Best Marketing Analytics Software for Small Business - Page 5

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 791

Category Stats (Nov 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Oviond (+10.4%) - Among all products in this category, Oviond recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 75,900+ Authentic Reviews
  • 791+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, LocaliQ, Klaviyo, AgencyAnalytics, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=localiq&focus%5B%5D=klaviyo&focus%5B%5D=agencyanalytics&focus%5B%5D=trackdesk&segment=small-business)

CAKE

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

Average Rating: 4.5/5.0

Total Reviews: 60

How Do G2 Users Rate CAKE?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.6/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind CAKE?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 70% Small, 25% Medium

What Do G2 Reviewers Say About CAKE?

AI-generated summary from verified user reviews

Pros
  • Users value CAKE's customization options, which effectively cater to specific affiliate program requirements and enhance usability.
  • Users value the ease of use of CAKE, appreciating its intuitive features and responsive support for seamless tracking.
  • Users appreciate CAKE's responsive support team, always ready to assist and enhance their experience with the product.
  • Users value CAKE's customizability, which effectively adapts to individual affiliate program requirements for enhanced performance.
  • Users appreciate the integrated data management of CAKE, allowing seamless collaboration and task organization in one platform.
Cons
  • Users find the complex reporting features of CAKE to be less mature compared to established enterprise solutions.
  • Users find the reporting and analytics inadequate, wishing for more robust development and maturity in functionalities.
  • Users feel that reporting and analytics in CAKE are underdeveloped compared to established enterprise solutions.
  • Users express concern over slow reporting, wishing for more flexible options and faster access to analytics.
  • Users find the complexity of CAKE's features can create a steep learning curve, hindering quick adoption.

What Are Recent G2 Reviews of CAKE?

Salesforce Marketing Cloud

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Average Rating: 4.1/5.0

Total Reviews: 4,595

How Do G2 Users Rate Salesforce Marketing Cloud?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Salesforce Marketing Cloud?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Salesforce Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users find the user-friendly UI of Agentforce Marketing enhances their experience and boosts engagement effectively.
  • Users value the robust automation capabilities of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion.
  • Users value the seamless integrations of Agentforce Marketing, enhancing data consolidation and empowering personalized customer journeys.
  • Users appreciate the automation capabilities of Agentforce Marketing, enabling effective, personalized email campaigns with minimal ongoing effort.
  • Users highly value the automation capabilities of Agentforce Marketing, enhancing efficiency and personalization in campaigns.
Cons
  • Users find the learning curve steep for Salesforce Marketing Cloud, citing complexity and lack of intuitive guidance.
  • Users face a steep learning curve with Agentforce Marketing, requiring significant effort to master SQL and AMPScript.
  • Users find the complexity of Agentforce Marketing overwhelming, with numerous pathways and challenging automation setups requiring extensive knowledge.
  • Users find the product expensive, making it less accessible despite its capabilities and features.
  • Users find the complex usage of Agentforce Marketing frustrating, particularly during setup, navigation, and automation processes.

What Are Recent G2 Reviews of Salesforce Marketing Cloud?

What Are G2 Users Discussing About Salesforce Marketing Cloud?

Adobe Marketo Measure (formerly Bizible)

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

Average Rating: 4.7/5.0

Total Reviews: 142

How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 8.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE
  • Phone: +1 (888) 649-2990

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 71% Medium, 18% Small

What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)?

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Leadinfo

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

Average Rating: 4.3/5.0

Total Reviews: 809

How Do G2 Users Rate Leadinfo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.6/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Leadinfo?

  • Seller: Leadinfo
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Capelle aan den IJssel, South Holland
  • LinkedIn® Page: www.linkedin.com
    105 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 77% Small, 20% Medium

What Do G2 Reviewers Say About Leadinfo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Leadinfo, with its intuitive setup and straightforward interface.
  • Users value the lead generation capabilities of Leadinfo, enhancing sales through insightful visitor data and integration.
  • Users appreciate the detailed analytics of Leadinfo, enabling granular insights and easy export for informed decision-making.
  • Users value the immediate functionality and helpful support of Leadinfo, enhancing their lead generation and analytics capabilities.
  • Users value the insights on leads and user behavior, enhancing their ability to drive sales effectively.
Cons
  • Users express concerns about the lack of detailed information on leads, hindering effective business identification.
  • Users face challenges with lead quality, citing lack of details and irrelevant organizations affecting usability.
  • Users find filtering issues with Leadinfo frustrating, desiring more effective ways to segment and manage prospects.
  • Users criticize the high costs of Leadinfo, suggesting pricing adjustments and better renewal notifications for transparency.
  • Users are frustrated by poor filtering, resulting in irrelevant prospects cluttering their visitor queue.

What Are Recent G2 Reviews of Leadinfo?

What Are G2 Users Discussing About Leadinfo?

SOMIN

SOMIN is an AI marketing intelligence and campaign planning platform. It turns verified competitor and audience data into insights, briefs and on-brand ideas, taking teams from brief to pre-scored campaign concepts in a median of 13 minutes. Stop guessing what works. Start knowing. Generic AI chat guesses from the open web. SOMIN reasons over verified category data refreshed daily: competitor ads, posts and creator content from Meta, Google, TikTok and YouTube. Conclusions stay consistent, every finding links back to its source, and outputs arrive ready to use. How it works: Listen, Reason, Deliver • Listen: SOMONITOR, SOMIN's real-time category engine, collects competitor ads, posts and creator content every day. • Reason: AI agents follow a senior strategist's process (Listen, Decode, Decide, Make, Ship) using SOMIN's Persona → Tension → Angle → Story framework. • Deliver: insights, creative briefs and brand-checked ideas your team can act on. Six AI agents • Strategy: reads competitor ads for messaging and tension, finds open market space, scores draft concepts and outputs a branded deck. 4,000+ competitor ads decoded per category. • Paid Media & Ad Scoring: predicts how ads will perform before you spend, at 78% CTR-prediction accuracy (about 3× the human baseline), and builds an on-brand funnel. Top-scoring concepts wait paused for your approval. • Creator Management & GMV: ranks your creator roster by actual sales, assigns non-overlapping audience territories and writes briefs in each creator's voice. • Social Media Manager: writes on-trend, on-brand posts with brand-aligned images across channels, autonomously or behind a sign-off gate. • CRM & Email (preview): generates email strategies from category data, personalises messages, builds sequences and tests toward a winner. • Performance Reporting (coming soon): live, self-serve client dashboards with period-on-period comparisons. Built for • Agencies: win pitches, report faster and lead on strategy with competitor audits and category-backed strategy. 75% lower pitch-prep cost; monthly reporting in one hour. • Brands: track competitors daily, generate on-brand ideas for the gaps, and manage team and agency briefs from one view. • Creator programmes: see which creators drive sales, brief them in their own voice and grow GMV on TikTok Shop, Meta and YouTube. 2.4× more GMV when creators own a lane. Customer results • Mothercare Singapore: 80% less weekly research time, 74% lower research spend, 3× finer audience segments, 4,000+ competitor ads tracked and 25+ hours saved every week. • SAMY Alliance: 12× faster planning and a multi-million-pound account won. • KPI Media: pitch cycle cut from one week to two days at 75% lower cost. • Click2View: monthly reporting cut from 9 hours to 1, with analysis 6× faster. Works where you work Use the SOMIN dashboard, or run SOMIN inside your AI tools through MCP with Claude, Manus and Codex, and automate with Zapier. The free Marketing Mondays plugin for Claude packages SOMIN workflows as ready-made skills. SOMIN runs on Google Cloud with Gemini and complies with GDPR and Singapore's PDPA. Coverage 11+ markets across APAC, MENA and Europe: Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India, the UAE, Saudi Arabia, the UK, Germany and Spain. New markets go live in about two weeks. About SOMIN Built in Singapore by marketers and AI professor Aleks Farseev. SOMIN's research is published at AAAI, ACM Multimedia, SIGIR, WSDM, The Web Conference and ACM TOIS. Gartner Cool Vendor in Marketing AI · Google AI First Programme · Zapier Silver Agentic AI Partner · IMDA SMEs Go Digital Pre-Approved Solution (eligible Singapore SMEs can receive up to 50% grant support). Trusted by P&G, Audi, Ferrari, Gojek, Abbott, Citi, KFC, Nestlé, Mothercare and McDonald's, and by agency teams at Dentsu, OMG, GroupM, Havas and Publicis.

Average Rating: 4.7/5.0

Total Reviews: 19

How Do G2 Users Rate SOMIN?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)

Who Is the Company Behind SOMIN?

  • Seller: SOMIN
  • Year Founded: 2018
  • HQ Location: Singapore
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 77% Small, 23% Medium

What Are Recent G2 Reviews of SOMIN?

BuyerGenomics

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

Average Rating: 4.9/5.0

Total Reviews: 27

How Do G2 Users Rate BuyerGenomics?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Data Collection: 9.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.7/10 (Category avg: 8.8/10)

Who Is the Company Behind BuyerGenomics?

Who Uses This Product?

  • Company Size: 71% Small, 25% Medium

What Do G2 Reviewers Say About BuyerGenomics?

AI-generated summary from verified user reviews

Pros
  • Users find that BuyerGenomics significantly contributes to business growth while aligning with initial budget and customer preferences.
  • Users value the effective business support from BuyerGenomics, significantly contributing to their company's success within budget.
  • Users rave about the exceptional customer service from BuyerGenomics, enhancing their overall experience significantly.
  • Users highlight the excellent customer support of BuyerGenomics, praising its responsiveness and helpfulness.
Cons
  • Users experience a challenging learning curve with BuyerGenomics, but it ultimately proves to be beneficial.

What Are Recent G2 Reviews of BuyerGenomics?

What Are G2 Users Discussing About BuyerGenomics?

Hurree

Hurree is an AI-powered platform that consolidates all your reporting data into a single, easy-to-use command centre. It connects with over 70 popular tools, giving you a single, reliable view of performance across your business. With fully customizable dashboards, Hurree makes it simple for any team to track KPIs, monitor trends, and measure success with no technical skills required. At the heart of the platform is Riva, Hurree's built-in AI assistant. Riva doesn't just show you the numbers; it explains them. From instant summaries to predictive insights and actionable recommendations, Riva helps you understand what’s happening and what to do next. Hurree is built for teams who want better visibility, clearer reporting, and data they can actually use, without the complexity.

Average Rating: 4.8/5.0

Total Reviews: 73

How Do G2 Users Rate Hurree?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Data Collection: 9.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Hurree?

  • Seller: Hurree
  • Year Founded: 2018
  • HQ Location: Belfast, Antrim
  • LinkedIn® Page: www.linkedin.com
    52 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 59% Small, 42% Medium

What Do G2 Reviewers Say About Hurree?

AI-generated summary from verified user reviews

Pros
  • Users admire the ease of use of Hurree, simplifying client understanding of lead sources and competition effortlessly.
  • Users value the intuitive interface and customizable dashboards of Hurree for effective data visualization and tracking.
  • Users praise Hurree for its intuitive data visualization that simplifies understanding and enhances team productivity.
  • Users appreciate the efficiency of Hurree, making it easy to understand lead sources and improve client meetings.
  • Users value Hurree's powerful data transformation, enabling insightful analysis and informed decision-making through an intuitive interface.
Cons
  • The initial learning curve can be overwhelming, but support helps users adapt to Hurree's features over time.
  • Users experience limited customization options in Hurree, wishing for more flexibility in tailoring their reports and dashboards.
  • Users find the limited reporting features of Hurree restrict their ability to perform deeper analyses effectively.
  • Users express disappointment over the lack of AI integration, though improvements are reportedly in progress.
  • Users find learning difficulties with data ranges and integration, impacting their overall experience with Hurree.

What Are Recent G2 Reviews of Hurree?

Squid

Squid is a visitor intelligence and engagement platform that helps you turn website traffic into qualified leads - without the guesswork. Built for marketers, founders, and growth teams, Squid gives you person-level visitor identification, clean behavioral analytics, and conversion insights all in one place. See exactly who’s on your site, what they’re doing, and how to reach them - whether they’ve filled out a form or not. With Squid, you get: • Real visitor identities (name, email, role, company, LinkedIn) • Click-based behavioral heatmaps and user journeys (Hotjar-like) • Real-time traffic and event analytics (GA4-like) • Slack, CRM, and webhook integrations • Form enrichment and input verification • Cookieless, privacy-friendly deployment • Lightening fast and lightweight No complex setup. No vague dashboards. Just actionable insights tied to real people - so you can market smarter and close faster.

Average Rating: 4.8/5.0

Total Reviews: 14

How Do G2 Users Rate Squid?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Squid?

  • Seller: Squid
  • Year Founded: 2023
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 86% Small

What Do G2 Reviewers Say About Squid?

AI-generated summary from verified user reviews

Pros
  • Users commend Squid for its exceptional customer support, providing timely assistance and insightful recommendations for efficient workflows.
  • Users appreciate the ease of setup with Squid, enabling quick utilization of its extensive features effectively.
  • Users value Squid's exceptional support and innovative solutions, enhancing marketing efforts and streamlining lead conversion.
  • Users value the ease of setup and quick support, enabling rapid utilization and impactful insights for their workflows.
  • Users commend Squid for its amazing insights and accurate analytics, making website performance evaluation simple and effective.
Cons
  • Users feel the support documentation is lacking, hindering troubleshooting and limiting the tool's full potential.
  • Users experience a cost management concern with Squid, as deleted users can be tracked again unexpectedly.
  • Users express concern over the lack of information, hindering troubleshooting and limiting their ability to leverage the tool's potential.
  • Users find the plan limitations may cause tracking issues for deleted users reappearing on the site.
  • Users find the support documentation lacking, hindering troubleshooting and limiting the tool’s innovative potential.

What Are Recent G2 Reviews of Squid?

Madgicx

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and advertising management software category, specifically targeting performance-driven marketers, ecommerce brands, and agencies that primarily advertise on Facebook and Instagram. With Madgicx, users can effectively structure their campaigns, manage budgets, analyze creative performance, and generate valuable insights to optimize their Meta advertising efforts. The platform is particularly beneficial for scenarios such as ecommerce customer acquisition, remarketing, and multi-account agency management, where continuous testing, measurement, and creative iteration are essential. By providing a comprehensive suite of tools, Madgicx enables marketers to streamline their advertising processes and enhance their overall campaign effectiveness. The platform’s capabilities are centered around automated media buying, creative analysis, reporting, and tracking for Meta ads, making it a versatile solution for various advertising needs. Madgicx connects seamlessly to ad accounts and leverages predictive and generative AI to identify optimization opportunities, suggest actionable changes, and support creative production workflows without replacing the existing Meta Ads Manager. This integration allows teams to monitor campaign performance at scale, standardize account structures, and implement rules-based or AI-guided adjustments to bidding, budgets, and targeting. Additionally, agencies benefit from Madgicx’s reporting and white-label capabilities, which facilitate the creation of consistent dashboards and client-facing views derived from multiple ad accounts. Key features of Madgicx include AI media-buyer recommendations that audit Meta ad accounts and highlight actions such as scaling, pausing, or testing campaigns and audiences. The platform also offers creative intelligence tools that score ads, cluster creatives, and reveal performance patterns across images, videos, and copy variations. Furthermore, users can access reporting dashboards that encompass campaign management metrics, cross-channel views, and customizable panels tailored for both agencies and in-house teams. Automation and rules engines enable efficient budget management, bid adjustments, and campaign scheduling across multiple accounts, while tracking features provide cloud-based conversions API setup and support for more accurate Meta event measurement. By centralizing these functionalities, Madgicx serves as an operational layer on top of Meta advertising, enhancing the experience for practitioners who already run Meta campaigns and seek greater structure and decision support. This comprehensive approach not only simplifies the advertising process but also empowers users to make data-driven decisions that drive campaign success.

Average Rating: 4.6/5.0

Total Reviews: 215

How Do G2 Users Rate Madgicx?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)

Who Is the Company Behind Madgicx?

  • Seller: Madgicx
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Tel Aviv, Tel Aviv District
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 79% Small, 17% Medium

What Do G2 Reviewers Say About Madgicx?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Madgicx, making ad management simple for beginners and experts alike.
  • Users value the efficiency of Madgicx, which streamlines ad management and saves significant time through automation.
  • Users appreciate the automation features of Madgicx, which streamline budget adjustments and optimize campaign performance effectively.
  • Users appreciate the AI-driven ad management of Madgicx, saving time and enhancing performance efficiently.
  • Users value the time-saving automation of Madgicx, streamlining campaigns and reducing manual effort significantly.
Cons
  • Users find the steep learning curve challenging, requiring extra time to navigate reports and filters effectively.
  • Users find the learning difficulty with Madgicx challenging, especially for newcomers navigating its extensive features.
  • Users find a steep learning curve in Madgicx, especially those new to paid advertising metrics and setup.
  • Users find the setup process overwhelming, requiring time to navigate numerous metrics and features effectively.
  • Users find Madgicx to be expensive for small businesses, impacting affordability and accessibility for marketing needs.

What Are Recent G2 Reviews of Madgicx?

What Are G2 Users Discussing About Madgicx?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 149

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Data Collection: 8.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®
  • Phone: 1-800-727-0025

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Banking
  • Company Size: 45% Medium, 35% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in SAS Customer Intelligence 360, enhancing their data management and analysis experience.
  • Users value the comprehensive insights offered by SAS Customer Intelligence 360, enhancing their marketing strategies and engagement.
  • Users value the advanced analytics of SAS Customer Intelligence 360, enhancing campaign effectiveness and audience targeting.
  • Users appreciate the comprehensive customer mapping features of SAS Customer Intelligence 360 for understanding customer interactions.
  • Users value the flexibility and automation of SAS Customer Intelligence 360 for creating tailored marketing strategies.
Cons
  • Users face a steep learning curve, finding the interface complex and requiring time to navigate effectively.
  • Users find the product expensive, which affects their overall perception and willingness to invest in the software.
  • Users often face integration issues with SAS Customer Intelligence 360, making setup and data manipulation challenging.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring training and time to fully integrate.
  • Users find the complexity of SAS Customer Intelligence 360 challenging, requiring additional training and support for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Mode

Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages.

Average Rating: 4.5/5.0

Total Reviews: 319

How Do G2 Users Rate Mode?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Mode?

Who Uses This Product?

  • Who Uses This: Data Scientist, Data Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 47% Medium, 29% Large

What Do G2 Reviewers Say About Mode?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface and robust feature tracking, enhancing self-service exploration and data analysis.
  • Users highlight the customization options in Mode, enabling tailored experiences for both analysts and business users.
  • Users find the ease of implementation with Mode's SSO functionality enhances accessibility and efficiency across the organization.
  • Users appreciate the ease of use in Mode, benefiting from a clean UI and role-based features for all.
  • Users value the efficiency of Mode, benefiting from clear visibility and streamlined data analysis for all roles.
Cons
  • Users find the complex setup challenging for non-technical users, requiring significant admin support for authentication.
  • Users find complex usage a barrier, especially for less technical users needing significant admin support for onboarding.
  • Users find that on-boarding less technical users is challenging, as it requires substantial admin support for data integration.
  • Users find difficult learning curves for onboarding less technical users, requiring admin support for effective integration.
  • Users find initial difficulty in onboarding less technical users, requiring substantial support for effective integration.

What Are Recent G2 Reviews of Mode?

Adobe Customer Journey Analytics

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.

Average Rating: 4.2/5.0

Total Reviews: 178

How Do G2 Users Rate Adobe Customer Journey Analytics?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Adobe Customer Journey Analytics?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 30% Large, 30% Small

What Do G2 Reviewers Say About Adobe Customer Journey Analytics?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the effective visualization of the customer journey in Adobe Customer Journey Analytics, enhancing their understanding of customer behavior.
  • Users appreciate the effective visualization of customer journeys, enhancing understanding of behavior across channels and touchpoints.
  • Users value the comprehensive data consolidation in Adobe Customer Journey Analytics, enhancing insights into customer interactions and journeys.
  • Users find Adobe Customer Journey Analytics to be easy to use, seamlessly integrating various data sources for better insights.
  • Users value the cross-channel integration in Adobe Customer Journey Analytics, enabling a comprehensive view of customer interactions.
Cons
  • Users find the initial learning curve overwhelming, complicating adoption and requiring significant onboarding effort.
  • Users find the difficult setup of Adobe Customer Journey Analytics time-consuming and challenging, especially for inexperienced teams.
  • Users find the pricing structure steep, making it a costly investment for the features provided.
  • Users find the complexity of Adobe Customer Journey Analytics overwhelming, especially during initial setup and navigation.
  • Users find the high complexity of Adobe Customer Journey Analytics daunting, requiring extensive time and training for effective use.

What Are Recent G2 Reviews of Adobe Customer Journey Analytics?

Pathmatics by Sensor Tower

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.

Average Rating: 4.3/5.0

Total Reviews: 319

How Do G2 Users Rate Pathmatics by Sensor Tower?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.4/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Pathmatics by Sensor Tower?

Who Uses This Product?

  • Who Uses This: Account Executive, Assistant Strategist
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 48% Medium, 40% Large

What Are Recent G2 Reviews of Pathmatics by Sensor Tower?

AppTweak

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

Average Rating: 4.6/5.0

Total Reviews: 205

How Do G2 Users Rate AppTweak?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 7.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 6.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.2/10 (Category avg: 8.8/10)

Who Is the Company Behind AppTweak?

  • Seller: AppTweak
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Brussels, Brussels Region
  • LinkedIn® Page: www.linkedin.com
    132 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: ASO Manager
  • Top Industries: Computer Games, Marketing and Advertising
  • Company Size: 40% Small, 36% Medium

What Do G2 Reviewers Say About AppTweak?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppTweak, allowing quick learning and seamless integration with other platforms.
  • Users commend AppTweak for its ease of use, facilitating smooth workflows and effective competitor analysis.
  • Users value the comprehensive insights from AppTweak, praising its helpful team and continuous feature improvements.
  • Users appreciate the easy-to-use interface of AppTweak, enhancing workflow and providing valuable market insights effortlessly.
  • Users highlight the helpful customer support of AppTweak, enhancing their experience and addressing their needs effectively.
Cons
  • Users report data inaccuracies in AppTweak's analytics, particularly with limited impressions data causing discrepancies in reporting.
  • Users find the data insights limited, especially without a higher tier plan, impacting overall functionality and access.
  • Users are frustrated by the lack of information, particularly in onboarding and comprehensive analytics for better insights.
  • Users find the difficult learning curve due to overwhelming features and navigation challenges in AppTweak.
  • Users find the pricing of AppTweak to be expensive, especially for smaller companies with limited needs.

What Are Recent G2 Reviews of AppTweak?

What Are G2 Users Discussing About AppTweak?

Trackocity

Trackocity is an AI-powered marketing analytics and attribution platform designed for eCommerce brands, digital agencies, and performance marketers who are done guessing and ready to make data-backed decisions. In a post-iOS14 world where pixel tracking is increasingly unreliable and tools like Google Analytics fail to tell the full story, Trackocity steps in to provide accurate, real-time multi-touch attribution and granular campaign insights — all in one sleek dashboard. We help you track every ad, channel, and user journey — across Facebook, Instagram, Google, and other platforms — and connect it directly to your actual revenue, not just vanity metrics. Whether you're spending $1,000/month or $100,000/month, Trackocity answers the one question every marketer wants to know: “Which ad actually drove the sale?” Key Features True Attribution Engine Get visibility with first-click, last-click, linear, and lifetime attribution models. Custom Reporting Dashboard Deep-dive into ROAS, CPA, new vs returning users, product-level performance, and full-funnel journey maps — all by campaign, ad set, or creative. AI-Powered Insights Daily summaries, anomaly detection, and action-focused optimization suggestions to improve performance. Geolocation-Based Tracking Understand conversions and engagement by city, region, and device for sharper targeting. Lead Ads Integration Built-in support for Meta Lead Forms and offline event tracking with no added tools. Agency Multi-Client View Manage multiple brand accounts, switch easily, and export branded reports effortlessly. Why Trackocity? Trackocity offers everything modern marketers need — without the enterprise bloat, rigid pricing, or complicated setup. It delivers tracking accuracy on par with platforms like Hyros or TripleWhale — but at a much more accessible price, with faster support and more flexibility. If you're running paid campaigns and still relying on broken dashboards or guesswork, Trackocity helps you finally see what’s working and what’s wasting money — with clarity, speed, and precision. Whether you're scaling a DTC brand, fixing attribution gaps, or managing high-ticket funnels, Trackocity empowers you to spend smarter, scale faster, and stop flying blind.

Average Rating: 4.9/5.0

Total Reviews: 14

How Do G2 Users Rate Trackocity?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Data Collection: 9.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Trackocity?

Who Uses This Product?

  • Company Size: 79% Small, 14% Medium

What Do G2 Reviewers Say About Trackocity?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Trackocity, enabling confident ad optimization and quick, data-driven decisions.
  • Users value the deep analytics and insights from Trackocity, enhancing ad optimization and performance tracking effectively.
  • Users value the deep analytics and insightful tracking of Trackocity, enhancing ad performance and data-driven decisions.
  • Users praise Trackocity for its exceptional customer support, highlighting fast responses and helpful assistance during the setup process.
  • Users appreciate the comprehensive attribution tracking of Trackocity, enhancing clarity on ad performance and conversions.
Cons
  • Users criticize the poor design of Trackocity, particularly noting issues with color palette and minor UI glitches.
  • Users find the dashboard feels too heavy, impacting the overall user experience and navigation efficiency.
  • Users report occasional time delays that hinder effective daily optimization and overall experience with Trackocity.

What Are Recent G2 Reviews of Trackocity?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated