Best Enterprise Customer Data Platforms (CDP) - Page 3

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Customer Data Platform (CDP) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Customer Data Platform (CDP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Customer Data Platform (CDP) category.

In addition to qualifying for inclusion in the Customer Data Platforms (CDP) category, to qualify for inclusion in the Enterprise Business Customer Data Platforms (CDP) category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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38 Listings in Enterprise Customer Data Platforms (CDP) Available

  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day.

    Users
    • Email Marketing Manager
    • Email Marketing Specialist
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 52% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Blueshift Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    Customer Support
    24
    Features
    16
    Personalization
    15
    Customer Engagement
    14
    Cons
    Learning Curve
    22
    Missing Features
    12
    Feature Development
    9
    Complexity
    7
    Expensive
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Blueshift features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Predictive Modeling
    Average: 8.0
    8.7
    Data Enrichment
    Average: 8.6
    8.8
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, CA
    Twitter
    @blueshiftlabs
    1,893 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    106 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day.

Users
  • Email Marketing Manager
  • Email Marketing Specialist
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 52% Mid-Market
  • 34% Small-Business
Blueshift Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
Customer Support
24
Features
16
Personalization
15
Customer Engagement
14
Cons
Learning Curve
22
Missing Features
12
Feature Development
9
Complexity
7
Expensive
7
Blueshift features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.4
Predictive Modeling
Average: 8.0
8.7
Data Enrichment
Average: 8.6
8.8
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2014
HQ Location
San Francisco, CA
Twitter
@blueshiftlabs
1,893 Twitter followers
LinkedIn® Page
www.linkedin.com
106 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors i

    Users
    • Marketing Manager
    • CRM Manager
    Industries
    • Gambling & Casinos
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 36% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Xtremepush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    51
    Helpful
    30
    Customer Support
    25
    Analytics
    23
    Easy Creation
    23
    Cons
    User Interface
    20
    Learning Curve
    18
    Missing Features
    16
    Limited Features
    15
    Difficult Learning
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Xtremepush features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    6.6
    Predictive Modeling
    Average: 8.0
    7.7
    Data Enrichment
    Average: 8.6
    7.8
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Dublin
    Twitter
    @XtremePush
    11,145 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    130 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors i

Users
  • Marketing Manager
  • CRM Manager
Industries
  • Gambling & Casinos
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 36% Small-Business
Xtremepush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
51
Helpful
30
Customer Support
25
Analytics
23
Easy Creation
23
Cons
User Interface
20
Learning Curve
18
Missing Features
16
Limited Features
15
Difficult Learning
14
Xtremepush features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
6.6
Predictive Modeling
Average: 8.0
7.7
Data Enrichment
Average: 8.6
7.8
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2012
HQ Location
Dublin
Twitter
@XtremePush
11,145 Twitter followers
LinkedIn® Page
www.linkedin.com
130 employees on LinkedIn®
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 47% Mid-Market
    • 42% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Twilio Segment Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Easy Integration
    5
    Easy Integrations
    5
    Easy Setup
    4
    Integration Capabilities
    4
    Cons
    Expensive
    5
    Pricing Issues
    3
    Learning Curve
    2
    Poor Customer Support
    2
    Poor Interface Design
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Twilio Segment features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    6.9
    Predictive Modeling
    Average: 8.0
    8.5
    Data Enrichment
    Average: 8.6
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Twilio
    Year Founded
    2008
    HQ Location
    San Francisco, CA
    Twitter
    @twilio
    81,580 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,627 employees on LinkedIn®
    Ownership
    NYSE: TWLO
Product Description
How are these determined?Information
This description is provided by the seller.

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 47% Mid-Market
  • 42% Small-Business
Twilio Segment Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Easy Integration
5
Easy Integrations
5
Easy Setup
4
Integration Capabilities
4
Cons
Expensive
5
Pricing Issues
3
Learning Curve
2
Poor Customer Support
2
Poor Interface Design
2
Twilio Segment features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
6.9
Predictive Modeling
Average: 8.0
8.5
Data Enrichment
Average: 8.6
8.7
Expandability
Average: 8.6
Seller Details
Seller
Twilio
Year Founded
2008
HQ Location
San Francisco, CA
Twitter
@twilio
81,580 Twitter followers
LinkedIn® Page
www.linkedin.com
6,627 employees on LinkedIn®
Ownership
NYSE: TWLO
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your clou

    Users
    No information available
    Industries
    • Publishing
    • Marketing and Advertising
    Market Segment
    • 58% Mid-Market
    • 26% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Lytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Audience Activation
    1
    Data Management
    1
    Data Segmentation
    1
    Flexibility
    1
    Journey Creation
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Lytics features and usability ratings that predict user satisfaction
    8.0
    Has the product been a good partner in doing business?
    Average: 9.0
    7.7
    Predictive Modeling
    Average: 8.0
    9.1
    Data Enrichment
    Average: 8.6
    8.0
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Lytics
    Year Founded
    2012
    HQ Location
    Portland, OR
    Twitter
    @lytics
    1,278 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your clou

Users
No information available
Industries
  • Publishing
  • Marketing and Advertising
Market Segment
  • 58% Mid-Market
  • 26% Enterprise
Lytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Audience Activation
1
Data Management
1
Data Segmentation
1
Flexibility
1
Journey Creation
1
Cons
This product has not yet received any negative sentiments.
Lytics features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 9.0
7.7
Predictive Modeling
Average: 8.0
9.1
Data Enrichment
Average: 8.6
8.0
Expandability
Average: 8.6
Seller Details
Seller
Lytics
Year Founded
2012
HQ Location
Portland, OR
Twitter
@lytics
1,278 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lexer is a leading Customer Data and Experience Platform (CDXP) that unifies fragmented data into a high-definition unified for retail and hospitality brands. By enriching first-party data with AI-pow

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 42% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Lexer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    2
    AI Technology
    1
    Analytics
    1
    Analytics Expertise
    1
    Communication Efficiency
    1
    Cons
    Bugs
    1
    Frustration
    1
    Learning Curve
    1
    Learning Difficulty
    1
    Not User-Friendly
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Lexer features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    7.7
    Predictive Modeling
    Average: 8.0
    9.1
    Data Enrichment
    Average: 8.6
    8.4
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Lexer
    Year Founded
    2010
    HQ Location
    Melbourne, Australia
    Twitter
    @lexer
    931 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    66 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lexer is a leading Customer Data and Experience Platform (CDXP) that unifies fragmented data into a high-definition unified for retail and hospitality brands. By enriching first-party data with AI-pow

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 42% Small-Business
  • 34% Mid-Market
Lexer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
2
AI Technology
1
Analytics
1
Analytics Expertise
1
Communication Efficiency
1
Cons
Bugs
1
Frustration
1
Learning Curve
1
Learning Difficulty
1
Not User-Friendly
1
Lexer features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.7
Predictive Modeling
Average: 8.0
9.1
Data Enrichment
Average: 8.6
8.4
Expandability
Average: 8.6
Seller Details
Seller
Lexer
Year Founded
2010
HQ Location
Melbourne, Australia
Twitter
@lexer
931 Twitter followers
LinkedIn® Page
www.linkedin.com
66 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simon AI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    43
    Customer Support
    25
    Helpful
    20
    Data Segmentation
    17
    Easy Integration
    16
    Cons
    Learning Curve
    23
    Data Management
    12
    Slow Performance
    12
    Bugs
    10
    Segmentation Issues
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simon AI features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    6.4
    Predictive Modeling
    Average: 8.0
    8.2
    Data Enrichment
    Average: 8.6
    8.2
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simon AI
    Year Founded
    2014
    HQ Location
    New York
    Twitter
    @simon_data
    696 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
Simon AI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
43
Customer Support
25
Helpful
20
Data Segmentation
17
Easy Integration
16
Cons
Learning Curve
23
Data Management
12
Slow Performance
12
Bugs
10
Segmentation Issues
10
Simon AI features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
6.4
Predictive Modeling
Average: 8.0
8.2
Data Enrichment
Average: 8.6
8.2
Expandability
Average: 8.6
Seller Details
Seller
Simon AI
Year Founded
2014
HQ Location
New York
Twitter
@simon_data
696 Twitter followers
LinkedIn® Page
www.linkedin.com
86 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects

    Users
    • Marketing Automation Specialist
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 56% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SALESmanago Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    19
    Automation
    16
    Automation Efficiency
    16
    Features
    16
    Helpful
    16
    Cons
    Learning Curve
    11
    Not Intuitive
    8
    Complex Usability
    7
    Complexity
    6
    Missing Features
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SALESmanago features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.2
    Predictive Modeling
    Average: 8.0
    8.4
    Data Enrichment
    Average: 8.6
    8.6
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Krakow
    Twitter
    @SALESmanago
    3,682 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    346 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects

Users
  • Marketing Automation Specialist
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 56% Small-Business
  • 36% Mid-Market
SALESmanago Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
19
Automation
16
Automation Efficiency
16
Features
16
Helpful
16
Cons
Learning Curve
11
Not Intuitive
8
Complex Usability
7
Complexity
6
Missing Features
6
SALESmanago features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.2
Predictive Modeling
Average: 8.0
8.4
Data Enrichment
Average: 8.6
8.6
Expandability
Average: 8.6
Seller Details
Year Founded
2011
HQ Location
Krakow
Twitter
@SALESmanago
3,682 Twitter followers
LinkedIn® Page
www.linkedin.com
346 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, en

    Users
    No information available
    Industries
    • Retail
    • Leisure, Travel & Tourism
    Market Segment
    • 40% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • RedEye Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    Automation Efficiency
    4
    Analytics Expertise
    3
    Time Efficiency
    3
    Customer Engagement
    2
    Cons
    Expensive
    3
    Missing Features
    3
    Learning Curve
    2
    Access Restrictions
    1
    Complex Reporting
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • RedEye features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    7.7
    Predictive Modeling
    Average: 8.0
    7.9
    Data Enrichment
    Average: 8.6
    8.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2001
    HQ Location
    Rotterdam, NL
    LinkedIn® Page
    www.linkedin.com
    164 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, en

Users
No information available
Industries
  • Retail
  • Leisure, Travel & Tourism
Market Segment
  • 40% Mid-Market
  • 29% Small-Business
RedEye Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Automation Efficiency
4
Analytics Expertise
3
Time Efficiency
3
Customer Engagement
2
Cons
Expensive
3
Missing Features
3
Learning Curve
2
Access Restrictions
1
Complex Reporting
1
RedEye features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
7.7
Predictive Modeling
Average: 8.0
7.9
Data Enrichment
Average: 8.6
8.5
Expandability
Average: 8.6
Seller Details
Year Founded
2001
HQ Location
Rotterdam, NL
LinkedIn® Page
www.linkedin.com
164 employees on LinkedIn®