--- title: Tealium Reviews meta_title: 'Tealium Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 477 reviews by the users' company size, role or industry to find out how Tealium works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 477 scale: '5' date_modified: '2026-09-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Tealium Reviews **Vendor:** Tealium **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.3/5.0 **Total Reviews:** 477 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Tealium Tealium is a customer data orchestration platform designed to connect customer engagement data across an organization in real time. By bringing together data from web, mobile, server-side, cloud, and offline sources, Tealium helps brands build a complete and current view of the customer, then take action on that data across teams, systems, and channels. Tealium is designed for marketing, data, analytics, customer experience, and IT teams that need trusted customer data for personalization, audience management, analytics, and operational decision-making. It helps organizations collect and standardize event data, resolve identity into persistent profiles, enrich data with business logic and real-time context, and activate that data across downstream tools. Tealium also supports consent enforcement across collection and activation, helping teams govern customer data as it moves through the stack. Key capabilities of Tealium include tag management, API-based and server-side data collection, profile unification, audience and event activation, and data delivery across a broad integration ecosystem. Tealium works with existing technology investments and data clouds, rather than requiring a rip-and-replace approach, and supports real-time, scheduled, and triggered activation patterns. It can also prepare clean, consented customer context for AI models and agents, then help activate resulting outputs across channels. Globally, organizations use Tealium to connect customer data from web, mobile, server-side, API, cloud, and offline sources, build persistent profiles with real-time identity resolution and enrichment, activate audiences and signals through real-time, scheduled, and triggered workflows, and enforce consent and governance controls across collection, orchestration, and activation. For organizations that need customer data to be usable everywhere decisions are made, Tealium provides one governed foundation for turning customer data into action. ## Tealium Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **ease of use** of Tealium for unifying customer data and managing tags efficiently. (59 reviews) - Users value the **unification of customer data** in Tealium, streamlining their workflow and enhancing data management efficiency. (56 reviews) - Users appreciate the **seamless integrations** of Tealium, enabling efficient data unification from diverse sources in real-time. (53 reviews) - Users value the **real-time processing** of Tealium, enabling seamless integration and activation of customer data efficiently. (50 reviews) - Users value the **easy integration** of Tealium, enhancing their workflow by unifying customer data seamlessly across tools. (48 reviews) - Platform Integration (47 reviews) - Users love the **centralized, real-time platform** of Tealium Customer Data Hub for unifying and activating customer data efficiently. (41 reviews) - Real-time Data (41 reviews) - Users value the **real-time audience activation** capabilities of Tealium, enhancing personalized marketing and data integration. (39 reviews) - Easy Integrations (39 reviews) **What users dislike:** - Users find the **steep learning curve** of Tealium challenging, particularly for non-technical individuals navigating its complex interface. (64 reviews) - Users find the **difficult learning curve** of Tealium challenging, especially for those lacking technical expertise or support. (47 reviews) - Users struggle with **complexity** in Tealium's interface and learning curve, making navigation and use challenging for newcomers. (42 reviews) - Users struggle with the **steep learning curve** of Tealium, finding it complex and overwhelming without proper guidance. (33 reviews) - Users struggle with the **steep learning curve** of Tealium, finding it complex and challenging, especially without proper onboarding. (33 reviews) - Users find the **difficult setup** of Tealium Customer Data Hub challenging, especially for those lacking technical expertise. (31 reviews) - Not Intuitive (23 reviews) - Users find Tealium Customer Data Hub to be **too expensive** for smaller businesses compared to simpler alternatives. (22 reviews) - Difficulty Learning (21 reviews) - User Difficulty (20 reviews) ## Tealium Reviews ### 1. Tealium unified view **Rating:** 3.5/5.0 stars **Reviewed by:** jay v. | Analytics implementation specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** I love how Tealium helps to unify the data very easily, give a holistic view and understand the data at a very detailed level **What do you dislike about Tealium?** Tealium IQ does not catch errors easily. Just like JS extension, other extensions should be more robust **What problems is Tealium solving and how is that benefiting you?** Effective and easy tagging events ### 2. Easy way to manage our web site tag integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Bjorn L. | Senior Director of Prduct Management for Analytics, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Tealium allows us to easily manage what tags load on what pages in a GDPR compliant manner. **What do you dislike about Tealium?** The current GIT integration of tagging code is fairly primitive. **What problems is Tealium solving and how is that benefiting you?** Keeping the trust of our customers with respect to the data we collect and share with out partners. ### 3. Tealium at Postbank **Rating:** 4.5/5.0 stars **Reviewed by:** Oliver R. | AL Digital Intelligence , Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** Flexibility to connect with many other technologies and GDPR compliance **What do you dislike about Tealium?** Account options to manage user rights and consent manager is too simple **What problems is Tealium solving and how is that benefiting you?** Possibility to set and manage metrics on our website ### 4. Best Tag Manager out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** plug and play with a lot of tools and tags. Easily manageable from a single UI. **What do you dislike about Tealium?** I can't "Open link in new tab" which is kind of annoying. If i want to review 2 tags, I basically have to take a screenshot and look at them side by side. **Recommendations to others considering Tealium:** If you need a unified portal to manager all your tags agnostically, TIQ is the way to go. **What problems is Tealium solving and how is that benefiting you?** Scaling marketing tag implementation across multiple brands and regions. ### 5. Great support! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** The tool is very flexible, with lots of extensions that allows the user to save time and customize all of the tags reducing the risk of generating bugs **What do you dislike about Tealium?** The interface does not provide you a way to export automatically the catalog of all the tags implemented on the website **What problems is Tealium solving and how is that benefiting you?** The migration from the Google Tag Manager data layer to the Tealium one. ### 6. Streamlined Tag Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** Flexibility and customizability. If the out-of-the-box tag and/or extension doesn't fit what we need it's easy to customize it to fit our use case. **What do you dislike about Tealium?** It's hard to tell what is the most current tag in the tag marketplace and it'd be nice if we were notified when newer tag template versions are made available. **What problems is Tealium solving and how is that benefiting you?** Data collection and tag management. It's easy to QA/DEV new features on the actual website without effecting the production facing site. ### 7. Awesome tag management experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Tealium makes it easy to add tags and transformations with a point and click interface or with Javascript, depending on your needs. It is extremely extensible, allowing you to quickly add and deploy a tag. **What do you dislike about Tealium?** There are occasional UI bugs and the UI is not very responsive, even on a desktop interface. **Recommendations to others considering Tealium:** Read the extensive user guide. **What problems is Tealium solving and how is that benefiting you?** Customer successes and failures in our applications. We've used it to upgrade and improve our digital experience ### 8. Connecting audiences using a unique identifier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** The flexibility and intelligence of the platforms capabilities. **What do you dislike about Tealium?** Versioning - tricky to manage with multiple teams accessing at one time - have to use Slack to communicate internally in real time to avoid overwriting. **Recommendations to others considering Tealium:** Recommend using Tealium as the hub for all data **What problems is Tealium solving and how is that benefiting you?** Looking to test using Liveramp as a unique identifier tying offline to online real time targeting ### 9. Smooth experience with the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** I like the new interface and the amount of resources there are. **What do you dislike about Tealium?** I would like a few more resource videos. I find videos much more helpful than the documentation. More case studies and examples to configure. **What problems is Tealium solving and how is that benefiting you?** How easy it is to see the data layer and configure tags. Also the amount of the resources are great for troubleshooting. ### 10. Easy Management across Platforms & Markets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** This tool enables us to easily manage the tag portfolio across our markets and our platforms. We are able to implement a universal tagging design easily and markets are able to have trust in our tags **What do you dislike about Tealium?** I think there should be more education materials online for the beginner user.. **Recommendations to others considering Tealium:** Use their support network! **What problems is Tealium solving and how is that benefiting you?** Universal tagging plan across markets ### 11. Tealium IQ **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** Tealium is an incredibly powerful piece of software - in terms of the ability to a) apply tags, but also to manipulate the data into a usable form **What do you dislike about Tealium?** There are issues with button tracking, link clicks and the ability to follow users through SPA's. **What problems is Tealium solving and how is that benefiting you?** Utilised as the engine that powers Adobe as well as the data warehouse. ### 12. Fantastic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Tealium IQ has been fantastic to work with and makes tag implementation super easy. **What do you dislike about Tealium?** This is not a Tealium limitation but more of a user limitation. Having this be my first tag management experience, it has been hard to learn but not impossible. **Recommendations to others considering Tealium:** It will save you so much time compared to the traditional way of placing tags. **What problems is Tealium solving and how is that benefiting you?** Tag placement no longer requires conversations with our web development team. ### 13. Amazing Enterprise TMS Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** The huge collection of 3rd party tags in the Marketplace and easy implementation. Also, it is vendor agnostic **What do you dislike about Tealium?** There is nothing to dislike in Tealium since it caters to all the needs **Recommendations to others considering Tealium:** Go for this tool since it is best when compared with other vendors in the same space **What problems is Tealium solving and how is that benefiting you?** Centralised management of tags ### 14. Independence in a world of proprietary platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** A product that simplifies the foundations of marketing activation, AudienceStream comes with a range of connectors to reputable marketing platforms that are easy to use and quick to configure. **What do you dislike about Tealium?** Initial learning curve is steep and difficult to delve deeper to debug unexpected behaviours in tool **What problems is Tealium solving and how is that benefiting you?** Need to share and orchestrate across multiple channels and bring back control of customer data into the organisation. ### 15. Awesome eye opening **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** The automaticity, the granularity of audiences, the connectivity, the cool features like tally's **What do you dislike about Tealium?** I would have more easy to reach comprehensive documentation in the API connectivity **What problems is Tealium solving and how is that benefiting you?** We are able to stitch users from our offline call center into our digital realm, and providing the same logic over those users. ### 16. Great product that has to be marketed better! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** Tealium AudienceStream is a great product from a technological standpoint and definitely a pioneer in its space. **What do you dislike about Tealium?** Tealium AudienceStream value proposition is not very appropriately communicated, it's not very easy to explain to customers. **What problems is Tealium solving and how is that benefiting you?** Tealium AS helps our customers to unify their data and work from a people-based marketing approach. ### 17. Best for multiple users and teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** I really like custom environments which allow concurrent users to work at the same time. I also like the way the extensions work, they are quite useful. **What do you dislike about Tealium?** Please bring us back the My iQ Tab. It was very useful **What problems is Tealium solving and how is that benefiting you?** Problems of the way the data is retrieved, modified and activated ### 18. Tealium iQ helps us to react quickly to customer enquiries **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** The huge range of Tags in the Marketplace and the possibility of using Extension within TiQ. **What do you dislike about Tealium?** The tool often don't remember my language settings when I want to login. **What problems is Tealium solving and how is that benefiting you?** We can easily define and track new touchpoints on a website, which helps us to realize new enquiries from our customers. ### 19. Works well and is secure **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** Tealium allows us to utilize tag management under great controlled conditions and easy rollback capabilities **What do you dislike about Tealium?** There is not really much to dislike about it, it does what it says on the tin. **What problems is Tealium solving and how is that benefiting you?** All sorts, it has made our lives easier with IT governance who are trying to take over... ### 20. Best IQ tool I to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** I have worked with more than 4 TMS. This has been the best and complete tool. **What do you dislike about Tealium?** I have not found anything that I dnt like. Yet to find it **Recommendations to others considering Tealium:** This is the best and complete TMS. **What problems is Tealium solving and how is that benefiting you?** We use it to make sure we do effective tagging on the site. Also this is the foundation to use Audience Stream in future ### 21. informative and useful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** tealium iq users from different companies sharing their experiences was very useful and informative
good to know the challenges faced by them and how it was handled
good validation that we are heading in the right direction **What do you dislike about Tealium?** i have not found anything yet to dislike **Recommendations to others considering Tealium:** great product to try out **What problems is Tealium solving and how is that benefiting you?** tag management for various pixels
be able to manage tags better ### 22. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Bill L. | Director Marketing Analytics, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Ease of use with a variety of tagging strategies **What do you dislike about Tealium?** Hard to learn in the beginning but once trained easy to use **What problems is Tealium solving and how is that benefiting you?** Speedier deployments ### 23. Great solution for omni-channel marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** Creating audiences easily and using them across different solutions and channels. **What do you dislike about Tealium?** The way to find what is where is a bit hard sometimes. **What problems is Tealium solving and how is that benefiting you?** Using webhook let us to connect to our CRM system and also Adwords connection is a very useful use case for us. ### 24. Tealium IQ **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** flexibility and security and the capacity to integrate so many tags **What do you dislike about Tealium?** There is a lack of flexibility in assigning capabilities to users; you only have three types of users. Sometimes it is not easy to use for someone who is not an IT person. **What problems is Tealium solving and how is that benefiting you?** faster and easier tag implementation ### 25. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Having Tealium IQ as our central data hub works and helps our business manage tags. **What do you dislike about Tealium?** Although not directly involved. Our developer wanted an endpoint for access to more data. **What problems is Tealium solving and how is that benefiting you?** A lot of different web properties and mobile properties that require different tags at different times. Tealium allows us to simplify this process. ### 26. Almost anything is possible **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 12, 2018 **What do you like best about Tealium?** AudienceStream allows for consistent segmentation across various proprietary platforms and, unlike most DMPs, persists 3rd party IDs and can accept PI. With AudienceStream, we are able to trigger tags based on cumulative user behavior in addition to standard event tracking. **What do you dislike about Tealium?** AudienceSteam is an advanced platform and might not be suitable for all organizations. If a website/brand lacks user authentication or online KPIs, the value will be harder to quantify. **Recommendations to others considering Tealium:** A robust data layer is critical to success. Make sure that you have a great understanding of you site and implement for the future. **What problems is Tealium solving and how is that benefiting you?** Our business problem was audiences were silod and we did not have a single view of the customer. We were able to minimize media waste and integrate data across multiple different adtech and martech platforms. ### 27. The Best Tag Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** The available turnkey integrations, extension and market leading features **What do you dislike about Tealium?** Documentation for turnkey can be lacking but is understandable **Recommendations to others considering Tealium:** IF you're looking for a tag manager look no further **What problems is Tealium solving and how is that benefiting you?** Managing data layer variables and all the vendors requested from markets ### 28. Easy to use system **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** A great tag management system that is easy to use and set up. **What do you dislike about Tealium?** the unclear UI to assign a value to a tag **Recommendations to others considering Tealium:** very easy to set up **What problems is Tealium solving and how is that benefiting you?** Very easy to use and everything is now in one place. ### 29. Advanced user experiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** Once it has been integrated, constant re-integrations every time there is a tech change **What do you dislike about Tealium?** It is tricky to preview changes without releasing straight to live **What problems is Tealium solving and how is that benefiting you?** Joining up data silos and activating the rich data that was not used before ### 30. iQ get started 4 better Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** Freedom of JS extensions and configure thousands of Tags easily. **What do you dislike about Tealium?** Tealium cant be setup on premise out of the box. **Recommendations to others considering Tealium:** If you want to do it correctly, use Tealium iQ **What problems is Tealium solving and how is that benefiting you?** Enrich and prepare Data for Analytics and optimisation. ### 31. Tealium iQ Tag Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 30, 2017 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Tealium?** Its vendor neutral, allows multiple profiles and can be customized to be hosted within company premise. Tealium iQ supports multiple profiles, multiple publishing targets, custom javascript execution and attaching them with different browser and custom events, which provides flexibility for customization. It allows very granular security controls, SSO integration, Tealium standalone authentication / authorization, 2 factor authentication. **What do you dislike about Tealium?** Tealium iQ doesn't have much flexibility around concurrent editing and merging changes, bulk select and edits. Large enterprises are still evolving around the client side security and resource integrity. So far Tealium don’t have any strong support for security specifications like CSP (Content Security Policy) or SRI (Sub Resource Integrity). **Recommendations to others considering Tealium:** Tealium do not have any competing digital marketing or media products so they are not inclined toward a specific products unlike Google Tag Manager, Adobe DTM etc. **What problems is Tealium solving and how is that benefiting you?** We are using Tealium for managing media and non media tags for our application. It provides a layer of abstraction between application and tags and allows manage tags with great flexibility. Using thallium, we are able to reduce any development efforts from multiple systems (websites) and enhance speed to market. ### 32. Solid tag management system with lot of flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** The way it is structured helps understanding the flow of data in your pages and app **What do you dislike about Tealium?** Multiple users or departments working together generate conflicts **What problems is Tealium solving and how is that benefiting you?** Tealium was useful to test different vendors for a limited period of time ### 33. Clunky Interface - Latest UI update is difficult at best **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** the Debugger is pretty good and the audience stream is ok. **What do you dislike about Tealium?** Clunky Interface - Latest UI update is difficult at best. The filtering is the worst thing ever **Recommendations to others considering Tealium:** N/A **What problems is Tealium solving and how is that benefiting you?** Full tag management setup. cross channel conversion optimisation ### 34. Simple and Powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** The tool allows you to identify events, create badges, and put them into audiences in a very intuitive manner. **What do you dislike about Tealium?** If the data layer is not built cleanly then you will run into problems. Need an easy clean up or merge **What problems is Tealium solving and how is that benefiting you?** Identify customers and providing real time actions to reach them. ### 35. Easy to use yet powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Open platform with tag templates for most martech vendors. Flexibility with using extensions to provide solutions specific to our business. **What do you dislike about Tealium?** The interface can have a better sorting since most of it it's in a row form. **What problems is Tealium solving and how is that benefiting you?** It powers most of our martech solutions and it's easy to use and maintain. ### 36. A solution for point solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Central data repository to activate audience-driven marketing. Eliminates the need for multiple separate integrations. And much, much more. **What do you dislike about Tealium?** The more complex your technology ecosystem, the more work you will need to do--even though Tealium dramatically simplifies the process. **What problems is Tealium solving and how is that benefiting you?** Simplifies personalization across channels--including performance media, lifecycle marketing, and website experience. ### 37. Great facilitator **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** it enables me to trigger great experiences based on real-time data **What do you dislike about Tealium?** so far so good I guess (apparently I have to write something here) **Recommendations to others considering Tealium:** Try it **What problems is Tealium solving and how is that benefiting you?** Identifying users (known and unknown) and targeting them accordingly ### 38. Very easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** Clear UI, all the features you would expect and well integrated with most other tools we use. **What do you dislike about Tealium?** Integration with Appnexus is not finished yet. This is essential for us. **What problems is Tealium solving and how is that benefiting you?** Identifying and segmenting audiences. ### 39. Great tool for live market segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Create badges based on certain customer profiles for purpose of retargeting. **What do you dislike about Tealium?** It takes a while to learn the platform but sufficient training available on the platform. **What problems is Tealium solving and how is that benefiting you?** We use it for retargeting campaigns. It has allowed us with customized targeting of the customers as well as prospects. ### 40. power platform for advanced data collection and manipulation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** customisation and ability to send data anywhere **What do you dislike about Tealium?** complexity sometimes and speed of the tool **Recommendations to others considering Tealium:** go for it if you need an advanced solution **What problems is Tealium solving and how is that benefiting you?** data collection and rule based actions. Tons of opportunities ### 41. Facility and power **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** The facility to do all tags implementation, the ability to enrich all the data **What do you dislike about Tealium?** We need the derbysoft or other metasearch tag implementation **Recommendations to others considering Tealium:** Do it **What problems is Tealium solving and how is that benefiting you?** Yes, we communicated with our account team ### 42. Good Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** I've only been using the tool for 3 weeks now. It seems powerful and more easily customizable compared to competitors with which I have experience. **What do you dislike about Tealium?** As a new user, I don't find this tool as intuitive as other competitor tools. **What problems is Tealium solving and how is that benefiting you?** Making our campaigns more efficient. ### 43. we use tealium for tag management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** it improves our speed score and it's very easy to use **What do you dislike about Tealium?** implementing scripts that aren't in the system isn't so friendly **What problems is Tealium solving and how is that benefiting you?** tag management of a lot of tags very easy ### 44. Ease of use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** Very easy to use and scale. Suited our business needs perfectly **What do you dislike about Tealium?** Theres isnt a lot to dislike, we went through a number of options before choosing Tealium **What problems is Tealium solving and how is that benefiting you?** None ### 45. TAS for better Customer Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** Easy to use Fast access to insights Real-time data **What do you dislike about Tealium?** not much lack of helping hands proactive consulting **Recommendations to others considering Tealium:** Test it **What problems is Tealium solving and how is that benefiting you?** visualizing customer behavior act on received data ### 46. God Save IQ **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** Many connectors, mobile tag management and integrations with AudienceStream **What do you dislike about Tealium?** I'll love pre/defined activator for video, scroll or visibility measurement **What problems is Tealium solving and how is that benefiting you?** The Quality of Data Work with different teams ### 47. Great tag management and excellent customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** I honestly love the fact that anytime I have an issue with a tag I can call my account rep and get a quick solution. **What do you dislike about Tealium?** Not much, for tag management it works very well **What problems is Tealium solving and how is that benefiting you?** Honestly, just tag management. ### 48. GReat product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Easy to use - connects easily with multiple sources **What do you dislike about Tealium?** Not much, product is solid - no issues yet **What problems is Tealium solving and how is that benefiting you?** Helping to tag our customers/contacts on our .com site - to drive our omnichannel orchestration and demand management programs ### 49. The Industry Standard in Tag Management Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** The technology, the people, outstanding engineer support **What do you dislike about Tealium?** I'm a big supported and advocate of Tealium and all its products **Recommendations to others considering Tealium:** by far beats the competition **What problems is Tealium solving and how is that benefiting you?** Standardization of marketing tag implementation, centrally manage and maintain all marketing tags ### 50. Great tag management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Great tool to help manage and deploy a diverse set of tags to help speed up insight collection. **What do you dislike about Tealium?** Need more training materials for the beginner **What problems is Tealium solving and how is that benefiting you?** Cost / time to deploy analytics. Also track cross brand audiences ## Tealium Discussions - [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) - 1 comment, 1 upvote - [What types of client-internal data can Tealium can onboard?](https://www.g2.com/discussions/data-onboarding) - 1 comment, 1 upvote - [How does Tealium maintain the security of the data center to prevent a data breach?](https://www.g2.com/discussions/data-security-and-infosec-73b87304-a5c8-497e-b041-51085e691d39) - 1 comment, 1 upvote - [What types of security certifications or attestations does Tealium have?](https://www.g2.com/discussions/data-security-and-infosec) - 1 comment, 1 upvote - [Have you evaluated your product relative to the European Union's General Data Privacy Regime? What if any changes have been made to ensure, or to help clients ensure GDPR compliance?](https://www.g2.com/discussions/gdpr-1decb5f8-ac08-4ee0-866d-8cadd0b9a157) - 1 comment, 1 upvote - [View Tealium pricing details and edition comparison](https://www.g2.com/products/tealium-2026-08-12/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-09-25+23%3A49%3A40+-0500&secure%5Bsession_id%5D=07eac8d4-1d3b-48bf-829a-a286dc1e958b&secure%5Btoken%5D=c52f3bd948ff36277191e4fb5534f47000f05ba294ff14b00a3113cf8c4d656c&format=llm_user) ## Tealium Features **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations - Configurable Workflow - Rules-Based Workflow **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Platform Basics** - Dynamic Segmentation - Journey Optimization **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage - Data Visualization **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management - Real-Time Data - Workflow Management - Process Management - Catalog Management - Compliance Management - Multi-Channel Management **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management - Deletion Management - Access Controls/Permissions - User Management - Process Management - Audit Management - Metadata Management **Functionality ** - Match & Merge - Relationship Mapping - User Interface **Security** - Data Governance - Data Masking **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Data Quality** - Data Preparation - Data Distribution - Data Unification **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Additional Functionality** - Reporting/Analytics - Alerts/Notifications - Multiple Data Sources - Data Migration - Third-Party Integrations - Access Controls/Permissions - Monitoring - Data Quality Control - Data Profiling - AI Copilot - Performance Metrics - Role-Based Permissions - Drag & Drop - Data Connectors - Audit Trail - Data Verification - Deduplication - Visualization - Data Capture and Transfer - Data Import/Export - API - Activity Tracking - Data Visualization - Activity Dashboard **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Self Service Portal - Multiple Data Sources - API - Activity Tracking - Automatic Backup - Visual Analytics ## Top Tealium Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (556 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (833 reviews) - [Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews) - 4.2/5.0 (707 reviews)