# Best Customer Data Platforms (CDP) - Page 3 ## How Many Customer Data Platforms (CDP) Products Does G2 Track? **Total Products under this Category:** 296 ### Category Stats (Aug 2026) - **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Customer Data Platforms (CDP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 27,000+ Authentic Reviews - 296+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Data Platforms (CDP) ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=3435&focus%5B%5D=22329) Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Brevo Marketing Platform, and Klaviyo. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=klaviyo) **Sponsored** ### Zamp Zamp is a fully managed sales tax compliance platform designed for modern digital businesses. After regulatory changes pushed enterprise-level complexity onto growing companies, Zamp was built to eliminate the burden entirely. Combining intelligent automation with a dedicated team of tax specialists, Zamp manages calculations, nexus tracking, registrations, filings, and state notices from start to finish. Unlike DIY tax software, Zamp owns both the work and the outcome, providing accuracy, predictable pricing, and ongoing support. The result is simple: businesses remain compliant without building internal tax expertise, allowing finance and operations teams to stay focused on scaling the business instead of managing tax compliance. The landscape of sales tax compliance is intricate and ever-evolving, which can pose significant challenges for businesses of all sizes. Zamp addresses these challenges by automatically monitoring nexus thresholds, tax rates, and reporting requirements across all U.S. states, Canadian provinces, and various international jurisdictions. This ensures that your business remains compliant as it expands, allowing you to focus on growth without the constant worry of changing tax regulations. Zamp caters to a diverse target audience, particularly e-commerce and software businesses that operate across multiple sales channels. One of the key features of Zamp is its dedicated onboarding specialist, who assists in setting up your account and connecting all sales channels accurately from the outset. This personalized approach ensures that every detail is meticulously handled, setting the foundation for smooth operations. The platform offers white-glove service, meaning that Zamp's team takes care of all aspects of sales tax management, including nexus tracking, tax calculations, state registrations, filings, and remittances. This comprehensive service allows businesses to concentrate on their core activities without the distraction of sales tax compliance. Additionally, Zamp provides multi-channel coverage by integrating seamlessly with popular platforms like Shopify, Amazon, Magento, BigCommerce, QuickBooks, and NetSuite, ensuring that tax data flows automatically across all systems. Another significant advantage of Zamp is its risk monitoring and alerts feature, which proactively tracks compliance changes and notifies users before potential issues arise. This proactive approach helps businesses stay ahead of requirements, minimizing the risk of non-compliance. Furthermore, Zamp's transparent pricing structure eliminates hidden fees or unexpected charges, providing a clear and predictable cost for complete sales tax management. As businesses scale their operations, Zamp offers the software and service necessary to maintain compliance and confidence in their sales tax processes. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-07T05%3A17%3A47Z&secure%5Bdisplayable_resource_id%5D=1235&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1302167&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1302167&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fhubs_post-cta%3Dblognavcard-service%26page%3D3&secure%5Btoken%5D=82319ce82efa76fde624d00f16ae83b3639b03b7aa6b393cd276eac6744cf71d&secure%5Burl%5D=https%3A%2F%2Fzamp.com%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url) ### [Bikky](https://www.g2.com/products/bikky/reviews) Bikky is the first Customer Data Platform (CDP) built exclusively for large, multi-unit restaurant brands. ‍By integrating with point-of-sale systems, online ordering providers, payment processors, and loyalty programs, Bikky is the only CDP able to build comprehensive datasets about everything from the performance of menus to the frequency and lifetime value of guests. With the platform, everyone from the C-Suite to the marketing team is empowered to make better decisions about the business and measure if those decisions are contributing positively to the bottom line. ‍Bikky was founded on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world, and is proud to serve thousands of restaurant locations across the U.S., including major brands like Bojangles, MOD Pizza, Dave’s Hot Chicken, and Long John Silver’s. ‍Bikky is based in New York City and has raised nearly $15 million in funding to date. **Average Rating:** 4.9/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate Bikky? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Predictive Modeling:** 6.3/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.2/10 (Category avg: 8.6/10) - **Expandability:** 9.2/10 (Category avg: 8.6/10) #### Who Is the Company Behind Bikky? - **Seller:** [Bikky](https://www.g2.com/sellers/bikky) - **HQ Location:** New York, NY - **Twitter:** @BikkyHQ 131 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=63f148ad6570963115938523b075266b2b5d715ec7317f76b7afebdc74fc266f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbikky-inc&secure%5Burl_type%5D=linkedin_company_website) 56 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Restaurants - **Company Size:** 65% Medium, 26% Small #### What Do G2 Reviewers Say About Bikky? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data segmentation** features of Bikky, enabling actionable insights and targeted guest engagement strategies. - Users commend Bikky's **exceptional customer engagement** , highlighting responsive support and actionable insights for restaurant growth. - Users commend Bikky for its **exceptional customer support** , ensuring responsive assistance and effective training for optimal use. - Users find Bikky to be **incredibly easy to use** , making data-driven insights accessible for all types of users. - Users value the **analytics expertise** of Bikky, enhancing insights for marketing, operations, and guest engagement. ##### Cons - Users find it challenging to access **system-wide YOY sales** without relying heavily on the data assistant. - Users find the **learning curve steep** , but appreciate the team's constant support to aid in understanding. #### What Are Recent G2 Reviews of Bikky? **["Bikky is a game-changer when it comes to guest insights and smarter marketing"](https://www.g2.com/survey_responses/bikky-review-11358684)** **Rating:** 5.0/5.0 stars _— Samantha S._ [Read full review](https://www.g2.com/survey_responses/bikky-review-11358684) **["Actionable, Relevant Data and Insights that Directly Impacts Marketing Performance"](https://www.g2.com/survey_responses/bikky-review-11357167)** **Rating:** 5.0/5.0 stars _— Verified User in Restaurants_ [Read full review](https://www.g2.com/survey_responses/bikky-review-11357167) ### [Actito](https://www.g2.com/products/actito/reviews) Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success. **Average Rating:** 4.3/5.0 **Total Reviews:** 174 #### How Do G2 Users Rate Actito? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.2/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.9/10 (Category avg: 8.6/10) - **Expandability:** 8.8/10 (Category avg: 8.6/10) #### Who Is the Company Behind Actito? - **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa) - **Company Website:** www.ibexa.co - **Year Founded:** 1999 - **HQ Location:** Oslo, Norway - **Twitter:** @IBEXA 2 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d08b4f1e8ca424ba7be9e320933355ce2bfe432f219154446bebc097ba51082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fibexa&secure%5Burl_type%5D=linkedin_company_website) 159 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 47% Medium, 34% Small #### What Do G2 Reviewers Say About Actito? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **helpful and supportive customer support** of Actito, enhancing their overall experience with the tool. - Users find Actito's **ease of use** invaluable, allowing for effortless customization and effective marketing campaign management. - Users value Actito's **powerful automation features** that enhance customer engagement and streamline marketing efforts. - Users highlight the **exceptional support** from Actito, which enhances their experience and facilitates achieving business goals. - Users appreciate the **automation efficiency** of Actito, making campaign management and customer engagement seamless and effective. ##### Cons - Users find **integration issues** with Actito, noting slow implementation and the need for more native connectors. - Users find the **learning curve steep** due to complex features and a less intuitive interface affecting usability. - Users find **complexity in automation and integration** , requiring extra knowledge and support, making it less intuitive. - Users encounter **integration difficulties** due to slow implementation and lack of native connectors, complicating system connectivity. - Users find the **integration difficulty** with Actito problematic, highlighting slow implementation and lack of native connectors. #### What Are Recent G2 Reviews of Actito? **["Precise Customer Tracking and Powerful Automated Outreach"](https://www.g2.com/survey_responses/actito-review-12870721)** **Rating:** 5.0/5.0 stars _— Laverne N._ [Read full review](https://www.g2.com/survey_responses/actito-review-12870721) **["Fast, Secure, No-Code Campaigns with a Straightforward Drag-and-Drop Builder"](https://www.g2.com/survey_responses/actito-review-12853358)** **Rating:** 4.5/5.0 stars _— Naomi M._ [Read full review](https://www.g2.com/survey_responses/actito-review-12853358) #### What Are G2 Users Discussing About Actito? - [What is Actito used for?](https://www.g2.com/discussions/what-is-actito-used-for) ### [SAP Customer Data Platform](https://www.g2.com/products/sap-customer-data-platform/reviews) SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile. This provides a 360-degree view and allows organizations to segment audiences, fuel hyper-personalized marketing and sales engagements across all touchpoints, and, critically, ensure compliance with global data privacy regulations like GDPR and CCPA. **Average Rating:** 4.4/5.0 **Total Reviews:** 50 #### How Do G2 Users Rate SAP Customer Data Platform? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Predictive Modeling:** 9.1/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.3/10 (Category avg: 8.6/10) - **Expandability:** 9.1/10 (Category avg: 8.6/10) #### Who Is the Company Behind SAP Customer Data Platform? - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP 297,052 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website) 141,955 employees on LinkedIn® - **Ownership:** NYSE:SAP #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 50% Large, 39% Medium #### What Do G2 Reviewers Say About SAP Customer Data Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **extensive analytical capabilities** of SAP Customer Data Platform, enabling comprehensive data insights and analyses. - Users value the **seamless omni-channel integration** of SAP Customer Data Platform, enhancing personalized customer engagement across all channels. - Users find that once familiar, the **ease of use** of SAP Customer Data Platform enhances their experience significantly. - Users value the **seamless omni-channel integration** of SAP Customer Data Platform, enhancing customer engagement and satisfaction. - Users find the **simplicity** of SAP Customer Data Platform helpful after an initial learning curve. ##### Cons - Users find the **complex setup** of SAP Customer Data Platform requires significant IT resources and budget considerations. - Users find the **implementation and maintenance costs** of SAP Customer Data Platform to be a significant budget constraint. - Users find **high licensing costs** for SAP Customer Data Platform to be a significant hurdle affecting budget constraints. - Users find **integration issues** with SAP Customer Data Platform complex, needing significant IT resources and budget considerations. - Users find the platform has **limited features** , making it feel less familiar and more challenging to use. #### What Are Recent G2 Reviews of SAP Customer Data Platform? **["PERFECT CUSTOMER INSIGHTS"](https://www.g2.com/survey_responses/sap-customer-data-platform-review-8131877)** **Rating:** 5.0/5.0 stars _— Santosh P._ [Read full review](https://www.g2.com/survey_responses/sap-customer-data-platform-review-8131877) **["Advanced customer Insights and Analytics"](https://www.g2.com/survey_responses/sap-customer-data-platform-review-8258724)** **Rating:** 4.0/5.0 stars _— Bhavesh G._ [Read full review](https://www.g2.com/survey_responses/sap-customer-data-platform-review-8258724) #### What Are G2 Users Discussing About SAP Customer Data Platform? - [What is SAP Customer Data Platform used for?](https://www.g2.com/discussions/what-is-sap-customer-data-platform-used-for) ### [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews) D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first **Average Rating:** 4.4/5.0 **Total Reviews:** 109 #### How Do G2 Users Rate D&B Rev.Up ABX? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.4/10 (Category avg: 8.6/10) - **Expandability:** 8.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind D&B Rev.Up ABX? - **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) - **HQ Location:** Short Hills, NJ - **Twitter:** @DunBradstreet 22,541 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20afd0d2cd48d50cc271386179ca16404da5c8da48609b5c3528ba607428f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2385%2F&secure%5Burl_type%5D=linkedin_company_website) 5,747 employees on LinkedIn® - **Ownership:** NYSE: DNB - **Total Revenue (USD mm):** $1,738 #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Medium, 32% Small #### What Do G2 Reviewers Say About D&B Rev.Up ABX? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **comprehensive analytics** of D&B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly. - Users value the **effective audience targeting** of D&B Rev.Up ABX, enhancing personalized marketing and engagement strategies. - Users praise the **data accuracy** of D&B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database. - Users value the **comprehensive access to business data** , enhancing their marketing targeting and personalization efforts effectively. - Users value the **effective targeting capabilities** of D&B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation. ##### Cons - Users experience **slow performance** , leading to frustration with real-time insights and engagement tracking limitations. - Users face **integration issues** with D&B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness. - Users find the **learning curve challenging** , particularly for those new to account-based marketing and setup complexity. - Users find the **steep learning curve** challenging, making it difficult for new users to understand the system effectively. - Users find the **automation difficult** , lacking real-time insights crucial for effective engagement tracking and user journey monitoring. #### What Are Recent G2 Reviews of D&B Rev.Up ABX? **["Review for D&B Rev.UP ABX"](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)** **Rating:** 4.0/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710) **["Cuts Through the Noise with Analytics-Based Targeting"](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)** **Rating:** 4.5/5.0 stars _— ISHAN P._ [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511) #### What Are G2 Users Discussing About D&B Rev.Up ABX? - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) ### [Retention Science](https://www.g2.com/products/retention-science/reviews) Retention Science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. We make sophisticated data science and marketing automation simple and accessible for marketing teams of all sizes. Retention Science, a Constant Contact company, is a provider of ecommerce-focused digital marketing services powered by intelligent technology and customer support to help sell more in less time. Our data-driven platform sends the right messages to the right customers at the right time and delivers personalized, multi-channel communications that help drive big results. Learn more at retentionscience.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 34 #### How Do G2 Users Rate Retention Science? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.2/10 (Category avg: 8.6/10) - **Expandability:** 9.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Retention Science? - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact 67,137 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website) 1,156 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 44% Small, 38% Medium #### What Do G2 Reviewers Say About Retention Science? _AI-generated summary from verified user reviews_ ##### Pros - Users value Retention Science for its **automated intelligent decision-making** that enhances customer retention and marketing efficiency. - Users value the **automation efficiency** of Retention Science, streamlining customer targeting and campaign personalization effortlessly. - Users value the **analytics expertise** of Retention Science, noting improved campaign insights and conversion rates. - Users value the **automation features** of Retention Science, enabling efficient and intelligent customer retention strategies. - Users value the **effective customer engagement** of Retention Science, enhancing lead outreach and conversion rates successfully. ##### Cons - Users note **limited transparency and customization** in Retention Science, affecting trust and usability in campaign workflows. - Users find the **learning curve steep** due to complex UI and limited transparency in AI decision-making. - Users find **reporting options complex** , lacking detail on campaign performance and making analysis challenging. - Users find the **limited pre-built US fintech compliance templates** insufficient for their specific retention needs. - Users find the **website design overly complex** , making it challenging for new employees to navigate effectively. #### What Are Recent G2 Reviews of Retention Science? **["US-Focused Churn Prediction with Strong Compliance Features"](https://www.g2.com/survey_responses/retention-science-review-12292953)** **Rating:** 4.0/5.0 stars _— Hayden L._ [Read full review](https://www.g2.com/survey_responses/retention-science-review-12292953) **["Automates Customer Retention with Predictive Precision"](https://www.g2.com/survey_responses/retention-science-review-12320824)** **Rating:** 4.0/5.0 stars _— padma k._ [Read full review](https://www.g2.com/survey_responses/retention-science-review-12320824) #### What Are G2 Users Discussing About Retention Science? - [How do you use Retention Science?](https://www.g2.com/discussions/how-do-you-use-retention-science) - [What is ReSci?](https://www.g2.com/discussions/what-is-resci) - [What is retention science definition?](https://www.g2.com/discussions/what-is-retention-science-definition) - [What does Retention Science do?](https://www.g2.com/discussions/what-does-retention-science-do) ### [Dreamdata](https://www.g2.com/products/dreamdata/reviews) Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit. **Average Rating:** 4.7/5.0 **Total Reviews:** 267 #### How Do G2 Users Rate Dreamdata? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.9/10 (Category avg: 8.6/10) - **Expandability:** 9.1/10 (Category avg: 8.6/10) #### Who Is the Company Behind Dreamdata? - **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io) - **Company Website:** dreamdata.io - **Year Founded:** 2018 - **HQ Location:** Copenhagen, Capital Region - **Twitter:** @DreamdataIO 291 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc383c216dc63b5372f4b1da6884c5378767ac07eaa6453e61d32d053292e0d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdreamdata-io&secure%5Burl_type%5D=linkedin_company_website) 103 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Head of Marketing, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 60% Medium, 33% Small #### What Do G2 Reviewers Say About Dreamdata? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **in-depth insights** from Dreamdata, enhancing their understanding of customer journeys and marketing strategies. - Users value the **detailed analytics** from Dreamdata, enhancing their understanding of customer journeys and performance insights. - Users value the **attribution accuracy** of Dreamdata, providing insight into customer journeys and marketing effectiveness. - Users praise the **invaluable insights** from Dreamdata, enabling deep understanding of customer journeys and enhancing overall strategy. - Users praise the **easy integration** process of Dreamdata, significantly enhancing their marketing efforts with continuous updates. ##### Cons - Users face a **steep learning curve** with Dreamdata due to setup time and complexities in data navigation. - Users find **missing features** like time comparison and funnel reports limit Dreamdata's effectiveness for analytics. - Users are frustrated by **inadequate reporting** , lacking custom reports and essential funnel insights for effective analysis. - Users find the platform **not intuitive** , as it has a steep learning curve and can feel overwhelming initially. - Users note that the **complex setup** of Dreamdata requires time and effort to ensure accurate data integration. #### What Are Recent G2 Reviews of Dreamdata? **["Game-changing customer journey visualization for B2B Marketing"](https://www.g2.com/survey_responses/dreamdata-review-10833036)** **Rating:** 4.5/5.0 stars _— Daria G._ [Read full review](https://www.g2.com/survey_responses/dreamdata-review-10833036) **["New Customer - Powerful platform with excellent onboarding"](https://www.g2.com/survey_responses/dreamdata-review-13168688)** **Rating:** 4.5/5.0 stars _— Adam C._ [Read full review](https://www.g2.com/survey_responses/dreamdata-review-13168688) #### What Are G2 Users Discussing About Dreamdata? - [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for) ### [Lexer](https://www.g2.com/products/lexer-2021-04-20/reviews) Lexer is a leading Customer Data and Experience Platform (CDXP) that unifies fragmented data into a high-definition unified for retail and hospitality brands. By enriching first-party data with AI-powered predictive analytics and Experian insights, Lexer empowers business users to orchestrate hyper-targeted omnichannel campaigns and personalized 1:1 engagement. This all-in-one hub democratizes data across marketing, service, and sales teams, bridging the digital-physical divide with real-time context for authentic clienteling. Supported by dedicated retail and hospitality experts, Lexer ensures a rapid path to ROI, helping global brands own their customer destiny and achieve significant growth. Lexer is a private, Australian-founded company with a team of 100+ working with over 150 brands in Australia, Asia and the USA. To learn more about Lexer or get a demo, visit https://www.lexer.io/. **Average Rating:** 4.5/5.0 **Total Reviews:** 53 #### How Do G2 Users Rate Lexer? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.7/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.1/10 (Category avg: 8.6/10) - **Expandability:** 8.4/10 (Category avg: 8.6/10) #### Who Is the Company Behind Lexer? - **Seller:** [Lexer](https://www.g2.com/sellers/lexer) - **Year Founded:** 2010 - **HQ Location:** Melbourne, Australia - **Twitter:** @lexer 930 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5cdf61fab3af74d18739dfe2460fcd8d3de4c9249ae65cc16746b53b28851ff0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flexer%2F&secure%5Burl_type%5D=linkedin_company_website) 62 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 42% Small, 34% Medium #### What Do G2 Reviewers Say About Lexer? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **responsive customer support** from Lexer, which enhances their experience and understanding of the platform. - Users recognize the **strong AI integrations** of Lexer, valuing their effectiveness and contributions to the product's functionality. - Users value the **unlimited insights and analytics** from Lexer, appreciating the support for actionable findings. - Users value the **analytics expertise** of Lexer, gaining unlimited insights and actionable takeaways from their customer data. - Users value the **communication efficiency** of Lexer, benefiting from clear insights and actionable support for their analytics. ##### Cons - Users report encountering **bugs** in Lexer that disrupt functionality and hinder overall user experience. - Users face frequent **frustration** when the page refreshes, causing them to lose their ongoing responses. - Users find the **learning curve challenging** , making it daunting for infrequent users despite ongoing improvements to simplify the experience. - Users feel that there are occasional **learning difficulties** with Lexer, especially for infrequent users, despite efforts to simplify. - Users find Lexer **not user-friendly** , often feeling it's daunting for those unfamiliar with the platform. #### What Are Recent G2 Reviews of Lexer? **["Easy and responsive"](https://www.g2.com/survey_responses/lexer-review-10837207)** **Rating:** 4.5/5.0 stars _— Ronilo Junior Y._ [Read full review](https://www.g2.com/survey_responses/lexer-review-10837207) **["Solutions for all problems"](https://www.g2.com/survey_responses/lexer-review-10870150)** **Rating:** 4.5/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/lexer-review-10870150) #### What Are G2 Users Discussing About Lexer? - [What is Lexer used for?](https://www.g2.com/discussions/what-is-lexer-used-for) ### [Yespo Оmnichannel CDP](https://www.g2.com/products/yespo-omnichannel-cdp/reviews) Yespo is an AI-powered omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into personalized, high-performing campaigns that drive measurable results across every channel. Yespo brings customer data from websites, mobile apps, offline touchpoints, and direct channels into a single customer profile, enabling precise segmentation and personalization across all communications to increase engagement and conversions. More than 4,000 brands in 76 countries, including 500 enterprise companies, rely on Yespo to scale their ecommerce growth. With Yespo, you get everything you need for effective data-powered communication in one platform: • Track customer behavior across your website and mobile app • Generate AI-powered product recommendations • Identify and segment high-value and ready-to-buy customers • Automate triggered, cross-channel workflows • Create and launch campaigns with ease Yespo integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your stack and activate customer data fast. Bring your data together — and turn every customer interaction into a measurable opportunity to engage, convert, and grow revenue. **Average Rating:** 5.0/5.0 **Total Reviews:** 12 #### How Do G2 Users Rate Yespo Оmnichannel CDP? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Predictive Modeling:** 9.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.8/10 (Category avg: 8.6/10) - **Expandability:** 9.8/10 (Category avg: 8.6/10) #### Who Is the Company Behind Yespo Оmnichannel CDP? - **Seller:** [Yespo Оmnichannel CDP](https://www.g2.com/sellers/yespo-mnichannel-cdp) - **Year Founded:** 2013 - **HQ Location:** Warsaw, PL - **Twitter:** @Yespo\_platform 185 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=478ce5ce83b12123a8a37853bd5f923240909e99072123a63809c1df03a72ccf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyespoplatform&secure%5Burl_type%5D=linkedin_company_website) 83 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 75% Small, 25% Medium #### What Do G2 Reviewers Say About Yespo Оmnichannel CDP? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficiency of automation** provided by Yespo, making communication and campaign management much simpler. - Users value the **customization options** in Yespo, enabling personalized omnichannel campaigns tailored to their needs. - Users value the **easy creation** of omnichannel campaigns with Yespo, greatly enhancing efficiency and productivity. - Users appreciate the **easy integration** of Yespo Omnichannel CDP, seamlessly enhancing their existing tech stack without complications. - Users appreciate the **responsive customer support** of Yespo, highlighting quick integration and assistance throughout the process. ##### Cons - Users note **integration issues** with OpenCart, but anticipate upcoming improvements that may resolve this concern. #### What Are Recent G2 Reviews of Yespo Оmnichannel CDP? **["Great retention marketing platform with powerful automation"](https://www.g2.com/survey_responses/yespo-mnichannel-cdp-review-12590172)** **Rating:** 5.0/5.0 stars _— Yana H._ [Read full review](https://www.g2.com/survey_responses/yespo-mnichannel-cdp-review-12590172) **["Solid Platform with AI-features and Integrations"](https://www.g2.com/survey_responses/yespo-mnichannel-cdp-review-12280967)** **Rating:** 5.0/5.0 stars _— Maksym V._ [Read full review](https://www.g2.com/survey_responses/yespo-mnichannel-cdp-review-12280967) ### [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews) CustomerLabs is a no-code First-Party Data Ops (1PD Ops) platform built for performance marketing teams who want to train ad platforms on first-party signals that actually drive business outcomes. Instead of letting Meta, Google, TikTok, and LinkedIn optimise for generic conversion noise, CustomerLabs unifies website, CRM, offline, and identity data into one operating layer, then sends optimisation-ready signals back to every growth platform across 200+ destinations. Trusted by 1000+ brands and agencies worldwide, CustomerLabs is privacy-first by design and built for e-commerce, lead generation, health & wellness, and agency teams. Why signal quality, not tracking, is the real problem Tracking is no longer the whole problem. Signal quality is. When website events, CRM stages, offline revenue, and identity data stay disconnected, ad platforms optimise against incomplete signals, and the cost shows up everywhere. Browser-only events leave platforms with weaker identity match quality and less reliable learning. Revenue quality, lifecycle stage, and offline outcomes never make it back to bidding platforms. CRM stages, offline sales, and qualified leads stay trapped in separate systems instead of improving campaign optimisation. The result: platforms chase cheap conversions instead of new customers, qualified pipelines, or high-value buyers. CustomerLabs stitches these scattered systems into one usable operating layer, so platforms learn from cleaner, richer feedback. The 1PD Ops Stack Collect & Resolve. Bring data in from your website, CRM, backend, webhooks, POS, and offline sources. Resolve identity into one profile per person across browser, CRM, and ad clicks. First-party domain tracking stores server-side cookies on your own domain, so identity persists beyond ITP and browser restrictions. Build & Sync. Build audiences segmented by lifecycle, value, CRM stage, and purchase behaviour. Route events and audiences to Meta, Google, LinkedIn, TikTok, and 200+ more destinations from one pipeline. Activate, Measure, & Govern. Auto-refresh audience membership across every platform in real time. Track offline conversions by sending CRM stages, in-store sales, and phone orders back as ad conversions. Fix CAPI and EMQ through identity enrichment, deduplication, and first-party domain delivery. Govern everything with encryption, consent management, regional hosting, and DPA, GDPR, HIPAA, and CCPA compliances. Key Features Server-Side Tracking & Conversions API (CAPI): Collect store purchase events and lead form submissions without loss, then sync them to Meta, Google Ads, TikTok, and LinkedIn from one server-side pipeline. First-party domain tracking preserves fbclid and gclid on your own domain so attribution and ROAS reporting stay accurate for stores and lead funnels. Identity Resolution: Map anonymous and known users into one unified profile across browser, CRM, and ad clicks, improving match rates and Event Match Quality (EMQ) for stronger algorithmic learning. Signal Engineering: Go beyond tracking. Not every purchase should train the algorithm the same way. Filter, enrich, and split raw events into curated outcome signals: new customers vs. returning buyers, high-AOV orders, qualified pipeline (MQL, SQL, and won stages), category purchases, and repeat buyers, so platforms optimize for the outcomes that actually matter. Session Enrichment for Algorithm Training: Algorithms learn in sequence. Enriched sessions with purchase events or CRM stage changes help Meta and Google understand shopper and lead behaviour before they convert. Audience Builder & Real-Time Activation: Segment by lifecycle, value, CRM stage, and purchase behaviour. Auto-refresh audience membership across every connected platform in real time, recovering stronger remarketing pools with cleaner identity and higher match rates. Offline Conversion Tracking: Send CRM stages, in-store sales, COD orders, and phone orders back into ad platform learning so the full business, not just web conversions, is visible to optimisation. Value-Based Bidding Signals: Send order value and revenue tiers with every purchase event so ad platforms bid for margin and high-value buyers, not low-AOV conversions. True Click Attribution & Funnel Analytics: Measure orders, revenue, and qualified pipeline by channel. Know which campaigns deserve more budget, not what platforms inflate in their own dashboards. Track which products turn views into purchases and which lead stages turn clicks into SQL and won deals. Privacy, Consent & Data Residency: Privacy-first by design with hashing, consent-aware collection, server-side delivery, and regional hosting across the EU (Frankfurt), US (Virginia), and APAC (Singapore). Compliant with GDPR, HIPAA, CCPA, and DPA, keeping signal flow durable even when platform restrictions break default setups. Outcomes You Can Train For CustomerLabs lets teams choose the outcome they want more of. Train campaigns on new buyers instead of every buyer in the same pool. Optimize for subscriber starts, renewals, and repeat value instead of one-time purchases. Push qualified CRM stages back into platforms so optimisation improves pipeline quality, not just form-fill volume. Send revenue tiers and basket value back so platforms bid toward the buyers that matter most. Recover stronger remarketing pools with cleaner identity and higher match rates. Use product and category signals to push spend toward higher-margin catalogue demand. Send store sales, COD, and closed revenue back into platform learning. Keep signal flow durable with consent-aware collection and tighter downstream control. Built For Your Stack DTC & Ecommerce: Separate new vs. returning customers; send value signals; and scale what matters, driving up to 86% new-customer purchases. Lead Gen & B2B: Push MQL, SQL, and won stages back so platforms find better leads instead of cheap form fills, improving the lead-to-opportunity ratio by 20%. Agencies: Manage signal quality, match rates, and outcomes across every client from one setup instead of rebuilding workflows per account. Offline & COD: Make invisible revenue visible to ads by sending store sales, COD, and POS conversions back to Meta and Google. Health & Wellness: Stay live through platform restrictions with consent-aware, privacy-safe signal delivery. One brand recovered a 9.3 EMQ score in under 24 hours after metadata restrictions. Multi-Platform Ecommerce: Unify Shopify, CRM, and POS into one signal layer so platforms learn from cleaner customer and revenue feedback. Proven Outcomes Smars, a leading jewellery brand, scaled campaigns to 86% new-customer purchases (212 of 247 conversions were net-new buyers) by training Meta and Google on first-time buyers instead of returning purchasers in the same conversion pool, using new-customer acquisition signals (NCAC). Fateh increased its lead-to-opportunity ratio by 20% by sending MQL, SQL, and won stages back to ad platforms so campaigns learnt from pipeline quality rather than raw form fills. Dundas Life slashed top-of-funnel lead costs by 60% by feeding lead-stage values into Google Enhanced Conversions, moving bidding toward deals won instead of cheap top-of-funnel leads. A personal wellness brand overcame Meta's data restrictions by recovering a 9.3 EMQ score through consent-aware hashing and first-party domain delivery, staying live when default setups broke. Other teams have controlled cost-per-purchase across multiple products by sending order value with every purchase event and improved retargeting performance while reducing cost-per-lead using cleaner first-party audiences. Across geos and verticals, brands report results like 95% event match, +3.8x ROAS, +62% new customers, 96% data accuracy, +55% audience reach, +2.8x ROAS, +40% attribution, +45% prepaid orders, and +3.2x customer LTV. Who Uses CustomerLabs CustomerLabs is trusted by performance teams at brands and agencies, including The Sleep Company, Mokobara, Snitch, The Good Bug, Goodbody Wellness, WPP, Dentsu, Rare Rabbit, and many more across 19+ industries, from e-commerce and lead generation to health and wellness and agency operations. Frequently Asked Questions Do I need a credit card to start? No. CustomerLabs offers a 14-day trial with no card upfront. Use cases are scoped before signup, so the trial period is purely for data audit, data ingestion, and activation. Where is my data stored? CustomerLabs offers regional hosting across the EU (Frankfurt), US (Virginia), and APAC (Singapore) to meet data residency requirements. Is CustomerLabs privacy-compliant? Yes. The platform is built to support GDPR, HIPAA, and CCPA compliance, with hashing, consent-aware collection, and server-side delivery. Most teams already have CAPI live. The real question is whether the platform is learning from the right purchase signal, and that is exactly what CustomerLabs Signal Engineering solves. CustomerLabs gives performance marketing teams one system for first-party data collection, identity resolution, and signal engineering, moving them from tracking fixes to true 1PD Ops. **Average Rating:** 4.8/5.0 **Total Reviews:** 32 #### How Do G2 Users Rate CustomerLabs 1PD Ops Platform? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Predictive Modeling:** 9.2/10 (Category avg: 8.0/10) - **Data Enrichment:** 10.0/10 (Category avg: 8.6/10) - **Expandability:** 9.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind CustomerLabs 1PD Ops Platform? - **Seller:** [CustomerLabs](https://www.g2.com/sellers/customerlabs) - **Year Founded:** 2013 - **HQ Location:** Willington, US - **Twitter:** @customerlabsco 342 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e24917c57d9f9d86cca8ac8f90d0c77874ca55ffbbb946e4fa647f46f70a7af5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2828395&secure%5Burl_type%5D=linkedin_company_website) 46 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 53% Small, 22% Medium #### What Do G2 Reviewers Say About CustomerLabs 1PD Ops Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **outstanding customer support** from CustomerLabs, enjoying quick assistance and transparent communication. - Users highlight the **easy setup process** of CustomerLabs 1PD Ops Platform, making integration quick and efficient. - Users commend the **easy setup** of CustomerLabs 1PD Ops Platform, finding the process quick and efficient with excellent support. - Users value the **extensive data availability** of CustomerLabs 1PD Ops Platform, enhancing their analytics and operational efficiency. - Users find the **initial setup extremely easy** , appreciating quick assistance and minimal effort needed from developers. ##### Cons - Users find the **pricing model linked to event tracking expensive** , suggesting alternatives for more cost-effective options. - Users feel that **complex reporting structures** hinder their understanding of customer origins within the platform. - Users find the **pricing model linked to tracked events** to be potentially more affordable for better value. - Users feel the **difficult reporting** structures hinder understanding customer origins, impacting effective decision-making. - Users find the **difficult setup** of CustomerLabs challenging without technical skills, though support is helpful in guiding them. #### What Are Recent G2 Reviews of CustomerLabs 1PD Ops Platform? **["Easy to Use, Flexible Support, and a Big Win with Meta Tracking"](https://www.g2.com/survey_responses/customerlabs-1pd-ops-platform-review-13122940)** **Rating:** 5.0/5.0 stars _— Cam H._ [Read full review](https://www.g2.com/survey_responses/customerlabs-1pd-ops-platform-review-13122940) **["A Reliable, Privacy-Safe Tracking Solution for Health and Wellness"](https://www.g2.com/survey_responses/customerlabs-1pd-ops-platform-review-13212489)** **Rating:** 5.0/5.0 stars _— Caros P._ [Read full review](https://www.g2.com/survey_responses/customerlabs-1pd-ops-platform-review-13212489) #### What Are G2 Users Discussing About CustomerLabs 1PD Ops Platform? - [What is a CDP solution?](https://www.g2.com/discussions/customerlabs-cdp-what-is-a-cdp-solution) - [What is a CDP solution?](https://www.g2.com/discussions/what-is-a-cdp-solution) - [What is CDP and various function of CDP?](https://www.g2.com/discussions/what-is-cdp-and-various-function-of-cdp) - [What are the benefits of CDP?](https://www.g2.com/discussions/what-are-the-benefits-of-cdp) - [What is CDP software?](https://www.g2.com/discussions/what-is-cdp-software) - 1 comment, 1 upvote ### [Manago AI](https://www.g2.com/products/manago-ai/reviews) Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required. **Average Rating:** 4.4/5.0 **Total Reviews:** 301 #### How Do G2 Users Rate Manago AI? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.2/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.4/10 (Category avg: 8.6/10) - **Expandability:** 8.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind Manago AI? - **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai) - **Year Founded:** 2011 - **HQ Location:** Kraków, PL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb345398120d398ea4bb930e0425b463c76b02cc38f5653c365788bd66d2dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5134015%2F&secure%5Burl_type%5D=linkedin_company_website) 349 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Automation Specialist, Marketing Specialist - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Manago AI? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **flexibility and adaptability** of Manago AI, enabling customized solutions for their marketing automation needs. - Users appreciate the **automation efficiency** of SALESmanago, enabling custom integrations and enhanced marketing capabilities seamlessly. - Users commend the **excellent customer support** from SALESmanago, noting responsiveness and helpfulness throughout their partnership. - Users commend the **advanced campaign automation and seamless Salesforce integration** , enhancing their marketing strategy effectively. - Users appreciate the **intuitive email builder** in SALESmanago, greatly enhancing customer communication and automation efficiency. ##### Cons - Users experience a **steep learning curve** with Manago AI, requiring time and effort to achieve optimal setup. - Users find the **interface not intuitive** , making it challenging to navigate and utilize all features effectively. - Users find some aspects of the platform to be **complex and user-unfriendly** , affecting overall usability and function access. - Users find the **complexity** of Manago AI challenging, as not all functions are easily accessible or user-friendly. - Users report **feature issues** including limited SMS integration and difficult navigation for less frequently used tools. #### What Are Recent G2 Reviews of Manago AI? **["Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support"](https://www.g2.com/survey_responses/manago-ai-review-12970320)** **Rating:** 4.0/5.0 stars _— Paulina ._ [Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320) **["A solid platform for marketing automation"](https://www.g2.com/survey_responses/manago-ai-review-13135615)** **Rating:** 5.0/5.0 stars _— Martyna K._ [Read full review](https://www.g2.com/survey_responses/manago-ai-review-13135615) #### What Are G2 Users Discussing About Manago AI? - [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for) ### [Splunk Enterprise](https://www.g2.com/products/splunk-enterprise/reviews) Find out what is happening in your business and take meaningful action quickly with Splunk Enterprise. Automate the collection, indexing and alerting of machine data that's critical to your operations. Uncover the actionable insights from all your data — no matter the source or format. Leverage artificial intelligence and machine learning for predictive and proactive business decisions. **Average Rating:** 4.3/5.0 **Total Reviews:** 415 #### How Do G2 Users Rate Splunk Enterprise? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.3/10 (Category avg: 8.6/10) - **Expandability:** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Splunk Enterprise? - **Seller:** [Cisco](https://www.g2.com/sellers/cisco) - **Year Founded:** 1984 - **HQ Location:** San Jose, CA - **Twitter:** @Cisco 720,366 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=476aeabc5a712d049453edd5c54ea0318890d9e60d93782e37fe028224df1cbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcisco%2F&secure%5Burl_type%5D=linkedin_company_website) 95,545 employees on LinkedIn® - **Ownership:** NASDAQ:CSCO #### Who Uses This Product? - **Who Uses This:** Software Engineer, Senior Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 64% Large, 27% Medium #### What Do G2 Reviewers Say About Splunk Enterprise? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **innovation** of Splunk Enterprise, appreciating its user-friendly features and powerful analytics capabilities. - Users value the **customization features** of Splunk Enterprise, enabling tailored insights and dynamic dashboards for effective monitoring. - Users commend the **ease of use** of Splunk Enterprise, enhancing effective monitoring and quick issue resolution. - Users value the **efficient log management** capabilities of Splunk Enterprise for accurate analysis and insights. - Users value the **powerful reporting features** of Splunk Enterprise, enhancing data analysis and visualization capabilities significantly. ##### Cons - Users find Splunk Enterprise to be **expensive** , especially as data volumes grow, impacting smaller teams' operations. - Users face a **steep learning curve** with Splunk Enterprise, which can hinder quick mastery of its features. - Users highlight the **expensive licensing** of Splunk Enterprise, making it difficult for some companies to adopt. - Users face **integration issues** with Splunk Enterprise, requiring better add-ons and simpler architecture for easier deployment. - Users feel that Splunk Enterprise has **missing features** , lacking important add-ons and more flexible data onboarding options. #### What Are Recent G2 Reviews of Splunk Enterprise? **["SPL search and dashboards are really useful"](https://www.g2.com/survey_responses/splunk-enterprise-review-12547655)** **Rating:** 4.0/5.0 stars _— Nishith J._ [Read full review](https://www.g2.com/survey_responses/splunk-enterprise-review-12547655) **["Excellent Enterprise Observability and Log Management Solution for Hybrid Cloud Infrastructure"](https://www.g2.com/survey_responses/splunk-enterprise-review-12045230)** **Rating:** 4.5/5.0 stars _— RaviShankar S._ [Read full review](https://www.g2.com/survey_responses/splunk-enterprise-review-12045230) #### What Are G2 Users Discussing About Splunk Enterprise? - [What is Splunk Enterprise used for?](https://www.g2.com/discussions/what-is-splunk-enterprise-used-for) - 1 comment - [What is the difference between Splunk Enterprise and Splunk Enterprise Security?](https://www.g2.com/discussions/splunk-enterprise-what-is-the-difference-between-splunk-enterprise-and-splunk-enterprise-security) - 1 comment - [What are Splunk Enterprise components?](https://www.g2.com/discussions/what-are-splunk-enterprise-components) - 1 comment - [Which apps ship with Splunk Enterprise?](https://www.g2.com/discussions/which-apps-ship-with-splunk-enterprise) - 1 comment - [What does Splunk Enterprise do?](https://www.g2.com/discussions/what-does-splunk-enterprise-do) - 1 comment ### [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 #### How Do G2 Users Rate Appier AIRIS (formerly Woopra)? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind Appier AIRIS (formerly Woopra)? - **Seller:** [Appier](https://www.g2.com/sellers/appier) - **Year Founded:** 2012 - **HQ Location:** Taipei, Taiwan - **Twitter:** @GoAppier 1,230 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6cde3d0006b233ec6e10fa759ee55b37d4aed0b0db32eb3a72e2232c47b3ecb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappier%2F&secure%5Burl_type%5D=linkedin_company_website) 869 employees on LinkedIn® - **Ownership:** TYO: 4180 #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 53% Small, 34% Medium #### What Do G2 Reviewers Say About Appier AIRIS (formerly Woopra)? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **real-time insights generation** of Appier AIRIS, enhancing decision-making and understanding customer behavior effectively. - Users value the **real-time analytics** of Appier AIRIS, enhancing their ability to respond swiftly to customer behavior changes. - Users value the **flexible reporting capabilities** of Appier AIRIS, essential for tailored insights and effective decision-making. - Users value the **deep customer understanding** provided by Appier AIRIS, enhancing insights for better business decisions. - Users appreciate the **comprehensive data collection and analysis** capabilities of Appier AIRIS, enhancing business insights significantly. ##### Cons - Users find the **complexity of the built-in formulas and onboarding** in Appier AIRIS a bit challenging. - Users experience **difficult customization** options, which limit their ability to tailor reports and dashboards effectively. - Users find the **difficult learning curve** of Appier AIRIS challenging due to its many features and analytics complexity. - Users express concern about the **limited features** of Appier AIRIS, particularly the restriction on data and report types. - Users face **integration issues** with certain third-party tools, causing potential data discrepancies during setup. #### What Are Recent G2 Reviews of Appier AIRIS (formerly Woopra)? **["" Irreplaceable; Technique Tool for Marketing""](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933)** **Rating:** 5.0/5.0 stars _— Verified User in Education Management_ [Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933) **["Excellent customer support and easy to use"](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368)** **Rating:** 4.0/5.0 stars _— Vicky Fang 房華娟 ._ [Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368) #### What Are G2 Users Discussing About Appier AIRIS (formerly Woopra)? - [What is Woopra used for?](https://www.g2.com/discussions/what-is-woopra-used-for) - [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) - 1 comment - [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) - 1 comment - [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) - 1 comment - [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) - 1 comment ### [Revotas](https://www.g2.com/products/revotas/reviews) Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily.   Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description:   Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences.     Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences. **Average Rating:** 4.8/5.0 **Total Reviews:** 58 #### How Do G2 Users Rate Revotas? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Predictive Modeling:** 9.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 10.0/10 (Category avg: 8.6/10) - **Expandability:** 9.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind Revotas? - **Seller:** [Revotas](https://www.g2.com/sellers/revotas) - **Year Founded:** 2009 - **HQ Location:** Boston, MA - **Twitter:** @RevotasHQ 58 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1982fe38fb09c2b1dc0ce406bcce908e239ea42b8f1b7d196479f8cc93a32ac0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevotas%2F&secure%5Burl_type%5D=linkedin_company_website) 41 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Textiles - **Company Size:** 53% Medium, 47% Small #### What Do G2 Reviewers Say About Revotas? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **quick and reliable customer support** of Revotas, highlighting their professionalism and helpfulness. - Users appreciate the **helpful and responsive support team** of Revotas, enhancing their daily workflow and productivity. - Users value the **quick and reliable customer engagement** of Revotas, enhancing their marketing content production effectively. - Users love the **ease of use** of Revotas, praising its flexibility for segmentation and helpful customer support. - Users praise the **easy setup** of Revotas, appreciating its flexible usability and responsive support team. ##### Cons - Users find the **complex reporting** screens challenging initially, impacting the ease of use for newcomers to Revotas. - Users find the **dashboard issues** can hinder initial use, though it improves with familiarity over time. - Users find the **reporting inadequate** , indicating a need for better integration and development in this area. - Users find the **learning curve steep** for some reporting screens, requiring time to adapt before enjoying the benefits. - Users note a **learning difficulty** with some reporting screens, requiring time to become familiar before effective use. #### What Are Recent G2 Reviews of Revotas? **["Performance Marketing Specialist"](https://www.g2.com/survey_responses/revotas-review-11221784)** **Rating:** 5.0/5.0 stars _— Ömer Y._ [Read full review](https://www.g2.com/survey_responses/revotas-review-11221784) **["Professional, innovative and supportive"](https://www.g2.com/survey_responses/revotas-review-11228882)** **Rating:** 4.5/5.0 stars _— Cem S._ [Read full review](https://www.g2.com/survey_responses/revotas-review-11228882) ### [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works. **Average Rating:** 4.5/5.0 **Total Reviews:** 158 #### How Do G2 Users Rate Treasure Data Customer Data Platform? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.3/10 (Category avg: 8.6/10) - **Expandability:** 8.7/10 (Category avg: 8.6/10) #### Who Is the Company Behind Treasure Data Customer Data Platform? - **Seller:** [Treasure AI](https://www.g2.com/sellers/treasure-ai) - **Company Website:** www.treasure.ai - **Year Founded:** 2011 - **HQ Location:** Mountain View, CA - **Twitter:** @treasuredata 7,887 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d3212c79056a17921ffb71e3d29b6cea8410707daef8cb557570ed7832fd076&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2569123%2F&secure%5Burl_type%5D=linkedin_company_website) 518 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Data Engineer - **Top Industries:** Marketing and Advertising, Food & Beverages - **Company Size:** 39% Large, 36% Medium #### What Do G2 Reviewers Say About Treasure Data Customer Data Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of Treasure Data CDP, simplifying integration and daily operational tasks for teams. - Users praise the **easy integration** of Treasure Data CDP, facilitating swift connections with numerous tools and services. - Users value the **seamless integrations** of Treasure Data CDP, enhancing data usability across teams and tools. - Users value the **quick and helpful customer support** from Treasure Data, enhancing their troubleshooting experience globally. - Users value the **seamless integration with various platforms** , enhancing data usability and collaboration across teams. ##### Cons - Users find the platform **not user-friendly** without technical expertise, facing a steep learning curve and complex features. - Users find the platform has a **steep learning curve** , making it complex for non-technical users to navigate. - Users often find the platform has a **steep learning curve** , making it challenging for non-technical users to navigate. - Users express concerns over **poor support services** , highlighting delays and lack of satisfying answers from technical support. - Users find the **costs expensive** , especially with additional add-ons and complicated pricing structures that complicate budgeting. #### What Are Recent G2 Reviews of Treasure Data Customer Data Platform? **["Unified Customer Data and Powerful Insights for Teams"](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12181544)** **Rating:** 4.0/5.0 stars _— Luca V._ [Read full review](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12181544) **["Robust Multi-Layer Data Workflow with Powerful Audience Segmentation"](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12941741)** **Rating:** 5.0/5.0 stars _— Reetika P._ [Read full review](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12941741) #### What Are G2 Users Discussing About Treasure Data Customer Data Platform? - [What is Treasure Data Customer Data Platform used for?](https://www.g2.com/discussions/what-is-treasure-data-customer-data-platform-used-for) - [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) - 1 comment, 1 upvote - [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) - 1 comment, 1 upvote - [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) - 1 comment, 1 upvote - [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) - 1 comment, 1 upvote ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 653 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.1/10 (Category avg: 8.6/10) - **Expandability:** 8.1/10 (Category avg: 8.6/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Medium, 27% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. ##### Cons - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710) **["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) - [‹ Prev‹ Prev](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=2#product-list) - [1](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score#product-list) - [2](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=2#product-list) - 3 - [4](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=4#product-list) - [5](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=5#product-list) - [6](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=6#product-list) - [7](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=7#product-list) - … - [19](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=19#product-list) - [20](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=20#product-list) - [Next ›Next ›](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=4#product-list) Spotlight Categories [Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm) [VoIP Providers](https://www.g2.com/categories/voip) [Multi-Country Payroll Software](https://www.g2.com/categories/multi-country-payroll) [Chatbots Software](https://www.g2.com/categories/chatbots) [Network Monitoring Software](https://www.g2.com/categories/network-monitoring) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Journey Analytics](/categories/customer-journey-analytics) [Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated October 3, 2024 Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP. There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds. To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must: - Provide a 360-degree view of the customer - Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources - Unify customer profiles across systems - Connect with other systems to allow marketers to execute campaigns - Improve targeting for marketing campaigns Show More