Best Marketing Automation Software for Small Business - Page 6

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 717

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 (↓0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Jobin.cloud (+1.58%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 94,900+ Authentic Reviews
  • 717+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Omnisend, Intuit Mailchimp All-in-One Marketing Platform, Insider One, Attentive, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=insider-one&focus%5B%5D=attentive&focus%5B%5D=customer-io&segment=small-business)

Act!

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Average Rating: 3.9/5.0

Total Reviews: 509

How Do G2 Users Rate Act!?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Act!?

  • Seller: Act!
  • Company Website:
  • Year Founded: 1987
  • HQ Location: Scottsdale, AZ
  • Twitter: @ActCRM
    5,296 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    219 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, President
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About Act!?

AI-generated summary from verified user reviews

Pros
  • Users find Act! easy to use, with intuitive setup and effective features for organizing contacts and tasks.
  • Users value the organized customer data access in Act!, enhancing efficiency and improving communication through its features.
  • Users appreciate the responsive customer support of Act!, which greatly enhances their overall experience and productivity.
  • Users value the intuitive contact management of Act!, enhancing organization and efficiency in their daily workflows.
  • Users appreciate the organization efficiency of Act!, enhancing productivity through well-managed customer data and scheduling.
Cons
  • Users experience integration issues with Act!, facing instability with tools like Outlook and Word, affecting productivity.
  • Users find the missing features of Act! frustrating, as some are overly complicated and not user-friendly.
  • Users find the learning curve steep due to complex setup and outdated interface, hindering effective use of Act!.
  • Users find Act! to have an outdated and complex interface, making it challenging to use effectively and intuitively.
  • Users find Act! not intuitive, struggling with its outdated interface and complex setup, hindering effective usage.

What Are Recent G2 Reviews of Act!?

What Are G2 Users Discussing About Act!?

RESUL

RESUL is a fully integrated, real-time audience engagement solution for diverse sectors and business types. RESUL combines a powerful CDP, a built-in agentive AI engine, omnichannel orchestration, comprehensive analytics, cookie-independent ROI attribution, AI-driven next-best experience management, and other features essential to the delivery, measurement, and optimization of segment-of-one audience engagement. Customer Data Platform Rated 100% by the CDP Institute, RESUL’s built-in CDP offers: • Extensive out-of-the-box API library and streamlined custom data connection • Integration of first, second, and third-party data, bulk and streaming data, as well as structured, semi-structured, and unstructured data • Holistic data consolidation, deduplication, enrichment, and activation process • Intuitive segmentation workflow (large-scale segment generation in minutes) • Streamlined real-time trigger creation • Flexible attribute management, persona creation, and lead scoring • Progressive profiling for evolving, 360° customer view • Cookie-independent identity resolution and attribution via the Smart Duo, a Resulticks proprietary technology enabler Genie RESUL’s built-in agentive AI utilizes the power of generative AI to making personalized, real-time connected experiences accessible. • Intelligent Data Ingestion: Minimizes time from data integration to activation via automatic schema definition, automated data deduplication & standardization, attribute laddering, and dark data transformation. • AI-Enhanced Identity Resolution: Consolidates data from existing channels and emerging channels (including the Internet of Things) for identity resolution and online-offline personalization. • AI-Driven Auto Segmentation and AI-Enhanced Lookalike Targeting • GenAI Campaign Content Generation, Omnichannel Customer Journey Generation, and Enhanced personalization • AI-Generated Reports and Expanded Mix of KPIs for Performance Assessment Orchestration & Personalization RESUL simplifies the creation and delivery of both conventional digital campaigns and adaptive omnichannel customer journeys. • Intuitive orchestration canvas for customer journeys, single-channel campaigns, and multichannel campaigns • Easy mapping of behavior-based adaptive follow-up interactions that optimize campaign outcomes • Extensive channel range: notifications, SMS, web, messaging apps, digital ads (search and social, email, social, QR codes, digital assistants, IoT devices, industry-specific channels (e.g., ATMs) • Next-best experience management that optimizes offers, content, and interactions based on AI-derived individual audience propensities • Built-in template builder for landing pages, emails, forms, and more Analytics RESUL offers a comprehensive set of reports and analytics to help businesses dissect their performance, identify crucial opportunities, and understand their customers. • Campaign reports and channel-specific metrics with no protracted delay before availability • Segment-of-one customer reports on individual preferences, interaction timelines, propensities, personas, lead scores, and more • Multi-layered ROI attribution insights and audience digital journey patterns • Predictive and prescriptive analytics (e.g., campaign improvement, profile competition) Security & Compliance RESUL’s multilayered security approach empowers you to safeguard customer privacy and critical information at all times. • Holistic data, system, application, and infrastructure security • AES 256-bit encryption and SHA-256 tokenization • Data geofencing • Tier IV/Tia 942, data centers that are biometric-protected, SOC 1 and SOC 2 certified, and SSAE 16/ISAE 3402 attested—with 100% power back facility • Additional infrastructure protections through powerful anti-spam, anti-virus controls, network-based intrusion detection mechanisms, restricted IP access for administration and server notifications, advanced firewalls, and much more. • Hybrid deployment option, where PII data is kept on client premises, is available for businesses in industries with more stringent regulatory demands. • GDPR, HIPAA, CCPA compliant

Average Rating: 4.5/5.0

Total Reviews: 33

How Do G2 Users Rate RESUL?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind RESUL?

  • Seller: Resulticks
  • Year Founded: 2014
  • HQ Location: Seattle, WA
  • Twitter: @Resulticks
    2,106 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    392 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Banking
  • Company Size: 36% Small, 27% Large

What Do G2 Reviewers Say About RESUL?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of RESUL, allowing efficient management of marketing campaigns from one platform.
  • Users benefit from the intuitive interface of RESUL, which simplifies navigation and enhances overall user experience.
  • Users value RESUL for its time-saving campaign templates, significantly accelerating their go-to-market efforts and enhancing workflow.
  • Users commend RESUL for its exceptional customer support, ensuring seamless setup and effective communication assistance 24/7.
  • Users commend the easy setup of RESUL, facilitating a smooth onboarding experience and efficient integration with existing tools.
Cons
  • Users experience a steep learning curve with RESUL due to hidden features and slow setup processes.
  • Users experience slow performance with RESUL, as lag and loading times disrupt workflows despite strong overall functionality.
  • Users note the inefficient access to advanced features in RESUL, leading to slow load times and hindered workflows.
  • Users face integration issues with RESUL, often requiring extra setup and lacking API support in some situations.
  • Users experience slow loading times for reports in RESUL, disrupting workflow and timely decision-making.

What Are Recent G2 Reviews of RESUL?

Ortto

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Average Rating: 4.4/5.0

Total Reviews: 610

How Do G2 Users Rate Ortto?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Ortto?

  • Seller: Ortto
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Sydney, Australia
  • Twitter: @ortto
    180 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 27% Medium

What Do G2 Reviewers Say About Ortto?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the clean and intuitive interface of Ortto, making navigation and feature access effortless.
  • Users commend the excellent customer support, noting quick responses and helpful follow-ups on issues and performance tips.
  • Users love Ortto for its intuitive interface, making navigation and automation user-friendly and accessible for email marketing.
  • Users appreciate the intuitive interface of Ortto, making navigation and feature access effortless and enjoyable.
  • Users value the seamless integration capabilities of Ortto, streamlining workflows and enhancing communication across multiple channels.
Cons
  • Users find Ortto to be expensive, especially as costs increase with larger contact lists, impacting overall satisfaction.
  • Users find Ortto has limited features and a steep learning curve for complex setups, impacting overall usability.
  • Users find the steep learning curve of Ortto challenging, making it tough for newcomers to adapt effectively.
  • Users find limited customization options, which can complicate setup and reduce overall effectiveness in marketing campaigns.
  • Users often experience integration issues with Ortto, leading to challenges in managing multiple campaigns effectively.

What Are Recent G2 Reviews of Ortto?

What Are G2 Users Discussing About Ortto?

Adobe Campaign

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

Average Rating: 4.1/5.0

Total Reviews: 332

How Do G2 Users Rate Adobe Campaign?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Adobe Campaign?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 36% Small, 34% Medium

What Do G2 Reviewers Say About Adobe Campaign?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless integration of Adobe Campaign, which enhances their overall experience and system connectivity.
  • Users value the ease of use in Adobe Campaign for quickly deploying campaigns and testing emails.
  • Users value the easy integrations of Adobe Campaign, facilitating smooth connections with other systems and enhancing usability.
  • Users appreciate the seamless integration and comprehensive ecosystem of Adobe Campaign, enhancing collaboration and creativity.
  • Users value the robust analytics capabilities of Adobe Campaign, enhancing their data-driven marketing strategies.
Cons
  • Users find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users face bug issues and glitches with Adobe Campaign, particularly affecting Mac access without a VPN.
  • Users find the high complexity of Adobe Campaign challenging, requiring additional time and expertise to navigate effectively.
  • Users often find complexity issues in Adobe Campaign, leading to a steep learning curve and integration challenges.

What Are Recent G2 Reviews of Adobe Campaign?

What Are G2 Users Discussing About Adobe Campaign?

Manychat

Manychat is the #1 omnichannel platform for D2C brands, Retail stores, Non-profits, Restaurants, Real Estate companies in the world. Founded in 2016, Manychat powers over 1 billion conversations every year and is used in over 190 countries. Engage your customers instantly. Automate interactive conversations in Instagram Direct Messages, Facebook Messenger, WhatsApp and SMS to grow your brand. Whether you are looking to generate more leads, automating your campaigns, or improving customer satisfaction by increasing your SLA times, Manychat has all the tools to solve your business's marketing needs. This is what Chat Marketing is and what Manychat is.

Average Rating: 4.5/5.0

Total Reviews: 151

How Do G2 Users Rate Manychat?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 9.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Manychat?

  • Seller: ManyChat
  • Year Founded: 2016
  • HQ Location: Palo Alto, US
  • Twitter: @ManyChatHQ
    3,747 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    570 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 87% Small, 10% Medium

What Do G2 Reviewers Say About Manychat?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of automation with Manychat, which significantly saves time and simplifies responses on social media.
  • Users commend the ease of use of Manychat, making bot setup and management effortless for business success.
  • Users appreciate the ease of automation with ManyChat, enhancing customer engagement and streamlining communication effortlessly.
  • Users praise Manychat for its intuitive interface and automation, enhancing client engagement and driving impressive conversions.
  • Users commend ManyChat for its user-friendly interface, simplifying automation processes while enhancing client engagement and conversions.
Cons
  • Users find the limited features of Manychat restrictive, especially for those looking to expand beyond basic functionalities.
  • Users find Manychat to be expensive, particularly smaller businesses struggling with its pricing structure and limited flexibility.
  • Users often experience poor customer support, with broken help links and delayed assistance complicating issues.
  • Users are frustrated by missing features and unreliable account integrations, hindering their overall experience with Manychat.
  • Users feel the pricing structure of Manychat could be more flexible and affordable for smaller businesses.

What Are Recent G2 Reviews of Manychat?

What Are G2 Users Discussing About Manychat?

Pingback: Marketing for builders

Pingback is a comprehensive marketing automation platform designed to streamline the marketing and sales processes for businesses of all sizes. It enables users to plan, create, and monitor their marketing activities in a centralized environment, enhancing efficiency and effectiveness. Key Features and Functionality: - Intelligent Automations: Automate repetitive marketing tasks, allowing teams to focus on strategic initiatives. - Multichannel Campaigns: Execute campaigns across various channels, including email and WhatsApp, ensuring a broader reach. - Real-Time Insights: Access up-to-date analytics to measure campaign performance and make data-driven decisions. - Customizable Forms: Create tailored forms to capture leads and gather customer information effectively. - CRM Integration: Manage customer relationships seamlessly with an integrated CRM system. - Educational Resources: Utilize a wealth of educational content to enhance marketing strategies and team knowledge. Primary Value and Solutions Provided: Pingback addresses the challenges of fragmented marketing efforts by offering a unified platform that simplifies task management, data integration, and campaign execution. By automating routine processes and providing real-time insights, it empowers businesses to optimize their marketing strategies, improve lead conversion rates, and achieve sustainable growth.

Average Rating: 4.9/5.0

Total Reviews: 10

How Do G2 Users Rate Pingback: Marketing for builders?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 9.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Pingback: Marketing for builders?

  • Seller: Pingback
  • Year Founded: 2020
  • HQ Location: Middletown, US
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Pingback: Marketing for builders?

AI-generated summary from verified user reviews

Pros
  • Users benefit from the seamless automation features of Pingback, enhancing efficiency in marketing tasks.
  • Users appreciate the automation capabilities of Pingback in Marketing, CRM, WhatsApp, and Email marketing.
  • Users love the seamless integrations of Pingback: Marketing for builders, enhancing their workflow with automations and CRM.
  • Users love the marketing automation of Pingback, enhancing efficiency in CRM, WhatsApp, and email marketing efforts.

What Are Recent G2 Reviews of Pingback: Marketing for builders?

Oracle Responsys

Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

Average Rating: 3.9/5.0

Total Reviews: 127

How Do G2 Users Rate Oracle Responsys?

  • Has the product been a good partner in doing business?: 7.1/10 (Category avg: 8.9/10)
  • Customization : 7.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Oracle Responsys?

  • Seller: Oracle
  • Year Founded: 1977
  • HQ Location: Austin, TX
  • Twitter: @Oracle
    827,997 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    207,576 employees on LinkedIn®
  • Ownership: NYSE:ORCL

Who Uses This Product?

  • Who Uses This: Email Marketing Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 47% Medium, 39% Large

What Do G2 Reviewers Say About Oracle Responsys?

AI-generated summary from verified user reviews

Pros
  • Users find Oracle Responsys exceptionally easy to set up, ensuring a smooth and efficient onboarding experience.
  • Users find the easy setup of Oracle Responsys greatly enhances the onboarding process and overall efficiency.
  • Users value the automation efficiency of Oracle Responsys, enhancing campaign management and saving significant time in marketing tasks.
  • Users appreciate the flexibility of Oracle Responsys for executing personalized campaigns across multiple channels effortlessly.
  • Users value the real-time personalization of Oracle Responsys, crafting targeted communications that enhance customer engagement efficiently.
Cons
  • Users find the outdated user interface of Oracle Responsys complicates the already complex experience and usability.
  • Users criticize the poor UX of Oracle Responsys, finding it complex and outdated, complicating the experience.
  • Users find Oracle Responsys's complex features and outdated interface challenging, especially for non-technical users.
  • Users find the complexity of Oracle Responsys challenging, especially with its outdated interface and reliance on technical skills.
  • Users note the dashboard issues with slow loading and challenging customization, affecting reporting efficiency and usability.

What Are Recent G2 Reviews of Oracle Responsys?

What Are G2 Users Discussing About Oracle Responsys?

Force24

When every moment matters and every minute counts, master marketing automation with Force24.

Average Rating: 4.4/5.0

Total Reviews: 221

How Do G2 Users Rate Force24?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Force24?

  • Seller: Force24
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Leeds, England
  • Twitter: @Force24uk
    788 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    59 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Staffing and Recruiting, Marketing and Advertising
  • Company Size: 54% Small, 39% Medium

What Do G2 Reviewers Say About Force24?

AI-generated summary from verified user reviews

Pros
  • Users love the automation capabilities of Force24, streamlining marketing campaigns and enhancing efficiency across multiple channels.
  • Users find the easy setup of Force24 straightforward, facilitating smooth campaign management and automation from the start.
  • Users value the seamless automation of Force24, enhancing campaign management and saving time with intuitive tools.
  • Users appreciate the automation efficiency of Force24, streamlining marketing campaigns and saving valuable team time.
  • Users value the seamless automation features of Force24, enhancing their campaign management and audience targeting efficiency.
Cons
  • Users often face integration issues with Force24, leading to challenges in using the platform effectively.
  • Users find a steep learning curve with Force24, especially in navigating its extensive features and functionalities.
  • Users note limited integrations with third-party tools, which can hinder functionality and complicate workflows.
  • Users experience slow performance with Force24, especially when handling large contact lists and integrations.
  • Users find reporting customization limited in Force24, which can hinder their ability to tailor the system to their needs.

What Are Recent G2 Reviews of Force24?

What Are G2 Users Discussing About Force24?

Sendlane

Truly unified email, SMS, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an ever-evolving product designed to help merchants drive revenue. Ready to take a test drive? Get your free 60-day trial of Sendlane today, no credit card required!

Average Rating: 4.6/5.0

Total Reviews: 81

How Do G2 Users Rate Sendlane?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Sendlane?

  • Seller: Sendlane
  • Year Founded: 2013
  • HQ Location: San Diego, CA
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 75% Small, 22% Medium

What Do G2 Reviewers Say About Sendlane?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the automation and personalization features of Sendlane, enhancing engagement and conversions seamlessly.
  • Users highly value Sendlane's exceptional customer support, noting their prompt assistance and responsiveness at all times.
  • Users value Sendlane's automation efficiency, enhancing engagement and reducing manual work through personalized campaigns.
  • Users praise Sendlane's automation and personalization features, enhancing engagement and simplifying marketing workflows efficiently.
  • Users appreciate the ease of use of Sendlane, thanks to its intuitive dashboard and drag-and-drop features.
Cons
  • Users find Sendlane expensive, making it less accessible for startups and suggesting improvements in affordability.
  • Users find Sendlane's poor reporting capabilities limiting, lacking depth and immediate insights for effective campaign management.
  • Users face significant campaign issues, including limited international SMS support and problems with scheduled campaigns not sending on time.
  • Users find the feature improvements in Sendlane lacking, particularly with automation setup and reporting capabilities.
  • Users find Sendlane inefficient due to its outdated UX and limited functionality, making platform use cumbersome.

What Are Recent G2 Reviews of Sendlane?

What Are G2 Users Discussing About Sendlane?

Blueshift by BlueConic

Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare.

Average Rating: 4.4/5.0

Total Reviews: 273

How Do G2 Users Rate Blueshift by BlueConic?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 8.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Blueshift by BlueConic?

  • Seller: BlueConic
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Boston, Massachusetts
  • Twitter: @blueconic
    2,267 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    170 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, Email Marketing Specialist
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 53% Medium, 34% Small

What Do G2 Reviewers Say About Blueshift by BlueConic?

AI-generated summary from verified user reviews

Pros
  • Users find Blueshift's platform to be easy to learn and user-friendly, enhancing onboarding and customer journey building.
  • Users appreciate the quick and responsive customer support from Blueshift, enhancing their overall experience significantly.
  • Users appreciate the advanced features and seamless integration of Blueshift, enhancing customer engagement and marketing efforts.
  • Users value the personalization capabilities of Blueshift, enhancing marketing strategies through data-driven customer engagement.
  • Users appreciate the powerful market segmentation features of Blueshift, enabling precise targeting and advanced personalization.
Cons
  • Users find the learning curve steep with Blueshift, especially when navigating complex campaign structures and setups.
  • Users find Blueshift's missing features frustrating, particularly in reporting and workflow customization options.
  • Users highlight the lack of essential features in Blueshift, though they appreciate the support team's responsiveness to requests.
  • Users find complexity in Blueshift's reporting and data export features, complicating their marketing processes and user experience.
  • Users find Blueshift to be expensive, particularly with additional fees for app integrations impacting smaller teams.

What Are Recent G2 Reviews of Blueshift by BlueConic?

What Are G2 Users Discussing About Blueshift by BlueConic?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 145

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute Inc.
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • Twitter: @SASsoftware
    60,863 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Banking
  • Company Size: 46% Medium, 34% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in SAS Customer Intelligence 360, enhancing their data management and analysis experience.
  • Users value the comprehensive insights offered by SAS Customer Intelligence 360, enhancing their marketing strategies and engagement.
  • Users value the advanced analytics of SAS Customer Intelligence 360, enhancing campaign effectiveness and audience targeting.
  • Users appreciate the comprehensive customer mapping features of SAS Customer Intelligence 360 for understanding customer interactions.
  • Users value the flexibility and automation of SAS Customer Intelligence 360 for creating tailored marketing strategies.
Cons
  • Users face a steep learning curve, finding the interface complex and requiring time to navigate effectively.
  • Users often face integration issues with SAS Customer Intelligence 360, making setup and data manipulation challenging.
  • Users find the product expensive, which affects their overall perception and willingness to invest in the software.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring training and time to fully integrate.
  • Users find the complexity of SAS Customer Intelligence 360 challenging, requiring additional training and support for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Connectif

Marketing automation platform that allows you to perform advanced segmentations, create multichannel workflows and personalise your users' experience based on their behaviour. Connectif puts the power of data into the hands of marketers. We enable you to track the online behavior of all your clients, even anonymous users, to help you personalize your marketing efforts and increase conversions by delivering the right message to the right audience. Interact effortlessly with your customers through automated workflows to deliver hyper-personalized experiences. Make use of over 100 predefined templates that best suit your marketing strategies, or quickly build your own on the fly. Follow the user on their customer journey in real time, and choose the most effective channel to communicate with them for maximum results. Access advanced dashboards and personalized reports based on hundreds of metrics to help you stay ahead of the market and make better decisions for your business. Get ready to unlock the full potential of your ecommerce business with Connectif! Know more here: https://youtu.be/PQSzL7yMPng

Average Rating: 4.8/5.0

Total Reviews: 22

How Do G2 Users Rate Connectif?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Connectif?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 77% Small, 23% Medium

What Do G2 Reviewers Say About Connectif?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the automation efficiency of Connectif, enabling them to easily track and analyze user behavior.
  • Users value the responsive customer support of Connectif, appreciating its readiness to assist with any inquiries.
  • Users find the easy setup of Connectif very intuitive, making implementation straightforward and customizable.
  • Users value the intuitive design of Connectif, making daily tasks effortless and enhancing overall user experience.
  • Users appreciate the automation features of Connectif, which enable effortless tracking and monitoring of marketing strategies.
Cons
  • Users express concern over campaign issues due to account pauses after reaching usage limits, causing planning difficulties.
  • Users find parts of Connectif to be highly technical and difficult to implement without prior knowledge.
  • Users experience integration issues with Connectif, as not all data is imported effectively via direct integrations.
  • Users express frustration over poor customer support, especially regarding account reactivation and usage limits during critical times.

What Are Recent G2 Reviews of Connectif?

What Are G2 Users Discussing About Connectif?

Dialog Insight

Dialog Insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand loyalty through the automation of personalization. The platform features a range of tools for creating and deploying campaigns, as well as analytics and reporting capabilities to track the success of those campaigns. Dialog Insight's key benefits include the ability to segment and target customer groups, automate and personalize communication, and optimize campaigns for maximum performance. Dialog Insight delivers a true 1:1 customer experience, targeting the right segment across all channels, and maximizing ROI while reducing cost and time. 

Average Rating: 4.6/5.0

Total Reviews: 38

How Do G2 Users Rate Dialog Insight?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 9.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Dialog Insight?

  • Seller: Dialog Insight
  • Year Founded: 1999
  • HQ Location: Quebec, Canada
  • Twitter: @DialogInsight
    304 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management
  • Company Size: 51% Small, 36% Medium

What Are Recent G2 Reviews of Dialog Insight?

What Are G2 Users Discussing About Dialog Insight?

BuyerGenomics

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

Average Rating: 4.9/5.0

Total Reviews: 27

How Do G2 Users Rate BuyerGenomics?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind BuyerGenomics?

  • Seller: BuyerGenomics
  • HQ Location: New York, New York
  • Twitter: @BuyerGenomics
    22 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 71% Small, 25% Medium

What Do G2 Reviewers Say About BuyerGenomics?

AI-generated summary from verified user reviews

Pros
  • Users find that BuyerGenomics significantly contributes to business growth while aligning with initial budget and customer preferences.
  • Users value the effective business support from BuyerGenomics, significantly contributing to their company's success within budget.
  • Users rave about the exceptional customer service from BuyerGenomics, enhancing their overall experience significantly.
  • Users highlight the excellent customer support of BuyerGenomics, praising its responsiveness and helpfulness.
Cons
  • Users experience a challenging learning curve with BuyerGenomics, but it ultimately proves to be beneficial.

What Are Recent G2 Reviews of BuyerGenomics?

What Are G2 Users Discussing About BuyerGenomics?

emfluence Marketing Platform

The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

Average Rating: 4.3/5.0

Total Reviews: 95

How Do G2 Users Rate emfluence Marketing Platform?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind emfluence Marketing Platform?

  • Seller: emfluence
  • Year Founded: 2003
  • HQ Location: Kansas City, MO
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®
  • Ownership: Private
  • Phone: 816-472-4455

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 53% Medium, 36% Small

What Are Recent G2 Reviews of emfluence Marketing Platform?

What Are G2 Users Discussing About emfluence Marketing Platform?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated