The best part for me is that it works right inside Claude, where I already do a lot of my work. I can ask a question and get the market data without jumping between tools. We run marketing across 7 markets (Germany, Switzerland, the US, the UK, Türkiye, Singapore, and Italy), so keeping up with competitors and education creators in each one is a lot. We used SOMIN to build a 12-month content strategy, with a global plan, country plans, calendars, briefs, and 900+ creative drafts. What I really like is being able to go back to the actual posts behind the analysis. If someone asks where an idea came from, I can show them. The SOMIN team has also been really helpful with onboarding and questions along the way. Review collected by and hosted on G2.com.

Setup takes some work. You need to put together the competitor and creator accounts for each market, and with 7 markets that becomes quite a spreadsheet. It also helps to involve your Claude admin early so the connector can be approved. The country workspaces we used had limited older data, so we could not properly compare most trends with the previous year. And I still check the source accounts and give the creative drafts a brand review. We found one creator profile that looked like the wrong account, so I would not skip that check. Review collected by and hosted on G2.com.