-powered reputation management platform built to help local businesses collect, analyze, and respond to customer reviews—without the hassle of manual work. With everything centralized in one place, businesses can easily track feedback across platforms like Google, Facebook, and more. Designed for teams with limited time and resources, GiveMe5 automates review requests, delivers insights on customer sentiment, and helps maintain a consistent, professional response tone. The result? Better reviews, stronger online presence, and more customer trust. With built-in analytics and AI automation, GiveMe5 empowers businesses to: Drive more reviews effortlessly Understand what customers love (or don’t) React quickly to feedback across all platforms Build a reputation that attracts new clients Simple, powerful, and built for growth—GiveMe5.ai is the next step in customer experience for local businesses. 7-DAY FREE TRIAL
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This description is provided by the seller.
Empowering Business Growth Through Authentic Reviews Unlock your business's potential with our Omnichannel Review Platform. By showcasing genuine positive feedback and user-generated content, you can significantly enhance customer confidence. Highlighting real success stories not only boosts your credibility but also inspires prospective buyers to engage and take action. Elevate your brand’s reputation and drive growth with the power of authentic reviews!
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This description is provided by the seller.
Review management software for hospitality & gastronomy: probably the smartest way to grow with customer feedback. High5 is an AI-powered solution that transforms the way hotels and restaurants handle customer feedback. By combining intelligent sentiment analysis, AI-generated response suggestions, employee performance insights, and precise trend forecasting, High5 brings clarity to customer reviews that would otherwise require extensive manual analysis. With powerful yet intuitive review management tools, businesses gain deep insights into guest satisfaction, team performance, and emerging trends. High5 empowers hotels and restaurants to make smarter, data-driven decisions that enhance customer experiences and drive success. High5 brings order to the chaos of online reviews. Our platform collects your reviews from various sources and uses artificial intelligence to analyze them efficiently. This gives you deeper insights that would otherwise only be possible through hundreds of hours of manual evaluation. All functions at a glance 1. Review analysis - All reviews at a glance, filter important ones, react specifically. 2. Review Management - AI-generated answers, suitable for the language and target group. 3. Audience Analysis - Recognize target group trends and understand customers better. 4. Employee analysis - Analyze and optimize customer feedback about your team. 5. Sentiment Analysis - Identify sentiment in reviews and track developments. 6. Tags - Evaluate important keywords, trends and platform discussions. 7. Insights - Weekly strengths and weaknesses analysis with recommendations for action. 8. High5 Assistant - AI-supported advice for strategy, planning and optimization. 9. Trends & Forecasts - Identify future-relevant market developments at an early stage. 10. Benchmarking - Compare your own locations and competitors directly.
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This description is provided by the seller.
Expert-supervised, ultra-personalized AI responses that fuel tomorrow’s bookings. Hotel Speaker is a comprehensive guest communication platform designed to revolutionize how hotels manage and respond to online reviews. Integrating advanced AI technology with a focus on personalization, Hotel Speaker automates the collection of guest reviews across multiple platforms, drafts tailored responses, and ensures they are published promptly in any language. This not only saves hotel staff valuable time but also enhances the quality of guest interactions by maintaining sensitivity to individual guest experiences. By improving communication, hotels can bolster their reputation and encourage increased global bookings, all while keeping operational costs in check. ------------------------------------------------------------------------------------------------- HotelSpeaker is built to turn that visibility into revenue while keeping operations efficient and brand consistent. Our hybrid AI + human platform is trusted by over 2,500 properties worldwide. It responds to every review with speed, consistency, and subtle marketing cues that promote your hotel, while surfacing insights your team can act on. Here’s what we offer: • ⚡ 100% response rate made easy Centralise reviews from all platforms and surveys in one inbox, draft personalised multilingual replies under native speaker oversight, and publish directly with a single click. • 🎯 Consistent, high-quality responses that promote your hotel Our hybrid AI + human writer model captures each property’s DNA, ensuring every reply is authentic, aligned with your brand, and subtly embeds marketing cues that drive bookings. You are not only replying to guests, but convincing the next ones. • 📊 Insights that power decisions An intuitive dashboard surfaces trends, strengths, and areas for improvement, helping teams anticipate guest expectations and optimise processes. • 💸 Guaranteed impact If HotelSpeaker doesn’t improve efficiency or boost bookings, we refund your investment. With 91% of travelers trusting reviews as much as personal recommendations, and 84% ignoring traditional ads, review responses are the most powerful marketing channel. HotelSpeaker ensures they are strategic, consistent, and conversion ready.
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hypt transforms word-of-mouth marketing with its innovative Word-of-Mouth Manager, a B2B SaaS solution that digitizes and monetizes personal recommendations for insurance companies, banks and many more. Traditional customer acquisition is expensive, and negative online reviews can damage brand reputation. hypt tackles these challenges by transforming happy customers into active brand advocates. With our easy-to-use chatbot, accessible via QR code or link, we activate 26% of customers to share personalized recommendations through messaging services - boosting word-of-mouth sales by 4x. The system also encourages satisfied users to leave positive Google reviews, improving online reputation, while dissatisfied customers are redirected to support, mitigating negative feedback before it spreads. By making word-of-mouth manageable, scalable, and measurable, hypt helps companies reduce acquisition costs, enhance brand perception, and drive sales growth. For the first time, companies can strategically leverage their most powerful marketing channel, trusted customer recommendations, in a data-driven and automated way.
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InsideWarehouse brings e-commerce into content. From now visitors can discover—and buy relevant products without ever leaving your content site.
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iTrust Digital Marketing offers you a unique set of on-line tools to help better understand your business performance, communicate with and get feedback from genuine consumers in a data secure environment, while growing revenues and sales.
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This description is provided by the seller.
KiyOh collects customer ratings and reviews and publishes them on behalf of their clients.
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Kudowall is a powerful, one-time-payment testimonial collection platform that helps you turn happy customers into your most persuasive marketers. Collect, manage, and showcase video and text testimonials with ease—no subscriptions, no code, just trust-building proof that converts.
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This description is provided by the seller.
LikeToMe is the all-in-one platform designed to help local and multi-location businesses elevate their online reputation and outrank competitors on Google. In today's market, customer reviews are the most powerful form of marketing. LikeToMe streamlines and automates the entire review management process, turning customer feedback into your most valuable growth asset. Our platform is built for businesses in sectors like healthcare, retail, and services that need to manage reviews, ratings, and customer feedback effectively across all their locations. What problems does LikeToMe solve? - Low Review Volume: Our automated review and feedback generator makes it effortless to collect a steady stream of authentic 5-star reviews on Google, significantly boosting your online presence and local SEO rankings. - Fear of Negative Feedback: LikeToMe's smart filtering system directs satisfied customers to leave public reviews, while privately capturing feedback from neutral or unhappy customers. This gives you a crucial opportunity to resolve issues and improve service before a negative review impacts your reputation. - Lack of Actionable Insights: The Customer Trust Monitor provides a centralized dashboard with real-time analytics. Track performance across all locations, monitor key metrics like NPS (Net Promoter Score), and generate actionable reports to make data-driven decisions and identify areas for growth. - Inefficient Content Creation: Our Review Marketing tools automatically turn your best customer testimonials into beautiful, ready-to-share social media content. Stop taking screenshots and start building powerful social proof that builds trust and attracts new customers. Compatible with 99.9% of popular CRM systems and designed for users with no technical expertise, LikeToMe is the ultimate solution for taking control of your online reputation.
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Magento 2 Product Reviews extension helps your customers leave product feedback to express their satisfaction and evaluation with your products by review and ratings. Install this and build up trust in your business.
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