Best E-Commerce Analytics Software - Page 17

How Many E-Commerce Analytics Software Products Does G2 Track?

Total Products under this Category: 362

Category Stats (Oct 2026)

  • Average Rating: 4.61/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AFS Analytics (+3.85%) - Among all products in this category, AFS Analytics recorded the largest rating increase compared to last month

Last updated: October 21, 2026

How Does G2 Rank E-Commerce Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,700+ Authentic Reviews
  • 362+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for E-Commerce Analytics Software

G2 Grid® for E-Commerce Analytics Software plotting products by satisfaction and market presence

Highlighted products: Fullstory, Glassbox, Luigi's Box, Decodo (formerly Smartproxy), Stackline, Lucky Orange, Mixpanel, and Yottaa.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-analytics/grids.json?focus%5B%5D=fullstory&focus%5B%5D=glassbox&focus%5B%5D=luigi-s-box&focus%5B%5D=decodo-formerly-smartproxy&focus%5B%5D=stackline&focus%5B%5D=lucky-orange&focus%5B%5D=mixpanel&focus%5B%5D=yottaa)

Haus

Haus is the causal marketing platform leading brands trust to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology translates complex marketing measurement into clear action and outcomes, enabling brands like Jones Road Beauty, Dr. Squatch, Sonos, Paramount, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale. Haus was named a LinkedIn Top Startup in 2024 and 2025 and has been featured in outlets like AdExchanger, Axios, Marketing Brew, and Wall Street Journal.

Who Is the Company Behind Haus?

  • Seller: Haus
  • Year Founded: 2021
  • HQ Location: San Francisco, CA
  • Twitter: @HausAnalytics
    700 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®

heybooster

heybooster is an eCommerce analysis platform that enables you to efficiently gain actionable insights to enhance your marketing strategies. You don’t need to build a data team to use machine learning algorithms. heybooster’s dedicated, trained algorithms enable you to perform complex marketing analyses in minutes!

Who Is the Company Behind heybooster?

HiveHQ Profit Dashboard

HiveHQ is the #1 profit and analytics platform built specifically for TikTok Shop sellers. Think of us as the Helium 10 for TikTok—designed by operators, for operators. TikTok Shop’s backend is notoriously fragmented, with data scattered across Ads Manager, Seller Center, and Affiliate Center. HiveHQ brings all of that together into one clean, centralized dashboard—so you can finally get full visibility into your business without juggling spreadsheets. Our Profit Dashboard pulls real-time data directly from TikTok APIs to show you your true profitability—factoring in everything from GMV, ad spend, affiliate commissions, and refunds to SKU-level COGS and fulfillment costs. No guesswork, just actionable insights to help you scale smarter and faster. Inside HiveHQ, you’ll find: 1. Profit Dashboard – Track true P&L, gross/net margins, sample spend, and fixed expenses with precision. 2. Product Dashboard – Optimize at the SKU level, pinpoint margin loss, and reallocate spend where it matters. 3. CEO Dashboard – Monitor your store’s health in seconds with daily, weekly, and monthly KPIs in one view. 4. Customer Insights – Understand LTV, AOV, cohort behavior, and retention to inform your acquisition strategy. 5. Leading marketing KPI dashboard - Marketing KPI Trends – Track ad spend, ROAS, affiliate sales, and engagement to identify winning signals early and help brands get out of the cold start faster. 6. Creator Intelligence - Identifies top GMV creators, fastest growers, and dormant partners to re-engage HiveHQ is the foundational tool for any serious brand looking to scale on TikTok Shop—and soon, across all channels.

Who Is the Company Behind HiveHQ Profit Dashboard?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Hologrow

Hologrow is the e-commerce data layer for any AI. It connects, retains, and prepares commerce data with the business context AI needs, so authorized tools such as Claude, Codex, WorkBuddy, and other supported AI agents can understand and act on it. Hologrow uses official OAuth, read-only access, requires no platform passwords, and can be revoked at any time.

Who Is the Company Behind Hologrow?

  • Seller: Hologrow
  • Year Founded: 2025
  • HQ Location: San Francisco, California, United States
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Hynt

Hynt helps you understand how your brand and its competitors are doing in various ecommerce channels across rating, reviews, distribution, pricing and get recommendations on how to improve it.

Who Is the Company Behind Hynt?

i2o Retail

i2o Retail is an advanced e-commerce intelligence and automation platform designed to help brands and agencies maximize sales, optimize distribution, and protect their brand presence across online marketplaces. With integrations for Amazon (1P & 3P), Walmart, and other major e-commerce platforms, i2o provides actionable insights and automated solutions across key areas: 1. Brand Protection – Automated enforcement against unauthorized resellers, MAP violators, and Buy Box threats. 2. Growth Accelerator – AI-powered analytics to optimize pricing, ad spend, and sales performance. 3. Digital Shelf Monitoring – Real-time tracking of product listings, pricing changes, and content compliance. 4. Sales Forecasting & Analytics – Machine learning-driven insights to improve revenue predictability and profitability. Used by top global brands, i2o empowers businesses with the data and automation they need to succeed in today’s competitive online retail landscape.

Who Is the Company Behind i2o Retail?

Innomerce

Innommerce is an AI-powered e-commerce intelligence platform that helps online sellers optimize and scale their operations through data-driven decision-making. By integrating with major platforms such as Amazon, Shopify, and Alibaba, it centralizes business data and transforms it into actionable insights. The platform enables users to analyze sales performance, track customer behavior, and forecast demand with precision, reducing the risks of overstocking or stockouts. Innommerce also enhances product visibility by optimizing listings with AI-generated keywords, titles, and descriptions, improving conversion rates. Additionally, it streamlines sourcing and procurement by identifying reliable suppliers and automating key workflows. With built-in competitive analysis and a real-time AI assistant, sellers can respond quickly to market changes and maintain a strategic edge. Innommerce replaces fragmented tools with a unified system, acting as a smart co-pilot for modern e-commerce businesses aiming for efficient growth.

Who Is the Company Behind Innomerce?

InsightIQ

Every ad platform claims credit for the same sale. Add up what Google, Meta, and TikTok each report and it looks like you made 12x your money. Check your bank account and it's closer to 3x. InsightIQ exists to close that gap. InsightIQ is an AI-powered e-commerce analytics platform that unifies your Shopify revenue with ad spend from Google Ads, Meta (Facebook & Instagram), and TikTok in a single dashboard. It compares what each ad platform claims against your actual Shopify orders, so you can see where your ad budget is actually working and where it's being wasted. The platform uses AI to analyze your cross-channel data and generate specific, actionable findings — not generic dashboards. It flags things like "Your Facebook campaign performance dropped 56% over the last 14 days" or "Google Summer Collection is your top performer — consider increasing budget." Every insight comes with a clear recommendation and dollar amounts. Built for Shopify store owners running ads on multiple platforms who need to answer one question: which of my ads are actually driving sales? Key capabilities: - See your true ad performance calculated from actual Shopify orders, not what platforms self-report - AI-generated audits that identify wasted spend and specific optimization opportunities - Cross-platform comparison across Google, Meta, and TikTok side by side - Channel attribution analysis showing where ad platform reporting doesn't match your store data - Performance tracking across 7 to 90-day windows - One-click integration with Shopify, Google Ads, Meta, Instagram, and TikTok

Who Is the Company Behind InsightIQ?

Insydz

Insydz is an AI-powered ecommerce analytics platform built specifically for Indian marketplace sellers on Amazon India, Flipkart, and Meesho. We help brands and sellers make data-driven decisions using powerful tools such as: • AI product research • Competitor price tracking • Keyword research for Amazon & Flipkart • Review analysis and sentiment insights • Inventory intelligence • Sales and market trend analytics Insydz enables ecommerce sellers to discover winning products, track competitors, optimize pricing, and scale faster using AI-powered insights. Whether you're a D2C brand, Amazon seller, marketplace agency, or ecommerce startup, Insydz helps you unlock actionable marketplace data and grow profitably.

Who Is the Company Behind Insydz?

  • Seller: Insydz
  • Year Founded: 2026
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Internet and Mobile Service Platform

Wavelo, a division of Tucows (NASDAQ: TCX, TSX: TC), is a modern, cloud-based platform designed to radically simplify OSS/BSS technology management and improve internet access worldwide. Serving communication service providers globally, Wavelo offers a suite of flexible software to enable mobile and internet access, provisioning, billing, subscriptions, and more. Connecting disparate business and operational systems and seamlessly integrating into operators’ existing infrastructure, Wavelo enables operators to keep pace with network innovation and focus on providing a superior customer experience.

Who Is the Company Behind Internet and Mobile Service Platform?

  • Seller: Wavelo
  • Year Founded: 2022
  • HQ Location: Toronto, CA
  • LinkedIn® Page: www.linkedin.com
    120 employees on LinkedIn®

Iris Finance

Iris Finance is an AI-native financial planning and analysis (FP&A) platform purpose-built for consumer packaged goods (CPG) and ecommerce brands. It connects sales channels, accounting systems, advertising platforms, banking, subscription tools, and 3PLs into a single data warehouse, then delivers automated daily P&L reporting, financial modeling, cash flow forecasting, cohort analysis, benchmarking, and AI-powered dashboards. The platform is designed for omnichannel consumer brands selling through Shopify, Amazon, TikTok Shops, and retail. It integrates with over 30 data sources - including QuickBooks, Xero, NetSuite, Meta, Google Ads, Amazon Ads, TikTok Ads, Recharge, Bill.com, and Plaid-connected bank accounts through one-click connections that typically take less than 72 hours to set up. Iris calculates contribution margin by channel on a daily basis, reconciling marketplace fees, 3PL costs, advertising spend, COGS, and discounting at the order level. Users can drill into any P&L line item to see the individual transactions behind it. The platform supports both accrual and cash basis reporting and breaks down performance by channel, including Shopify DTC, Shopify wholesale, Amazon, and TikTok Shops. Key capabilities include a plan-versus-actual tracker that compares daily targets against real performance across ad spend, CAC, AOV, and returning customer orders; cohort analysis with LTV-to-CAC calculations that incorporate full margin data for Shopify, Amazon, and TikTok Shops; a 13-week cash flow model powered by machine learning that categorizes bank transactions and forecasts recurring expenses automatically; and a three-statement financial model that imports the chart of accounts from the connected ERP and auto-updates actuals monthly. The AI dashboard builder allows users to create custom dashboards by typing a natural language prompt, uploading a screenshot, or using voice input. Dashboards can be shared with specific team members, agencies, or investors with role-based permissions, and reports can be scheduled for automated delivery via email or Slack. Iris also offers financial benchmarking using anonymized data across its customer base, allowing brands to compare KPIs like gross margin, contribution margin, and CAC against category peers filtered by vertical and revenue range. FP&A plans include a dedicated financial analyst with investment banking or FP&A experience who builds models, runs variance analysis, and joins weekly calls. Self-service plans provide access to the data warehouse, out-of-box dashboards, and the AI dashboard builder without analyst support.

Who Is the Company Behind Iris Finance?

Karbon Analytics

Karbon Analytics is a managed analytics and decision-making infrastructure for ecommerce teams. We bring together Shopify, Meta Ads, Google Analytics, Google Ads and other data sources in one place with one-click integrations. Our platform helps teams understand what changed in their business, why it happened, and what to do next using decision-ready dashboards and AI-driven insights. Built for Shopify brands, marketing teams, and growing ecommerce businesses that want clarity without complexity.

Who Is the Company Behind Karbon Analytics?

Subhransu Sahu
SS
Researched and written by Subhransu Sahu
Updated October 3, 2024