HockeyStack allows us to follow journeys in a more complex way than our previous method, which is especially valuable with paid ads to see how they influence our funnel. I appreciate its broad capabilities because it really can do so much. I also enjoy the dashboarding due to the nature of the customization.

The AI Agents are headed in the right direction. They're useful and well executed. And given the state of LLMs, I imagine they will outpace their competitors with what's already established. It's useful in it's current state.

HockeyStack's cookieless tracking technology is a legitimate competitive advantage. It works without cookies by default while still capturing the full buyer journey from first visit to closed-won.