Top Free Personalization Software - Page 3

How Many Personalization Software Products Does G2 Track?

Total Products under this Category: 256

Category Stats (Aug 2026)

  • Average Rating: 4.5/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Alta AI (+1.1%) - Among all products in this category, Alta AI recorded the largest rating increase compared to last month

Last updated: August 19, 2026

How Does G2 Rank Personalization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 37,700+ Authentic Reviews
  • 256+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Personalization Software

G2 Grid® for Personalization Software plotting products by satisfaction and market presence

Highlighted products: Insider One, Braze, Klaviyo, Customer.io, Dotdigital, Iterable, Agentforce Marketing (formerly Salesforce Marketing Cloud), and Bloomreach.

Underlying data: [Grid® JSON](https://www.g2.com/categories/personalization/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=dotdigital&focus%5B%5D=iterable&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=bloomreach-bloomreach)

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Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.

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Maropost Marketing Cloud

When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically.

Average Rating: 4.4/5.0

Total Reviews: 140

How Do G2 Users Rate Maropost Marketing Cloud?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 9.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Maropost Marketing Cloud?

  • Seller: Maropost, Inc
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Toronto, Canada
  • Twitter: @Maropost
    21,835 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    375 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 68% Small, 27% Medium

What Do G2 Reviewers Say About Maropost Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Maropost Marketing Cloud, enjoying seamless campaign management options and functionality.
  • Users value the advanced segmentation capabilities of Maropost, enhancing their marketing strategies through precise targeting.
  • Users value the advanced segmentation and personalization capabilities of Maropost Marketing Cloud for targeted campaigns.
  • Users appreciate the easy setup for A/B testing in Maropost, allowing effective targeting and campaign flexibility.
  • Users praise the powerful automation features of Maropost Marketing Cloud, enhancing their campaign management efficiency.
Cons
  • Users find the lack of account duplication features in Maropost Marketing Cloud frustrating and limiting for their workflows.
  • Users find the difficult learning process for advanced features challenging and time-consuming to navigate effectively.
  • Users struggle with limited third-party integrations, which hampers connectivity and usability of Maropost Marketing Cloud.
  • Users find the limited third-party integrations of Maropost Marketing Cloud hinder their overall marketing effectiveness.
  • Users find the steeper learning curve for advanced features challenging, impacting their overall experience with Maropost Marketing Cloud.

What Are Recent G2 Reviews of Maropost Marketing Cloud?

What Are G2 Users Discussing About Maropost Marketing Cloud?

HYPERISE

Hyperise is a SaaS toolkit, that enables image/website/video personalisation. This has been proven to significantly increase engagement and conversions in outreach campaigns.  The brain processes images so quickly (60,000 quicker than text), when we include personalization in images, they trigger a pattern interrupt that leads to more mindshare which leads to more engagement and prospects taking your CTA in your outreach. Hyperise integrates with 1,000s of sales and marketing platforms, so can be frictionlessly implemented into your existing stack.

Average Rating: 4.4/5.0

Total Reviews: 18

How Do G2 Users Rate HYPERISE?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 8.9/10 (Category avg: 9.3/10)

Who Is the Company Behind HYPERISE?

  • Seller: HYPERISE
  • Year Founded: 2011
  • HQ Location: Irvine, California
  • LinkedIn® Page: www.linkedin.com
    167 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 89% Small, 5% Medium

What Are Recent G2 Reviews of HYPERISE?

What Are G2 Users Discussing About HYPERISE?

Optimizely Feature Experimentation

Optimizely Feature Experimentation is a full-stack experimentation and feature management platform built for product, engineering, and data teams. Run A/B and multivariate tests across web, mobile, and server-side environments from a single SDK. Feature flags, audience targeting, and real-time results all come built in. The Stats Engine supports multiple statistical methods, including sequential testing, Bayesian, and frequentist (fixed horizon), so teams can choose the approach that fits their traffic, goals, and decision-making style. Results stay valid throughout, with false discovery rate controls and outlier smoothing built in. Multi-armed bandits automatically shift traffic to winning variations. AI agents review experiments before launch, generate variations, and surface insights from results. From controlled rollouts and instant rollbacks to full-stack experimentation across every digital surface, Optimizely compresses the cycle from hypothesis to validated decision. Teams ship faster and learn with every release.

Average Rating: 4.3/5.0

Total Reviews: 117

How Do G2 Users Rate Optimizely Feature Experimentation?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.9/10 (Category avg: 8.8/10)
  • Ease of Use: 8.1/10 (Category avg: 8.8/10)
  • Quality of Support: 8.1/10 (Category avg: 9.3/10)

Who Is the Company Behind Optimizely Feature Experimentation?

  • Seller: Optimizely
  • Year Founded: 1994
  • HQ Location: New York
  • Twitter: @Optimizely
    28,791 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,650 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Financial Services, Computer Software
  • Company Size: 50% Medium, 26% Small

What Do G2 Reviewers Say About Optimizely Feature Experimentation?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Optimizely Feature Experimentation, enabling effortless feature optimization and data-driven decisions.
  • Users value the effortless experimentation with Optimizely, enhancing features and facilitating data-driven decisions for optimal results.
  • Users value the intuitive interface and real-time insights of Optimizely, enhancing data-driven decision-making and experimentation.
  • Users appreciate the comprehensive tools of Optimizely Feature Experimentation, enabling effective A/B testing and audience targeting.
  • Users find implementation easy, allowing quick management of audiences and seamless A/B testing within a unified interface.
Cons
  • Users find the difficulty of use in Optimizely frustrating, especially during implementation and tracking event counts accurately.
  • Users find the pricing model challenging for smaller businesses, making it seem too expensive for solo entrepreneurs.
  • Users find the learning curve steep, requiring prior A/B testing knowledge to effectively use Optimizely Feature Experimentation.
  • Users face a steep learning curve when initially implementing Optimizely Feature Experimentation, making it challenging to understand.
  • Users find the complex features of Optimizely's experimentation tool to be challenging and often confusing to navigate.

What Are Recent G2 Reviews of Optimizely Feature Experimentation?

What Are G2 Users Discussing About Optimizely Feature Experimentation?

Lavender

The most helpful email assistant on the planet. Lavender helps you write better emails faster. It’s a browser extension that combines writing AI, social data, and inbox productivity tools. AI analyzes and helps you improve your emails and replies, social data helps you build rapport, and tools like Mobile Preview, Email Verification, GIFs, and Spam Stopper help you be awesome at email.

Average Rating: 4.8/5.0

Total Reviews: 61

How Do G2 Users Rate Lavender?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.6/10 (Category avg: 8.8/10)
  • Ease of Use: 9.5/10 (Category avg: 8.8/10)
  • Quality of Support: 9.5/10 (Category avg: 9.3/10)

Who Is the Company Behind Lavender?

  • Seller: Lavender
  • Year Founded: 2020
  • HQ Location: New York, US
  • Twitter: @lavenderhq
    1,374 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    134 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Computer Software
  • Company Size: 48% Small, 44% Medium

What Do G2 Reviewers Say About Lavender?

AI-generated summary from verified user reviews

Pros
  • Users value the accuracy of Lavender's email scoring, allowing them to communicate efficiently and effectively.
  • Users value the speed of Lavender's email scoring, allowing them to be efficient and concise in communication.
  • Users love the time-saving aspect of Lavender, enabling them to be quick and efficient in communication.

What Are Recent G2 Reviews of Lavender?

What Are G2 Users Discussing About Lavender?

Ortto

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Average Rating: 4.4/5.0

Total Reviews: 610

How Do G2 Users Rate Ortto?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.8/10)
  • Ease of Use: 8.7/10 (Category avg: 8.8/10)
  • Quality of Support: 8.9/10 (Category avg: 9.3/10)

Who Is the Company Behind Ortto?

  • Seller: Ortto
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Sydney, Australia
  • Twitter: @ortto
    180 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 27% Medium

What Do G2 Reviewers Say About Ortto?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the clean and intuitive interface of Ortto, making navigation and feature access effortless.
  • Users commend the excellent customer support, noting quick responses and helpful follow-ups on issues and performance tips.
  • Users love Ortto for its intuitive interface, making navigation and automation user-friendly and accessible for email marketing.
  • Users appreciate the intuitive interface of Ortto, making navigation and feature access effortless and enjoyable.
  • Users value the seamless integration capabilities of Ortto, streamlining workflows and enhancing communication across multiple channels.
Cons
  • Users find Ortto to be expensive, especially as costs increase with larger contact lists, impacting overall satisfaction.
  • Users find Ortto has limited features and a steep learning curve for complex setups, impacting overall usability.
  • Users find the steep learning curve of Ortto challenging, making it tough for newcomers to adapt effectively.
  • Users find limited customization options, which can complicate setup and reduce overall effectiveness in marketing campaigns.
  • Users often experience integration issues with Ortto, leading to challenges in managing multiple campaigns effectively.

What Are Recent G2 Reviews of Ortto?

What Are G2 Users Discussing About Ortto?

Lexer

Lexer is a leading Customer Data and Experience Platform (CDXP) that unifies fragmented data into a high-definition unified for retail and hospitality brands. By enriching first-party data with AI-powered predictive analytics and Experian insights, Lexer empowers business users to orchestrate hyper-targeted omnichannel campaigns and personalized 1:1 engagement. This all-in-one hub democratizes data across marketing, service, and sales teams, bridging the digital-physical divide with real-time context for authentic clienteling. Supported by dedicated retail and hospitality experts, Lexer ensures a rapid path to ROI, helping global brands own their customer destiny and achieve significant growth. Lexer is a private, Australian-founded company with a team of 100+ working with over 150 brands in Australia, Asia and the USA. To learn more about Lexer or get a demo, visit https://www.lexer.io/.

Average Rating: 4.5/5.0

Total Reviews: 53

How Do G2 Users Rate Lexer?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.0/10 (Category avg: 8.8/10)
  • Quality of Support: 9.2/10 (Category avg: 9.3/10)

Who Is the Company Behind Lexer?

  • Seller: Lexer
  • Year Founded: 2010
  • HQ Location: Melbourne, Australia
  • Twitter: @lexer
    930 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    62 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 42% Small, 34% Medium

What Do G2 Reviewers Say About Lexer?

AI-generated summary from verified user reviews

Pros
  • Users value the prompt customer support from Lexer, aiding in maximizing the platform's capabilities and insights.
  • Users commend the strong AI integrations of Lexer, noting their value and effectiveness in enhancing user experience.
  • Users value the unlimited insights and analytics from Lexer, enhancing understanding and driving actionable outcomes.
  • Users value the analytics expertise of Lexer, appreciating the actionable insights and support for customer data understanding.
  • Users value the communication efficiency of Lexer, gaining clear insights and actionable support from their analytics.
Cons
  • Users experience bugs that disrupt functionality, leading to frustration and diminished usability of Lexer.
  • Users express frustration with Lexer’s performance inconsistencies and slow response times during critical tasks.
  • Users find the learning curve steep, especially for infrequent users, despite efforts to simplify the platform.
  • Users find the learning difficulty of Lexer challenging, though improvements are being made to simplify the experience.
  • Users find Lexer not user-friendly, especially those less familiar with the platform's complexities and navigation challenges.

What Are Recent G2 Reviews of Lexer?

What Are G2 Users Discussing About Lexer?

RightMessage

RightMessage is a website personalization platform for SaaS companies, online retailers, service-based businesses, professional creators, and marketing agencies. It connects to your email platform or CRM, identifies returning subscribers by their tags, segments, and custom fields, and lets you swap headlines, CTAs, testimonials, and offers based on who's visiting. No code required. How it works: Install a lightweight JavaScript snippet on your site. Connect your CRM or email platform. RightMessage automatically matches returning visitors to their subscriber profile. You then use our visual editor to set rules: show this headline to freelancers, that CTA to agency owners, a different testimonial to SaaS founders. To get richer data and to generate more leads, RightMessage includes a built-in quiz and survey builder with branching logic. Visitors answer a few questions, get segmented in real time, and that data syncs back to your CRM automatically for personalized follow-up sequences. What makes RightMessage different from popup tools like OptinMonster is that it doesn't just capture leads. It personalizes the entire experience based on who someone is. A returning HubSpot contact tagged "agency owner" sees different content than a first-time visitor from a Google ad. Popup tools show the same popup to everyone. Compared to enterprise personalization tools like Optimizely or Dynamic Yield, RightMessage provides the same core capability (content swaps, visitor segmentation, A/B testing) at a fraction of the cost, with no developer required. Enterprise tools start at $36,000/year and require engineering resources. RightMessage starts at $79/month with a visual, no-code editor built for marketing teams. Key capabilities: - Personalize headlines, CTAs, testimonials, images, and offers by visitor segment - Build on-site quizzes and surveys that feed directly into CRM segments - A/B test questions, offers, and copy with statistical confidence reporting - Create branching flows that route visitors to the right offer based on their answers - Track conversions and segment performance across devices in a unified visitor view - Bi-directional sync: pull subscriber data into your website AND push new data back to your CRM Integrates with: HubSpot, Salesforce, Braze, Klaviyo, Customer.io, ActiveCampaign, Kit (ConvertKit), Mailchimp, Drip, Beehiiv, Bento, MailerLite, Encharge, GoHighLevel, Intercom, Ontraport, and more. Results: Teams using RightMessage typically see 30%+ increases in conversion rates on personalized experiences delivered both on-site and over other channels, like email. The platform is used by hundreds of businesses including SaaS companies, marketing agencies, and established digital brands. Pricing: Grow plan at $79/month, Scale at $199/month, Pro at $399/month.

Average Rating: 4.4/5.0

Total Reviews: 21

How Do G2 Users Rate RightMessage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.9/10 (Category avg: 8.8/10)
  • Ease of Use: 8.2/10 (Category avg: 8.8/10)
  • Quality of Support: 8.8/10 (Category avg: 9.3/10)

Who Is the Company Behind RightMessage?

  • Seller: Rightmessage
  • Year Founded: 2017
  • HQ Location: Norfolk, US
  • Twitter: @rightmessageapp
    939 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 52% Small, 24% Medium

What Do G2 Reviewers Say About RightMessage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate Brennan's responsive support and the practical features of RightMessage for effective segmentation and user engagement.
  • Users value the personalization features of RightMessage, enhancing user experience and boosting sales effectively.
  • Users value RightMessage for its powerful analytics, enabling effective segmentation and personalized engagement for better sales outcomes.
  • Users commend the ease of use of RightMessage, enabling quick setup for effective user segmentation and personalized messaging.
  • Users appreciate the easy setup of RightMessage, enabling quick surveys and personalized messaging effortlessly.
Cons
  • Users find the confusing features of RightMessage challenging, but support provides helpful guidance and modifications.
  • Users find the confusing user experience of RightMessage challenging, though support provides helpful guidance.
  • Users find the difficult navigation of RightMessage challenging due to its steep learning curve for effective utilization.
  • Users find some confusing user experience elements in RightMessage, though support is helpful in addressing these issues.
  • Users find limited options in RightMessage confusing, though support is helpful in navigating these challenges.

What Are Recent G2 Reviews of RightMessage?

What Are G2 Users Discussing About RightMessage?

ZoomMail

Zoom Mail began life in 2017 and was founded by David Hazzard and Gary Calladine. David has worked in email marketing for the past 20 years, empowering businesses with the benefits of email marketing technology. Gary, cut his teeth in advertising sales migrating to refining digital strategies to drive performance and increase global yield. Zoom Mail makes creating a responsive email campaign simple from its brilliant easy-to-use drag and drop editor to quickly track your campaign’s open and click rates.

Average Rating: 4.6/5.0

Total Reviews: 28

How Do G2 Users Rate ZoomMail?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.8/10)
  • Ease of Use: 9.4/10 (Category avg: 8.8/10)
  • Quality of Support: 9.2/10 (Category avg: 9.3/10)

Who Is the Company Behind ZoomMail?

  • Seller: ZoomMail Limited
  • Year Founded: 2018
  • HQ Location: Plymouth, GB
  • Twitter: @ZoomMail
    14 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Staffing and Recruiting
  • Company Size: 46% Small, 25% Medium

What Do G2 Reviewers Say About ZoomMail?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of ZoomMail, enjoying its intuitive design that streamlines communication and enhances productivity.
  • Users appreciate the convenience of integrating emails, meetings, and calendars, enhancing productivity and streamlining workflow.
  • Customers value the responsive customer support at ZoomMail, always receiving helpful assistance for their needs.
  • Users appreciate the easy setup of ZoomMail, allowing for quick access and a seamless start to emailing.
  • Users appreciate the quick setup of ZoomMail, allowing for fast onboarding and immediate usability.
Cons
  • Users report slow email speed and limited management features in ZoomMail, hindering efficient communication and follow-through.
  • Users find ZoomMail's limited contact management hampers proper organization and interrupts workflow when handling important emails.
  • Users find the email management features lacking, struggling with large file handling and efficient filtering.
  • Users find it difficult to log on to ZoomMail, often needing to clear their browser to resolve issues.
  • Users highlight the need for better email filtering and management of large file emails in ZoomMail.

What Are Recent G2 Reviews of ZoomMail?

Retention.com

10x Your Email List with Retention.com 95% of visitors leave your website without ever filling out a form.That's not just lost traffic, it's lost revenue sitting that you wouldn't be able to reach. Until now. Retention.com identifies up to 40% of your anonymous website visitors and delivers verified, deliverable email addresses straight to your email provider, even if the contact never fills out a form, subscribes to a pop-up, or creates an account. That means the shoppers who browsed your best sellers, added items to their cart, or spent time on your landing pages can now enter your email flows automatically. No more relying solely on opt-in forms and discount pop-ups to grow your list. Retention.com works alongside your existing acquisition strategy to unlock a massive pool of contacts you were previously invisible to. The result is faster list growth, higher-intent audiences, and more revenue per send. Getting started is simple. Retention.com integrates directly with your existing email platform, so new contacts flow into your welcome series, abandonment sequences, and promotional campaigns from day one. There's no complex setup, no engineering resources required, and no disruption to your current workflows. Trusted by 1,500+ brands including Manscaped, Living Spaces, Spanx, and Mejuri, Retention.com is the fastest way to scale your email list with real, marketable contacts. If you're serious about email list growth, stop leaving subscribers on the table and start turning your anonymous traffic into your most profitable channel.

Average Rating: 4.5/5.0

Total Reviews: 121

How Do G2 Users Rate Retention.com?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.1/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 8.8/10 (Category avg: 9.3/10)

Who Is the Company Behind Retention.com?

  • Seller: Retention.com
  • Year Founded: 2019
  • HQ Location: Austix, TX
  • Twitter: @Retentiondotcom
    641 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Consumer Goods, Marketing and Advertising
  • Company Size: 81% Small, 11% Medium

What Do G2 Reviewers Say About Retention.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Retention.com, with straightforward setup and seamless integration into existing systems.
  • Users value the easy setup of Retention.com, allowing for quick integration and immediate data collection benefits.
  • Users find the easy implementation of Retention.com crucial in quickly converting traffic into valuable data and revenue.
  • Users appreciate the ease of setup with Retention.com, enjoying its ability to convert anonymous visitors into opportunities.
  • Users appreciate the revenue growth achieved with Retention.com, benefiting from valuable data that enhances outreach efforts.
Cons
  • Users find the inconsistent lead quality a challenge, as relevancy varies and filtering is often necessary.
  • Users report inconsistent contact quality that can impact the effectiveness of their management efforts with Retention.com.
  • Users note that the data limitations of Retention.com result in added contacts being less qualified and engaged.
  • Users find that the quality of data management varies greatly, requiring extra filtering and posing challenges for small teams.
  • Users express concerns about the email quality, indicating it may not meet their expectations.

What Are Recent G2 Reviews of Retention.com?

What Are G2 Users Discussing About Retention.com?

Justuno

Justuno is the premiere website marketing automation platform that provides retailers with powerful tools to grow their lists and drive more sales. Build high-performing lead capture (SMS & email), exit offers, cart abandonment, banners, product recommendations, and more to create the ultimate conversion journey that delivers the right message to the right shopper at the right time. - Drag-and-drop workflow builder for a 360°view of the customer journey to help automate scalable personalization - Build quizzes and preference lead captures to collect more zero and first-party data and push it to your existing marketing tools (we have 100+ integrations and counting) - Industry-leading email and SMS lead capture (two-step, tap-to-text, and more) for optimal growth - 60+ advanced targeting rules including geo-targeting (down to the zip code), exit intent, cart contents, traffic source, and more - Run A/B & multivariate tests to optimize campaigns - Use intelligent product recommendations anywhere on your site including upsells, cross-sells, best sellers, recently browsed, last abandoned, complete the look, and more - Access a pre-built template library for 200+ designs and workflows from industry-leading partners and ourselves to get started immediately. Looking For More? - Increase Average Order Value: With dynamic shipping banners, in-cart/checkout recommendations, and more - Monitor Performance in Real Time: Justuno’s analytics dashboard reveals actionable insights in real-time to keep your campaigns at their best - Grow Email & SMS Lists: Justuno’s integrations with industry-leading SMS & ESPs allow you to push email & SMS opt-ins simultaneously to your platforms plus create two-step lead forms, use tap-to-text opt-ins on mobile, and more - Hidden Fields: Collect additional information from visitors like UTM info, IP address, first URL landed on, coupon code used, etc.). Combine this with opt-ins for maximum personalization in automated flows. - Looking for a solution for your headless store? Justuno supports headless websites for brands who need to create the ultimate front-end experience. Contact us for details!

Average Rating: 4.3/5.0

Total Reviews: 65

How Do G2 Users Rate Justuno?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Ease of Use: 8.0/10 (Category avg: 8.8/10)
  • Quality of Support: 8.7/10 (Category avg: 9.3/10)

Who Is the Company Behind Justuno?

  • Seller: Justuno
  • Year Founded: 2010
  • HQ Location: San Francisco, CA
  • Twitter: @justunosocial
    3,184 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    18 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 81% Small, 19% Medium

What Are Recent G2 Reviews of Justuno?

What Are G2 Users Discussing About Justuno?

Convert Experiences

Convert Experiences is the growth experimentation suite that marketers, product leaders, ecom managers, and CRO agencies rely on to scale both testing & personalization through secure AI workflows. It offers A/B testing, split URL (redirect) tests, multivariate testing, multi-page (funnel) tests, multi-arm bandits for quick results in time-sensitive campaigns, 6 robust dev-friendly SDKs (JavaScript, PHP, Ruby, Android, iOS and Python) for full-stack experimentation (feature testing, feature flags & rollouts), and 1:1 personalization (alongside segment-based legacy personalization) to improve outreach and ABM efforts. 💎 Enterprise-level performance, without the baggage and exorbitant prices. Our pricing is transparent because we are built for teams that move fast. You can go from trial to signed up in 15 minutes, without speaking to anyone. But our team of senior tech advisors is always on stand-by. 🤖 Secure, scoped, thoughtful AI workflows that obey. Our MCP server (local and hosted) restricts access to data and the shelf-life of permission requests to ensure you can automate what's needed without worrying about unauthorized touches. The power of the MCP sever sits in our in-app assistant Convert Intelligence® - for prompt-based experimentation. We allow approval layers to be added to user requests. 🛡️ Restricted industries-ready. Convert is GDPR and HIPAA compliant. It is ISO27001 certified and SOC-2 certified. With a track record of zero data breaches, it's the decision layer you trust with your data and compliance when you can't afford to make mistakes. Convert Feature Capabilities 🧫 A/B and Multivariate Testing • Classic A/B, A/A, split URL, multivariate, and multipage tests • Visual Editor to create experiments without developer involvement • 5 code editors for those who are ambitious with what they test • Advanced targeting (device, geo, behavior, custom JS, cookies, UTM, IP) • Revenue and goal tracking (GA4, Shopify, WooCommerce, custom setups) • One-page and cross-domain testing to validate complex funnels • Multi-arm bandit tests with three algorithms • Flicker-free loading (FOOC mitigation) baked in to prevent skewing results 🤹 Personalization and Segmentation • 1:1 personalization • Multi-page personalization for the full buyer journey • Audience rules based on behavior, traffic source, or device • Ability to activate data in 3rd party platforms to trigger tests 📡 Regex support for advanced URL targeting • Performance & Reliability • Built on Akamai CDN for global speed and 99.99% uptime • Minimal impact on load times (10–200ms) • True randomized traffic distribution for statistical accuracy 📊 Analytics and Reporting • Real-time experiment performance dashboards • Built-in QA toolkit (preview mode, traffic allocation controls) • Native heatmaps & Convert Signals® for privacy-compliant session recordings 🏋️‍♀️ Integrations and Tech-Stack Fit • Seamless Shopify & WooCommerce integrations (supports headless stores) • API-first architecture for custom workflows & automation • 90+ plug-and-play integrations with major analytics & martech platforms 🩼 Support and Enablement • Real human support via live chat, email, and dedicated agency partner channels • Transparent, predictable pricing - no hidden fees • Robust documentation, toolkits, and educational resources to help teams scale Convert is the sidekick you need on your experimentation journey. More than an A/B testing tool, we take pride in being the ecosystem that supports all the pillars of experimentation maturity and success. PS: Being the platform that's all about making things better ... How could we leave the planet out? Our 'plans for the planet' commitment means we donate 10% of our topline revenue to green projects run by TIST, Stripe and Patagonia.

Average Rating: 4.6/5.0

Total Reviews: 90

How Do G2 Users Rate Convert Experiences?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.8/10)
  • Ease of Use: 8.7/10 (Category avg: 8.8/10)
  • Quality of Support: 9.2/10 (Category avg: 9.3/10)

Who Is the Company Behind Convert Experiences?

  • Seller: Convert.com
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Walnut, CA
  • Twitter: @Convert
    4,594 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 53% Small, 39% Medium

What Do G2 Reviewers Say About Convert Experiences?

AI-generated summary from verified user reviews

Pros
  • Users find Convert Experiences to be easy to use and manage, enhancing their AB testing processes effectively.
  • Users appreciate the excellent and responsive customer support from Convert Experiences, enhancing their overall experience.
  • Users find the easy setup of Convert Experiences a major advantage, streamlining their A/B testing process smoothly.
  • Users appreciate the ease of use and comprehensive features of Convert Experiences for effective A/B testing.
  • Users value the efficient experimentation tools of Convert Experiences, which significantly enhance results and optimize testing processes.
Cons
  • Users face a lack of API integration for essential features like heatmaps and screen recordings, limiting functionality.
  • Users find the subscription options limiting, particularly when dealing with niche applications and iframe experiments.
  • Users express frustration with the time-consuming delays in updates and deployments, impacting overall development efficiency.
  • Users find tracking issues with revenue and goals cumbersome, lacking necessary functionality for improved performance.
  • Users report encountering bugs in Convert Experiences, though support responds quickly to resolve them.

What Are Recent G2 Reviews of Convert Experiences?

What Are G2 Users Discussing About Convert Experiences?

AfterShip

AfterShip provides a seamless post-purchase experience to drive customer loyalty and additional sales. - Automatically import your tracking numbers to AfterShip, so you can get current tracking info for all your shipments in one place - Filter shipments by dates, statuses, carriers, and destinations - Trace whether all your shipments are being delivered on time and identify any delays/exceptions. - 7 Standardized tracking statuses - 40 Standardized tracking sub-statuses Keep customers informed and up to date - Embed the AfterShip Track Button for effortless order tracking - Automatically insert AfterShip’s tracking link to your Shopify store’s order confirmation and order history pages - Add your tracking link to either your store’s header or footer - Send delivery notifications to customers and yourself through Email, SMS, WhatsApp, and FB messenger - Configure notifications for Info Received, In Transit, Out for Delivery, Available for Pickup, Delivered, Failed Attempt, and Exceptions - Schedule delivery SMS based on the buyer's timezone - Auto-send email updates based on the order language for different delivery checkpoints for a delightful post-purchase experience. - Set up automated email delivery update workflows to auto-alert customers when the order status changes. - Send shipping notifications from your email address - Customize messages to include your logo, URL, and product recommendations Provide a branded experience - Automatically generate a tracking page for each shipment and customize the look & feel - Customize your tracking page by adding your logo, store URL, and AI-driven product recommendations - Set up a custom domain to display the tracking information - SSL certificate for users with a verified custom domain Secure your packages with AfterShip(R) Protection - Protect your packages from loss, damage, and porch piracy with AfterShip(R) Protection, powered by InsureShield(R) shipping insurance. - Quick claims approval - High % of claims paid quickly - Coverage for loss, damage, and porch piracy - Protection up to the total value of goods - Estimate loss recovery with an ROI calculator - Allow customers to opt in or out of shipment coverage at checkout - 24/7 resolution status visibility Multiple shipping solutions - AfterShip connects you with 1000+ carriers worldwide - Including UPS, DHL, USPS, China Post (ePacket), and China EMS - Standardized layout of tracking results received from different carriers Delivery date prediction - Set clear delivery expectations for your customers by displaying accurate order delivery dates. Analyze & take action - Get powerful insight on shipments, carriers' transit time, notifications, tracking pages, and customer feedback - Filter data by date, shipment type, devices, location, visits, and more

Average Rating: 4.7/5.0

Total Reviews: 309

How Do G2 Users Rate AfterShip?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 9.2/10 (Category avg: 9.3/10)

Who Is the Company Behind AfterShip?

  • Seller: AfterShip
  • Year Founded: 2012
  • HQ Location: Singapore
  • Twitter: @aftership
    4,018 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    418 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 86% Small, 12% Medium

What Do G2 Reviewers Say About AfterShip?

AI-generated summary from verified user reviews

Pros
  • Users commend AfterShip for its excellent customer support, enhancing organization and communication in their logistics processes.
  • Users find AfterShip to be extremely helpful for managing logistics and automating shipment updates effectively.
  • Users value the intuitive integrations of AfterShip, enhancing organization and automating client updates effectively.
  • Users value the easy integrations with platforms like Shopify, enhancing order tracking efficiency and user experience.
  • Users appreciate the ease of use of AfterShip, finding its interface intuitive and integration seamless.
Cons
  • Users find AfterShip too expensive, especially for smaller businesses struggling with high costs and billing issues.
  • Users face persistent tracking issues with AfterShip, leading to frustrating experiences and unresolved technical problems.
  • Users report a concern with missing small carriers, which impacts the overall effectiveness of AfterShip.
  • Users express frustration with poor customer support, experiencing unresolved issues and ineffective communication throughout their interactions.
  • Users express frustration with poor support from AfterShip, experiencing unhelpful communication and unresolved technical issues.

What Are Recent G2 Reviews of AfterShip?

What Are G2 Users Discussing About AfterShip?

WDC Studio

BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach.

Average Rating: 3.9/5.0

Total Reviews: 13

How Do G2 Users Rate WDC Studio?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.5/10 (Category avg: 8.8/10)
  • Ease of Use: 6.9/10 (Category avg: 8.8/10)
  • Quality of Support: 8.1/10 (Category avg: 9.3/10)

Who Is the Company Behind WDC Studio?

  • Seller: BrightInfo
  • Year Founded: 2012
  • HQ Location: Tel Aviv, Israel
  • Twitter: @BrightInfoBuzz
    4,749 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 79% Small, 21% Medium

What Are Recent G2 Reviews of WDC Studio?

What Are G2 Users Discussing About WDC Studio?

ConvesioConvert

ConvesioConvert is built to help growing businesses streamline and scale their marketing without the complexity of multiple tools. From a single, intuitive dashboard, you can automate, personalize, and measure every step of your customer journey—giving you the clarity and control needed to drive real growth. At the core of ConvesioConvert is its ability to reveal your customer journey in detail. By understanding how visitors engage with your brand across channels, you can identify opportunities, reduce drop-offs, and nurture leads more effectively. With an industry-leading segmentation engine, you can filter and group your audience with precision—ensuring that every message is relevant and impactful. Building automations is fast and accessible for any team. A visual, no-code editor lets you design powerful workflows that respond to customer behavior in real time. From onboarding sequences to re-engagement campaigns, you can launch automations that save time while delivering consistent, personalized experiences. ConvesioConvert also helps you connect directly with your audience through multiple touchpoints. Send dynamic, personalized emails, deploy targeted popups at the right moment, and tailor website content for each visitor. By aligning your communications to individual preferences and actions, you increase engagement and maximize conversions. Every action is measurable, too. With built-in analytics, you can track performance across campaigns, test variations, and refine strategies with confidence. The result: faster insights, smarter decisions, and steady growth. Whether you’re looking to simplify your marketing stack, boost conversions, or create more meaningful connections with customers, ConvesioConvert delivers everything you need to succeed—in one platform. ConvesioConvert isn’t just about automation—it’s about creating marketing that feels personal at scale. By combining advanced targeting with seamless execution, it helps you deliver the right message, to the right person, at the right time. This not only boosts conversions but also builds stronger, longer-lasting relationships with your customers. Designed for marketers, business owners, and growth teams alike, ConvesioConvert replaces a patchwork of tools with a single solution that’s easier to manage and more cost-effective. With ConvesioConvert, your marketing becomes smarter, more efficient, and more impactful—helping you focus on what matters most: growing your business. With ConvesioConvert, scaling your marketing doesn’t mean adding complexity. The platform is built to simplify every step—from understanding audience behavior to launching campaigns that convert. Its flexible design grows with your business, whether you’re running a single campaign or managing hundreds. By unifying data, personalization, and automation, ConvesioConvert empowers you to make smarter decisions, faster. The result is more efficient marketing, higher ROI, and a consistent experience that keeps customers engaged and coming back.

Average Rating: 4.8/5.0

Total Reviews: 15

How Do G2 Users Rate ConvesioConvert?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.8/10)
  • Ease of Use: 9.1/10 (Category avg: 8.8/10)
  • Quality of Support: 9.8/10 (Category avg: 9.3/10)

Who Is the Company Behind ConvesioConvert?

  • Seller: Convesio
  • Year Founded: 2018
  • HQ Location: San Francisco, CA
  • Twitter: @convesio
    640 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    44 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small

What Do G2 Reviewers Say About ConvesioConvert?

AI-generated summary from verified user reviews

Pros
  • Users rave about the fantastic customer support of ConvesioConvert, noting its responsiveness and helpfulness.
  • Users value the fantastic customer support of ConvesioConvert, which enhances their overall experience and satisfaction.
  • Users find the ease of use of ConvesioConvert intuitive and responsive, enhancing the overall experience.
  • Users find navigation easy with ConvesioConvert, appreciating its intuitive interface and responsive support team.
  • Users find the intuitive interface of ConvesioConvert easy to navigate, enhancing their overall user experience.
Cons
  • Users note the filtering issues with ConvesioConvert, expressing a desire for more feature availability in the future.
  • Users note the limited features of ConvesioConvert, hoping for future updates to enhance functionality.
  • Users note the missing features in ConvesioConvert but feel optimistic about future updates and developments.

What Are Recent G2 Reviews of ConvesioConvert?

What Are G2 Users Discussing About ConvesioConvert?

Contentful

Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.

Average Rating: 4.3/5.0

Total Reviews: 312

How Do G2 Users Rate Contentful?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Ease of Use: 8.4/10 (Category avg: 8.8/10)
  • Quality of Support: 8.5/10 (Category avg: 9.3/10)

Who Is the Company Behind Contentful?

  • Seller: Contentful
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Berlin
  • Twitter: @contentful
    31,822 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,045 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 39% Medium, 33% Small

What Do G2 Reviewers Say About Contentful?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Contentful, appreciating its straightforward learning curve and flexible content management.
  • Users appreciate the flexibility of Contentful, enabling seamless content management across websites and apps with ease.
  • Users appreciate the ease of creation in Contentful, facilitating quick content updates and module management seamlessly.
  • Users value the easy creation process in Contentful, simplifying team collaboration and enhancing content management efficiency.
  • Users commend Contentful for its flexibility and robust features, enabling efficient content management and seamless integration.
Cons
  • Users find Contentful's pricing expensive, particularly challenging for small teams and beginners due to high costs.
  • Users find Contentful's complexity a hurdle, especially for non-technical users and small teams managing setup and features.
  • Users find the learning curve challenging, especially with initial setup and understanding content modeling for non-technical users.
  • Users find Contentful's limited features restrict their capabilities, impacting efficiency and increasing costs for integration.
  • Users find the steep learning curve of Contentful challenging, especially for non-technical team members during setup.

What Are Recent G2 Reviews of Contentful?

What Are G2 Users Discussing About Contentful?