What I like best about SearchPilot is its ability to run both CRO and SEO tests server-side, which ensures a seamless experience for users while delivering reliable results. The platform's professional services and engineering teams are incredibly helpful — not only in executing complex testing scenarios, but also in contributing valuable insights during the ideation phase. Another upside is the ability to deploy winning test variants via the SearchPilot platform, allowing us to move quickly while our development team works on integrating changes into the core codebase.