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Best Marketing Analytics Tools - Page 29

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

Collect data on marketing campaigns distributed across a variety of media channels
Monitor marketing campaigns and targeted audiences to identify the results
Analyze the results and compile data of marketing campaigns
Integrate with sales, marketing, and other analytics software through which users can source marketing data
Visualize marketing campaign performance via an analytics dashboard or similar visualization
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Best Marketing Analytics Software At A Glance

Highest Performer:
Easiest to Use:
Top Trending:
Best Free Software:
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Easiest to Use:
Top Trending:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
503 Listings in Marketing Analytics Available
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mapping Hero is a full-suite that combines user session recording with heatmaps and built in A/B testing. All-in-one solution to analyse your visitor’s behaviour and take data-driven decisions

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Mapping Hero All-in-One CRO Tool features and usability ratings that predict user satisfaction
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    No information available
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  • Seller Details
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mapping Hero is a full-suite that combines user session recording with heatmaps and built in A/B testing. All-in-one solution to analyse your visitor’s behaviour and take data-driven decisions

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Mapping Hero All-in-One CRO Tool features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MMM Unlimited gives you visibility into what’s driving results, with unlimited analysis and access. Use it to continuously measure and optimize the impact of every marketing dollar across all channels

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Marketing Mix Model Arima features and usability ratings that predict user satisfaction
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    No information available
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  • Seller Details
    Seller
    Arima
    Year Founded
    2020
    HQ Location
    Toronto, CA
    LinkedIn® Page
    www.linkedin.com
    37 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MMM Unlimited gives you visibility into what’s driving results, with unlimited analysis and access. Use it to continuously measure and optimize the impact of every marketing dollar across all channels

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Marketing Mix Model Arima features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Arima
Year Founded
2020
HQ Location
Toronto, CA
LinkedIn® Page
www.linkedin.com
37 employees on LinkedIn®

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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    What is this MarvelPixel? MarvelPixel, the first-party data solution designed to revolutionize media buying, tracking and optimizing campaigns. 🚀 The Problem Let's face it - today's marketi

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • MarvelPixel features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
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  • Seller Details
    Year Founded
    2024
    HQ Location
    Amsterdam, NL
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

What is this MarvelPixel? MarvelPixel, the first-party data solution designed to revolutionize media buying, tracking and optimizing campaigns. 🚀 The Problem Let's face it - today's marketi

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
MarvelPixel features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2024
HQ Location
Amsterdam, NL
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Master Metrics is all-in-one Management Solution for Agencies and Marketing Teams. Specially designed by Marketers who worked for digital marketing agencies. Top features: -Overview Table: See at a g

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Master Metrics features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2022
    HQ Location
    Buenos Aires, AR
    LinkedIn® Page
    www.linkedin.com
    19 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Master Metrics is all-in-one Management Solution for Agencies and Marketing Teams. Specially designed by Marketers who worked for digital marketing agencies. Top features: -Overview Table: See at a g

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Master Metrics features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2022
HQ Location
Buenos Aires, AR
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Maya Insights is a powerful marketing analytics platform that can help you achieve having a comprehensive view of your marketing data by seamlessly integrating with your chosen data warehouse. Maya of

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Maya Insights features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Athens, GR
    LinkedIn® Page
    www.linkedin.com
    6 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Maya Insights is a powerful marketing analytics platform that can help you achieve having a comprehensive view of your marketing data by seamlessly integrating with your chosen data warehouse. Maya of

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Maya Insights features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
HQ Location
Athens, GR
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
0 ratings
Save to My Lists
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    On a mission to bring digital advertising back to the age of personal service. We increase digital ROI with highly personalized and contextual campaigns.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Mblast features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
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  • Seller Details
    Seller
    mBLAST
    Year Founded
    2014
    HQ Location
    Cambridge, US
    LinkedIn® Page
    www.linkedin.com
    27 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

On a mission to bring digital advertising back to the age of personal service. We increase digital ROI with highly personalized and contextual campaigns.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Mblast features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
mBLAST
Year Founded
2014
HQ Location
Cambridge, US
LinkedIn® Page
www.linkedin.com
27 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaOptimizer is a no-code control center that manages the complete lifecycle of marketing pixels directly through Adobe Launch. Built for marketing teams and agencies, it eliminates the need for dev

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • MediaOptimizer features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
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  • Seller Details
    Seller
    Xerago
    Year Founded
    2002
    HQ Location
    San Jose, US
    Twitter
    @xerago
    472 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    550 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaOptimizer is a no-code control center that manages the complete lifecycle of marketing pixels directly through Adobe Launch. Built for marketing teams and agencies, it eliminates the need for dev

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
MediaOptimizer features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Xerago
Year Founded
2002
HQ Location
San Jose, US
Twitter
@xerago
472 Twitter followers
LinkedIn® Page
www.linkedin.com
550 employees on LinkedIn®
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mesha is your on‑demand AI marketing team—handling everything from winning ad concepts to conversion‑focused funnels, so you can focus on strategy and growth. It improves ROAS, using AI to scale ads a

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • mesha features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Mesha
    HQ Location
    San Francisco, US
    Twitter
    @trymeshaai
    3 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    69 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mesha is your on‑demand AI marketing team—handling everything from winning ad concepts to conversion‑focused funnels, so you can focus on strategy and growth. It improves ROAS, using AI to scale ads a

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
mesha features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Mesha
HQ Location
San Francisco, US
Twitter
@trymeshaai
3 Twitter followers
LinkedIn® Page
www.linkedin.com
69 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Metric Magnet is the best in class, analytics toolkit for digital marketing. It combines all your analytics data from 30+ digital marketing platforms like social media, SEO, Reviews, Email, PPC and yo

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Metric Magnet features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2018
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Metric Magnet is the best in class, analytics toolkit for digital marketing. It combines all your analytics data from 30+ digital marketing platforms like social media, SEO, Reviews, Email, PPC and yo

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Metric Magnet features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2018
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Connect your marketing data sources and easily manage your data. With METRIXANA, you can also visualize your data with Looker Studio. The tools and systems we use every day are full of useful data. Ho

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • METRIXANA features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    METRIXANA
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Connect your marketing data sources and easily manage your data. With METRIXANA, you can also visualize your data with Looker Studio. The tools and systems we use every day are full of useful data. Ho

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
METRIXANA features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
METRIXANA
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Mevo Data Platform transforms fragmented, slow, and inconsistent marketing data into a unified source of truth. By consolidating paid, owned, earned, and audience data, it delivers clean, enriched

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Mevo Data Platform features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Year Founded
    2000
    HQ Location
    New York, New York, United States
    Twitter
    @MktgEvolution
    1,062 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    321 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Mevo Data Platform transforms fragmented, slow, and inconsistent marketing data into a unified source of truth. By consolidating paid, owned, earned, and audience data, it delivers clean, enriched

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Mevo Data Platform features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2000
HQ Location
New York, New York, United States
Twitter
@MktgEvolution
1,062 Twitter followers
LinkedIn® Page
www.linkedin.com
321 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mi360 generates concise and actionable insights for you to estimate true returns from your marketing mix across each promotional channel. As a marketer, you avail the advantage of state-of-the-art pre

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Mi360 features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mi360 generates concise and actionable insights for you to estimate true returns from your marketing mix across each promotional channel. As a marketer, you avail the advantage of state-of-the-art pre

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Mi360 features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    One-stop solution for marketing and media management, offering advanced tracking and reporting capabilities. It allows companies to manage their media investments across various channels, such as

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MIA features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Pipolhub
    Year Founded
    2019
    HQ Location
    Buenos Aires, AR
    LinkedIn® Page
    www.linkedin.com
    55 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

One-stop solution for marketing and media management, offering advanced tracking and reporting capabilities. It allows companies to manage their media investments across various channels, such as

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
MIA features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Pipolhub
Year Founded
2019
HQ Location
Buenos Aires, AR
LinkedIn® Page
www.linkedin.com
55 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Marketing Manager by Mirabel Technologies is an all-in-one audience development and marketing automation platform built specifically for publishers and media companies. Fully integrated with Mirabel’s

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Mirabel's Marketing Manager features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2003
    HQ Location
    Fort Lauderdale, Florida
    Twitter
    @MirabelTech
    549 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    125 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Marketing Manager by Mirabel Technologies is an all-in-one audience development and marketing automation platform built specifically for publishers and media companies. Fully integrated with Mirabel’s

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Mirabel's Marketing Manager features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2003
HQ Location
Fort Lauderdale, Florida
Twitter
@MirabelTech
549 Twitter followers
LinkedIn® Page
www.linkedin.com
125 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MorningAI is an AI-powered marketing platform built for the job of marketing - not design. We provide ambitious brands the strategic intelligence and mult-channel capabilities to compete with industr

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MorningAI features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MorningAI
    Year Founded
    2014
    HQ Location
    Chennai, IN
    LinkedIn® Page
    www.linkedin.com
    63 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MorningAI is an AI-powered marketing platform built for the job of marketing - not design. We provide ambitious brands the strategic intelligence and mult-channel capabilities to compete with industr

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
MorningAI features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
MorningAI
Year Founded
2014
HQ Location
Chennai, IN
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®