Drift
Drift is a human-centric, AI-powered buyer engagement platform. A platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. A platform that not only helps businesses translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, but a platform that completely modernizes the B2B website experience. Drift was built to transform the B2B buying process, and we continue to innovate as that process changes. Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best — building pipeline, closing deals and strengthening customer relationships.
Average Rating: 4.4/5.0
Total Reviews: 1,203
How Do G2 Users Rate Drift?
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
- Lead Gathering: 8.7/10 (Category avg: 8.5/10)
- Audience Targeting: 8.6/10 (Category avg: 8.7/10)
- Analytics: 8.1/10 (Category avg: 8.5/10)
Who Is the Company Behind Drift?
- Seller: Salesloft
- Company Website:
- Year Founded: 2011
- HQ Location: Atlanta, GA
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Twitter: @Salesloft
18,437 Twitter followers -
LinkedIn® Page: www.linkedin.com
1,098 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Sales Development Representative, Business Development Representative
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 51% Medium, 27% Small
What Do G2 Reviewers Say About Drift?
AI-generated summary from verified user reviews
Pros
- Users highlight the ease of use of Drift, enhancing their experience with intuitive interfaces and real-time engagement insights.
- Users value the 24/7 fast response of Drift, enhancing customer engagement and boosting sales effectively.
- Users love the intuitive insights of Drift's Prospect Dashboard, enhancing decision-making and identifying high-potential accounts easily.
- Users value the accurate visitor tracking by Drift, which supports effective prospecting and enhances lead generation.
- Users value the lead generation capabilities of Drift, enabling insights into engaged prospects for effective outreach.
Cons
- Users report frustration with chat routing issues and delayed notifications that hinder effective communication with clients.
- Users find the learning curve challenging, requiring more training to fully utilize Drift's capabilities and features.
- Users experience notification issues such as delays and blank pages, impacting timely responses and user experience.
- Users face routing issues with Drift, experiencing misrouted conversations and the need for cumbersome spam filters.
- Users experience chat issues due to delayed notifications and slow loading times, affecting conversation continuity.
What Are Recent G2 Reviews of Drift?
"Powerful insights and timely customer conversations"
Rating: 4.5/5.0 stars
— Verified User in Computer Software
Rating: 4.5/5.0 stars
— Verified User in Computer Software
What Are G2 Users Discussing About Drift?
- What is Drift used for?
- How do you make a drift playbook?
- What is a drift playbook? - 1 comment, 1 upvote
- What is drift tool? - 1 comment
- How much does drift cost? - 1 comment

