HockeyStack's cookieless tracking technology is a legitimate competitive advantage. It works without cookies by default while still capturing the full buyer journey from first visit to closed-won.

Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreciate the flexible funnel tracking and seamless integrations, which help teams understand their users without getting lost in dashboards. I can imagine how new users could benefit from even more interactive onboarding or step-by-step guides to get started quickly. As someone passionate about customer success, I’m excited to see HockeyStack grow and hope to one day contribute to making the user experience even more seamless.

API & Integration Connecting our multiple platforms was easy and seamless, especially compared to tools used in the past that took weeks to integrate. Technical and Customer Support Support from HockeyStack has been amazing on both sides. They are quick to respond to inquiries and provide clear direction. HockeyStack has made several enhancements and upgrades to their platform based on our team’s feedback and input. Consolidated Insights in one Platform In the past, our team would span multiple tools to understand the insights and impact on the entire funnel. We are now able to see everything on one platform, both online and offline, and how they interact with our customers. HockeyStack has broken down silo’s and allowed the team to understand the full customer journey and the impacts on their functional areas. Optimization of Marketing Programs Due to insights we have never been able to generate easily, we are optimizing our marketing programs in real time. The attribution funnel and lift reports have helped us make meaningful changes to our Marketing channel and GTM tactics. Odin AI HockeyStack’s Odin has been a gamechanger for our team. As a team of one, Odin acts like an additional analyst for the team and can answer tactical day-to-day questions. Insights and recommended actions that would take days to generate are produced in minutes, allowing the greater flexibility to make adjustments quickly. This has opened up bandwidth to focus on strategic changes to our GTM strategy.