Best A/B Testing Tools in 2025 - Page 9

OpenText Optimost delivers engaging, profitable websites and campaigns with self-service capabilities and white glove consulting that helps you test confidently when the stakes and complexity are highest, immediately when speed is of the essence, and matches the perfect content to every customer. Features include: • Self-service A/B/n testing: Build and launch tests at speed and scale across static and dynamic pages, single page apps, mobile sites, and more. • Multivariate testing and optimization: The most experienced testing experts worldwide tackle your toughest challenges and most profitable opportunities. • Targeting and personalization: Discover and deliver the content that works best for every visitor. • Analytics-as-a-Service: Customize dashboards and reports to your precise requirements. • Advanced segmentation and tracking: Track visits, unique visitors, views, bounce rates, and time spent, sliced by over 30 dimensions. • Integrations: Easily integrate with your analytics platform and pass custom variables into your tests.

Personyze is a comprehensive personalization toolkit that provides everything you need to create engaging experiences on your website and across channels, using a powerful combination of behavioral targeting, AI-based recommendations, and personalized email broadcasting. Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box. The first component of Personyze is the dynamic targeting tool, which allows you to define your visitor segmentation and use the magic of Personyze to show them any content you can imagine, ranging from simple visual edits on the site to targeted emails, popups, or banners, targeted using any behavior or user variable that is technologically available, including behaviors on the site, referral source, landing page, integrated CRM data, known interests, and more. The second component is the dynamic AI-generated product/content recommendations, which are displayed anywhere on your site or in your emails, using completely customizable display widgets. With an algorithm for any situation, you can combine individual and crowd data to present recommendations like Most Popular from User Interests, View It Again, Buy It Again, Your Abandoned Cart (email or on site), Replenish Your Stock, Latest Content by Your Favorite Authors, and more. Combine this with the ability to send targeted email drips with content/product recommendations, detailed internal analytics, reporting, and KPI tracking, A/B Testing, and you have a complete solution for personalization.

SearchPilot is an enterprise SEO testing platform enabling large websites in industries like ecommerce, retail, travel, real estate, jobs, listings and more to turn organic search into the measurable, accountable channel you always wished it could be.

Uniform is the next evolution of digital experience platforms, uniting native personalization and localization, content management, A/B testing, and generative AI features with one-click access to external content and data systems, inside an intuitive, marketer-first platform. With the first truly composable DXP, your creators will design targeted omnichannel experiences visually, blending reusable components with editable external content, to deliver scalable personalized experiences that win business. Uniform's no-code approach puts publication and optimization autonomy back in the hands of marketers, freeing your development resources to focus on innovation. Uniform is multi-source, technology-agnostic, and MACH-aligned, enabling system architects to choose the right solutions for their goals and replace systems without rewriting frontend code or disrupting the customer experience. Future-proof your technology investments for years to come. Embrace is true composability. At a fraction of the price of its competitors, Uniform unleashes your potential by offering the freedom and simplicity to streamline production, reclaim productivity, and own the competitive edge in every market.

Useberry is a user testing and product research platform designed to empower teams with actionable insights throughout the product development journey. As a UX/UI research solution, Useberry enables UX researchers, designers, product teams and managers, to validate ideas, refine designs, and optimize user experiences. Whether you're testing early-stage prototypes or improving the information architecture of a live website, Useberry ensures user feedback becomes a central part of your design process. Who is it for? Useberry is built for UX/UI designers, UX researchers, product managers, and innovative product teams who prioritize user-centricity in their work. From global enterprises to startups, organizations of all sizes can use Useberry to gain insights for building intuitive and engaging digital experiences. How does it work? With a wide range of usability testing methods, analytics, and collaboration tools, Useberry allows teams to quickly test their prototypes and live websites and make informed design decisions. Useberry’s integrations with popular design tools like Figma, Sketch, and ProtoPie further streamline the testing process. Key Features: - Prototyping Integrations: Connect seamlessly with leading design platforms (e.g., Figma, Adobe XD, ProtoPie, Sketch) to test and iterate designs effortlessly. - Usability Testing Tools: Conduct comprehensive Live Website and Prototype Usability Testing or use a variety of Useberry research methods such as Open Analytics, Single Tasks, 5-second Tests, and more to build your own study for detailed user feedback. - Information Architecture Studies: Improve your app or website structure with Card Sorting and Tree Testing. - Randomization & A/B Testing: Assigns participants to different study conditions, tasks, or questions which leads to more accurate understanding of user behavior and confident decision-making while reducing biases. - Surveys: Collect detailed qualitative insights using customizable surveys, including multiple-choice, opinion scales, and open-ended questions. - Recruiting Options: Access a large and vetted Useberry participant panel or use sharing links to recruit your own audience directly. - Visual Insights: Heatmaps, user flows, and video recordings reveal how users interact with your designs. - Quantitative Metrics: Measure success with task completion rates, time-on-task data, and miss-click analysis. Why Choose Useberry? Trusted by brands like Microsoft, Logitech, and Samsung, Useberry is a comprehensive solution for UX/UI research and user testing; with a large variety of research methods, advanced features, and effortless participant recruitment to meet the needs of diverse teams and projects. From usability testing to information architecture studies to surveys, Useberry offers all the tools you need to gather meaningful insights. With Useberry reporting and analytics, transform complex data into actionable insights and make confident, user-centered design decisions. Whether you're prototyping, refining designs, or optimizing live websites, Useberry ensures every step of your process is informed by real user feedback.

What if you could combine a Tag Manager with Analytics? Instead of tagging what to track, you could track when and for whom to add tags, and with what effect.

VWO Testing Server-Side (Earlier VWO FullStack) is an enterprise-grade server-side experimentation and feature management platform. With both front-end and back-end open-source SDKs, and a simple, clean UI, VWO Testing Server-Side enables you to run robust, latency-free server-side optimization campaigns including feature tests, A/B tests, and feature rollouts. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like TED, Similarweb, Virgin Voyages, and Jubilant FoodWorks Limited and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date.

WayMore is an innovative all-in-one omnichannel marketing cloud platform, which consists of many different tools, aimed at increasing sales and reducing marketing costs. 📈 The high technology of the platform is based on data collection, analytics, automation, and digital marketing. WayMore is for all businesses, regardless of industry or size. The simple design of the platform makes the user experience very easy. How? 👉 Place your customers at the center of a comprehensive approach. 👉 Consolidate all your data sources. Analyze the data with the power of AI to understand better your audience. 👉 Micro-segment your audience to maximize the engagement rate. 👉 Communicate with each audience segment with the right channel, at the right moment, and with the right content. 👉 Implement automations to avoid manual tasks. Why? 💰 Turn prospect leads to loyal customers. 💰 Save time & effort. Gain More with WayMore!

Reach more people from anywhere in the world with the most powerful all-in-one webinar platform. Host events, teach classes, broadcast to your team, and increase your sales and attendance with the only webinar system that produces a complete live stream event from registration to replay. WebinarJam has the most features at the best price. Trusted by over 50,000 professionals across 40 different industries.

8Seconds offers solutions to optimize creative content in emails and landing pages.

AB Final is a AI powered Shopify CRO and A/B testing tool built exclusively for Shopify Plus brands. No page flickering and directly integrated to Shopify's admin dashboard and could install with click of a button. Be it advanced features like Price A/B testing, Split URL testing, multivariate testing, Landing Page Optimizations, AB Final got you covered. The platform also uses AI functionalities which makes it stands out from all the alternatives out there.

Abify is a client-side A/B testing and experimentation platform that helps digital teams make data-driven decisions with ease. It enables marketers, product managers, and engineers to run experiments across web and mobile experiences, optimizing conversion, engagement, and retention. Abify allows easy no-code test setup using AI AI-powered visual editor while giving advanced users the ability to manually customize variants for full control. You can launch your first test in minutes without writing a single line of code, target experiments by geography, device, or custom attributes, and monitor performance in real time with dashboards, statistical significance tracking, and custom metrics. With Abify, teams reduce guesswork, validate hypotheses through controlled experiments, improve conversion rates, reduce churn, and drive business growth. It is an ideal choice for anyone looking for a fast, flexible, and easy-to-use A/B testing platform without the enterprise bloat.

An A/B testing tool that uses Artificial Intelligence to help you easily create, combine and test different variations of your landing page; finding the best fit for your audience, increasing conversions and reducing costs. - 10 minutes setup. - GPT-3 for text suggestions. - Multi-armed Bandit.

ABTest.online is an AB testing tool for running split tests on images. Upload 2 images and others will vote on the image they think achieves the goal you want: to seduce or to explain.

Acquia Conversion Optimization powered by VWO is a powerful conversion optimization solution built to help organizations transform website visitors into loyal customers. It is designed for marketing teams looking to maximize the impact of their digital experiences by personalizing every interaction and simplifying the path to conversion. Acquia Conversion Optimization offers a robust suite of tools for A/B testing, personalization, and behavioral targeting. These capabilities empower you to understand user behavior, deliver targeted content and offers, and continuously improve website performance to drive revenue and achieve key business goals. For more information, visit https://www.acquia.com/products/acquia-conversion-optimization