Best Marketing Analytics Tools - Page 25
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
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AudienceReport is a cross-media measurement platform developed by AudienceProject. It allows advertisers to compare ad performance across the open web, social media, CTV and linear TV in one unified m
- 100% Enterprise
356 Twitter followers
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Beam.city DNA is the growth strategy automation platform for ads, email and social
- 100% Small-Business
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Let's face it, with the introduction of AI, our technology and the business landscape are undergoing significant changes and will be completely different in just a few years. In today's fast-paced wor
- 100% Mid-Market
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BlendAi offers to its advertisers performance marketing solutions to develop a virtual sales force where advertisers promote their products via relevant and top performing affiliates.
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Blueprint, an AI-powered platform for marketers, shows how advertising campaigns perform across media channels and audiences with recommendations for leveraging your most impactful creative assets. Th
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Bonsai has developed a first-party data-driven marketing platform for customer acquisition and performance optimization, enabling clients to achieve incremental customer growth and profitability.
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A universal standard for measuring advertising impact. Happydemics is the only trusted third party technology for measuring advertising performance on top of funnel marketing metrics among exposed in
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Analyze sales and marketing data across platforms, programs and silos with a powerful analytics solution tailored to your specific business goals. Get 360-degree views of your business at a single gla
6,240 Twitter followers
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Watch, capture and analyse your competitors' email campaigns to gain insights into their content, sending patterns and trends.
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Discover the Power of Conversational Email Analytics with Campaign Clarity Campaign Clarity is an innovative AI-powered analytics agent crafted exclusively for Salesforce Marketing Cloud, revolutio
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CAMPAYGN is an Influencer Marketing data-driven software solution that optimizes your influencer marketing workflow and strategies. We are dedicated to large and medium-size Companies and Groups. At e
- 100% Small-Business
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What is carrotcake AI? carrotcake AI is an intelligent marketing insights and strategy platform designed for agencies and in-house teams managing social and ad campaigns. It connects directly to your
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Cascade is a digital advertising optimization platform built for teams who want agency-level performance without agency-level overhead. Connect your ad accounts and website analytics, then ask questio
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Cascader is an AI-powered platform designed to optimize Google Ads campaigns by identifying and eliminating irrelevant search terms that drain advertising budgets. By analyzing campaign data, Casc
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Catchr – Simplifying Marketing Data Integration and Analysis Catchr enables seamless data integration from over 75 marketing platforms—including Facebook Ads, TikTok Ads, Shopify, Google Ads, and m
