Best A/B Testing Tools - Page 9

How Many A/B Testing Tools Products Does G2 Track?

Total Products under this Category: 126

Category Stats (Aug 2026)

  • Average Rating: 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

Last updated: August 05, 2026

How Does G2 Rank A/B Testing Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 19,400+ Authentic Reviews
  • 126+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for A/B Testing Tools

G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence

Highlighted products: LaunchDarkly, VWO Testing, AB Tasty, Bloomreach, Omniconvert, Webflow, Agentforce Marketing (formerly Salesforce Marketing Cloud), and PostHog.

Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=launchdarkly&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=omniconvert&focus%5B%5D=webflow&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=posthog)

Sponsored

Signitic

Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience.

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PageTest.AI

PageTest.AI is a cutting-edge platform that leverages artificial intelligence to optimize website content through A/B and multivariate testing. With a user-friendly interface, you can easily select elements to test, let AI generate variations, and track performance metrics like clicks and engagement. This tool is designed for marketers and website owners who want to enhance user experience and increase conversion rates without the need for coding or technical expertise. Start testing today and see the difference AI can make in your website's performance.

Who Is the Company Behind PageTest.AI?

SARE

SARE is an email marketing tool that supports dynamic content and advanced personalization.

Average Rating: 4.1/5.0

Total Reviews: 12

How Do G2 Users Rate SARE?

  • Has the product been a good partner in doing business?: 7.2/10 (Category avg: 9.0/10)

Who Is the Company Behind SARE?

  • Seller: SARE
  • Year Founded: 2005
  • HQ Location: Warszawa, mazowieckie
  • Twitter: @SAREpl
    133 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 42% Small, 33% Medium

What Are Recent G2 Reviews of SARE?

Shoplift

Shoplift is an A/B testing CRO platform purpose-built for Shopify. Quickly launch split tests directly within your theme customizer or let Lift Assist™ auto-build experiments for you. Optimize product pages, product prices, landing pages, themes, and more to boost conversion rate (CRO). Get clear analytics to improve conversions without the hassle. Run any AB test or split test without coding or developer resources. Simplify conversion optimization, understand shopper behavior, and maximize your store's revenue with Shoplift. - A/B test product pages, landing pages, collections, homepage, prices, and search - Theme testing for rebrands, navigation optimization, and mini-cart conversion - Audience segmentation & advanced analytics for RPV, AOV, CVR, CTR, and more - Lift Assist auto-creates branded, pixel-perfect split tests—no coding needed - Fast, seamless AB tests with optimized page speeds and zero page flicker

Who Is the Company Behind Shoplift?

sortexpress.com

Are you doing A/B testing for your landing pages? Do you want to know what landing page works best for your clients? Are you struggling with opening and closing campaigns? If yes, then you need sortexpress - a live A/B testing A.I. that knows what page to show to your new visitor before they enter your site. This way, you can have higher engagement, higher conversion rate, and lower lead cost. With every entrance of a new client, sortexpress A.I. knows what page to display based on previous conversions of other customers. It learns from the device, location, browser, operation system, and many other parameters. Sortexpress works for clients of e-commerce, affiliates, marketing experts, small and large businesses, and many others. It only takes 5 minutes to integrate sortexpress with your website. Just click play and relax. Let sortexpress A.I. do the work for you and deliver the right message to the right client.

Who Is the Company Behind sortexpress.com?

Split Hero

Split Hero is a fast, easy and effective solution for A/B testing your WordPress website.

Who Is the Company Behind Split Hero?

Two Variants

Privacy-friendly AB testing platform with no-code visual editor.

Who Is the Company Behind Two Variants?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated June 3, 2026