Review management software, also called feedback management software, allows businesses to host reviews of products or services on their websites to improve business experience. It also helps to track, monitor, and analyze positive and negative reviews and allows businesses to respond to them.
The best review management software helps e-commerce websites engage with their consumers, understand customer behavior, and improve their products or service based on authentic feedback. Unlike online reputation management software, review management software provides few capabilities for monitoring reviews and managing reputation online. Reviews management software integrates with e-commerce platforms and works alongside email marketing software and social networks.
To qualify for inclusion in the Review Management software category, a product must:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
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Buyer's Guide: Review Management
What does review management software do?
When people ask me about review management software, I describe it as a platform that helps businesses track and organize customer feedback from multiple review sites. These tools give a clear view of brand sentiment, customer experiences, and rating trends without hopping between platforms. Instead of checking every directory manually, businesses can rely on one place to monitor feedback and understand what customers are consistently saying.
Why do businesses use review management software?
Customer feedback influences trust, search visibility, and buying decisions, so having a system that consolidates all of it really matters. Review management tools help teams stay informed and respond before issues spread.
From the G2 user insights I’ve reviewed, a few advantages come up frequently:
These themes show why review management software is especially valuable for reputation-driven businesses and customer-facing teams.
Who primarily uses review management software?
G2 review data reveals that these three groups rely on review management platforms the most:
These groups often depend on consistent, centralized insights to maintain quality and respond quickly.
What types of review management software should I consider?
G2 users often distinguish review management platforms by their focus and feature depth. The categories I see most include:
Each type fits businesses at different levels of complexity and customer engagement.
What are the core features to look for in review management software?
As I read through G2 reviews in this category, a few feature themes came up repeatedly:
These are the capabilities that help teams maintain a healthy online reputation and act on feedback effectively.
What trends are shaping review management right now?
Several shifts are influencing the review management space:
These developments point toward more proactive and data-rich review management.
How should I choose a review management software?
For me, the best review management tool is one that helps teams stay organized, respond consistently, and identify trends early. The right platform depends on how many locations you manage, how active your customers are on review sites, and how deeply you want insights tied to business decisions. When a tool matches those needs, it becomes a key part of strengthening customer trust and improving experiences.
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Introducing the Ultimate Tool for Local Business Growth! Experience the power of streamlining your review management, form submissions, messaging, and call tracking, all in one convenient platform. With Propel, you can stand out from the competition and take advantage of exclusive features such as: - A customizable review widget that consolidates reviews from various websites onto your own site. - Automated and seamless review collection that continuously increases the number of reviews without requiring manual effort. - Video and audio review capabilities, providing a dynamic and engaging customer feedback experience. - A user-friendly platform that minimizes the need for constant monitoring. Propel is a unique lead acceleration engine that is designed to propel your business growth to new heights.
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Reevoo is an independent and impartial ratings and reviews provider.
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Customers write lots of reviews and expect engagement. Prospective customers read reviews and make buying decisions based on both the reviews they read and the responses to those reviews. Reviews might seem like a pain. But companies lose a lot of revenue because they don't engage with their customers and prospective customers where they choose to engage. RightResponse AI is a SaaS review management platform built from the ground up to harness the power of generative AI throughout the entire customer review process. Our solution is designed to transform how location-based businesses engage with customer feedback to climb in the local map rankings, drive revenue growth, and improve operations. RightResponse AI leverages generative AI to revolutionize how businesses understand and engage with customer feedback. At its core, our platform ingests customer reviews to deliver three key current offerings: Intelligent Review Response: Simply the highest quality review responses. You know what your reviewers talk about. And you know how you'd respond if your were speaking with them. Our technology crafts personalized responses to customer reviews by drawing on "facts" about your business. Each review is analyzed to determine which if those "facts" are relevant to the review, and then those "facts" are seamlessly integrated into the response, creating wonderfully relevant and personalized review responses. But there's more! Elements of the review is analyzed to maximize response quality. Should the reviewer's name be included in the response? What's the update history? What employee names are used in the review and how should we incorporate them in the response? For medical businesses, is there PHI in the review? And more... All to provide the highest quality review responses available. Advanced Sentiment Analysis: Utilizing customized Aspect-Based Sentiment Analysis (ABSA), RightResponse AI offers an unparalleled insight into the customer experience. This method, far superior to traditional keyword-based sentiment analysis or word clouds, allows for a nuanced understanding of customer sentiments across various aspects of your service or product. Competitor Insights: Extending beyond your own customer feedback, RightResponse AI analyzes competitor reviews through the same lens that it uses to review the company's own reviews. Map Rank Tracking: Reviews and review responses are critical elements of your Google Map ranking. Our Map Rank Tracker is your scorecard. Our full-featured Map Rank Tracker shows you where you and every one of your competitors ranks on the map. It tracks your progress too! But while most map rank trackers sell base packages offer you more than you need (along with high prices), when part of our bundle we provide the keywords required for most location-based business for only an additional $6/month. ------------------------ Experience RightResponse AI's transformative capabilities firsthand with our free trial. We encourage large organizations, agencies, consulting firms, private equity firms and other business entities to reach out for customized pricing options or to explore opportunities for white-labeling our solution.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the intuitive AI features that enhance report accuracy and streamline customer response processes.
Users value the AI integration of RightResponse AI for its insightful reports and efficient review management.
Users value the effective communication tools of RightResponse AI, enhancing customer engagement and response efficiency.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the intuitive AI features that enhance report accuracy and streamline customer response processes.
Users value the AI integration of RightResponse AI for its insightful reports and efficient review management.
Users value the effective communication tools of RightResponse AI, enhancing customer engagement and response efficiency.
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Vercepta is an all-in-one reputation intelligence platform engineered for modern business owners who understand that reviews drive revenue. Unlike simple review monitoring tools, Vercepta acts as a command center, empowering brands to actively track, analyze, and respond to online reviews across Google, Yelp, Trustpilot, and more. Real-time SMS and email alerts ensure you never miss critical feedback, while the Insights Hub provides powerful behavioral trend analysis to uncover hidden opportunities for growth. Designed for small business owners from restaurants and spas to dental clinics and tattoo studios — Vercepta delivers actionable data without the overwhelm. The built-in Vercepta Score gives you an instant pulse on your brand health, benchmarking your online reputation against industry averages. Automated review aggregation and platform-wide alerts help you protect your reputation, address customer issues faster, and maximize positive brand visibility. Vercepta’s onboarding process is quick, with smart data capture that personalizes the platform to your business needs. Whether you manage a single storefront or multiple locations, Vercepta scales effortlessly, providing seamless reporting and multi-location insights. The platform leverages API integrations and secure data protocols to keep your customer and business information protected. With plan options ranging from a Free tier for solo operators to premium Silver and Gold plans for growing teams, Vercepta makes professional-grade reputation management accessible, affordable, and powerful. The mission is simple: empower owners who care about their brand to command their reputation with speed and confidence. Whether you’re looking to increase review response rates, benchmark your performance, or unlock deep market insights, Vercepta gives you the tools to transform reviews from a stressor into a strategic asset. Built on a modern, intuitive interface with advanced analytics under the hood, Vercepta is your partner in brand protection, growth, and reputation excellence.
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VOIPReview is a network monitoring software that helps your business ensure your VOIP system works functionally and efficiently.
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Brand Testing Club is a platform that helps brands connect with their consumers and get valuable feedback on their products. We will help you with: - Conversion rate boost - Brand trust and awareness - Valuable product insights - Integration with leading e-platforms - User-generated content - Expansion abroad - Product launch Founded in 2018, Brand Testing Club is headquartered in Prague, from where it operates testings all around the Czech Republic, Slovakia, Hungary, Poland, Bulgaria, Romania, and Lithuania.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the efficiency of Brand Testing Club, appreciating quick delivery of quality UGC results in testing campaigns.
Users appreciate the efficient issue resolution with Brand Testing Club, facilitating quick delivery of quality UGC results.
Users value the speed of delivery of quality UGC results from their testing campaigns.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the efficiency of Brand Testing Club, appreciating quick delivery of quality UGC results in testing campaigns.
Users appreciate the efficient issue resolution with Brand Testing Club, facilitating quick delivery of quality UGC results.
Users value the speed of delivery of quality UGC results from their testing campaigns.
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Center AI enhances your store's visibility and reputation on Google Maps, and other local platforms, driving more foot traffic and increasing revenue. Our platform streamlines the management of multiple listings, saving you time and ensuring accurate, consistent information. With AI-powered analytics, compare your ratings with competitors and optimize your listings for greater visibility. Efficiently manage reviews and strengthen customer relationships to turn online searches into in-store visits.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users enjoy the rating analytics feature of Center AI, enabling quick insights into their positions and rankings.
Users value the excellent customer support of Center AI, appreciating its responsiveness and helpfulness.
Users value the ease of use of Center AI's dashboard, enabling quick and effective management of business cards.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users enjoy the rating analytics feature of Center AI, enabling quick insights into their positions and rankings.
Users value the excellent customer support of Center AI, appreciating its responsiveness and helpfulness.
Users value the ease of use of Center AI's dashboard, enabling quick and effective management of business cards.
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Cloutly is an all-in-one review-tech platform that helps multi-location businesses collect, measure and manage the customer experience. From small barbershops to enterprise clients like Just Cuts, Swimart and Home Instead, Cloutly helps marketing teams connect the dots between reviews and revenue. Although we're new to G2, we're the highest-rated reviews app on Square, and connect with thousands of other systems like Mindbody, ClubReady, Hubspot and Zapier. Automatically collect Google reviews, video testimonials, or reviews on 40+ other sites after a transaction using Cloutly's multi-step email + SMS review campaigns. No cookie-cutter emails, you can fully customize and personalize each step of your review campaigns with text or video; it's your chance to stand out, create an engaging customer experience, and win more reviews. Deter negative reviews and be quickly alerted to unhappy customers (in a Google-compliant way), so you're not left uninformed or unfairly reviewed. Every Cloutly campaign offers your customers a way to seek help from you instead of blasting you online. It's all your reviews in one place - Google, Facebook, and 40+ other review sites - so you can monitor your reputation, respond to customers and manage your reviews in one, unified inbox. Discover AI-powered insights - extract customer themes and trends for your business vs. your competitors, plus leverage "Magic Response" - a powerful way for businesses to generate personalized review responses in real-time, using artificial intelligence. And in the spirit of bringing everything together, you can display all your reviews in site-wide widgets to build trust with customers and boost conversions. Get more reviews, more trust, and more on-site conversions. Multi-language feature enabled - collect and display reviews in your native language! Get started free for 14 days: https://cloutly.com
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Flowbox is an award-winning SaaS company offering the most advanced User Generated Content platform (UGC platform). Generate, collect, moderate, and distribute social content from your customers, influencers and UGC creators throughout the customer journey to increase engagement, social proof and sales. Founded in 2016, Flowbox is one of Europe’s fastest-growing marketing technology companies and was ranked #8 in Deloitte Sweden Technology Fast 50 2020. In 2022, Flowbox and Photoslurp merged into one company. In 2025, Flowbox acquired Dreaminfluence. Today, the joint business has 70 employees and offices in Stockholm, Barcelona, Amsterdam and Copenhagen, serving 1000+ customers in 40 markets. ⭐️ Ranked #8 on Deloitte's Technology Fast 50 Sweden ⭐️ Official Meta Marketing Partner
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The Simplest Social Review Automation Tool Ever.
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MyBranz Reviews & AI Insights automates the review management process for Shopify stores, ensuring FTC compliance by analyzing review context with advanced AI. This prevents misleading feedback and guarantees authenticity. Gain valuable insights into customer sentiment, make data-driven decisions, and build trust. Seamlessly integrate MyBranz with your Shopify store to enhance transparency, boost sales, and stay aligned with regulatory standards through genuine, transparent reviews. AI-Driven Review Moderation: Ensures genuine feedback with no manual bias. Context-aware analysis to prevent misleading reviews. Actionable insights to drive product and service improvements. FTC-Compliant: Automates review verification for compliance. Seamless Integration: Easily integrates with your Shopify store.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the automation capabilities of MyBranz, simplifying management and minimizing customer service and marketing workload.
Users find MyBranz applications to be easy to use, streamlining management and reducing customer service tasks.
Users find MyBranz Reviews to have easy setup, simplifying management and reducing workload for their brands.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the automation capabilities of MyBranz, simplifying management and minimizing customer service and marketing workload.
Users find MyBranz applications to be easy to use, streamlining management and reducing customer service tasks.
Users find MyBranz Reviews to have easy setup, simplifying management and reducing workload for their brands.
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Boost buyer confidence and trust with authentic product reviews, photos, videos, and QA. Grow your sales with our unified and native customer marketing solution, tailored to amplify engagement, retention and drive sales. Our app doesn’t just collect reviews but strategically places persuasive content where it counts, fostering trust and authenticity. Highlight compelling testimonials and UGC across your storefront and maximize ROI with our social ad banners. 1. Auto-send review requests and reminder emails after delivery. 2. Showcase reviews and Q&A in conversion-optimized widgets. 3. Offer unique & single-use discounts for photo and video UGC. 4. Feature review snippets to increase customer trust & retention. 5. Download authentic review-based social ads and banners.
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Improve your online reputation and obtain more 5-star Google reviews with Ratingful. Our platform simplifies the process of requesting reviews from customers, safeguarding your ratings, highlighting your top reviews, and monitoring your digital reputation. You can also reply to Google and Facebook reviews without leaving our platform, and prevent negative feedback from being publicly displayed. Join Ratingful today to entice more customers to your business.
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We're a dedicated team committed to providing reliable information for informed decisions. With expertise in tech, data analysis, and service, we ensure accurate insights. Our platform fosters sharing and support, championing transparency at realreviews.io.
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Reviews Impact Revenue! Get the most out of your Customer Engagement team by allowing them to have a positive impact on growth by engaging your customers in the moments that matter. PRODUCT REVIEWS Aggregate your Global Online Reputation and Leverage the data from all your product reviews from Amazon, PowerReviews, Yotpo, Bazaarvoice Direct, Bazaarvoice Connections Network, and more. Gain visibility into what products your customers love, and also understand what products need to be improved or even removed from your available inventory. LOCATION REVIEWS Track all location reviews in one place. Reputation Studio gives you the power to filter for reviews of one location, or compile reviews across multiple locations. You can identify global opportunities to improve customer service and address individual pain points in your operations and processes. Integrates with Yext, Yelp, Google My Business, and more! APP REVIEWS Reviews and Ratings are the single biggest influencer for downloads in mobile app marketplaces like iOS App Store and Google Play. Quickly address users' needs and concerns by reading and responding to reviews. Empower your teams to roll-out quick updates and new feature releases based on real-time feedback.
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