
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
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Peliqan.io is an all-in-one AI-first data integration and automation platform designed for business teams, scale-ups and consultants. Unlike traditional data tools that demand heavy engineering effort, Peliqan enables both business users and technical teams to connect, manage, and activate their data in one collaborative environment - without requiring a dedicated data engineer. With 250+ built-in connectors, Peliqan connects to databases, SaaS business applications (ERP, CRM, Accounting, HRM/ATS etc.), cloud storage, files and APIs as well as on-prem data sources. New connectors are available on demand within 5 business days. Peliqan offers one-click ELT pipelines to the built-in data warehouse, or you can bring your own data warehouse. Peliqan supports all major data warehouses. Thanks to Peliqan’s Excel add-in, business users and consultants can work with real-time data in Excel. Analysts and power users can use Peliqan’s advanced SQL editor with the support of an AI assistant to transform data and prepare business-ready data sets, which can be used in any BI tool such as Microsoft Power BI, Metabase, Tableau, Qlik, Looker etc. Users can also set up Reverse ETL flows. Developers can go even further with Peliqan’s low-code environment, with a built-in virtual AI Data Engineer, where they can: - Build & Publish interactive data apps - Automate writebacks into source systems - Publish API endpoints for data sharing - Implement custom pipelines - Build out internal AI Agents By empowering business users, analysts, consultants and developers, Peliqan dramatically reduces reliance on IT support and speeds up decision-making. Peliqan is not just an ELT data pipeline tool, it’s a complete solution for data orchestration, automation, and activation. Peliqan also acts as the data foundation for Agentic AI, ensuring that AI agents work with trusted, up-to-date 360° views of customers, products, orders, and more - at the speed of a cloud data warehouse. Peliqan’s data warehouse provides an AI-ready data layer out-of-the-box including: - Automatic vectorizing of structured and non-structured data for RAG (Retrieval-Augmented Generation) - Text-to-SQL - MCP Gateway In today’s landscape, a data warehouse is no longer just for BI - it’s the foundation for both BI and AI. With Peliqan.io, organizations can integrate, analyze, and activate their data seamlessly, empowering both humans and AI agents to make smarter, faster decisions.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Based on innovative technologies such as Cloud- Native, LLM and Web3, the integrated design of CRM, CDP and MA is adopted to help brands build Omni-channel consumer operation capabilities.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Headquartered in Paris, Splio is a scale-up in the marketing and digital technologies market. The company has over 200 employees and 4 offices in Europe and MEA. As a strategic partner to retailers, Splio supports brands in their growth by providing a comprehensive CRM marketing platform tailored for retail, featuring essential functionalities such as automation, loyalty programs, and Mobile Wallets. Splio also offers personalized support through a team of Customer Success Managers, Customer Care agents and a strong ecosystem of over 100 agencies and technology partners. Splio’s CRM marketing platform is designed to maximize marketing performance for retailers. Equipped with an integrated CDP and powered by AI, it addresses the complex needs of customer marketing by incorporating all retail use cases. By placing data at the heart of marketing automation, Splio is redefining standards to drive ever-greater value. More than 500 retail, e-commerce, FMCG and telecoms companies** across Europe and the MEA use Splio on a daily basis, including Nature et Découvertes, Bazarchic, APC, The Kooples, Fnac-Darty, Micromania, Faguo, Cyrillus, Orange and Samsung.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys, wherever and whenever your customers prefer
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Aampe's Agentic CDP is the most efficient and effective way to put your data to use to achieve your business goals. Just like a standard CDP, Aampe collects, unifies, and activates your data to your downstream tools, but that's just the beginning. Aampe then applies a reinforcement learning/multi-armed bandit infrastructure on your data to discover and act on deep patterns within your data — orchestrating and sending multi-channel messaging, building unique real-time product experiences, improving product and content recommendations and more, to improve key business metrics, such as engagement, conversions, retention, and data generation. Here's how Aampe works: 1. Uses APIs and a custom reverse ELT process to ingest data from your various data sources (including data warehouses, CRM systems, content management systems, and more) 2. Combines the data mentioned above with data generated from semantically-tagged messaging 3. Runs various propensity models on this data to understand each individual user's propensity to purchase, view, subscribe, churn, etc. 4. Uses these user-level patterns and propensities to determine user-level messaging frequency, timing, tone, channel, and content preferences, as well as driving content recommendations for search, recommender, and chat applications. 5. Executes the individual user-level strategies determined in step 4, continuously adapting based on new information gained from additional user behavior and interactions. Using Aampe's reinforcement learning infrastructure, teams that use Aampe spend less time building manual segments and customer journeys, and more time identifying and executing new experiments and experiences for their users. Aampe was founded in 2020 and is a completely remote company with employees in over 10 different countries around the world.
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ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers. ActiveDEMAND packages range from the full-featured call tracking application, a Reporter package for great analytics, a well-rounded offering for small business marketers, all the way up to powerful Marketing solutions designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
The insight3 platform from agent3 is a powerful, account-focused tool that delivers automated customer insights to create commercial advantage for both marketing and sales teams. - Real-time insight on target customer contacts – support new and existing relationship development activities - Continuous mapping of customer insights to your portfolio – engage customers by delivering the right content, at the right time -Constant flow of account insights – build historical trend analysis and guidance on future strategic and commercial direction by account - NEW: buyer intent monitoring and alerts – see exactly which topics, solutions and vendors your clients and prospects are researching
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This description is provided by the seller.
AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions. Streamline Your Data From Different Sources AIXON creates a 360-degree view of your audience by unifying data across all platforms like apps, websites and CRM, and enriches your audience profiles with Appier’s unique cross-screen technology. Predict Customers' Future Actions in Real Time Powered by the scenario-based prediction with Auto-ML models, AIXON allows you to predict specific actions of your audience in real time, from conversions to churn and even the likelihood of users visiting a certain webpage. Generate Actionable Insights With Explainable AI AIXON’s explainable AI enables our customers to understand the rationale of our AI-driven decisions. AIXON is capable of textually and visually showing the most important variables to describe why certain decisions are made. The ability to explain the factors underlying the AI’s analysis is key to fostering trust in Appier’s AI technology, and avoid it being viewed as a mere “black box." Achieve Seamless Customer Engagement AIXON seamlessly integrates with your existing owned and paid channels, allowing you to amplify omnichannel marketing on AI-powered insights and ensure optimum customer experience. Boost Conversions With RFM AIXON automatically configures your audience segments into three most critical dimensions of attributes, RFM (Recency, Frequency, and Monetary), to help you better understand customer intent and take targeted actions to realize customers’ full profit potential.
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This description is provided by the seller.
CData Virtuality - Data Virtualization for Flexible Data Architectures By uniquely combining data virtualization and physical data replication, CData Virtuality provides data teams the flexibility to always choose the right method for the specific requirement. It is an enabler for Data Fabric and Data Mesh by providing the self-service capabilities and data governance features that are indispensable for these frameworks. Enterprises around the world, such as BSH, PGGM, PartnerRe or Crédit Agricole use CData Virtuality to build modern data architectures that meet today’s and tomorrow’s business requirements. Imprint: https://www.cdata.com/company/legal/impressum/ Privacy notice: https://www.cdata.com/company/legal/privacy/
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This description is provided by the seller.
One-stop marketing cloud Digital Marketing Hub, the boost engine for business growth
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
CSG Xponent: Make Every Communication Count Every customer action tells you something. Xponent turns those signals into meaningful, measurable engagement. CSG Xponent is a customer engagement platform built for industries where every interaction matters—billing, payments, care, security, onboarding, and retention. Xponent connects enterprise data, real-time decisioning, and omnichannel communication delivery so organizations can engage customers across digital, voice, print, and in-person channels. The result: clearer experiences, fewer escalations, and better business outcomes. Use Cases Billing & Payments AI-powered bill explanations, proactive reminders, and collections nudges that reduce confusion, accelerate payments, and improve recovery rates. Account Security Real-time fraud scoring, step-up verification, and transaction alerts that protect both customers and revenue. Customer Care Predictive routing, proactive notifications, and automated updates that reduce inbound calls and speed up resolution. Orders & Service Setup guidance, appointment updates, and issue notifications that keep customers informed and lower operational strain. Retention & Growth Predictive churn detection, personalized offers, and loyalty engagement that increase lifetime value.
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This description is provided by the seller.
Customer Link is a customer data platform that organizations can use to control their future, right now. Combine and augment data into integrated views of individuals, households, and segments of consumers or businesses. Institutionalize real-time decisioning with PwC’s AI models. Activate personalized, omni-channel engagement.
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This description is provided by the seller.
Decide AI is a Customer Data Platform (Saas) powered with AI algorithms in order to: - Unify all customer data from any type of sources (CRM, Analytics, Marketing automation, DMP, website, apps, ...) - Build a 360° Customer view - Improve Data Quality - Score Clients/Prospects/Content - Create dynamic segment & activate them - Track the Customer journey from the 1st click to the sale - Optmize ROI of your digital customer acquisiton campaigns
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This description is provided by the seller.
Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Identify high-value customer personas and the products that resonate with them to guide acquisition efforts. Improve retention with a deeper understanding of your customer’s lifecycle. Activate your learnings by syncing data to key marketing platforms.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Connect your first-party data from any source to any destination for websites and mobile apps with server-side.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.













