G2

Michael G.

Small-Business (50 or fewer emp.)

10/23/2026

"A big step forward from Adobe Analytics, with much greater reporting flexibility"

4.5/5

What do you like best about Adobe Customer Journey Analytics?

Data Views and derived fields are standout features, allowing us to change reporting logic, attribution and session definitions without development work. The ability to combine web, app and offline datasets is also a huge improvement over Adobe Analytics. Analysis Workspace remains excellent for exploring customer behavior and identifying opportunities. Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

Initial implementation can be complex, particularly around identity stitching, schemas and connection configuration. Troubleshooting data ingestion and missing records isn't always straightforward, and integration with other Adobe products like Target and AJO can require additional configuration. Some advanced features could also be better documented. Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

CJA helps our clients bring together web, app and offline data to get a more complete view of customer journeys. We use it to analyse cross-channel behaviour, identify friction points and understand how different touchpoints influence conversions. Its flexible Data Views and derived fields also allow us to adapt reporting without changing the underlying implementation, saving development time and improving the quality of insights. Review collected by and hosted on G2.com.