Best Customer Journey Analytics Software for Small Business - Page 3

How Many Customer Journey Analytics Software Products Does G2 Track?

Total Products under this Category: 223

Category Stats (Nov 2026)

  • Average Rating: 4.45/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Air360 (+2.19%) - Among all products in this category, Air360 recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Customer Journey Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 53,300+ Authentic Reviews
  • 223+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Journey Analytics Software

G2 Grid® for Customer Journey Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Insider One, Klaviyo, Contentsquare, Adobe Customer Journey Analytics, Adobe Journey Optimizer, ContactPigeon, and Evam.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=klaviyo&focus%5B%5D=contentsquare&focus%5B%5D=adobe-customer-journey-analytics&focus%5B%5D=adobe-journey-optimizer&focus%5B%5D=contactpigeon&focus%5B%5D=evam&segment=small-business)

Usermaven

Usermaven is an AI-powered marketing attribution and product analytics platform for B2B SaaS companies and agencies. It connects every marketing touchpoint to revenue using multi-touch attribution, unified website and product analytics, and CRM data, helping teams see which campaigns, channels, and ads actually drive conversions.

Average Rating: 4.8/5.0

Total Reviews: 95

How Do G2 Users Rate Usermaven?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Journey Reporting: 9.2/10 (Category avg: 8.4/10)
  • Integrations: 8.1/10 (Category avg: 8.4/10)
  • Trends Reporting: 9.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Usermaven?

Who Uses This Product?

  • Who Uses This: Founder, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 97% Small, 3% Medium

What Do G2 Reviewers Say About Usermaven?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Usermaven, appreciating its intuitive interface and smooth, efficient performance.
  • Users appreciate the insightful marketing analytics of Usermaven, enabling effective tracking and understanding of user behavior.
  • Users value the actionable insights provided by Usermaven, enjoying clear, concise data for effective marketing analytics.
  • Users appreciate the intuitive user interface of Usermaven, enhancing their experience with easy data accessibility and clarity.
  • Users love the easy setup of Usermaven, allowing effortless implementation and saving time for marketing teams.
Cons
  • Users find the missing features like real-time monitoring and customization options to be significant drawbacks.
  • Users find a steep learning curve with Usermaven, wishing for better documentation and tutorials to enhance usability.
  • Users are disappointed by the plan limitations, as essential features are restricted to higher-tier subscriptions only.
  • Users express frustration over the lack of real-time monitoring for website visitors compared to previous analytics tools.
  • Users find difficult customization options limiting, wishing for more flexibility in branding and interface adjustments.

What Are Recent G2 Reviews of Usermaven?

Pega Platform

Pega is a powerful low-code platform that builds agility into the world’s leading organizations so they can adapt to change. Clients use our AI-powered decisioning and workflow automation to solve their most pressing business challenges – from personalizing engagement to automating service to streamlining operations. Since 1983, we’ve built our scalable and flexible architecture to help people focus on what matters most, so they can meet today’s customer demands while continuously transforming for tomorrow. Experience the simplicity and power of the Pega Platform today: https://www.pega.com/platform-guided-tour

Average Rating: 4.2/5.0

Total Reviews: 199

How Do G2 Users Rate Pega Platform?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Journey Reporting: 8.1/10 (Category avg: 8.4/10)
  • Integrations: 9.2/10 (Category avg: 8.4/10)
  • Trends Reporting: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Pega Platform?

  • Seller: Pegasystems
  • Year Founded: 1983
  • HQ Location: Cambridge, MA
  • LinkedIn® Page: www.linkedin.com
    5,547 employees on LinkedIn®
  • Ownership: NASDAQ:PEGA
  • Phone: +1 (617) 374 9600

Who Uses This Product?

  • Who Uses This: Senior Software Engineer, Consultant
  • Top Industries: Information Technology and Services, Banking
  • Company Size: 68% Large, 20% Medium

What Do G2 Reviewers Say About Pega Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the helpful customer support, enhancing their experience and facilitating integration with existing systems.
  • Users value the automation of complicated processes in Pega Platform, enhancing efficiency without the need for coding.
  • Users appreciate the ease of use of Pega Platform, allowing automation and integration without extensive coding knowledge.
  • Users value the easy integration and user-friendly interface of Pega Platform, enabling non-developers to enhance operations.
  • Users value the seamless integrations of Pega Platform for effective data handling and system orchestration.
Cons
  • Users face strict customization limitations in Pega Platform, hindering the ability to create desired user interfaces.
  • Users face limited features in Pega Platform, making customization challenging and restricting desired UI designs.
  • Users find the interface outdated, making customization difficult and leading to a frustrating user experience.
  • Users struggle with poor interface design, feeling restricted by stringent customization and outdated UI elements in Pega Platform.
  • Users are frustrated with the poor UI of Pega Platform, feeling constrained by strict customization limitations.

What Are Recent G2 Reviews of Pega Platform?

What Are G2 Users Discussing About Pega Platform?

Tealium

Tealium is a customer data orchestration platform designed to connect customer engagement data across an organization in real time. By bringing together data from web, mobile, server-side, cloud, and offline sources, Tealium helps brands build a complete and current view of the customer, then take action on that data across teams, systems, and channels. Tealium is designed for marketing, data, analytics, customer experience, and IT teams that need trusted customer data for personalization, audience management, analytics, and operational decision-making. It helps organizations collect and standardize event data, resolve identity into persistent profiles, enrich data with business logic and real-time context, and activate that data across downstream tools. Tealium also supports consent enforcement across collection and activation, helping teams govern customer data as it moves through the stack. Key capabilities of Tealium include tag management, API-based and server-side data collection, profile unification, audience and event activation, and data delivery across a broad integration ecosystem. Tealium works with existing technology investments and data clouds, rather than requiring a rip-and-replace approach, and supports real-time, scheduled, and triggered activation patterns. It can also prepare clean, consented customer context for AI models and agents, then help activate resulting outputs across channels. Globally, organizations use Tealium to connect customer data from web, mobile, server-side, API, cloud, and offline sources, build persistent profiles with real-time identity resolution and enrichment, activate audiences and signals through real-time, scheduled, and triggered workflows, and enforce consent and governance controls across collection, orchestration, and activation. For organizations that need customer data to be usable everywhere decisions are made, Tealium provides one governed foundation for turning customer data into action.

Average Rating: 4.3/5.0

Total Reviews: 456

How Do G2 Users Rate Tealium?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Journey Reporting: 8.1/10 (Category avg: 8.4/10)
  • Integrations: 8.0/10 (Category avg: 8.4/10)
  • Trends Reporting: 8.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Tealium?

  • Seller: Tealium
  • Company Website:
  • Year Founded: 2011
  • HQ Location: San Diego, CA
  • LinkedIn® Page: www.linkedin.com
    546 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Analyst
  • Top Industries: Financial Services, Retail
  • Company Size: 48% Large, 29% Medium

What Do G2 Reviewers Say About Tealium?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Tealium, enabling quick integrations and real-time data unification effortlessly.
  • Users value the flexibility and integration capabilities of Tealium, enhancing customer data management and insights.
  • Users value the flexibility and ease of integrating various tools with Tealium for streamlined customer data management.
  • Users appreciate the real-time processing capabilities of Tealium, simplifying data unification and enhancing marketing agility.
  • Users love the easy integration capabilities of Tealium, allowing for swift connections to various tools and platforms.
Cons
  • Users find the steep learning curve of Tealium challenging, especially for those lacking technical expertise and training.
  • Users often find the difficult learning curve of Tealium challenging, particularly for teams lacking technical expertise.
  • Users often find Tealium's platform complex and overwhelming, struggling with its steep learning curve and interface challenges.
  • Users often face a steep learning curve with Tealium, finding it complex and overwhelming without technical expertise.
  • Users find that Tealium has a steep learning curve, which can overwhelm non-technical marketers during initial setup.

What Are Recent G2 Reviews of Tealium?

What Are G2 Users Discussing About Tealium?

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Adobe Campaign

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

Average Rating: 4.1/5.0

Total Reviews: 333

How Do G2 Users Rate Adobe Campaign?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.3/10)
  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Integrations: 8.2/10 (Category avg: 8.4/10)
  • Trends Reporting: 8.1/10 (Category avg: 8.3/10)

Who Is the Company Behind Adobe Campaign?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE
  • Phone: +1 (888) 649-2990

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 36% Small, 34% Medium

What Do G2 Reviewers Say About Adobe Campaign?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the seamless integrations of Adobe Campaign, enhancing user experience and creative workflows across platforms.
  • Users appreciate the ease of use in Adobe Campaign, enabling quick deployment and effective collaboration on campaigns.
  • Users benefit from the easy integrations of Adobe Campaign, enhancing their workflow and connecting with other systems effortlessly.
  • Users value the seamless integration and robust features of Adobe Campaign, streamlining collaboration and enhancing creative workflows.
  • Users appreciate the robust analytics of Adobe Campaign, enabling effective data-driven decision-making and campaign performance tracking.
Cons
  • Users often find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users find the complex learning curve challenging, requiring time and expertise for effective usage of Adobe Campaign.
  • Users report bug issues with the interface that can hinder functionality and require additional workarounds.
  • Users find the high complexity and steep learning curve challenging, especially for non-technical marketers requiring specialists.
  • Users face significant complexity issues with Adobe Campaign, making it challenging to learn and navigate effectively.

What Are Recent G2 Reviews of Adobe Campaign?

What Are G2 Users Discussing About Adobe Campaign?

Piwik PRO

Piwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that easily connects with other parts of the client’s tech stack. One of its distinctive features is free access to the Customer Analytics Platform as part of the freemium Core version. Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions to achieve better results. It offers flexible hosting options and ensures compliance with strict data protection laws, including the GDPR, CCPA, PIPEDA, and HIPAA. Piwik PRO customers can count on support at every step of the journey, from implementation and onboarding, through product training, to analytics consulting and custom integrations. Piwik PRO Analytics Suite ANALYTICS Track customer behavior across websites, mobile apps, digital products and post-login areas without compromising on user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. Easy-to-create audience, acquisition and behavior reports let your data tell its story without any extra visualization tools. TAG MANAGER Effortlessly manage tags, pixels and JavaScript codes for websites, digital products and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers and conditions. Remain compliant with privacy laws by defining which tags require prior consent and adjust your tracking according to user privacy preferences. CUSTOMER DATA PLATFORM See all your clients’ data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, mobile apps and other sources, to achieve a single customer view. Improve your cross-channel marketing efforts and run effective campaigns. CONSENT MANAGER Collect and process consents and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU's GDPR, California’s CCPA, Brazil’s LGPD and other laws around the world. Discover what we can do for your organization. Visit: https://piwik.pro/

Average Rating: 4.5/5.0

Total Reviews: 48

How Do G2 Users Rate Piwik PRO?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Journey Reporting: 7.6/10 (Category avg: 8.4/10)
  • Integrations: 7.6/10 (Category avg: 8.4/10)
  • Trends Reporting: 7.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Piwik PRO?

  • Seller: Piwik PRO
  • Year Founded: 2013
  • HQ Location: Wroclaw, Poland
  • LinkedIn® Page: www.linkedin.com
    142 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 55% Small, 27% Medium

What Do G2 Reviewers Say About Piwik PRO?

AI-generated summary from verified user reviews

Pros
  • Users commend Piwik PRO's intuitive analytics interface, ensuring ease of use and effective compliance with regulations.
  • Users value the analytics expertise of Piwik PRO, benefiting from its intuitive interface and robust reporting capabilities.
  • Users find Piwik PRO to be easy to use, particularly for those familiar with Google Analytics 3.
  • Users admire the robust analytics and integration of Piwik PRO, enhancing their data clarity and compliance.
  • Users value the highly responsive customer support from Piwik PRO, enhancing their overall experience with the platform.
Cons
  • Users face integration issues with Piwik PRO, limiting its ability to connect seamlessly with third-party tools.
  • Users find Piwik PRO's limited features hinder advanced reporting and complex integrations compared to competitors like Google Analytics.
  • Users find complex configuration necessary for advanced features in Piwik PRO, limiting its usability for some businesses.
  • Users find that 3P integrations are complex, making it challenging to fully utilize Piwik PRO’s capabilities.
  • Users find complex querying challenging, with limited flexibility and necessary custom setups for advanced analytics.

What Are Recent G2 Reviews of Piwik PRO?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 645

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.3/10)
  • Journey Reporting: 8.1/10 (Category avg: 8.4/10)
  • Integrations: 8.1/10 (Category avg: 8.4/10)
  • Trends Reporting: 8.0/10 (Category avg: 8.3/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

Who Uses This Product?

  • Who Uses This: CRM Manager, Digital Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 23% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of SAP Engagement Cloud, appreciating its ease of setup and navigation.
  • Users value the automation capabilities of SAP Engagement Cloud, enhancing campaign efficiency and audience targeting for better results.
  • Users value the user-friendly interface of SAP Engagement Cloud, enjoying seamless campaign creation and advanced analytics.
  • Users appreciate the ease of use of SAP Engagement Cloud, enhancing campaign setup and analytics capabilities.
  • Users appreciate the powerful personalization features of SAP Engagement Cloud, enhancing targeted campaigns and efficiency.
Cons
  • Users note the missing features in SAP Engagement Cloud, highlighting the need for improved segmentation and functionality.
  • Users find the learning curve steep, with complex setups and advanced features requiring significant time and knowledge.
  • Users find the platform has a difficult learning curve, particularly for new users navigating complex features and templates.
  • Users find the limited features of SAP Engagement Cloud frustrating, especially regarding segmentation and analytics functionality.
  • Users find the interface not intuitive, leading to a frustrating experience with complex navigation and obscure features.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

Zipy

Zipy is a trusted digital experience platform which combines session replay, frontend error monitoring, product analytics and prioritisation into one while ensuring privacy and security. What can you do with Zipy? > Understand user behaviour to avoid churn > Monitor live users and real time errors to get actionable insights > Reduce time to resolve JS and API errors with inbuilt dev tools > Collaborate with your team members on customer experience problems > Get customer journey video replay, network logs, console logs, and stack traces all in one place Who can use Zipy? Zipy is most useful for Product teams, Business Analysts, Customer Success, Customer Support and Developers who have to solve customer problems. What will you achieve with Zipy? > Bring down TTR by 50% and save your support and development team’s debugging time > Reduce customer churn by proactively fixing their problems > Build a better product and GTM strategy based on user behaviour understanding by product and analyst teams

Average Rating: 4.9/5.0

Total Reviews: 52

How Do G2 Users Rate Zipy?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.3/10)
  • Journey Reporting: 8.9/10 (Category avg: 8.4/10)
  • Integrations: 9.1/10 (Category avg: 8.4/10)
  • Trends Reporting: 9.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Zipy?

  • Seller: Zipy
  • Year Founded: 2020
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 65% Small, 23% Medium

What Do G2 Reviewers Say About Zipy?

AI-generated summary from verified user reviews

Pros
  • Users value the valuable insights from Zipy, enhancing UI and driving improvements for better user experience.
  • Users love the session replay feature of Zipy for its ease of use and valuable insights on user behavior.
  • Users find Zipy's ease of use exceptional, facilitating smooth tracking and effective product decision-making.
  • Users value the effective issue detection of Zipy, enabling quicker error identification and resolution for improved user experience.
  • Users love the tracking features of Zipy, enabling them to analyze user behavior and improve product decisions effectively.
Cons
  • Users experience session issues with Zipy, including missed sessions and occasional bugs in replay recordings.
  • Users often face missed sessions and buggy replays, making it challenging to track and find important recordings.
  • Users experience error handling challenges with Zipy, particularly with incorrect AI responses and noise in large datasets.
  • Users note the missing features in Zipy, wishing for better tracking updates and filtering options for errors.
  • Users experience slow loading times occasionally, affecting session tracking and metrics visibility, though it remains functional for teams.

What Are Recent G2 Reviews of Zipy?

B2Metric

B2Metric is an AI/ML-powered data analytics platform that enables marketing, data analytics, and CRM teams to better understand customer trends and behaviors. B2Metric uses machine learning to automate data analysis and generate predictive insights, which can be used to improve customer engagement, retention, and growth.

Average Rating: 4.8/5.0

Total Reviews: 44

How Do G2 Users Rate B2Metric?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Journey Reporting: 9.8/10 (Category avg: 8.4/10)
  • Integrations: 9.7/10 (Category avg: 8.4/10)
  • Trends Reporting: 9.7/10 (Category avg: 8.3/10)

Who Is the Company Behind B2Metric?

  • Seller: B2Metric
  • Year Founded: 2018
  • HQ Location: Menlo Park, California
  • LinkedIn® Page: www.linkedin.com
    34 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Financial Services
  • Company Size: 52% Small, 30% Medium

What Do G2 Reviewers Say About B2Metric?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of B2Metric, enabling quick data connection and streamlined dashboard access.
  • Users value the efficiency in customer tracking and data analytics that B2Metric provides, enhancing their marketing strategies.
  • Users value the significant productivity improvement from B2Metric's real-time insights and user-friendly integration capabilities.
  • Users value the ease of data analytics with B2Metric, enhancing decision-making and uncovering opportunities efficiently.
  • Users praise B2Metric for its valuable insights, enhancing decision-making and improving marketing strategies significantly.
Cons
  • Users find the learning curve steep for B2Metric, requiring time to understand its complex features and functionalities.
  • Users find the complex implementation of B2Metric challenging, requiring technical expertise for effective use.
  • Users find that B2Metric's difficult learning curve can hinder their ability to effectively utilize the platform.
  • Users find B2Metric's high complexity overwhelming due to numerous modules, making initial navigation challenging.
  • Users find the insufficient training challenging, suggesting a need for better onboarding resources for new team members.

What Are Recent G2 Reviews of B2Metric?

Appier AIRIS (formerly Woopra)

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

Average Rating: 4.4/5.0

Total Reviews: 197

How Do G2 Users Rate Appier AIRIS (formerly Woopra)?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Journey Reporting: 9.2/10 (Category avg: 8.4/10)
  • Integrations: 8.7/10 (Category avg: 8.4/10)
  • Trends Reporting: 9.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Appier AIRIS (formerly Woopra)?

  • Seller: Appier
  • Year Founded: 2012
  • HQ Location: Taipei, Taiwan
  • LinkedIn® Page: www.linkedin.com
    862 employees on LinkedIn®
  • Ownership: TYO: 4180

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 53% Small, 34% Medium

What Do G2 Reviewers Say About Appier AIRIS (formerly Woopra)?

AI-generated summary from verified user reviews

Pros
  • Users value the insights generation of Appier AIRIS, enabling effective analysis of user journeys and business strategies.
  • Users value the real-time analytics of Appier AIRIS, enhancing their ability to respond swiftly to customer behavior changes.
  • Users value the flexible reporting capabilities of Appier AIRIS, essential for tailored insights and effective decision-making.
  • Users value the deep customer understanding provided by Appier AIRIS, enhancing insights for better business decisions.
  • Users appreciate the comprehensive data collection and analysis capabilities of Appier AIRIS, enhancing business insights significantly.
Cons
  • Users find the onboarding process and built-in formulas complex, leading to occasional malfunctions and confusion.
  • Users experience difficult customization options, which limit their ability to tailor reports and dashboards effectively.
  • Users find the difficult learning curve of Appier AIRIS challenging due to its many features and analytics complexity.
  • Users express concern about the limited features of Appier AIRIS, particularly the restriction on data and report types.
  • Users face integration issues with certain third-party tools, causing potential data discrepancies during setup.

What Are Recent G2 Reviews of Appier AIRIS (formerly Woopra)?

What Are G2 Users Discussing About Appier AIRIS (formerly Woopra)?

Quid

Quid is an AI-powered consumer and market intelligence engine that helps teams move faster from questions to answers—and from insight to impact. We don’t just give you dashboards or data dumps. We deliver decision-ready insights, customized to your business goals and ready to act on. Whether you're trying to spot the next trend, understand what’s driving customer behavior, or outmaneuver a competitor, Quid connects the dots across millions of data points—from search and social to media and review content. Our custom AI models help you detect patterns, prioritize what matters, and take the right actions before the market moves.

Average Rating: 4.3/5.0

Total Reviews: 299

How Do G2 Users Rate Quid?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Journey Reporting: 7.7/10 (Category avg: 8.4/10)
  • Integrations: 7.3/10 (Category avg: 8.4/10)
  • Trends Reporting: 8.5/10 (Category avg: 8.3/10)

Who Is the Company Behind Quid?

  • Seller: Quid
  • Year Founded: 2004
  • HQ Location: 1111 6th Ave., STE 550 PMB: 164175 San Diego, CA 92101
  • LinkedIn® Page: www.linkedin.com
    257 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Strategist
  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 46% Medium, 31% Large

What Do G2 Reviewers Say About Quid?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the powerful analytics of Quid, enhancing report tracking and automating complex data analysis tasks.
  • Users appreciate Quid's user-friendly interface and advanced visualizations, making data analysis simple and efficient.
  • Users value the powerful data analysis and visualization features of Quid, enhancing decision-making and insight discovery.
  • Users appreciate the intuitive interface of Quid, finding it simple and effective for data analysis tasks.
  • Users love Quid's trend analysis capabilities, enabling quick insights from complex data for informed decision-making.
Cons
  • Users find Quid's pricing model to be a significant barrier for smaller educational institutions, affecting accessibility.
  • Users face a steep learning curve with Quid, making quick implementation and data preparation challenging.
  • Users find Quid's pricing model a barrier for smaller institutions, making it challenging to access its features.
  • Users find the budget constraints of Quid challenging, especially alongside the steep learning curve and data prep needs.
  • Users note the high cost associated with Quid, which can be a barrier, especially for beginners.

What Are Recent G2 Reviews of Quid?

What Are G2 Users Discussing About Quid?

Teradata Autonomous Knowledge Platform

Teradata Autonomous Knowledge Platform activates enterprise intelligence by unifying data, knowledge and business context to achieve tangible outcomes. With Teradata, organizations can provide agents with full context for impact when it matters. Our solution lets businesses connect and scale on premises, in the cloud, or through a hybrid approach. Teradata delivers real business value with AI. Learn more at Teradata.com.

Average Rating: 4.3/5.0

Total Reviews: 354

How Do G2 Users Rate Teradata Autonomous Knowledge Platform?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.3/10)
  • Journey Reporting: 9.0/10 (Category avg: 8.4/10)
  • Integrations: 8.8/10 (Category avg: 8.4/10)
  • Trends Reporting: 8.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Teradata Autonomous Knowledge Platform?

Who Uses This Product?

  • Who Uses This: Data Engineer, Software Engineer
  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 69% Large, 22% Medium

What Do G2 Reviewers Say About Teradata Autonomous Knowledge Platform?

AI-generated summary from verified user reviews

Pros
  • Users praise the high performance of Teradata Autonomous Knowledge Platform, noting its speed and reliability in data analysis.
  • Users benefit from the high speed of Teradata Autonomous Knowledge Platform, enabling fast and efficient data analysis.
  • Users appreciate the high-performance analytics of Teradata's platform, benefiting from fast, scalable data analysis and management.
  • Users value the scalability of Teradata Autonomous Knowledge Platform, enabling efficient handling of complex analytics and workloads.
  • Users appreciate the ability to handle large datasets efficiently, enabling powerful analysis and fast data insights.
Cons
  • Users find the steep learning curve of Teradata Autonomous Knowledge Platform challenging, impacting initial productivity during adoption.
  • Users find the steep learning curve challenging, making advanced features difficult to navigate for non-technical users.
  • Users find the complexity of the Teradata Autonomous Knowledge Platform challenging, especially for non-technical users.
  • Users find Teradata Autonomous Knowledge Platform not user-friendly, particularly for non-technical users navigating its outdated interface.
  • Users criticize the outdated user interface, noting it lacks intuitiveness and is difficult for non-core data team members.

What Are Recent G2 Reviews of Teradata Autonomous Knowledge Platform?

What Are G2 Users Discussing About Teradata Autonomous Knowledge Platform?

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Average Rating: 4.4/5.0

Total Reviews: 1,978

How Do G2 Users Rate Demandbase One?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Journey Reporting: 8.9/10 (Category avg: 8.4/10)
  • Integrations: 9.2/10 (Category avg: 8.4/10)
  • Trends Reporting: 9.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Demandbase One?

  • Seller: Demandbase
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    989 employees on LinkedIn®
  • Phone: 415.683.2660

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Large

What Do G2 Reviewers Say About Demandbase One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Demandbase One, enabling quick campaign launches and efficient audience targeting.
  • Users value the variety of powerful tools in Demandbase One that enhance account targeting and analytics effectively.
  • Users value the comprehensive tools in Demandbase One, which enhance clarity and efficiency across account management.
  • Users value the unified data integration of Demandbase One, enhancing targeted audience building and workflow efficiency.
  • Users value the ability to combine intent and website traffic data, enhancing decision-making across their organization.
Cons
  • Users find the learning curve challenging, often needing more training to fully utilize Demandbase One's features.
  • Users experience a steep learning curve that can be frustrating when navigating the extensive features of Demandbase One.
  • Users find the complexity of reporting and customization options can hinder optimal use of Demandbase One.
  • Users find the learning difficulty of Demandbase One challenging, especially for those lacking technical expertise during setup.
  • Users find the navigation unintuitive, making it challenging to navigate and manage campaigns effectively.

What Are Recent G2 Reviews of Demandbase One?

What Are G2 Users Discussing About Demandbase One?

Dataroid

Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across multiple digital channels. Designed to unify fragmented data sources, Dataroid provides organizations with a single source of truth about their customers, helping them transform raw data into insights that drive growth, retention, and loyalty. At its core, Dataroid offers advanced product and customer journey analytics that allow businesses to deeply understand user behavior across every touchpoint. Teams can visualize customer paths through funnels and journey maps, identify friction points, optimize conversion flows, and deliver seamless experiences tailored to each user segment. With these tools, companies can continuously improve their digital products and create experiences that resonate. Dataroid’s platform combines enriched customer profiles, behavioral analytics, application performance monitoring, and predictive data modeling into a unified ecosystem that provides end-to-end visibility for marketing, product, and technology teams. Through customizable dashboards, teams can track KPIs, monitor engagement, and make faster, smarter decisions based on live data. Meanwhile, Dataroid’s Push and In-App Engagement capabilities enable personalized, context-aware communication with users, helping brands deliver the right message, to the right audience, at the right moment. Dataroid seamlessly collects and processes data from diverse digital touchpoints through its flexible SDKs and lightweight APIs, ensuring smooth integration with mobile apps, web platforms, and backend systems. This architecture allows companies to gather real-time behavioral, performance, and contextual data without compromising application speed or user experience. With adaptable deployment options and enterprise-grade security, Dataroid makes it easy to connect existing infrastructures and scale analytics capabilities as business needs evolve. Trusted by leading enterprises, Dataroid is already powering customer experience transformation for major banks, airlines, and other digital-first institutions, including Türkiye İş Bankası, Garanti BBVA, ING, Pegasus Airlines, and Azercell, among others. These organizations rely on Dataroid to better understand their customers, optimize digital experiences, and increase lifetime value. Today, Dataroid’s technology helps reshape the digital journeys of over 120 million users worldwide, driving measurable impact through data intelligence, real-time engagement, and continuous optimization.

Average Rating: 4.7/5.0

Total Reviews: 96

How Do G2 Users Rate Dataroid?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Journey Reporting: 9.4/10 (Category avg: 8.4/10)
  • Integrations: 8.9/10 (Category avg: 8.4/10)
  • Trends Reporting: 9.1/10 (Category avg: 8.3/10)

Who Is the Company Behind Dataroid?

  • Seller: Dataroid
  • Company Website:
  • HQ Location: Sariyer, TR
  • LinkedIn® Page: www.linkedin.com
    64 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Banking, Financial Services
  • Company Size: 55% Large, 26% Medium

What Do G2 Reviewers Say About Dataroid?

AI-generated summary from verified user reviews

Pros
  • Users commend Dataroid for its excellent customer support, highlighting quick responses and valuable assistance in enhancing channels.
  • Users value the fast analytics and engagement capabilities of Dataroid, enabling quick and effective user targeting.
  • Users appreciate the ease of use of Dataroid, highlighting its intuitive features and responsive support team.
  • Users find the customer support and APIs of Dataroid extremely helpful, ensuring smooth integration and enhanced user experience.
  • Users value the rapid and effective audience engagement capabilities of Dataroid, enhancing user retention and campaign success.
Cons
  • Users face integration challenges with Dataroid, impacting access to essential features and increasing setup complexity.
  • Users find the limitations on attributes and data storage restrict their ability to perform in-depth analysis.
  • Users find missing features like limited engagement tools and short data retention hinder their analysis capabilities.
  • Users find the limit on event attributes restrictive, hindering advanced analytics and customization options for their needs.
  • Users face integration difficulties with Dataroid, hindering the use of essential features and causing frustration.

What Are Recent G2 Reviews of Dataroid?

What Are G2 Users Discussing About Dataroid?

Totango

Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape.

Average Rating: 4.3/5.0

Total Reviews: 1,142

How Do G2 Users Rate Totango?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.3/10)
  • Journey Reporting: 8.0/10 (Category avg: 8.4/10)
  • Integrations: 7.9/10 (Category avg: 8.4/10)
  • Trends Reporting: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Totango?

  • Seller: Totango
  • Company Website:
  • Year Founded: 2010
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    116 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, CSM
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 57% Medium, 22% Small

What Do G2 Reviewers Say About Totango?

AI-generated summary from verified user reviews

Pros
  • Users find Totango's ease of use exceptional, enhancing organization and simplifying tracking for effective customer management.
  • Users praise the impeccable customer support of Totango, appreciating its promptness and helpfulness in enhancing their experience.
  • Users appreciate the helpfulness of Totango, particularly for managing customer success tasks efficiently and tracking client health.
  • Users value the customization features of Totango, enhancing tracking and management for better customer success workflows.
  • Users appreciate the efficiency of Totango, finding it easy to manage tasks and track key account status.
Cons
  • Users face a steep learning curve with Totango, requiring effort to configure and customize for effective use.
  • Users experience integration issues with Totango, particularly regarding email and complex business model visualizations.
  • Users report missing features in Totango, making it hard to track accounts and manage touchpoints efficiently.
  • Users face limited customization in Totango, impacting reporting flexibility and integration with other tools for specific needs.
  • Users face a steep learning curve with Totango, making initial setup and customization challenging.

What Are Recent G2 Reviews of Totango?

What Are G2 Users Discussing About Totango?

HockeyStack

HockeyStack connects every data source across your go-to-market motion and turns scattered marketing and sales data into clear answers about what drives revenue, and the actions to double down on it. Key capabilities include: Odin (AI Analyst): Ask questions in plain English and get instant analysis, the reasoning behind the numbers, and recommended next steps, plus automated insights on your key metrics with no dashboards to build. Attribution Reporting: Out-of-the-box dashboard templates from day one, then custom no-code reports across 9 attribution models, showing the campaigns and channels driving pipeline from first impression to closed-won. Lift Reporting: Measure the true incremental impact of every campaign, so you know what actually caused revenue rather than what just appeared in the journey. Buyer Journeys: See every interaction in one time-stamped view from first touch to close, powered by cookieless tracking that captures the full journey. Account Intelligence & ABM/ABX: Identify anonymous visitors, build target lists with first- and third-party intent, run ads, and sync it all to your CRM, backed by best-in-class account and lead scoring. Achieve defensible attribution, more efficient growth, and confident budget decisions, without code or an analyst queue. Get started with HockeyStack today!

Average Rating: 4.4/5.0

Total Reviews: 82

How Do G2 Users Rate HockeyStack?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Journey Reporting: 9.7/10 (Category avg: 8.4/10)
  • Integrations: 9.3/10 (Category avg: 8.4/10)
  • Trends Reporting: 9.1/10 (Category avg: 8.3/10)

Who Is the Company Behind HockeyStack?

  • Seller: HockeyStack
  • Company Website:
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 63% Medium, 33% Small

What Do G2 Reviewers Say About HockeyStack?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the flexibility and detailed insights of HockeyStack, enhancing their marketing campaign performance analysis.
  • Users value the flexible analytics of HockeyStack, which provides tailored insights for campaign performance and ROI.
  • Users highlight the ease of use of HockeyStack, praising its simple setup and seamless integrations for analytics.
  • Users commend HockeyStack's exceptional support team for their thorough and timely responses to all inquiries.
  • Users value the attribution accuracy of HockeyStack, enabling clear insights into marketing performance and effectiveness.
Cons
  • Users find the learning curve challenging, especially for beginners lacking experience with attribution tools.
  • Users note a steep learning curve with HockeyStack, but find it manageable with guidance and resources available.
  • Users find the complexity of HockeyStack can lead to a learning curve, but support is readily available.
  • Users note missing features in HockeyStack, hoping for enhancements to improve the reporting experience and functionality.
  • Users find the initial setup of HockeyStack to be quite time-consuming, requiring significant time and effort investment.

What Are Recent G2 Reviews of HockeyStack?

What Are G2 Users Discussing About HockeyStack?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated