# What is MetaRouter used for?

What is MetaRouter used for?

##### Post Metadata
- Posted at: over 2 years ago
- Author title: Pinned by G2 as a common question
- Net upvotes: 1


## Comments
### Comment 1

MetaRouter can be used for various use cases depending on your need! 

At our core, we help enterprise organizations move their customer data server side to connect their MarTech, ad tech, analytics, and other ecosystems while ensuring continuity for the marketing team.  We help our customers limit their dependence on 3rd party tags, like Facebook, Pinterest, Snapchat by replacing them with server side connections which are more effective and more secure.  So while we can be considered a "tag manager," that is only a small part of what we do!

MetaRouter goes far beyond tags by pioneering the Customer Data Infrastructure space, which truly lays the foundation for additional use cases that other companies are currently struggling to tackle, including:
-Increased match rates & addressability (if you have a CDP, we should chat!)
-Site Performance Optimizmation
-Configurable Data Routing
-Automated Data Recovery (of ALL of your data)
-Pipeline Integrations

and more. 

Every organization is unique, so if you are looking for a foundational piece of technology to improve data quality, control, and compliance for downstream activations, we are here to help!

##### Comment Metadata
- Posted at: over 2 years ago




## Related Product
[MetaRouter](https://www.g2.com/products/metarouter/reviews)

## Related Category
[On-Premise Data Integration](https://www.g2.com/categories/on-premise-data-integration)

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