Best Attribution Software - Page 2

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 166

Category Stats (Aug 2026)

  • Average Rating: 4.21/5 (↓0.34 vs Jul 2026) The average rating of products in this category, based on all submitted ratings

Last updated: August 19, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 48,500+ Authentic Reviews
  • 166+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

Sponsored

Adobe Customer Journey Analytics

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.

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Phonexa

Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core modules, Call Logic for intelligent call tracking and routing and LMS Sync for automated lead management, power Phonexa’s performance engine. Together, they connect every inbound call and lead with real-time analytics, attribution, and automation tools that increase the ROI on every lead or call. Additional plug-ins such as iClear, iClaim, AI Call Agents, and Managed Services expand the platform’s capabilities to enhance compliance, streamline workflows, and fuel intelligent growth. Built for brands, agencies, publishers, and affiliate networks, Phonexa delivers advanced solutions for fraud prevention, data compliance, and workflow automation. From optimizing lead flow and improving call performance to ensuring transparency and regulatory compliance, Phonexa empowers marketing teams to scale smarter and faster. Phonexa gives marketers unmatched clarity, control, and efficiency across every customer acquisition channel. Learn more on www.Phonexa.com.

Average Rating: 4.9/5.0

Total Reviews: 162

How Do G2 Users Rate Phonexa?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 7.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Phonexa?

  • Seller: Phonexa
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Glendale, CA
  • Twitter: @PhonexaCalls
    386 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    168 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director, CEO
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 86% Small, 10% Medium

What Do G2 Reviewers Say About Phonexa?

AI-generated summary from verified user reviews

Pros
  • Users commend Phonexa for its exceptional customer support, highlighting knowledgeable staff and a user-friendly interface.
  • Users find Phonexa easy to use after training, appreciating its flexible features and excellent support during onboarding.
  • Users find Phonexa's exceptional support team invaluable for successful campaign setups and addressing technical issues.
  • Users commend Phonexa for its excellent functionality and support, enhancing their lead delivery and tracking experience.
  • Users appreciate the extensive features of Phonexa, praising its ability to customize campaigns effectively.
Cons
  • Users note a steep learning curve with Phonexa, requiring extra guidance to fully leverage its features.
  • Users find the steep learning curve challenging, requiring time to master Phonexa's intricate functionalities.
  • Users find the complex setup of Phonexa challenging, requiring additional guidance to navigate effectively.
  • Users note a difficult learning curve with Phonexa, requiring time and effort to fully master its features.
  • Users find Phonexa not intuitive, requiring additional support to navigate its complex features and setup processes.

What Are Recent G2 Reviews of Phonexa?

What Are G2 Users Discussing About Phonexa?

Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.

Average Rating: 4.8/5.0

Total Reviews: 34

How Do G2 Users Rate Saleswings?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.4/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Saleswings?

  • Seller: Saleswings
  • Year Founded: 2016
  • HQ Location: Lausanne, Switzerland
  • Twitter: @SalesWingsApp
    4,523 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About Saleswings?

AI-generated summary from verified user reviews

Pros
  • Users find Saleswings exceptionally easy to use, enjoying seamless setup and outstanding customer support throughout their experience.
  • Users commend the exceptional customer support from Saleswings, highlighting their helpfulness and dedication during implementation.
  • Users love the intuitive interface of SalesWings, making it easy to gain powerful insights for improved marketing efficiency.
  • Users praise the CRM integration of Saleswings for enhancing visibility and streamlining marketing and sales efforts.
  • Users appreciate the detailed analytics from SalesWings, enhancing insights and improving marketing effectiveness significantly.
Cons
  • Users find the clunky design of Saleswings challenging, especially with unorganized tags and scores cluttering the interface.
  • Users find the filtering options complex, wishing for improved intuitiveness and more precise controls in the cockpit.
  • Users find the filtering issues in Saleswings limit their ability to efficiently search and manage account tags.
  • Users find the layout issues in Saleswings cluttered and need better organization options for tags and scores.
  • Users note the cluttered UI in Saleswings, especially with managing tags and scores, hindering usability.

What Are Recent G2 Reviews of Saleswings?

What Are G2 Users Discussing About Saleswings?

Flowcode

Flowcode is a technology platform designed to bridge the gap between the physical and digital realms, enabling brands to connect more effectively with their customers. By facilitating the capture of valuable first-party data, Flowcode empowers businesses to enhance their marketing strategies and optimize customer engagement. This innovative solution is particularly relevant in today's digital landscape, where understanding consumer behavior is essential for driving conversions and fostering brand loyalty. Targeted primarily at brands seeking to improve their customer interactions, Flowcode serves a diverse range of industries, including retail, entertainment, and hospitality. Its tools are designed to optimize conversion funnels, allowing businesses to identify and map customer interests accurately. This capability is especially beneficial for organizations looking to create personalized experiences that resonate with their audience. By leveraging Flowcode, brands can unlock unique experiences that not only attract customers but also encourage repeat engagement. One of the standout features of Flowcode is its ability to facilitate over 711 million engagements, showcasing its effectiveness in enhancing customer experiences at major venues and events. This level of engagement demonstrates Flowcode's capacity to drive meaningful interactions between brands and consumers. Additionally, the platform is trusted by over 60% of the Fortune 500, indicating its reliability and effectiveness in meeting the needs of large-scale enterprises. Flowcode's unique selling points include its seamless integration of physical and digital touchpoints, enabling brands to gather actionable insights from customer interactions. The platform provides tools for real-time analytics, allowing businesses to track engagement metrics and adjust their strategies accordingly. This data-driven approach not only enhances marketing efforts but also fosters a deeper understanding of customer preferences, ultimately leading to more effective campaigns. In summary, Flowcode stands out in the technology landscape by offering a comprehensive solution that connects brands with their customers in innovative ways. By focusing on first-party data collection and engagement optimization, Flowcode equips businesses with the tools they need to navigate the evolving digital landscape and build lasting relationships with their audience.

Average Rating: 4.6/5.0

Total Reviews: 81

How Do G2 Users Rate Flowcode?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Flowcode?

  • Seller: Flowcode
  • Company Website:
  • Year Founded: 2019
  • HQ Location: New York, US
  • Twitter: @Flowcode
    1,451 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    133 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 56% Small, 27% Medium

What Do G2 Reviewers Say About Flowcode?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly design of Flowcode, appreciating its reliability and branding options for QR codes.
  • Users love the customization options in Flowcode, allowing for unique, visually appealing QR codes that enhance designs.
  • Users value the creative flexibility of Flowcode, enabling visually appealing QR codes tailored to their designs.
  • Users enjoy the ease of designing branded QR codes and appreciate the flexibility it offers for their projects.
  • Users love the ease of use of Flowcode, making QR code creation and design simple and efficient.
Cons
  • Users express frustration over the limited customization options for QR code design and organization in Flowcode.
  • Users find the subscription costs of Flowcode challenging, with limited options and high tier jumps impacting their budget.
  • Users find the learning curve challenging, especially when setting up features like the welcome series.
  • Users find the pricing structure difficult, with significant increases and tier restrictions that limit flexibility.
  • Users express a desire for missing features like a native white PNG download, highlighting Flowcode's lag behind competitors.

What Are Recent G2 Reviews of Flowcode?

What Are G2 Users Discussing About Flowcode?

ThoughtMetric

ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more.

Average Rating: 4.7/5.0

Total Reviews: 40

How Do G2 Users Rate ThoughtMetric?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.4/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind ThoughtMetric?

  • Seller: ThoughtMetric Inc.
  • HQ Location: Boston, MA
  • Twitter: @thoughtmetric
    25 Twitter followers
  • LinkedIn® Page: linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Consumer Goods, Retail
  • Company Size: 85% Small, 15% Medium

What Do G2 Reviewers Say About ThoughtMetric?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support of ThoughtMetric, appreciating the helpful guidance throughout their experience.
  • Users appreciate the attribution accuracy of ThoughtMetric, citing valuable insights and improved decision-making for campaigns.
  • Users find ThoughtMetric's exceptional support and easy setup invaluable for optimizing their marketing strategies and budgets.
  • Users appreciate the easy setup and customer journey tracking, making ThoughtMetric a top choice for small businesses.
  • Users appreciate the ease of use and intuitive design of ThoughtMetric, enhancing their marketing insights effortlessly.
Cons
  • Users express concerns about inadequate reporting, wishing for more detailed insights and customizable features in ThoughtMetric.
  • Users find the complex reporting for new customers limits the ability to access precise order details effectively.
  • Users find data inaccuracy frustrating as it's hard to keep revenue numbers updated with frequent order amendments.
  • Users face data management issues with ThoughtMetric, struggling to keep revenue figures current amid frequent order changes.
  • Users feel frustrated by the lack of customization options in ThoughtMetric, limiting their ability to tailor reports effectively.

What Are Recent G2 Reviews of ThoughtMetric?

adtribute

adtribute is marketing attribution and analytics software for e-commerce brands and lead-gen companies. It combines true first-party tracking with customizable attribution and reporting to deliver accurate and unique insights. Not one-size-fits-all but a tailor-made solution, backed by a dedicated data team for setup and ongoing configuration and recommendations. With adtribute, you get the clarity to make the right marketing and business decisions that drive profitable growth. Turn Data Into Your Competitive Advantage!

Average Rating: 4.8/5.0

Total Reviews: 24

How Do G2 Users Rate adtribute?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.1/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.7/10 (Category avg: 8.9/10)

Who Is the Company Behind adtribute?

Who Uses This Product?

  • Company Size: 67% Small, 17% Medium

What Do G2 Reviewers Say About adtribute?

AI-generated summary from verified user reviews

Pros
  • Users commend the excellent customer support, noting quick responses and detailed assistance for specific needs.
  • Users praise the great customizability of the software, allowing precise adjustments to fit diverse needs effectively.
  • Users highlight the exceptional accuracy in user tracking for precise insights into the customer journey and lead attribution.
  • Users love the great customizability of Adtribute, enabling tailored reports and flexibility for diverse needs.
  • Users find Adtribute's customizable features and responsive customer support exceptionally helpful for tailored reporting and tracking.
Cons
  • Users experience a steep learning curve during initial setup, though excellent support mitigates this challenge.
  • Users report that the initial setup is complex, requiring a learning curve despite excellent support for navigation.
  • Users find the difficult setup process challenging, but appreciate the support that eases the learning curve.
  • Users find the learning difficulty challenging initially, despite supportive resources and improving complexity over time.
  • Users find limited granularity in data and a complex initial setup, affecting their overall experience with Adtribute.

What Are Recent G2 Reviews of adtribute?

RevSure

RevSure is the only enterprise-scale context layer and AI brain for B2B GTM across Sales, Marketing, and Customer Success. It unifies data, intelligence, and signals across 20+ siloed tools and 7+ handoffs, from first touch to closed-won and beyond, so agents, whether RevSure’s, our customers’, or third-party, can execute autonomous and coordinated actions across the full funnel. Until now, revenue has been run by humans, and the tools have been built for humans. The future is revenue that runs itself, with agents handling demand generation, pipeline generation, pipeline conversion, expansion, and the handoffs between them. Without a common brain like RevSure to harmonize the fragmented GTM tool ecosystem, more agents will only create more noise.

Average Rating: 4.7/5.0

Total Reviews: 49

How Do G2 Users Rate RevSure?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.8/10 (Category avg: 8.9/10)

Who Is the Company Behind RevSure?

  • Seller: RevSure.ai
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Wilmington, US
  • Twitter: @RevSure
    83 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    83 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 71% Medium, 18% Large

What Do G2 Reviewers Say About RevSure?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support from RevSure, finding their partnership and assistance unparalleled in the industry.
  • Users benefit from insightful analytics with RevSure, enhancing campaign performance and enabling data-driven decision-making.
  • Users commend RevSure for its exceptional customer support and adaptability, significantly enhancing their data management experience.
  • Users value the critical insights gained from RevSure, enhancing marketing attribution and pipeline visibility effectively.
  • Users commend RevSure for its ease of use, enabling seamless multi-touch attribution and efficient reporting processes.
Cons
  • Users experience a steep learning curve with RevSure, but finding data becomes easier after initial adjustments.
  • Users find the RevSure interface not immediately intuitive, with a steep learning curve and overwhelming feature set.
  • Users face occasional filtering issues that complicate data review, requiring extra effort to understand metrics.
  • Users face inadequate reporting, finding it daunting to build reports despite support from the RevSure team.
  • Users find RevSure not intuitive, requiring extensive training and support to navigate its complex data effectively.

What Are Recent G2 Reviews of RevSure?

Madgicx

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and advertising management software category, specifically targeting performance-driven marketers, ecommerce brands, and agencies that primarily advertise on Facebook and Instagram. With Madgicx, users can effectively structure their campaigns, manage budgets, analyze creative performance, and generate valuable insights to optimize their Meta advertising efforts. The platform is particularly beneficial for scenarios such as ecommerce customer acquisition, remarketing, and multi-account agency management, where continuous testing, measurement, and creative iteration are essential. By providing a comprehensive suite of tools, Madgicx enables marketers to streamline their advertising processes and enhance their overall campaign effectiveness. The platform’s capabilities are centered around automated media buying, creative analysis, reporting, and tracking for Meta ads, making it a versatile solution for various advertising needs. Madgicx connects seamlessly to ad accounts and leverages predictive and generative AI to identify optimization opportunities, suggest actionable changes, and support creative production workflows without replacing the existing Meta Ads Manager. This integration allows teams to monitor campaign performance at scale, standardize account structures, and implement rules-based or AI-guided adjustments to bidding, budgets, and targeting. Additionally, agencies benefit from Madgicx’s reporting and white-label capabilities, which facilitate the creation of consistent dashboards and client-facing views derived from multiple ad accounts. Key features of Madgicx include AI media-buyer recommendations that audit Meta ad accounts and highlight actions such as scaling, pausing, or testing campaigns and audiences. The platform also offers creative intelligence tools that score ads, cluster creatives, and reveal performance patterns across images, videos, and copy variations. Furthermore, users can access reporting dashboards that encompass campaign management metrics, cross-channel views, and customizable panels tailored for both agencies and in-house teams. Automation and rules engines enable efficient budget management, bid adjustments, and campaign scheduling across multiple accounts, while tracking features provide cloud-based conversions API setup and support for more accurate Meta event measurement. By centralizing these functionalities, Madgicx serves as an operational layer on top of Meta advertising, enhancing the experience for practitioners who already run Meta campaigns and seek greater structure and decision support. This comprehensive approach not only simplifies the advertising process but also empowers users to make data-driven decisions that drive campaign success.

Average Rating: 4.6/5.0

Total Reviews: 213

How Do G2 Users Rate Madgicx?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.8/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 7.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Madgicx?

  • Seller: Madgicx
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Tel Aviv, Tel Aviv District
  • Twitter: @madgicx
    1,909 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 79% Small, 17% Medium

What Do G2 Reviewers Say About Madgicx?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Madgicx, making ad management simple for beginners and experts alike.
  • Users value the efficiency of Madgicx, which streamlines ad management and saves significant time through automation.
  • Users appreciate the automation features of Madgicx, which streamline budget adjustments and optimize campaign performance effectively.
  • Users appreciate the AI-driven ad management of Madgicx, saving time and enhancing performance efficiently.
  • Users value the time-saving automation of Madgicx, streamlining campaigns and reducing manual effort significantly.
Cons
  • Users find the steep learning curve challenging, requiring extra time to navigate reports and filters effectively.
  • Users find the learning difficulty with Madgicx challenging, especially for newcomers navigating its extensive features.
  • Users find a steep learning curve in Madgicx, especially those new to paid advertising metrics and setup.
  • Users find the setup process overwhelming, requiring time to navigate numerous metrics and features effectively.
  • Users find Madgicx to be expensive for small businesses, impacting affordability and accessibility for marketing needs.

What Are Recent G2 Reviews of Madgicx?

What Are G2 Users Discussing About Madgicx?

Northbeam

Northbeam is the marketing intelligence platform for profitable growth. This solution provides brands with media mix modeling, multi-touch attribution, and incrementality, all powered by machine learning and first-party data. With Northbeam's advanced browser-based platforms, brands can attribute sales to ads, forecast marketing revenue, and run more efficient marketing than ever before.

Average Rating: 4.5/5.0

Total Reviews: 16

How Do G2 Users Rate Northbeam?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Northbeam?

  • Seller: Northbeam
  • Year Founded: 2019
  • HQ Location: San Francisco, US
  • Twitter: @northbeam
    5,190 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    90 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 69% Small, 19% Large

What Do G2 Reviewers Say About Northbeam?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the strong attribution accuracy of Northbeam, significantly improving their multi-channel marketing insights and efficiency.
  • Users value the strong attribution features of Northbeam, facilitating effective tracking and optimization of marketing performance.
  • Users find Northbeam easy to use after setup, appreciating its smooth integration and user-friendly navigation.
  • Users value the clear and easy-to-understand analytics provided by Northbeam, simplifying multi-channel marketing discussions.
  • Users commend the responsive customer support of Northbeam, enhancing their overall experience with the platform.
Cons
  • Users find Northbeam to have complexity issues that can complicate feature utilization and overall user experience.
  • Users find the steep learning curve of Northbeam challenging due to overwhelming data and customization options.
  • Users find Northbeam to be expensive, which may limit access for smaller companies or eCommerce brands.
  • Users find Northbeam's system to be complex and challenging, requiring careful navigation and support for effective use.
  • Users find Northbeam's complex usage challenging, needing extensive documentation and support to navigate its features effectively.

What Are Recent G2 Reviews of Northbeam?

Google Attribution

Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns.

Average Rating: 4.0/5.0

Total Reviews: 19

How Do G2 Users Rate Google Attribution?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.4/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.2/10 (Category avg: 8.9/10)

Who Is the Company Behind Google Attribution?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    341,888 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Company Size: 63% Small, 32% Medium

What Are Recent G2 Reviews of Google Attribution?

What Are G2 Users Discussing About Google Attribution?

CaliberMind

CaliberMind é a plataforma de Inteligência GTM e Atribuição Multi-Toque para profissionais de marketing de grandes empresas que buscam tomar decisões baseadas em dados. A plataforma resolve o desafio crítico de dados fragmentados e isolados, unificando sinais desconectados de marketing e engajamento de vendas em uma visão única e confiável da jornada do comprador. Ao conectar diretamente as atividades dos prospectos aos resultados, a CaliberMind oferece uma visão completa do desempenho de go-to-market, atribuindo-o à unidade de medida que importa para os negócios - os dólares de receita. Nossos recursos de relatórios assistidos por IA aproveitam essa base de dados unificada para simplificar a criação de painéis baseados em funções e a agregação de resumos da jornada do comprador, transformando o caos de dados em insights claros e acionáveis. Isso capacita as equipes de marketing a provar com confiança seu impacto, otimizar o desempenho das campanhas e mudar seu foco de relatórios manuais para tomar decisões estratégicas que impulsionam a receita previsível. Ajudamos as equipes de Operações de Marketing, Operações de Vendas e Operações de Receita a Implantar Análises e Relatórios Personalizados em Escala. A era das confusões de planilhas, extrações de relatórios ad-hoc e suposições de dados que levam dias acabou. As equipes de MOps não devem estar enterradas em tickets e retrabalho manual — e a liderança de Marketing não deve ter que esperar por seus relatórios e depois se perguntar se os números estão corretos. A CaliberMind ajuda você a resolver ambos: Nossos painéis oferecem insights prontos para executivos, alimentados por dados harmonizados — sem costura, sem dúvidas. Diga adeus à contagem dupla, sub-relatórios e manipulação de dados. Diga olá para "me dê cinco minutos para verificar isso."

Average Rating: 4.5/5.0

Total Reviews: 194

How Do G2 Users Rate CaliberMind?

  • the product tem sido um bom parceiro comercial?: 9.4/10 (Category avg: 9.4/10)
  • Integrações de Terceiros: 9.1/10 (Category avg: 8.8/10)
  • Marketing Multicanal: 9.0/10 (Category avg: 9.1/10)
  • Atribuição de toque único: 8.9/10 (Category avg: 8.9/10)

Who Is the Company Behind CaliberMind?

  • Vendedor: CaliberMind
  • Website da Empresa:
  • Ano de Fundação: 2016
  • Localização da Sede: Boulder, CO
  • Twitter: @calibermind
    640 seguidores no Twitter
  • Página do LinkedIn®: www.linkedin.com
    32 funcionários no LinkedIn®

Who Uses This Product?

  • Who Uses This: Executivo de Contas
  • Top Industries: Software de Computador, Tecnologia da Informação e Serviços
  • Company Size: 49% Medium, 45% Large

What Do G2 Reviewers Say About CaliberMind?

AI-generated summary from verified user reviews

Pros
  • Os usuários acham a plataforma da CaliberMind incrivelmente fácil de usar, melhorando significativamente as experiências de integração e onboarding.
  • Os usuários valorizam a visibilidade e os insights fornecidos pelo CaliberMind, aprimorando sua compreensão do desempenho de marketing e ROI.
  • Os usuários destacam a precisão excepcional de atribuição do CaliberMind, aprimorando sua compreensão do desempenho de marketing e ROI.
  • Os usuários valorizam o suporte ao cliente excepcional da CaliberMind, elogiando sua capacidade de resposta e dedicação para um onboarding bem-sucedido.
  • Os usuários valorizam a poderosa centralização de dados do CaliberMind, aumentando a visibilidade das jornadas dos clientes e a eficácia das campanhas.
Cons
  • Os usuários enfrentam uma curva de aprendizado acentuada com o CaliberMind, tornando desafiador utilizar plenamente os recursos da ferramenta.
  • Os usuários acham a complexidade do CaliberMind desafiadora, exigindo tempo e educação significativos para uso e integração eficazes.
  • Os usuários destacam uma curva de aprendizado acentuada com o CaliberMind, necessitando de tempo e esforço significativos para navegar na plataforma complexa.
  • Os usuários observam que as mudanças frequentes na interface do usuário e o atraso na documentação podem prejudicar a usabilidade e interromper fluxos de trabalho consistentes.
  • Os usuários relatam que o gerenciamento de dados pode ser problemático, com problemas de sincronização e desempenho lento afetando a experiência do usuário.

What Are Recent G2 Reviews of CaliberMind?

What Are G2 Users Discussing About CaliberMind?

ClickFlare

ClickFlare is a server-side ad tracking and attribution platform for performance marketers, media buyers, agencies, and affiliates who run paid traffic and need accurate conversion data to scale profitably. The problem we solve Browser privacy changes, iOS updates, and ad blockers have made traditional tracking pixels unreliable. Advertisers lose conversions, ad platforms optimize on incomplete data, and campaigns underperform even when the offer works. ClickFlare records every click and conversion server-side, then sends clean, enriched data back to ad platforms through their Conversion APIs. What you can do with ClickFlare - Track clicks, conversions, and revenue from every traffic source in one place - Send server-side conversions to Meta, Google Ads, TikTok, Microsoft Ads, and more through native CAPI integrations - Improve event match quality so ad platforms optimize on real results - Attribute revenue accurately with multiple attribution models and custom conversion events - Build customizable dashboards and reports around the metrics your team uses - Ask the built-in AI Copilot questions about your campaign data in plain language - Connect 200+ ad platforms, affiliate networks, feed providers, CRMs, and e-commerce tools - Manage multiple clients with teams and workspaces By the numbers In 2025, marketers tracked over $578 million in ad spend and 2.3 billion events through ClickFlare. More than 3,500 media buyers use the platform, which has maintained 100% uptime since January 2021 with redirects under 50ms. Getting started Every plan includes a free trial. New customers get onboarding help, live chat support, and free migration assistance when switching from another tracker.

Average Rating: 5.0/5.0

Total Reviews: 11

How Do G2 Users Rate ClickFlare?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind ClickFlare?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small

What Are Recent G2 Reviews of ClickFlare?

Everflow

Everflow is the leading all-in-one Partner Marketing Platform designed for high-growth brands, agencies and ad networks to track, manage, and optimize every performance channel. You can manage your affiliate marketing programs and scale beyond to all of your other channels. Everflow unifies tracking for influencers, content publishers, in-app referrals, and media buying into a single source of truth. With a curated Marketplace for partner discovery, automated global payments via Everflow Pay, and deep integrations with Google Ads, Meta, and CRMs like HubSpot and Salesforce, Everflow empowers 1,200+ brands—including Playtika, JG Wentworth, and Golden Hippo—to scale ROI with granular, real-time analytics. Learn more at everflow.io.

Average Rating: 4.7/5.0

Total Reviews: 187

How Do G2 Users Rate Everflow?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Everflow?

  • Seller: Everflow
  • Year Founded: 2016
  • HQ Location: Mountain View, California
  • LinkedIn® Page: www.linkedin.com
    130 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 83% Small, 16% Medium

What Do G2 Reviewers Say About Everflow?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in Everflow, praising its user-friendly interface and efficient setup processes.
  • Users highlight the exceptional responsiveness of customer support, providing timely assistance and reliable guidance throughout their experience.
  • Users value the excellent customer support from Everflow, enhancing their affiliate marketing experience significantly.
  • Users value the detailed reporting of Everflow, enabling effortless tracking and management of their affiliate programs.
  • Users appreciate the ease of generating detailed analytics in Everflow, enhancing their tracking of publisher performance.
Cons
  • Users find improvement needed in Everflow's UI and settings, which can be confusing and less competitive.
  • Users find the limited functionality of Everflow frustrating, wishing for more options and easier tools for managing features.
  • Users find the poor UI of Everflow overwhelming and confusing, impacting their overall experience negatively.
  • Users find the poor design of Everflow lacking in vibrancy and usability, making navigation challenging.
  • Users face a steep learning curve with Everflow, requiring significant developer assistance for initial setup and adjustments.

What Are Recent G2 Reviews of Everflow?

What Are G2 Users Discussing About Everflow?

Channel99

Channel99 leverages A.I. to improve B2B marketing investment decisions. We have solved for a myriad of data issues and broken attribution models and are now layering on marketing-trained LLMs to extend the power of A.I. to marketing operations and financial decision making. Trust the founders of Demandbase and Bizible to bring you the next generation of marketing transformation. Learn more at www.channel99.com. Why Channel99? 1) Visitor identification - Identify 50%+ more accounts leveraging C99’s proprietary multi-sourced technology. 2) Unveil the actual source of your “Direct” (Unknown) traffic – C99’s Smart Pixel technology detects and validates view-through visits originating from digital ads, email, content syndication and other channels. 3) Attribution that is predictive - C99 correlates investment changes to outcomes and without relying on legacy touch based approaches that are NOT predictive. 4) KPI’s for Marketing, Sales and Finance - Measure campaigns, vendors and channels consistently with uniform and unbiased KPI’s based on the audiences and target accounts you are trying to reach and engage. 5) A.I. models built for marketing - C99’s LLM’s are created to show you how to improve campaign and vendor performance, identify financial opportunities and recommend where to invest in growth.

Average Rating: 4.8/5.0

Total Reviews: 23

How Do G2 Users Rate Channel99?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.7/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.4/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Channel99?

  • Seller: Channel99
  • Company Website:
  • Year Founded: 2022
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 52% Medium, 22% Large

What Do G2 Reviewers Say About Channel99?

AI-generated summary from verified user reviews

Pros
  • Users value the robust analytics capabilities of Channel99, enhancing visibility into campaign performance and driving growth.
  • Users value the attribution accuracy of Channel99, enhancing their understanding of marketing channel effectiveness and revenue impact.
  • Users value the responsive customer support of Channel99, greatly enhancing their marketing experience and effectiveness.
  • Users appreciate the clear visualizations that highlight channel effectiveness, optimizing spend and driving real-world results.
  • Users value the effective attribution tracking of Channel99, enabling clear insights into marketing channel performance and ROI.
Cons
  • Users experience a learning curve with Channel99's setup, though support is helpful in overcoming challenges.
  • Users note missing features that are still in development, affecting the product's immediate usability and reporting options.
  • Users find the difficult learning curve challenging initially, although support can help ease the process over time.
  • Users note that some advanced features are still pending, which limits the current capabilities of Channel99.
  • Users struggle with the lack of information clarity in Channel99, making it difficult to extract useful insights.

What Are Recent G2 Reviews of Channel99?

Agentforce Marketing (formerly Salesforce Marketing Cloud)

Agentforce Marketing é a solução de marketing da Salesforce para a Empresa Agente. Agentes de IA ajudam os profissionais de marketing a planejar, criar, otimizar e orquestrar experiências adaptativas para o cliente em todos os canais e interações. Construído sobre o CDP número 1 do mundo, o Agentforce Marketing conecta dados, IA, automação e engajamento em uma plataforma profundamente unificada para marketing B2B e B2C. Agentforce Marketing faz parte do Marketing Cloud. É a próxima evolução da orquestração de marketing onde humanos e agentes de IA trabalham juntos para expandir relacionamentos com clientes e aumentar a receita.

Average Rating: 4.0/5.0

Total Reviews: 4,385

How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?

  • the product tem sido um bom parceiro comercial?: 8.0/10 (Category avg: 9.4/10)
  • Integrações de Terceiros: 8.2/10 (Category avg: 8.8/10)
  • Marketing Multicanal: 8.6/10 (Category avg: 9.1/10)
  • Atribuição de toque único: 8.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?

  • Vendedor: Salesforce
  • Website da Empresa:
  • Ano de Fundação: 1999
  • Localização da Sede: San Francisco, CA
  • Twitter: @salesforce
    579,511 seguidores no Twitter
  • Página do LinkedIn®: www.linkedin.com
    83,223 funcionários no LinkedIn®

Who Uses This Product?

  • Who Uses This: Gerente de Marketing, Coordenador de Marketing
  • Top Industries: Software de Computador, Marketing e Publicidade
  • Company Size: 47% Medium, 28% Small

What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

AI-generated summary from verified user reviews

Pros
  • Os usuários acham que a interface amigável do Agentforce Marketing melhora sua experiência e aumenta o engajamento de forma eficaz.
  • Os usuários valorizam as capacidades robustas de automação do Agentforce Marketing, melhorando o engajamento do cliente em múltiplos canais e a conversão de leads.
  • Os usuários valorizam as integrações perfeitas do Agentforce Marketing, melhorando a consolidação de dados e capacitando jornadas personalizadas para os clientes.
  • Os usuários apreciam as capacidades de automação do Agentforce Marketing, permitindo campanhas de e-mail personalizadas e eficazes com esforço contínuo mínimo.
  • Os usuários valorizam muito as capacidades de automação do Agentforce Marketing, aumentando a eficiência e a personalização nas campanhas.
Cons
  • Os usuários acham a curva de aprendizado íngreme para o Salesforce Marketing Cloud, citando complexidade e falta de orientação intuitiva.
  • Os usuários enfrentam uma curva de aprendizado acentuada com o Agentforce Marketing, exigindo um esforço significativo para dominar SQL e AMPScript.
  • Os usuários acham a complexidade do Agentforce Marketing esmagadora, com inúmeros caminhos e configurações de automação desafiadoras que exigem conhecimento extenso.
  • Os usuários acham o produto caro, tornando-o menos acessível apesar de suas capacidades e características.
  • Os usuários acham o uso complexo do Agentforce Marketing frustrante, especialmente durante os processos de configuração, navegação e automação.

What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?

What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

Triple Whale

Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total confidence. By pulling all of a company’s data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective. More than 50,000 ecommerce brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually.

Average Rating: 4.5/5.0

Total Reviews: 477

How Do G2 Users Rate Triple Whale?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.8/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Triple Whale?

  • Seller: Triple Whale
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Columbus, US
  • Twitter: @triplewhale
    19,119 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    280 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 88% Small, 13% Medium

What Do G2 Reviewers Say About Triple Whale?

AI-generated summary from verified user reviews

Pros
  • Users commend the helpful and fast customer support of Triple Whale, enhancing their overall experience and satisfaction.
  • Users enjoy the ease of use of Triple Whale, appreciating its clear performance insights and seamless integrations.
  • Users value the seamless attribution accuracy of Triple Whale, providing clear insights into conversions and campaign performance.
  • Users love the seamless integration of ad platforms, enabling clear visibility into conversions and campaign performance.
  • Users value the data clarity of Triple Whale, enhancing understanding of conversions and improving decision-making across platforms.
Cons
  • Users experience data inaccuracy issues with Triple Whale, leading to frustration and a lack of trust in metrics.
  • Users find the pricing a bit high, especially for smaller businesses, impacting overall accessibility and value.
  • Users express concern over the slow loading times when handling large data sets, impacting overall efficiency and satisfaction.
  • Users find access restrictions problematic, as vital sales data integration lacks for Amazon channels in Triple Whale.
  • Users find the attribution system buggy and unreliable, leading to frustration and disappointment with customer service.

What Are Recent G2 Reviews of Triple Whale?

What Are G2 Users Discussing About Triple Whale?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026