Conversion
Conversion is a modern marketing automation and data platform for B2B teams. We unify Salesforce and customer data in one flexible model, then make it usable across every campaign and workflow. With two way CRM sync, warehouse sync, real time segmentation, and no code orchestration, teams can launch faster, stay clean as they scale, and measure what is working without stitching together tools. Built for high growth teams, Conversion helps MOps and Demand Gen move from “push emails” to running a connected system across lifecycle, pipeline, and revenue. Trusted by 5,000+ businesses, including Abacum, Clay, HockeyStack, and 11x.
Average Rating: 5.0/5.0
Total Reviews: 22
How Do G2 Users Rate Conversion?
- Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
- Workflow Capability: 10.0/10 (Category avg: 8.5/10)
Who Is the Company Behind Conversion?
- Seller: Conversion
- Company Website:
- Year Founded: 2020
- HQ Location: London, GB
- LinkedIn® Page: www.linkedin.com
Who Uses This Product?
- Company Size: 41% Large, 36% Medium
What Do G2 Reviewers Say About Conversion?
AI-generated summary from verified user reviews
Pros
- Users praise Market Segmentation for its ability to automatically group audiences based on real engagement, enhancing efficiency.
- Users praise the advanced automation features of Conversion, significantly simplifying their marketing processes and enhancing efficiency.
- Users find Conversion's ease of use remarkable, with a clean, intuitive interface that enhances navigation and efficiency.
- Users value the time efficiency of Conversion, dramatically reducing campaign preparation from half a day to mere minutes.
- Users value the remarkable automation efficiency of Conversion, significantly reducing time spent on workflows and email campaigns.
Cons
- Users note the missing features in Conversion, pointing out that some tools are still evolving and lack maturity.
- Users find the inefficiency of Conversion frustrating, especially when it does not rectify poor marketing strategies.
- Users note the limited features of Conversion, with some areas feeling underdeveloped and still evolving.
- Users find the platform not intuitive, leading to challenges in navigating its features effectively.
- Users experience slow performance due to the UI taking time to respond and quirks in the workflow builder.
What Are Recent G2 Reviews of Conversion?
"Best Vendor Relationship We Have Had in Martech"
Rating: 5.0/5.0 stars
— Kate A.
"The Ops Team Finally found a life vest to stop from drowning."
Rating: 5.0/5.0 stars
— Mario A.

