--- title: Retention Science Reviews meta_title: 'Retention Science Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 34 reviews by the users' company size, role or industry to find out how Retention Science works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 34 scale: '5' date_modified: '2026-06-24' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Retention Science Reviews **Vendor:** Constant Contact **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 34 ## About Retention Science Retention Science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. We make sophisticated data science and marketing automation simple and accessible for marketing teams of all sizes. Retention Science, a Constant Contact company, is a provider of ecommerce-focused digital marketing services powered by intelligent technology and customer support to help sell more in less time. Our data-driven platform sends the right messages to the right customers at the right time and delivers personalized, multi-channel communications that help drive big results. Learn more at retentionscience.com. ## Retention Science Pros & Cons **What users like:** - Users value **AI-driven decision-making** in Retention Science, enabling efficient, personalized customer retention strategies without manual effort. (2 reviews) - Users value the **automation efficiency** of Retention Science for streamlining customer retention and enhancing targeted marketing strategies. (2 reviews) - Users value the **analytics expertise** of Retention Science, noting significant improvements in lead engagement and conversion rates. (1 reviews) - Users value Retention Science's **automated intelligent decision-making** , enhancing customer retention with predictive analytics and seamless engagement. (1 reviews) - Users appreciate the **enhanced customer engagement** through ReSci, leading to improved lead conversion and insightful campaigns. (1 reviews) - Ease of Use (1 reviews) - Easy Implementation (1 reviews) - Easy Integration (1 reviews) - Easy Setup (1 reviews) - Users praise the **effective campaign insights** of Retention Science, enhancing lead engagement and conversion rates significantly. (1 reviews) **What users dislike:** - Users express concerns about **limited campaign issues** like transparency and customizable templates, affecting overall usability and effectiveness. (2 reviews) - Users find the **learning curve steep** , particularly due to complex UI and navigation that challenges new users. (2 reviews) - Users find the **reporting capabilities complex** , lacking detail on campaign performance and making data interpretation challenging. (1 reviews) - Users find the **limited pre-built US fintech compliance templates** restricting, hindering their campaign effectiveness and customization options. (1 reviews) - Users find the **website design overly complex** , making it challenging for new employees to navigate and understand. (1 reviews) - Limited Customization (1 reviews) - Limited Features (1 reviews) - Limited Templates (1 reviews) - Navigation Difficulty (1 reviews) - Not Intuitive (1 reviews) ## Retention Science Reviews ### 1. Automates Customer Retention with Predictive Precision **Rating:** 4.0/5.0 stars **Reviewed by:** padma k. **Reviewed Date:** February 06, 2026 **What do you like best about Retention Science?** I appreciate Retention Science's ability to automate intelligent decision-making around customer retention. The platform’s predictive analytics and lifecycle-based automation take the guesswork out of deciding who to target, when to reach out, and what message to send. Instead of manually building complex segments, the system automatically identifies high-value, at-risk, and repeat-ready customers and engages them at the right moment. I also like how it saves time for the marketing team while still delivering highly personalized campaigns, allowing us to focus more on strategy and optimization rather than execution. Overall, it strikes a strong balance between powerful AI-driven insights and practical, hands-off execution. **What do you dislike about Retention Science?** While Retention Science is powerful, there are a few areas that could be improved: Limited transparency into AI decision-making — it’s not always clear why certain customers are prioritized or why specific recommendations are made. More explainability would help with trust and optimization. UI and navigation can feel complex at times, especially for new users. Some workflows require multiple steps and could be more intuitive. Customization flexibility can feel slightly constrained when compared to more hands-on tools, particularly for teams that want deeper control over rules and logic. Reporting could be more detailed, especially when it comes to breaking down campaign performance by lifecycle stage or prediction type. Overall, these aren’t blockers, but improvements in transparency, usability, and reporting depth would make the platform even stronger. **What problems is Retention Science solving and how is that benefiting you?** I use Retention Science to automate data-driven marketing, improving customer retention and repeat purchases. It predicts customer behavior, automates segmentation, and personalizes campaigns, removing manual effort and uncertainty. This helps us focus on retention, engage customers effectively, and make smarter, data-backed decisions. ### 2. US-Focused Churn Prediction with Strong Compliance Features **Rating:** 4.0/5.0 stars **Reviewed by:** Hayden L. **Reviewed Date:** February 02, 2026 **What do you like best about Retention Science?** I absolutely love Retention Science's US-Market Calibrated Predictive Churn Scoring with compliance-specific signals. It's not just generic behavioral tracking; it's designed for US fintech compliance users and uses industry-specific disengagement signals that other tools don't capture. The AI-powered scoring is so precise that it identifies compliance triggers for disengagement and flags them for our customer success team, eliminating the need for manual data digging. Additionally, I appreciate the Compliance-Specific Behavioral Segmentation, which is no-code and optimized for the US market. The initial setup was surprisingly straightforward and low-effort even for our lean team, and it's optimized for SaaS businesses with pre-built connectors and a no-code UI. The whole setup, including our core US-market retention workflows, was up and running in 5–7 business days. **What do you dislike about Retention Science?** I don't like the limited pre-built US fintech compliance segmentation and campaign templates. I think it would be better to have a US fintech compliance industry template library with pre-built segments and retention campaign workflows optimized for US fintech SaaS users. **What problems is Retention Science solving and how is that benefiting you?** Retention Science helps us intervene on potential churners early and mitigates non-compliance risks in our personalized engagement. ### 3. Marketing head **Rating:** 4.0/5.0 stars **Reviewed by:** Jenil G. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Retention Science?** ReSci is best to provide campaign insights like it helping to reach our leads very well and conversion ratio also good compare to other softwares **What do you dislike about Retention Science?** Website design is little bit complex for our new employees to understand **What problems is Retention Science solving and how is that benefiting you?** ReSci is helped to reduce brainstorm and getting easily insights of campaigns and help us with AI to get more better results. One thing I still don't like pricing. Their pricing is little bit higher that's why and due to complex design we leave using it. ### 4. Mastering Customer Loyalty: A Retention Science Review **Rating:** 5.0/5.0 stars **Reviewed by:** Kumar K. | Master Trainer, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Retention Science?** Retention Science is an awesome tool to elevate your marketing strategy and engage with your customers flawlessly. The inclusion of new customers in the database at any time helps in building a perfect scenario for the marketing plan. Its ease of use and implementation make it an outstanding platform and the inclusion of clients and customers on a single dashboard is just perfect. Customer support never disappoints and it can easily be integrated with the tools you use. **What do you dislike about Retention Science?** Some new users may find it difficult to use all the features initially but with the right customer support that can easily be learnt. **What problems is Retention Science solving and how is that benefiting you?** The automation of marketing strategy through RS helps us superbly and enhances customer interaction gradually. The right set of communication being sent at a perfect time helps to convert more customers and increase sales. A single platform for customers and clients saves our time and resources. ### 5. Revolutionizing Email Marketing with Retention Science **Rating:** 5.0/5.0 stars **Reviewed by:** Irshad Ahmad W. | Master Trainer, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Retention Science?** This is a very easy-to-use tool and one of the most powerful tools to use for Email marketing. We have been able to target the best audience with the right strategy that's only possible through RS. It also has a fantastic customer support team that is always there to help in any scenario. It provides a seamless integration feature **What do you dislike about Retention Science?** There is nothing to dislike as most probably first time user may seek some sought of help from customer support to adjust all the uses of the RS. **What problems is Retention Science solving and how is that benefiting you?** Personalizing the emails and targeting the right audience and customers is the key factor that helped us a lot. With the right amount of emails sent and automation done, it gives the right input about customer Retention Analytics and product recommendation feature is icing on the cake. Overall it has largely changed our entire Marketing Automation scenario for good. ### 6. Revolutionize your business with Retention Science **Rating:** 5.0/5.0 stars **Reviewed by:** Sasi B. | Business Development Manager, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Retention Science?** Retention science is easy to integrate with existing environment and is easy to implement. By using Retention science, organizations can get better insights and enhance customer support which inturn will drive business growth. **What do you dislike about Retention Science?** Though Retention science is easy to use, If we totally depend on AI automated marketing, it won't generate much results. Human touch is needed to maintain personal touch with customers. **What problems is Retention Science solving and how is that benefiting you?** Retention science addresses several issues in our organization. One among them is poor Marketing. By using Retention science our marketing ability enhanced which resulted in effective customer engagement which is driving business growth. ### 7. Grow and learn with user friendly software **Rating:** 5.0/5.0 stars **Reviewed by:** Farrok S. | Sr.Enterprise Development Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Retention Science?** It is a user friendly interface which help me to solve the problems and the platform offer me to wide range of functionality which is helpful me to improve my marketing strategies.It is easy to implement and integrate with existing platform. **What do you dislike about Retention Science?** Every platform has its pros and cons I would recommend if there are more graphics and more templates could be added for emai. **What problems is Retention Science solving and how is that benefiting you?** As it is a AI based powerful tool it help in email marketing analyse customer behaviour create target campaigns and implement personalised strategies.. ### 8. Retention Science - High end tool for campaign automation **Rating:** 4.5/5.0 stars **Reviewed by:** Praveen D. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Retention Science?** The application has all the analytical and classifying features in it to track and analyse the email approaches, and generates leads. This a best multiple functioning tool at one time, provides all the harcore strategies to operate and enhence your marketing capabilities and work qualities. It is not at all difficult to use or set up this software, has a very user friendly interface which works so smoothly and elegantly. Everything in this is perfect and give the best results in best time. The classification and analysing tools manages to unify the data of customers and collects there details from emails, and send mail campaign freely and in batches. Easy and flexible to add as many as subscribers to your email sending list. It also provides the editing features for modifying and editing the emails and even lets you to create and develop the personalised templates and emails for sending to customers. **What do you dislike about Retention Science?** There are a lot of glitches and bugs also experienced while using this software on daily basis, this makes the processing of the software slightly delayed and slowed down the processing. **What problems is Retention Science solving and how is that benefiting you?** Definetely the best and helping software for our work of sending emails and templates with automation and quick tools. Weare getting on the regular updates and follow ups, increased my customers numer and improved customer communication and interacting capabilties. ### 9. Transforming Marketing Strategies: A Retention Science Review **Rating:** 5.0/5.0 stars **Reviewed by:** Rayees R. | Master Trainer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Retention Science?** A user-friendly GUI with ease of implementation and makes it a worthy tool to use for marketing strategies. The automation of emails is a gamechanger as it also provides an option of editing emails at any time. The personalized emails and templates proves to be a vital part of this tool **What do you dislike about Retention Science?** Sometimes new users may feel it unconvinced to use but the best customer support helps to use every feature seamlessly. **What problems is Retention Science solving and how is that benefiting you?** Marketing automation helps in providing the best content to the rightful hand of customers thus helping in increasing audience engagement and increasing the sales factor of our organization. Customer interaction largely increases and real-time results are generated that helps us a lot. ### 10. Unveiling the Retention Science: A comprehensive Review **Rating:** 5.0/5.0 stars **Reviewed by:** Tanveera G. | General Secretary, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Retention Science?** Retention science is a very user-friendly software that solves the problem of targeting the right customers. It is a tool that provides input about customer behavior and e-mail automation saves a lot of time and energy. With the right customer support and ease of implementation, it has a significant advantage over other competitors. **What do you dislike about Retention Science?** There is hardly anything to dislike as all the features are easy to use and apply. **What problems is Retention Science solving and how is that benefiting you?** The customer data platform enables us to ascertain every bit of information and new customers can be added easily. The marketing automation feature plays a vital role and provides significant data to work on and increases marketing conversion rates. ### 11. Title provides guidance to your Audits **Rating:** 5.0/5.0 stars **Reviewed by:** MD H. | Advertisement Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2023 **What do you like best about Retention Science?** I have been working with Retention Science for over a year now, and I must say that it has completely transformed the way we approach customer retention. The platform offers a multitude of features and functionalities that have significantly improved our marketing strategies. Here's what I like best about Retention Science. **What do you dislike about Retention Science?** It would greatly benefit the company if there were more transparent and timely communication channels established. **What problems is Retention Science solving and how is that benefiting you?** I have been working at Retention Science for over a year now, and I must say that this company has completely transformed the way businesses approach customer retention. Retention Science is solving a multitude of problems in the field, and the benefits it brings to both businesses and employees are truly remarkable. ### 12. Experience in Rention Science **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Retention Science?** The best about Retention Science is to target, engage and retain your customers. The data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. **What do you dislike about Retention Science?** Retention is important to companies using the SaaS model because it can help keep customers on a long-term basis. Customer retention helps SaaS companies reduce their churn rate, or the rate at which companies lose customers. Here are other benefits of customer retention **What problems is Retention Science solving and how is that benefiting you?** Retention is important to companies using the SaaS model because it can help keep customers on a long-term basis. Customer retention helps SaaS companies reduce their churn rate, or the rate at which companies lose customers. Here are other benefits of customer retention Improves long term profit Creates better customer feedback ### 13. Best Client Retention Management system **Rating:** 4.5/5.0 stars **Reviewed by:** Ashbah J. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Retention Science?** the personalized emailing system is the best feature. It's easy to understand and we can implement it. The team is responsive to support in any integration. **What do you dislike about Retention Science?** Graphics and more templates could be added for email. The frequency of use is once to twice in a week only as per our requirement. **What problems is Retention Science solving and how is that benefiting you?** software journey seems to be a dynamic one—navigating through glitches, leveraging segmentation capabilities, benefiting from a dedicated account manager, and ensuring our communication remains relevant across diverse customer life cycles. ### 14. Making Marketing Easy with Retention Science **Rating:** 5.0/5.0 stars **Reviewed by:** Prince T. | Client Service Associate-ICT & Semi, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Retention Science?** How it helps to undestand complex data to analyse trends and work in a better way to communicate with customers. **What do you dislike about Retention Science?** There are no such dislike. I found it very useful and satisfactory **What problems is Retention Science solving and how is that benefiting you?** So it makes a long tedious task into a fun less time taking and more sense making way. Easy to automate campaigns and reaching out to potential list of customers with a lot of features to use. ### 15. Retention science is best strategic tool for automating the Email Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Paras B. | Senior Technical Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Retention Science?** Retention science is best to send bulk emails to the targeted audience. It automates the email marketing process and helps in retaining the customer base. **What do you dislike about Retention Science?** Only thing that can be improved is that it could be made more user friendly. **What problems is Retention Science solving and how is that benefiting you?** Retention science is a AI enabled powerful tool. It is helpful in email marketing. It is helps strategically to retain the customer base. ### 16. Automation with efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Retention Science?** The platform's ability to analyze customer behavior, create targeted campaigns, and automate personalized strategies are commonly cited as valuable features. Users find these aspects effective in enhancing customer engagement and loyalty. **What do you dislike about Retention Science?** Retention Science can be steep, and the complexity of certain features might pose a challenge for new users. It's important for individuals to assess their specific needs and preferences to determine if the platform aligns with their expectations. **What problems is Retention Science solving and how is that benefiting you?** Retention Science addresses challenges related to customer retention by leveraging data and automation. It helps businesses analyze customer behavior, create targeted campaigns, and implement personalized strategies. ### 17. Effective AI Email Marketing Automation Software **Rating:** 5.0/5.0 stars **Reviewed by:** Vishal E. | UEA, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Retention Science?** 1. No guesswork 2. Time saving software 3. Personalization at each stage of customer lifecycle **What do you dislike about Retention Science?** Small technical glitches/bugs at the start of usage. Although they've improved a lot. **What problems is Retention Science solving and how is that benefiting you?** We had a significant impact in the retention number of our customers which boosted our sales. This benefited us in improving our bottom-line of our company. ### 18. Very nice motive **Rating:** 5.0/5.0 stars **Reviewed by:** Ravali V. | Market Research Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Retention Science?** The way it is approached and how it is useful to the customers **What do you dislike about Retention Science?** I dont think i have any dislikes and am consodering if they could develop the interface a little bit **What problems is Retention Science solving and how is that benefiting you?** I can gwt the information and it really helps to assist the customer ### 19. Retention science is a good saas platform where you can incentivise customers for better retention **Rating:** 3.5/5.0 stars **Reviewed by:** Shobhit G. | Digital Marketing Strategist & Automation Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Retention Science?** The dashboard and onboarding process is easy **What do you dislike about Retention Science?** There should be a section to distinguish user like lead, follow up, repeat customer **What problems is Retention Science solving and how is that benefiting you?** Retaining all customers or client in one place ### 20. Great AI enabled product for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Retention Science?** My favourite is Mail Automation program & Dashboard module. **What do you dislike about Retention Science?** From my few months of experience everything is good. **What problems is Retention Science solving and how is that benefiting you?** Email Automation & tracking. ### 21. Excellent email automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Timothy H. | Media Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Retention Science?** Using Retention Science has really helped us make a major shift in how we approach email marketing by focusing on customer lifecycle as opposed to just marketing towards a path to purchase. The automated email platform has been extremely helpful for us in understanding the path to purchase and focusing on providing better value to our customers by using multiple strategies at different stages of the customer lifecycle. **What do you dislike about Retention Science?** Integrations are limited for the purpose of orchestrating marketing campaigns across platforms using different tools. I'd like the ability to integrate with our SMS vendor to send emails or SMS messages at different stages or triggers. Not having the ability to add custom fields is also a pretty hard pill to swallow after coming from Drip where we could add almost any data to customer profiles. **What problems is Retention Science solving and how is that benefiting you?** Improving email marketing conversion rate and number of sends by keeping customers in an automated email cycle. Improving our customer nurture processes and giving us better results when customers are indicating that they're ready to buy. ### 22. A Smart but Clunky Black Box **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Retention Science?** The Stages set up is easy to use and requires very little effort to set up. **What do you dislike about Retention Science?** Analytics aren't very helpful, you need to pull multiple reports to get the information you need. The lag between conversions and what appears in analytics is too long. Creating audience segments is way too clunky and not intuitive. The stages are helpful as pre-made drip journeys, but the flipside is there is no insight into what is happening within the stages. Our rep was initially helpful but we never hear from them unless we reach out. **What problems is Retention Science solving and how is that benefiting you?** Email communication with our customers is more automated than on other platforms, great for when our team was one person with too much on their plate. ### 23. Highly user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Bilal A. | Manager Customer Support Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Retention Science?** This app is very easy to use highly user-friendly. I was in doubt at my first use but when I started to use it everything was easy to go and now I do not need any other app or software. **What do you dislike about Retention Science?** Not much support is available but once you get to use it you can get a hang of the things around. I had to do some research when starting to you it that was a bit downside. **What problems is Retention Science solving and how is that benefiting you?** Beforehand I had to email each and every customer but now with retention science everything is hands-on and sorted out. Now sending emails is rather fun than a hassle. ### 24. Innovative and Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsey S. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Retention Science?** We've been working with Retention Science for about 2 years now, after Mailchimp and Klaviyo. We vastly prefer Retention Science. Our account manager relationship has been extremely helpful for our small team and through that relationship we have also been able to gain access to new features while they are still in beta mode. It has been great to partner with RS to test new innovations like more detailed segmentation and more personalized automation flows. **What do you dislike about Retention Science?** We have had some account manager turnover - but just having a real account manager who can show the detailed analytics and trends and provide thoughtful recommendations is so far above the offerings from competitors that I wouldn't necessarily even call this a "dislike." **What problems is Retention Science solving and how is that benefiting you?** We have been most interested in the ability to segment different customer groups, which Retention Science provides in many different ways, through their core automated flows and the more advanced Paths feature. Segmenting in this way has increased our conversion rate and our engagement rates. Even our open rates have gone up as we are only sending customers the content that they need. The help the RS team has provided in strategy has saved our small team countless hours as well. ### 25. RESCI **Rating:** 4.0/5.0 stars **Reviewed by:** Justin B. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Retention Science?** Retention Science is a nice platform as it can help you deliver a more customized, personal experience in which it will help your company, start-up, local business drive online sales. They use artificial intelligence to streamline online growth where it will drive your email campaigns ultimately saving you money in the present and in the long run. The three best things they are made for are, SMB, Mid-Market, and Enterprise. **What do you dislike about Retention Science?** It may be best for companies that have a lot of employees. When you have a lot of employees you're going to have a lot more emails, traffic going in and out through the website. It makes sense because you are definitely going to get more value out of it if you do have those employees. It is always best to have training on the website before utilizing Retention Science just so you know your ins and outs. If you have a training and development manager, have them put together a quick course and spend an hour going through it. **What problems is Retention Science solving and how is that benefiting you?** There is a couple of different factors that Retention Science helped us discover which ultimately led to success. We've been able to target different groups through our email campaigns and target numerous. For many, it increased conversion rates and we had many more replies than previously before with Retention Science. In addition, they have great customer support in which you get in-depth responses that will see you and your teams up for success because there wont be any questions or problems within. ### 26. Excellent Customer Service, Real People **Rating:** 4.0/5.0 stars **Reviewed by:** Chief Swoverall O. | Chief Swoverall Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2020 **What do you like best about Retention Science?** Retention Science has been a great partner to me because they not only listen and understand my business' needs, but they have also gone out of their way to keep my business during a time when balls were dropped. Our brand is not big by any means (yet), and most agencies/services like ReSci would have said sorry and moved on, but Jerry and his team worked with me, and have been a part of our biggest year yet. The customer support I receive from Mayra is fantastic, and the direct line I have to Jerry Jao makes me feel valued. I feel like ReSci has my company's best interest in mind, and it makes the relationship collaborative, enjoyable, and most importantly profitable for both sides. **What do you dislike about Retention Science?** It hasn't been a perfect fit due to the size of my company, and ReSci's model and core value prop. Because Retention Science is able to work its magic best with a larger company (larger customer base/emails to leverage the AI services, more consistent/healthier cash flow/inventory position). There have been times, to no fault of Retention Science's, where we did not have enough inventory (read: no inventory) to generate any sales, let alone send out compelling emails. As a very small, self-funded company, it has been challenging to meet demand and scale at the ideal rate. During these out of stock times, it hurts to pay an enterprise-level fee to use ReSci's platform with a start-up-level wallet size. The large majority of companies at our size would a service that has a lower monthly fee, and less hands-on service based on their budget, but we took a leap of faith joining ReSci because we knew what we could grow into, and their leadership so the same vision as us. It's amazing that we're starting to grow to a size that allows ReSci's value prop and pricing make sense based on the revenues we bring in. **What problems is Retention Science solving and how is that benefiting you?** Retention Science is helping us accomplish our main objective of getting every single person who wants a pair a of Swoveralls...a pair of Swoveralls! The email flows and audience insights up to this point have been incredibly helpful, but not necessarily differentiating from what a competitor service could provide. What separates Retention Science apart from any other eCRM partner is the 1-on-1 customer support I receive from Mayra. Mayra has an intimate understanding of ReSci and our business, and holds us accountable to implementing her actionable recommendations. With her help, we are ultimately solving the problem of missed sales. Due to lack of communication on our end. ### 27. Good to use but needs a lot of customization to do more complex tasks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Retention Science?** It does a lot of the basics for email marketing to get you up and going as well as have a robust marketing plan. **What do you dislike about Retention Science?** Although it has the basics, there are a lot of customizations needed in order to take email marketing to the next level and get some of the data that you want. **What problems is Retention Science solving and how is that benefiting you?** email marketing. Ability to segment out and reach different types of user and test out specific messaging. ### 28. The new vibe in data science **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Retention Science?** I liked how it was able to help track information accurately **What do you dislike about Retention Science?** it was a bit slow and wasn't always accurate in it's assessment and feedback as yet. **Recommendations to others considering Retention Science:** I would once the gui and also improvements are made on the web interface and other solutions too. **What problems is Retention Science solving and how is that benefiting you?** it hung alot, but gave some good information and feedback. I think the user experience and GUI could be improved too ### 29. Great partner for our Ecommerce Business **Rating:** 5.0/5.0 stars **Reviewed by:** Mike H. | Head of Brand Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2020 **What do you like best about Retention Science?** Very easy to work with and collaborate with. We are constantly blown away by how willing they are to help us when we are stuck on something, need help with a project or just want to bounce our own ideas off of them. They continue to update their products and offerings to stay up to date on options to market to our customers. **What do you dislike about Retention Science?** They are more expensive than we had been using with mailchimp but we immediately saw the benefit once we got it going. The start up is a little more difficult than mailchimp but it's because of all of the stages there. Luckily the team was there to help us throughout the process. **What problems is Retention Science solving and how is that benefiting you?** We have leveraged their email platform and AI automation to reach our customers more frequently and with subjects that they're interested in. We have developed an entire lifecycle of email marketing that is working well. We are seeing great ROI on our spend and can test our subjects/emails and get real time updates to help us react quickly. ### 30. Great service and communication **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2020 **What do you like best about Retention Science?** As stated above, they have amazing communication; and great for medium-sized businesses. Their AI software Cortex is very interesting and allows efficient work to be done. **What do you dislike about Retention Science?** Sometimes it glitches, but one of the best marketing software. **Recommendations to others considering Retention Science:** Definitely should try it! **What problems is Retention Science solving and how is that benefiting you?** As mentioned before, it sometimes glitches; however is a great opportunity where they are continuously updating their platform & offering new features to try! ### 31. Fantastic product even better support! **Rating:** 5.0/5.0 stars **Reviewed by:** Katie H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Retention Science?** Retention Science has helped our email program work smarter for us rather than harder. Smart segmentation of our audience, as well as trigger emails, has helped us target the best audiences at the best times. Retention Science also has a fantastic support system from customer support managers to their tech support Resci is there to answer questions and guide decisions. **What do you dislike about Retention Science?** With all the trigger emails, it did take extra effort on our creative team's bandwidth to get the program up and running. **What problems is Retention Science solving and how is that benefiting you?** We are solving targeting the right email users at the right time. Extra segmentation capabilities have also helped us stay engaged with the right customers at the right time. ### 32. Very Helpful **Rating:** 3.0/5.0 stars **Reviewed by:** Joanna Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2020 **What do you like best about Retention Science?** Whenever we have a question or concern, our account manager is always so timely and helpful! **What do you dislike about Retention Science?** We still use google analytics as our basis of "truth" **Recommendations to others considering Retention Science:** User friendly! Not too complicated to figure out. Data reporting updates are great. **What problems is Retention Science solving and how is that benefiting you?** Some times deep analysis takes too much time. Having a dedicated account manager definitely helps. ### 33. Great Platform and Performs **Rating:** 5.0/5.0 stars **Reviewed by:** Alan M. | President Owner, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2019 **What do you like best about Retention Science?** The platform has depth and does what is represented; intelligent browse, customer behavior and email analysis and communication to customers based on this analysis. **What do you dislike about Retention Science?** Cost and optimization via in-house consultants too expensive. Far above the market competition. **What problems is Retention Science solving and how is that benefiting you?** Relevant communication with varying customer life cycles. ### 34. Great Team Available for Hands-On Help **Rating:** 5.0/5.0 stars **Reviewed by:** Mike W. | Senior Manager, CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2017 **What do you like best about Retention Science?** I used Retention Science's platform for 2 years as a supplemental tool to my company's ESP at the time. First off, I have to say they provided excellent client service and had the quickest response/turn around time out of any of the 3rd party marketing companies I've used. Their tool was easy to implement and had a great User Interface. One of my favorite aspects about the tool was Offer Optimization. I was able to send larger discounts to customer's who were less likely to buy and send lower discounts to customers who were most likely to purchase. They were able to determine purchase likelihood through their tool and I could send multiple variations of an email in one swoop. **What do you dislike about Retention Science?** Overall, I have very few complaints about the tool. When I was using them I wanted some better data integration between them and my ESP, but that was very minimal. Plus for any real complaints I had about the tool, Retention Science was quick to offer options and in multiple cases development new aspects into their tool at my request. Very few companies do this and the attention they provided my company helped us excel greatly. **Recommendations to others considering Retention Science:** The offer optimization feature was the most beneficial for me, so it's definitely worth considering when thinking about a return on investment. We were able to maximize our demand while protecting our profit margin by offering small discounts to likely purchasers and big discounts to unlikely purchasers. Also consider the client assistance when comparing other companies. Retention Science was extremely helpful and quickly available when I came to them with emergency issues. **What problems is Retention Science solving and how is that benefiting you?** Retention Science allowed me to easily personalize email and target customers. I used all of the features below: -One-to-One Marketing -Offer Optimization Based on purchase likelihood -Product Recommendation -Send Time Optimization -Triggered Emails -On-site Targeting -Customer + Demographic Segmentation -Customer Retention Analytics ## Retention Science Discussions - [What is least helpful about Retention Science? What are the downsides of using Retention Science?](https://www.g2.com/discussions/46420-what-is-least-helpful-about-retention-science-what-are-the-downsides-of-using-retention-science) - 1 comment, 1 upvote - [View Retention Science pricing details and edition comparison](https://www.g2.com/products/retention-science/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+09%3A37%3A51+-0500&secure%5Bsession_id%5D=f22f183f-86c2-4da5-a85a-154662c5667e&secure%5Btoken%5D=cf83fb1b60206003827301464e45f4580539c65fde7676f2e0148b1cd3993982&format=llm_user) ## Retention Science Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Social** - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Platform** - Customization - User, Role, and Access Management - Performance and Reliability **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Retention Science Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,309 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,162 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (761 reviews)