G2

Verified User in Oil & Energy

Mid-Market (51-1000 emp.)

5/4/2026

"Odoo’s Modular, Customizable All-in-One Platform with an Intuitive UI"

4/5

What do you like best about Odoo Marketing Automation?

The best aspect Odoo’s platform is it's modular ecosystem right from CRM and sales to accounting from inventory HR to marketing everything is available under a single platform we can start a small and scale the entire platform by adding apps as a business groups between their modules is very similar s which also eliminates the data silos and improves or overall operational visibility this platform is also highly customizable making it very suitable for different industries and workflows. Their user interface is also intuitive. Review collected by and hosted on G2.com.

What do you dislike about Odoo Marketing Automation?

The downside of this implementation can be a bit complex, specifically for businesses without any technical expertise. Customisation often requires a developer's support. Ideally, this can increase the overall setup cost and the timeline. Some modules are more mature than other so it can be inconsistent depending on the expertise of what we have, as well as this platform's upgrade and maintenance or a bit complex in handling. Their integration ecosystem can be made a bit wider. Review collected by and hosted on G2.com.

What problems is Odoo Marketing Automation solving and how is that benefiting you?

This platform helps us by replacing multiple disconnected tools with a single unified system, and it also helps us to manage our core business functions like sales, finance, operations and even customer relationships all in a single platform. Overall, this reduces the inefficiencies, improves our data accuracy and provides a single source of truth for making decisions. Review collected by and hosted on G2.com.