I really find MarketBetter valuable because the AI assistant makes my life easier by saving a lot of time, effort, and energy in writing and creating emails. It scans companies to find the best fit for ours. I like how, when properly integrated with our company, MarketBetter allows us to see who joins our website, tells you what they click on, their interests, and displays a sequence that we can send out right away. These features are especially important for my role in cold outreach and finding new businesses. The initial setup was pretty quick, taking no longer than three to five minutes. Review collected by and hosted on G2.com.

Some of the UI could be changed to be more user-friendly. It's a lot of integration on the back end, and as someone who is not very technologically savvy, I don't understand some of the back end stuff. It always takes a team or someone smarter to fix everything. Review collected by and hosted on G2.com.