Inflection is built for modern GTM teams that care about data quality, orchestration, and flexibility. Coming from Marketo, the biggest difference is how easy it is to work with your data instead of around the tool. At Mural, we replaced Marketo with Inflection to support both PLG and enterprise motions, and Inflection made it much easier to activate signals from systems like Salesforce, Segment, and Databricks without over-engineering or custom hacks. The platform is intuitive, fast to iterate on, and clearly designed for teams operating in a composable, data-first GTM stack.

I love how Inflection.io makes using the tool effortless, particularly with its AI capabilities that simplify building campaigns and understanding customer journeys. The integration of AI is phenomenal, adding significant value to my marketing strategies by offering deep insights into the marketing journey. This tool has notably eased the operationalization of marketing emails, which is a major advantage having managed marketing operations across multiple successful companies. Additionally, the ability to bring together multiple email systems and leverage product data from our different data tooling effectively is a standout feature. The ease of the initial setup further showcases Inflection.io’s deep understanding of data, ensuring a smooth and efficient onboarding process.

Since implementing Inflection.io early last year, we've unlocked campaign opportunities that weren’t possible with our previous tech stack. With product data integration, we can trigger highly relevant, timely email campaigns that drive strong performance for our PLG and PLS motions. Beyond the platform itself, the Inflection team has been fantastic to work with. As a newer tool, it's constantly evolving, and the ability to request features and collaborate directly on solutions makes it feel like a true partnership.