Spara

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Spara is an AI-powered website assistant that turns passive visitors into qualified pipeline. Embedded directly on your marketing pages, engages leads in real time, answers buyer questions, delivers sales collateral, and drives action—like scheduling demos or requesting pricing. Unlike traditional chat tools, Spara uses multimodal AI to deliver a personalized, high-converting buyer experience without requiring human intervention. It learns from your sales collateral, integrates with your CRM and calendar, and supports fully configurable sales journeys for different personas. Spara helps B2B companies: - Increase MQL-to-SQL conversion rates by up to 3x - Qualify leads automatically with dynamic, AI-driven questions - Book more meetings directly from demo or pricing pages - Capture real-time buyer intent for faster follow-ups - Replace static forms and confirmation pages with engaging, interactive conversations Spara is part of the broader Spara platform, which includes Spara Navigator (chat), Spara Fullscreen (demo experience), and Spara Email/Voice (lead nurturing).