G2

Jim T.

Mid-Market (51-1000 emp.)

10/22/2026

"Flexible Attribution, Powerful Revenue Insights, and AI-Powered Reporting"

4.5/5

What do you like best about HockeyStack?

I use HockeyStack for end-to-end revenue and growth pipeline reporting, from spend, impressions, and clicks through to leads, pipeline, and revenue. I like being able to switch between attribution models like first touch, linear, and last touch in a second, so different marketing teammates can look at reports in different ways. Once the dashboards are set up, they’re easy to use for making decisions. The MCP is great: my team can use basic prompts to get information quickly through ChatGPT and Claude, and it can update or create reports. I also find the incrementality report very strong for seeing which campaigns and channels drive the most lift and where to invest more. The user journey report helps me understand touchpoints across enterprise customer journeys, and the buyer journey report and Deal DNA help show which touchpoints are pivot. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

I found the initial setup difficult because I wasn’t enabled and was busy with other things. I also used to have to change the report manually for all the filters, but the MCP has resolved that. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

I use HockeyStack for end-to-end revenue and growth pipeline reporting, from spend, impressions, and clicks through leads, revenue, and pipeline. I can switch attribution models in seconds, giving my team flexibility to dissect reports. Once dashboards are set up, they’re easy for each teammate to use to make decisions. Review collected by and hosted on G2.com.