![Vicky Fang 房華娟 .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vicky Fang 房華娟 .")
V

Vicky Fang 房華娟 .

Marketing Specialist

Mid-Market (51-1000 emp.)

10/3/2025

"Excellent customer support and easy to use"

4/5

What do you like best about Appier AIRIS (formerly Woopra)?

1. Intuitive to use, with rich analytical features

2. Continuously optimized functions, such as integration with AIQUA Segment

3. Customer Success and Engineering teams provide support and solutions based on customer needs Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

1. The built-in calculation formulas in AIRIS are slightly more complex

2. Occasional malfunctions Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

1. You can directly use AIRIS customer data to send messages to specific audiences you want to target.

2. Membership data analysis can be operated independently, saving the time needed to request data from IT. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

See what 197 reviewers think of Appier AIRIS (formerly Woopra)

4.4 out of 5 · Verified reviews from real users

[
Read all reviews
](https://www.g2.com/products/appier-airis-formerly-woopra/reviews)